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MBA in Marketing at Jnana Vikas Institute of Technology
Ramanagara, Karnataka
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About the Specialization
What is Marketing at Jnana Vikas Institute of Technology Ramanagara?
This Marketing program at JnanaVikas Institute of Technology, affiliated with VTU, focuses on equipping students with advanced knowledge and practical skills required for dynamic marketing roles. It delves into strategic aspects, consumer insights, digital trends, and brand building, aligning with the evolving Indian market landscape where customer-centricity and digital presence are paramount for business growth. The program aims to create agile marketing professionals ready for the competitive Indian industry, preparing them for future leadership.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into marketing management roles, especially those passionate about consumer psychology, brand strategy, and digital trends. It also caters to working professionals aiming to upskill, transition into specialized marketing functions, or enhance their strategic marketing acumen within their current organizations in India''''s booming consumer sector. Entrepreneurs looking to establish and market their ventures effectively would also greatly benefit from this curriculum.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Marketing Analyst, and Market Research Executive in leading Indian and multinational companies operating in India. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly higher based on skill and performance. The program aligns with industry demands, fostering growth trajectories in sectors like FMCG, retail, e-commerce, and technology.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intensely on understanding core concepts in economics, accounting, statistics, and general management from semester 1 and 2. Utilize prescribed textbooks, online learning platforms like NPTEL or Coursera, and supplementary readings. Actively participate in class discussions and solve case studies to deepen comprehension and apply theoretical knowledge.
Tools & Resources
NPTEL, Coursera, Harvard Business Review cases, Moodle (if used by JVIT)
Career Connection
A solid understanding of business fundamentals is essential for strategic decision-making in any marketing role and forms the bedrock for advanced specialization and future leadership opportunities.
Develop Professional Communication and Data Interpretation Skills- (Semester 1-2)
Regularly practice business communication, both written and oral, through presentations, reports, and active participation in group discussions. Engage with statistical software and data analytics tools introduced in labs to accurately interpret business data and derive actionable insights for marketing strategies.
Tools & Resources
Grammarly, Microsoft Office Suite (Excel, PowerPoint), Statistical software (e.g., R, Python libraries), Toastmasters International (if available)
Career Connection
Strong communication is vital for client interactions, team collaboration, and persuasive presentations, while data analytics is crucial for informed marketing strategy and performance measurement in a data-driven Indian market.
Establish a Collaborative Learning Network- (Semester 1-2)
Form proactive study groups to discuss complex topics, share diverse insights, and collectively prepare for examinations. Actively participate in student clubs, college events, and departmental activities to build a robust professional network with peers, seniors, and faculty members within the institution and beyond.
Tools & Resources
College student forums, LinkedIn, Internal communication platforms
Career Connection
Peer learning deepens understanding and fosters diverse perspectives, while networking opens doors to opportunities, mentorship, and future collaborations, crucial for navigating the professional landscape in India.
Intermediate Stage
Participate in Case Competitions and Marketing Simulations- (Semester 3)
Actively seek out and participate in national-level case study competitions and marketing simulation games. This provides an invaluable opportunity to apply theoretical marketing knowledge to solve real-world business problems and hone strategic thinking specific to the dynamic Indian market.
Tools & Resources
Online platforms hosting case competitions (e.g., InsideIIM, Dare2Compete), Marketing simulation software (if available through the institute)
Career Connection
This practice builds practical problem-solving skills, enhances your resume significantly, and provides exposure to diverse industry challenges, all highly valued by top recruiters in India.
Gain Hands-on Experience in Digital Marketing Tools- (Semester 3)
Pursue certifications in key digital marketing areas such as Google Ads, Google Analytics, Search Engine Optimization (SEO), and social media marketing. Apply these acquired skills by running small campaigns or managing social media for college events or local businesses to gain practical, measurable experience.
Tools & Resources
Google Ads Certification, Google Analytics Academy, HubSpot Academy, SEMrush/Ahrefs (free trials)
Career Connection
Essential for modern marketing roles, these certifications coupled with practical experience significantly boost your employability in the rapidly growing digital-first companies across India.
Actively Engage with Industry Experts and Alumni- (Semester 3)
Attend marketing conclaves, webinars, and guest lectures organized by the institute or external industry bodies. Connect with marketing professionals on LinkedIn, participate in informational interviews, and leverage the college''''s alumni network for mentorship and insights into various career paths.
Tools & Resources
LinkedIn, Industry association events (e.g., Marketing Association of India events), College alumni portal
Career Connection
This practice builds valuable industry contacts, provides firsthand insights into career trajectories, and can directly lead to crucial internship and job opportunities within your desired marketing domain.
Advanced Stage
Conduct a High-Impact Marketing Internship/Project- (Semester 4)
Choose an internship or a major project topic that is directly aligned with your career aspirations in marketing. Focus intently on delivering measurable outcomes, meticulously documenting your work, and seeking regular, constructive feedback from your industry mentor or project guide. This is a crucial practical application phase.
Tools & Resources
Industry-specific software, Project management tools, Extensive market research resources
Career Connection
A strong, results-oriented internship provides invaluable practical experience, demonstrates your capabilities to potential employers, and is often a direct path to pre-placement offers or significantly enhances your employability for roles in India.
Develop Targeted Resume, Interview, and Group Discussion Skills- (Semester 4)
Work closely with the college placement cell to meticulously tailor your resume specifically for marketing roles. Practice mock interviews and group discussions, focusing on demonstrating comprehensive marketing knowledge, advanced problem-solving abilities, and excellent communication skills relevant to Indian corporate scenarios.
