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MBA in Marketing at Jawaharlal Nehru Technological University Kakinada
Kakinada, Andhra Pradesh
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About the Specialization
What is Marketing at Jawaharlal Nehru Technological University Kakinada Kakinada?
This Marketing program at Jawaharlal Nehru Technological University Kakinada focuses on developing strategic marketing acumen essential for today''''s dynamic Indian market. It emphasizes consumer behavior, digital strategies, and global marketing, preparing students for diverse roles. The curriculum blends theoretical knowledge with practical applications, making it highly relevant for industry demands across India.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into marketing management roles, working professionals looking to upskill in digital or strategic marketing, and career changers transitioning into the marketing domain. Candidates with a strong analytical bent and a passion for understanding consumer psychology will thrive, particularly those aiming for roles in Indian FMCG, tech, or retail sectors.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths like Brand Manager, Digital Marketing Specialist, Sales Manager, or Market Research Analyst. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience. The program aligns with industry demands for data-driven marketers, positioning graduates for rapid growth in leading Indian and multinational companies.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core subjects like Accounting, Economics, and Statistics. These form the bedrock for advanced management concepts. Focus on clarifying doubts with professors and utilizing online resources like NPTEL and Khan Academy for foundational strength.
Tools & Resources
NPTEL courses, Khan Academy, JNTUK Library resources
Career Connection
A strong grasp of fundamentals is crucial for interviews and for understanding business operations, leading to better decision-making in future marketing roles.
Enhance Communication & IT Skills- (Semester 1-2)
Actively participate in the IT & Business Communication Skills Lab. Practice presentation skills, professional writing, and data handling using MS Office tools. Form study groups to critically discuss business case studies and present solutions.
Tools & Resources
Microsoft Office Suite, Grammarly, Toastmasters (if available)
Career Connection
Effective communication and proficiency in business software are non-negotiable for marketing professionals, directly impacting internships and placements in India''''s corporate sector.
Engage in Inter-College Competitions- (Semester 1-2)
Participate in quizzes, debates, and business plan competitions organized by the university or other colleges. This builds confidence, analytical thinking, and teamwork. Start with local college events and then aim for regional competitions.
Tools & Resources
College clubs, Online competition platforms
Career Connection
Showcasing competitive spirit and problem-solving abilities enhances your resume, making you a more attractive candidate for recruiters and setting you apart from peers.
Intermediate Stage
Deep Dive into Marketing Electives & Analytics- (Semester 3-4)
Beyond classroom learning, take online certifications in specialized marketing areas like Digital Marketing or Marketing Analytics. Apply concepts learned in Big Data Analytics to marketing scenarios, using tools like Excel or basic Python for data analysis.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Coursera/edX Marketing Analytics courses
Career Connection
Specialized skills are highly sought after in the Indian marketing landscape, enabling you to target specific roles and command better compensation post-MBA.
Seek Relevant Internships and Mini Projects- (Semester 3-4)
Actively pursue internships in marketing departments of companies, both established and startups. Leverage the Mini Project in Semester 3 to work on real-world marketing challenges, ideally with an industry mentor. Network with alumni for opportunities.
Tools & Resources
LinkedIn, Internshala, JNTUK placement cell, Alumni network
Career Connection
Practical industry exposure through internships is paramount for placements, providing hands-on experience and valuable industry contacts, especially in the competitive Indian job market.
Build a Professional Online Presence- (Semester 3-4)
Create and regularly update a professional LinkedIn profile, showcasing your skills, certifications, projects, and internships. Share relevant articles and engage with industry leaders online to build your personal brand and network.
Tools & Resources
LinkedIn, Personal portfolio website (optional)
Career Connection
A strong online presence is essential for attracting recruiters, demonstrating your expertise, and staying updated on industry trends and job opportunities in India.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 4)
For the Semester 4 Project Work, choose a topic with significant industry relevance in Marketing. Conduct thorough primary and secondary research, apply advanced analytical techniques, and develop actionable insights that can be presented to potential employers.
Tools & Resources
SPSS/R/Python for statistics, Market research databases, Faculty mentors
Career Connection
A well-executed project demonstrates your ability to solve complex business problems, a critical skill for senior marketing roles and a strong talking point in placement interviews.
