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MBA in Marketing at Jnana Vikas Institute of Management Studies and Commerce
Ramanagara, Karnataka
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About the Specialization
What is Marketing at Jnana Vikas Institute of Management Studies and Commerce Ramanagara?
This Marketing specialization program at Jnana Vikas Institute of Management Studies and Commerce, affiliated with Bangalore University, focuses on equipping students with essential skills for the dynamic Indian market. It covers contemporary marketing strategies, consumer insights, and digital trends. The program differentiates itself by integrating practical case studies and industry-relevant projects, preparing graduates for key roles in marketing departments across various sectors, addressing the growing demand for skilled marketing professionals in India.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the marketing domain, particularly those with a keen interest in brand management, digital marketing, or sales. It also caters to working professionals looking to upskill in modern marketing techniques or transition into marketing leadership roles. Individuals aspiring to launch their own ventures in marketing services or product development will find the entrepreneurial focus beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue diverse India-specific career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Marketing Analyst, or Product Manager. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning INR 10-25 LPA or more. The growth trajectory includes leadership positions in top Indian and multinational companies, with opportunities to align with certifications like Google Ads or HubSpot.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand foundational subjects like Management Principles, Economics, and Accounting. Utilize online learning platforms like Coursera or NPTEL for supplementary content and practice problem-solving regularly to build a strong analytical base.
Tools & Resources
Coursera Business courses, NPTEL Management Lectures, Textbook exercises
Career Connection
A strong grasp of fundamentals is crucial for strategic decision-making in any marketing role, enabling effective communication with other departments and understanding business implications.
Develop Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and mock interviews. Join college clubs focused on public speaking or debates. Seek feedback from professors and peers to refine articulation and persuasive abilities, essential for marketing roles.
Tools & Resources
Toastmasters International (local chapters), College Debate Club, Presentation software (PowerPoint, Prezi)
Career Connection
Effective communication is paramount in marketing for pitching ideas, client interaction, and leading campaigns, directly impacting career progression.
Build a Foundational Network and Industry Awareness- (Semester 1-2)
Attend industry webinars, guest lectures, and local business events. Connect with alumni and professionals on platforms like LinkedIn. Subscribe to business news and marketing journals to stay updated on Indian market trends and company strategies.
Tools & Resources
LinkedIn, Economic Times, Marketing magazines/blogs, College Alumni Network
Career Connection
Early networking opens doors to internships and mentorship, while industry awareness provides context for learning and identifies potential career paths in India.
Intermediate Stage
Engage in Practical Marketing Projects and Internships- (Semester 3-4 (during semester breaks))
Actively seek marketing-related internships or part-time projects with startups or NGOs to apply theoretical knowledge. Focus on gaining hands-on experience in areas like market research, content creation, or social media management. Document learnings and build a portfolio.
Tools & Resources
Internshala, LetsIntern, Local businesses, College project opportunities
Career Connection
Practical experience is highly valued by Indian employers and significantly enhances resume strength, leading to better placement opportunities and a smoother transition into the professional world.
Specialize and Certify in Digital Marketing- (Semester 3-4)
Beyond core subjects, pursue online certifications in key digital marketing areas. Focus on Google Ads, Google Analytics, HubSpot Inbound Marketing, or social media advertising platforms. Build small personal projects or campaigns to demonstrate skills.
Tools & Resources
Google Skillshop, HubSpot Academy, Meta Blueprint, Semrush Academy
Career Connection
Digital marketing skills are in high demand in India. Certifications provide tangible proof of expertise, making candidates more competitive for specialized roles in e-commerce and online advertising.
Participate in Business Competitions and Case Studies- (Semester 3-4)
Join college teams for inter-college business plan competitions, marketing challenges, or case study analysis events. This enhances problem-solving skills, teamwork, and ability to perform under pressure. Seek mentorship from faculty for preparation.
Tools & Resources
National level B-school competitions, Case study platforms, Faculty advisors
Career Connection
Winning or even participating in such competitions demonstrates initiative, analytical acumen, and leadership, which are highly regarded by recruiters during placements.
Advanced Stage
Undertake a Comprehensive Marketing Research Project- (Semester 4)
For your final project, choose a real-world marketing problem from an Indian company or industry. Conduct in-depth research, data analysis, and propose actionable marketing strategies. This showcases your ability to contribute strategically.
Tools & Resources
SPSS/R/Python for data analysis, SurveyMonkey, Industry reports, Company annual reports
Career Connection
A strong, practical research project demonstrates analytical and strategic thinking, making you a strong candidate for roles in marketing analytics, product management, or strategic marketing consultancies.
Intensify Placement Preparation and Mock Interviews- (Semester 4)
Actively participate in campus placement drives. Prepare a tailored resume highlighting marketing skills and projects. Attend mock interviews focusing on behavioral questions and marketing case studies relevant to Indian companies. Seek guidance from the placement cell.
Tools & Resources
College Placement Cell, Mock interview platforms, Resume building workshops
Career Connection
Thorough preparation for placements significantly increases the chances of securing desired marketing roles with competitive salary packages in leading Indian companies.
Cultivate Leadership and Mentorship Opportunities- (Semester 3-4 (ongoing))
Mentor junior students, take on leadership roles in college events, or initiate a marketing club. Develop soft skills such as negotiation, conflict resolution, and team motivation. Seek a mentor from the marketing industry to guide your career path.
