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BACHELOR-OF-VOCATIONAL-STUDIES in Tourism Hospitality Management at JSS College of Arts, Commerce & Science
Mysuru, Karnataka
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About the Specialization
What is Tourism & Hospitality Management at JSS College of Arts, Commerce & Science Mysuru?
This Tourism & Hospitality Management program at JSS College of Arts, Commerce and Science, Mysuru, focuses on equipping students with comprehensive skills for India''''s booming travel and hospitality sectors. It blends theoretical knowledge with practical exposure, preparing professionals to manage diverse aspects from tour operations to hotel administration. The program is designed to meet the growing demand for skilled personnel in India''''s vibrant tourism economy, emphasizing service excellence and cultural understanding.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the tourism and hospitality fields, as well as working professionals aiming to upskill and advance their careers. Individuals passionate about travel, customer service, and cultural exchange, with a 10+2 qualification, will find this program suitable. It caters to those aspiring to lead in dynamic environments like hotels, resorts, travel agencies, and event management companies across India.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles as travel agents, tour operators, hotel managers, event coordinators, and destination marketers. Entry-level salaries in India typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential as experience accrues in leading hotel chains and travel firms. The curriculum also prepares students for potential professional certifications in hospitality and tourism, enhancing their market value.
Student Success Practices
Foundation Stage
Build Strong Foundational Knowledge in Tourism & Hospitality- (Semester 1-2)
Actively engage with core subjects like Introduction to Tourism and Hospitality Management. Focus on understanding basic concepts, terminology, and the structure of the industry. Utilize class discussions, reference books, and online resources to solidify your understanding.
Tools & Resources
Course textbooks, Relevant industry blogs (e.g., hospitalitynet.org), College library resources, Peer study groups
Career Connection
A strong theoretical foundation is crucial for grasping advanced concepts and making informed decisions in future industry roles. It provides the essential vocabulary and framework for professional communication.
Enhance Communicative English & Computer Skills- (Semester 1-2)
Actively participate in Communicative English sessions to improve verbal and written communication, which is paramount in customer-facing roles. Simultaneously, master Computer Fundamentals and Hotel Accounting Software to become proficient in essential digital tools used in the industry.
Tools & Resources
English language learning apps (e.g., Duolingo), MS Office tutorials, Hotel management software demos, Practice presentations
Career Connection
Excellent communication is key for guest satisfaction and team collaboration, while digital literacy is non-negotiable for operational efficiency in modern tourism and hospitality.
Engage in Early Field Studies and Surveys- (Semester 1-2)
Take the Field Study & Survey components seriously. These early practical experiences provide crucial insights into data collection, observation, and report writing, preparing you for real-world scenarios. Actively participate, ask questions, and document your observations meticulously.
Tools & Resources
Survey tools (e.g., Google Forms), Observation checklists, Academic report writing guides, Mentorship from faculty on field research
Career Connection
Early exposure helps connect classroom learning to industry practices, developing critical analytical and observational skills vital for effective problem-solving and operational roles.
Intermediate Stage
Gain Practical Exposure through Field Visits and Internships- (Semester 3-5)
Maximize learning from Practical Field Visit and Industrial Exposure Training (Internship). Seek opportunities in diverse segments like hotels, travel agencies, and event companies. Document experiences, network with professionals, and actively apply classroom knowledge.
Tools & Resources
LinkedIn for professional networking, Internship portals, Industry events, Feedback sessions with mentors, Internship journal
Career Connection
Practical experience bridges the gap between academic learning and industry demands, enhancing your resume, providing networking opportunities, and often leading to pre-placement offers.
Specialize and Develop Entrepreneurial Acumen- (Semester 5)
Carefully choose Discipline Specific Electives to align with your career interests, diving deeper into areas like Airlines Management or Destination Marketing. Simultaneously, engage with Entrepreneurship Development to cultivate a business mindset and explore self-employment opportunities within the sector.