Intensive Placement Preparation- (Semester 4)
Actively engage in mock interviews, group discussions, and resume building workshops organized by the college''''s placement cell. Tailor your resume and interview responses to specific marketing roles and companies, focusing on real-world examples and achievements.
Tools & Resources
JNTUK Placement Cell, Online aptitude test platforms, Interview preparation guides
Career Connection
Strategic placement preparation is vital for securing desirable marketing roles in top companies, ensuring you effectively articulate your skills and value to recruiters.
Develop Leadership & Mentoring Skills- (Semester 4)
Take on leadership roles in student clubs or mentor junior students. Organize marketing events or workshops. This develops soft skills like team management, problem-solving, and communication, which are highly valued in managerial positions.
Tools & Resources
Student clubs, Departmental committees, Alumni mentorship programs
Career Connection
Leadership and mentoring experience distinguishes you as a holistic candidate, preparing you for leadership trajectories in Indian marketing teams and contributing to overall career progression.
Program Structure and Curriculum
Eligibility:
- A candidate should have obtained a Bachelor''''s Degree of 3 years duration in any discipline from a recognized University or a Bachelor''''s Degree in Engineering/Technology/Pharmacy/Architecture. Should have obtained at least 50% marks (45% in case of reserved categories) in the qualifying examination. The candidate should qualify in an Entrance Examination like ICET (Integrated Common Entrance Test) or any other equivalent test as decided by the A.P. State Government and satisfy other eligibility criteria stipulated by the University.
Duration: 2 years (4 semesters)
Credits: 90 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA101 | Management & Organizational Behavior | Core | 3 | Management Functions, Approaches to Management, Foundations of Organizational Behavior, Motivation, Leadership, Group Dynamics |
| 20MBA102 | Managerial Economics | Core | 3 | Introduction to Managerial Economics, Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Capital Budgeting |
| 20MBA103 | Accounting for Management | Core | 3 | Financial Accounting Basics, Analysis of Financial Statements, Cost Accounting, Budgetary Control, Marginal Costing, Standard Costing |
| 20MBA104 | Business Environment | Core | 3 | Components of Business Environment, Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment, International Business Environment |
| 20MBA105 | Business Statistics | Core | 3 | Introduction to Statistics, Probability Theory, Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression |
| 20MBA106 | Business Communication Skills | Core | 3 | Communication Process, Oral Communication, Written Communication, Non-Verbal Communication, Presentation Skills, Report Writing |
| 20MBA107 | IT & Business Communication Skills Lab | Lab | 1.5 | MS Office Tools, Data Analysis with Spreadsheets, Database Management Basics, Web Search & Email Etiquette, Presentation Software, Business Communication Practice |
| 20MBA108 | Seminar - I | Project/Seminar | 1.5 | Topic Selection, Research Methodology, Data Collection & Analysis, Presentation Skills, Report Writing, Academic Ethics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA201 | Marketing Management | Core | 3 | Marketing Concepts, Consumer Behavior, Market Segmentation, Product Life Cycle, Pricing Decisions, Promotion Mix, Distribution Channels |
| 20MBA202 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation Management |
| 20MBA203 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure |
| 20MBA204 | Operations Management | Core | 3 | Operations Management Introduction, Production Planning, Inventory Management, Quality Management, Location & Layout, Supply Chain Management Basics |
| 20MBA205 | Research Methods for Management | Core | 3 | Research Process, Research Design, Sampling Design, Data Collection Methods, Data Analysis, Report Writing |
| 20MBA206 | Legal & Ethical Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Business Ethics, Corporate Social Responsibility |
| 20MBA207 | Business Analytics Lab | Lab | 1.5 | Introduction to Business Analytics, Data Visualization, Predictive Analytics, Prescriptive Analytics, Big Data Tools, Case Studies |