Tools & Resources
College leadership roles, Industry veterans on LinkedIn, Leadership workshops
Career Connection
Leadership qualities are essential for career advancement in marketing. Demonstrating these skills, coupled with mentorship, provides a clear advantage for future managerial and leadership positions.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with 50% aggregate marks (45% for SC/ST/Cat-I of Karnataka) from a recognized university, and a valid score in PGCET/K-MAT/CMAT/MAT/XAT/ATMA/CAT.
Duration: 2 years / 4 semesters
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA101 | Management & Organizational Behavior | Core | 4 | Management Evolution and Functions, Organizational Structure and Design, Individual Behavior and Personality, Motivation Theories, Group Dynamics and Team Building, Leadership Styles and Communication |
| 22MBA102 | Managerial Economics | Core | 4 | Microeconomic Concepts for Business, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Strategies, Macroeconomic Indicators, Business Cycles and Policies |
| 22MBA103 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Preparation of Financial Statements, Cost Accounting Concepts, Budgeting and Variance Analysis, Capital Budgeting Decisions, Financial Statement Analysis |
| 22MBA104 | Business Statistics & Analytics | Core | 4 | Probability and Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis, Introduction to Business Analytics, Data Visualization |
| 22MBA105 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Market Segmentation, Targeting, Positioning, Product Life Cycle and Strategies, Pricing Methods and Strategies, Promotion Mix Decisions, Distribution Channels |
| 22MBA106 | Business Environment & Law | Core | 4 | Economic Environment of Business, Political and Legal Environment, Technological and Social Environment, Consumer Protection Act, Companies Act, Environmental Laws |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA201 | Human Resource Management | Core | 4 | HRM Functions and Strategy, Job Analysis and Design, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| 22MBA202 | Financial Management | Core | 4 | Financial Goals and Capital Structure, Working Capital Management, Capital Budgeting Techniques, Cost of Capital, Dividend Policy, Sources of Finance |
| 22MBA203 | Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and TQM, Supply Chain Management |
| 22MBA204 | Research Methodology | Core | 4 | Research Process and Design, Sampling Techniques, Data Collection Methods, Measurement and Scaling, Data Analysis and Interpretation, Report Writing and Ethics |
| 22MBA205 | Entrepreneurship & Ethics | Core | 4 | Entrepreneurial Process and Startups, Business Plan Development, Funding for New Ventures, Role of Ethics in Business, Corporate Governance, Social Responsibility |
| 22MBA206 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis, Internal Analysis and Core Competencies, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA301 | Corporate Social Responsibility & Governance | Core | 4 | CSR Concepts and Models, Stakeholder Management, Business Ethics and Sustainability, Corporate Governance Frameworks, Role of Boards and Regulations, Reporting and Auditing CSR |
| 22MBA302 | Digital Business & E-Commerce | Core | 4 | E-Commerce Models and Strategies, Digital Technologies in Business, Online Payment Systems, Supply Chain Management in E-Commerce, Mobile Commerce and Applications, E-Business Security and Ethics |
| 22MBA303 | Management Information System | Core | 4 | Role of MIS in Organizations, Information Systems Development, Database Management Systems, Decision Support Systems, Enterprise Resource Planning (ERP), Cybersecurity and Data Privacy |
| 22MBA3ME101 | Consumer Behavior | Elective (Marketing) | 4 | Consumer Decision Making Process, Psychological Determinants, Social and Cultural Influences, Consumer Research and Insights, Organizational Buying Behavior, Ethical Issues in Consumer Marketing |
| 22MBA3ME102 | Services Marketing | Elective (Marketing) | 4 | Nature and Characteristics of Services, Service Quality Models, Designing Service Processes, Managing Service Delivery, Pricing and Promotion of Services, Customer Relationship Management in Services |
| 22MBA3ME103 | Advertising & Brand Management | Elective (Marketing) | 4 | Role of Advertising in Marketing, Advertising Media and Campaigns, Brand Identity and Positioning, Brand Equity Measurement, Brand Extensions and Repositioning, Integrated Marketing Communications |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA401 | Internship & Project Management | Core | 4 | Principles of Project Management, Project Planning and Scheduling, Project Risk Management, Project Monitoring and Control, Internship Guidelines, Report Writing and Presentation |
| 22MBA402 | Business Analytics & Decision Making | Core | 4 | Business Intelligence Concepts, Descriptive, Predictive, Prescriptive Analytics, Big Data Technologies, Decision Making Models, Data Mining Techniques, Business Analytics Tools |
| 22MBA4ME201 | Marketing Research | Elective (Marketing) | 4 | Marketing Research Process, Problem Definition and Research Design, Data Collection and Measurement, Sampling Procedures, Data Analysis and Interpretation, Research Report Writing |
| 22MBA4ME202 | Customer Relationship Management (CRM) | Elective (Marketing) | 4 | CRM Concepts and Objectives, CRM Strategies and Implementation, Customer Data Management, Customer Lifetime Value, E-CRM and Mobile CRM, Challenges in CRM |
| 22MBA4ME203 | Product & Innovation Management | Elective (Marketing) | 4 | Product Planning and Development, New Product Development Process, Product Life Cycle Management, Innovation Management Strategies, Intellectual Property Rights, Product Portfolio Management |
| 22MBA4PW001 | Major Project Work | Project | 8 | Problem Identification, Literature Review, Methodology Design, Data Analysis, Findings and Recommendations, Project Report and Viva Voce |