Tools & Resources
Online courses on specific tourism/hospitality areas, Business plan templates, Startup India resources, Local business incubators
Career Connection
Specialization makes you a more attractive candidate for targeted roles, while entrepreneurial skills foster innovation and leadership potential, beneficial for career growth or starting your own venture.
Master Service Operations and Soft Skills- (Semester 3-4)
Develop proficiency in core operational subjects like Front Office Operations and Food & Beverage Service. Complement this with dedicated efforts in Personality Development & Soft Skills to refine your interpersonal, communication, and problem-solving abilities, crucial for guest interaction.
Tools & Resources
Role-playing exercises, Mock interviews, Customer service training videos, Communication workshops, Feedback from peers and faculty
Career Connection
Strong operational skills combined with polished soft skills make you a well-rounded professional, highly valued in service-oriented roles and for career progression into supervisory positions.
Advanced Stage
Undertake Comprehensive Project Work and Research- (Semester 6)
Approach the Project Work as an opportunity for in-depth research and problem-solving. Choose a topic relevant to current industry challenges or emerging trends. Focus on rigorous methodology, data analysis, and professional presentation of findings.
Tools & Resources
Research databases (e.g., Google Scholar), Statistical software, Academic writing guides, Faculty mentorship
Career Connection
A strong project demonstrates critical thinking, research capabilities, and the ability to contribute to industry knowledge, distinguishing you during placements and preparing you for managerial or research-oriented roles.
Prepare for Industry-Specific Certifications & Placements- (Semester 6)
Beyond the curriculum, identify and pursue relevant industry certifications (e.g., IATA, AHLEI) that complement your learning. Actively participate in campus placement drives, refining your resume, interview skills, and professional etiquette.
Tools & Resources
Certification body websites, Career guidance counselors, Mock interviews, Resume workshops, Online job portals
Career Connection
Certifications validate specialized skills, while targeted placement preparation maximizes your chances of securing desirable roles in top hospitality and tourism companies upon graduation.
Build a Professional Network and Stay Updated- (Semester 6)
Attend industry webinars, conferences, and workshops to stay abreast of the latest trends, technologies, and challenges in tourism and hospitality. Actively network with alumni and industry leaders, building connections for future career growth and mentorship.
Tools & Resources
LinkedIn, Industry association memberships (e.g., FHRAI), Trade magazines, Professional development workshops, Alumni mentorship programs
Career Connection
A robust professional network provides access to job opportunities, industry insights, and continuous learning, positioning you for long-term career success and leadership roles.
Program Structure and Curriculum
Eligibility:
- 10+2 from a recognized board or an equivalent qualification as per the University Norms.
Duration: 3 years (6 semesters)
Credits: 156 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOTHM-C1 | Introduction to Tourism | Core | 4 | Introduction to Tourism, Types of Tourism, Components of Tourism, Impacts of Tourism, Tourism Organizations |
| BVOTHM-C2 | History & Culture of India | Core | 4 | Ancient Indian History, Medieval Indian History, Indian Art and Architecture, Indian Religions and Philosophy, Folk Arts of India |
| BVOTHM-S1 | Communicative English - I | Skill Enhancement Course (SEC) | 2 | Grammar Fundamentals, Vocabulary Building, Basic Listening Skills, Elementary Speaking Practice, Reading Comprehension, Basic Writing Skills |
| BVOTHM-S2 | Computer Fundamentals | Skill Enhancement Course (SEC) | 2 | Introduction to Computers, Operating Systems, MS Office Suite Basics, Internet and E-mail Usage, Data Security Concepts |
| BVOTHM-P1 | Field Study & Survey | Practical | 2 | Data Collection Techniques, Survey Design, Interview Methods, Report Writing, Presentation Skills |