| 20MBA208 | Seminar - II | Project/Seminar | 1.5 | Advanced Topic Selection, Literature Review, Methodology Refinement, Data Interpretation, Critical Analysis, Peer Review |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA301 | Operations Research | Core | 3 | Introduction to OR, Linear Programming, Transportation & Assignment Problems, Inventory Models, Queuing Theory, Simulation |
| 20MBA302 | Strategic Management | Core | 3 | Strategic Management Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategy Evaluation & Control, Corporate Governance |
| 20MBA303 | Entrepreneurship & Small Business Management | Core | 3 | Entrepreneurial Process, Business Idea Generation, Business Plan Development, Sources of Finance, Small Business Management, Legal Aspects of Startups |
| 20MBA304 | Big Data Analytics for Business Decisions | Core | 3 | Introduction to Big Data, Data Warehousing, Data Mining Techniques, Predictive Modeling, Business Intelligence, Data Visualization |
| 20MBA305 | Consumer Behavior | Elective (Marketing Stream I) | 3 | Consumer Decision Process, Individual Influences on Behavior, Group Influences on Behavior, Culture & Subculture, Consumer Motivation, Consumer Learning |
| 20MBA306 | Services Marketing | Elective (Marketing Stream I) | 3 | Nature of Services, Service Product, Pricing of Services, Promotion of Services, Service Delivery, Service Quality |
| 20MBA307 | Retail Management | Elective (Marketing Stream I) | 3 | Retailing Environment, Retail Formats, Store Location & Layout, Merchandise Management, Retail Pricing, Retail Communication |
| 20MBA308 | Digital Marketing | Elective (Marketing Stream II) | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing |
| 20MBA309 | Integrated Marketing Communications | Elective (Marketing Stream II) | 3 | IMC Concept, Advertising Management, Sales Promotion, Public Relations, Direct Marketing, Personal Selling |
| 20MBA310 | Rural Marketing | Elective (Marketing Stream II) | 3 | Rural Market Environment, Rural Consumer Behavior, Product & Pricing Strategies for Rural Markets, Distribution in Rural Areas, Rural Communication Strategies, Rural Marketing Challenges |
| 20MBA311 | Mini Project | Project/Dissertation | 3 | Problem Identification, Research Design, Data Collection, Analysis & Interpretation, Report Writing, Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20MBA401 | Supply Chain Management | Core | 3 | SCM Introduction, Logistics Management, Inventory Management in SCM, Sourcing & Procurement, Supply Chain Analytics, Global Supply Chains |
| 20MBA402 | International Business | Core | 3 | Global Business Environment, Theories of International Trade, Foreign Exchange Markets, International Marketing, International HR Management, International Financial Management |
| 20MBA403 | Total Quality Management | Core | 3 | TQM Principles, Quality Gurus, Quality Management Tools, Process Improvement, Six Sigma, Quality Certification |
| 20MBA404 | Corporate Governance & Business Ethics | Core | 3 | Corporate Governance Framework, Board of Directors, Shareholder Rights, Business Ethics Principles, Ethical Decision Making, CSR & Sustainability |
| 20MBA405 | Sales & Distribution Management | Elective (Marketing Stream I) | 3 | Sales Force Management, Personal Selling, Sales Forecasting, Channel Management, Logistics & Warehousing, Channel Conflict |
| 20MBA406 | International Marketing | Elective (Marketing Stream I) | 3 | Global Marketing Environment, International Market Entry Strategies, International Product Decisions, International Pricing, International Promotion, Global Distribution |
| 20MBA407 | Product & Brand Management | Elective (Marketing Stream I) | 3 | Product Life Cycle, New Product Development, Product Line & Mix Decisions, Branding Strategies, Brand Equity, Brand Extension |
| 20MBA408 | Industrial Marketing | Elective (Marketing Stream II) | 3 | Business Market Characteristics, Organizational Buying Behavior, Industrial Product Strategy, Pricing in Industrial Markets, Industrial Marketing Channels, Industrial Marketing Communication |
| 20MBA409 | Marketing Analytics | Elective (Marketing Stream II) | 3 | Marketing Data Sources, Data Collection & Cleaning, Customer Analytics, Campaign Analytics, Digital Marketing Analytics, Marketing Mix Modeling |
| 20MBA410 | Strategic Marketing | Elective (Marketing Stream II) | 3 | Strategic Marketing Process, Market Segmentation & Targeting, Positioning Strategies, Competitive Marketing Strategies, Marketing Audit, Global Marketing Strategy |
| 20MBA411 | Project Work | Project/Dissertation | 9 | Comprehensive Research Project, Advanced Data Analysis, Report Writing, Viva Voce, Industry Relevance, Problem Solving |