Tools & Resources
Resume builders, Interview preparation platforms (e.g., Mock AI interviews), Placement cell workshops, Current affairs knowledge relevant to business
Career Connection
This dedicated preparation is absolutely crucial for successfully converting placement opportunities into desirable job offers, specifically preparing you for the competitive and nuanced Indian recruitment process.
Curate a Showcase of Marketing Achievements- (Semester 4)
Compile all significant marketing projects, campaign results, relevant certifications, and successful case study solutions into a professional portfolio. This could be an online presence (via LinkedIn or a personal website) or a well-structured physical document to present effectively during placement interviews and networking events.
Tools & Resources
LinkedIn profile, Personal website builders (Wix, WordPress), Google Drive for organized documentation
Career Connection
A strong, well-curated portfolio visually demonstrates your practical skills and experience, making you stand out significantly to potential employers in the highly competitive Indian job market and showcases your readiness for immediate contributions.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% aggregate marks (45% for SC/ST/Cat-1 of Karnataka), and a valid score in PGCET/KMAT/CMAT/MAT/XAT/ATMA as per VTU norms and AICTE guidelines.
Duration: 4 semesters / 2 years
Credits: 94 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA11 | Management and Organizational Behaviour | Core | 4 | Introduction to Management, Planning and Organising, Directing and Controlling, Foundations of Organizational Behaviour, Group Dynamics and Team Building, Leadership Theories and Styles |
| 22MBA12 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structure and Pricing Strategies, Macroeconomic Environment, Business Cycles and Inflation |
| 22MBA13 | Accounting for Managers | Core | 4 | Introduction to Financial Accounting, Financial Statements Analysis, Cost Accounting Concepts, Marginal Costing and Break-even Analysis, Budgetary Control, Decision Making with Accounting Information |
| 22MBA14 | Business Statistics | Core | 4 | Introduction to Statistics and Data Presentation, Measures of Central Tendency and Dispersion, Probability Theory and Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| 22MBA15 | Business and Industrial Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Competition Act, Consumer Protection Act |
| 22MBA16 | Marketing Management | Core | 4 | Introduction to Marketing and its Environment, Consumer and Business Markets, Market Segmentation, Targeting, Positioning, Product Life Cycle and New Product Development, Pricing Strategies, Promotion and Distribution Channels |
| 22MBA17 | Business Communication Lab | Lab | 2 | Verbal and Non-verbal Communication, Written Communication Skills, Presentation Skills, Group Discussions, Report Writing, Interpersonal Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA21 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management and Industrial Relations |
| 22MBA22 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Capital Structure Theories, Cost of Capital, Working Capital Management, Dividend Policy Decisions |
| 22MBA23 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| 22MBA24 | Operations Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Facility Location and Layout, Production Planning and Control, Quality Management, Supply Chain Management |
| 22MBA25 | Enterprise Resource Planning | Core | 4 | Introduction to ERP, ERP Modules and Architecture, ERP Implementation Strategies, Business Process Re-engineering, Supply Chain Management in ERP, CRM and ERP Integration |
| 22MBA26 | Entrepreneurship and Start-ups | Core | 4 | Introduction to Entrepreneurship, Idea Generation and Opportunity Assessment, Business Plan Development, Funding for Start-ups, Legal and Regulatory Frameworks, Challenges and Growth Strategies for Start-ups |
| 22MBA27 | Analytics Lab for Business Decisions | Lab | 2 | Introduction to Business Analytics, Data Preprocessing and Visualization, Descriptive Analytics, Predictive Modeling, Prescriptive Analytics, Business Intelligence Tools |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA31 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis and Scanning, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Governance and Ethics in Strategy |
| 22MBA32 | Corporate Social Responsibility and Business Ethics | Core | 4 | Concepts of Corporate Social Responsibility, Dimensions of Business Ethics, Ethical Decision Making in Business, Corporate Governance, Sustainability Reporting, Ethics in Global Business |
| 22MBA34ME | Consumer Behaviour | Elective (Marketing) | 4 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Individual Influences on Buying Behaviour, Group and Social Influences, Cultural and Cross-Cultural Influences, Consumer Research and Ethics |
| 22MBA35ME | Retail Management | Elective (Marketing) | 4 | Introduction to Retailing, Retail Formats and Theories, Retail Location and Store Design, Merchandise Management, Retail Pricing and Promotion, Retail Technology and E-tailing |
| 22MBA36ME | Advertising and Brand Management | Elective (Marketing) | 4 | Introduction to Advertising, Advertising Media Planning, Creative Strategy and Copywriting, Brand Concepts and Brand Equity, Brand Positioning and Communication, Brand Architecture and Global Brands |
| 22MBA37ME | Digital Marketing | Elective (Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement, Mobile Marketing and E-commerce |
| 22MBA38 | Skill Development Programme – II | Skill Development | 2 | Advanced Communication Skills, Problem-Solving and Decision Making, Leadership and Team Building, Conflict Resolution and Negotiation, Emotional Intelligence, Professional Etiquette |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA41 | Internship / Project Work | Project | 12 | Problem Identification and Literature Review, Research Design and Methodology, Data Collection and Analysis, Interpretation of Findings, Report Writing and Documentation, Presentation and Viva Voce |
| 22MBA42ME | Product and Brand Management | Elective (Marketing) | 2 | Product Life Cycle Strategies, New Product Development Process, Product Mix and Product Line Decisions, Brand Identity and Image, Brand Extensions and Revitalization, Global Product and Brand Strategies |
| 22MBA43ME | Customer Relationship Management | Elective (Marketing) | 2 | Introduction to CRM, CRM Strategies and Implementation, Customer Data Management, Customer Loyalty Programs, CRM Technologies and Analytics, Customer Service Excellence |