| BVOTHM-L1 | Language (Kannada/Sanskrit/Hindi) | Language | 2 | Basic Grammar Rules, Reading Comprehension, Writing Practice, Spoken Language, Cultural Aspects of Language |
| BVOTHM-AECC1 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Natural Resources, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOTHM-C3 | Tourism Products of India | Core | 4 | Natural Tourist Attractions, Cultural Tourist Attractions, Religious Tourism, Adventure Tourism, Medical Tourism |
| BVOTHM-C4 | Hospitality Management | Core | 4 | Introduction to Hospitality Industry, Hotel Operations, Food and Beverage Management, Front Office Management, Housekeeping Management |
| BVOTHM-S3 | Communicative English - II | Skill Enhancement Course (SEC) | 2 | Advanced Grammar and Usage, Public Speaking Skills, Group Discussions, Presentation Skills, Professional Communication |
| BVOTHM-S4 | Hotel Accounting Software | Skill Enhancement Course (SEC) | 2 | Introduction to Accounting Software, Billing and Invoicing, Payroll Management, Inventory Management, Report Generation |
| BVOTHM-P2 | Field Study & Survey - II | Practical | 2 | Advanced Survey Techniques, Data Analysis and Interpretation, Case Studies, Project Planning, Presentation of Findings |
| BVOTHM-L2 | Language (Kannada/Sanskrit/Hindi) | Language | 2 | Advanced Grammar, Literature Appreciation, Creative Writing, Translation Practice, Cultural Context of Language |
| BVOTHM-AECC2 | Constitution of India | Ability Enhancement Compulsory Course (AECC) | 2 | Preamble and Basic Structure, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Governments, Constitutional Amendments |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOTHM-C5 | Geography of Tourism | Core | 4 | Tourism Resources, Climate and Tourism, Topography and Tourism, Mapping and GIS in Tourism, Sustainable Tourism Geography |
| BVOTHM-C6 | Front Office Operations | Core | 4 | Front Office Department Structure, Reservation Procedures, Guest Services Management, Check-in/Check-out Processes, Night Audit Functions |
| BVOTHM-S5 | Tourism Marketing | Skill Enhancement Course (SEC) | 2 | Marketing Mix in Tourism, Market Segmentation, Tourism Branding, Digital Marketing Strategies, Promotional Campaigns |
| BVOTHM-S6 | Personality Development & Soft Skills | Skill Enhancement Course (SEC) | 2 | Self-Awareness, Effective Communication Skills, Interpersonal Skills, Time Management, Stress Management Techniques |
| BVOTHM-P3 | Practical Field Visit - I | Practical | 2 | Observing Tourist Operations, Guest Interaction Protocols, Service Delivery Standards, Data Collection during Visits, Field Visit Report Writing |
| BVOTHM-L3 | Language (Kannada/Sanskrit/Hindi) | Language | 2 | Advanced Reading Skills, Literary Criticism, Creative Expression, Debate and Discussion, Cultural Heritage through Language |
| BVOTHM-GE1 | Generic Elective - I | Generic Elective | 2 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOTHM-C7 | Tour Guiding & Escorting | Core | 4 | Role of a Tour Guide, Guiding Techniques, Communication with Tourists, Crisis Management, Itinerary Planning and Execution |
| BVOTHM-C8 | Food & Beverage Service | Core | 4 | Food and Beverage Department, Types of Service, Menu Planning, Restaurant Operations, Bar Operations |
| BVOTHM-S7 | Destination Planning & Development | Skill Enhancement Course (SEC) | 2 | Concept of Destination, Planning Process, Stakeholder Involvement, Infrastructure Development, Sustainable Development |
| BVOTHM-S8 | Entrepreneurship Development | Skill Enhancement Course (SEC) | 2 | Entrepreneurial Mindset, Business Idea Generation, Business Plan Development, Funding Sources, Marketing for Startups |
| BVOTHM-P4 | Practical Field Visit - II | Practical | 2 | Observing Hotel Operations, Service Standards Assessment, Customer Feedback Mechanisms, Operational Challenges, Best Practices in Hospitality |
| BVOTHM-L4 | Language (Kannada/Sanskrit/Hindi) | Language | 2 | Advanced Language Proficiency, Critical Analysis, Research Skills, Presentation Skills, Intercultural Communication |
| BVOTHM-GE2 | Generic Elective - II | Generic Elective | 2 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOTHM-C9 | Travel Agency & Tour Operations | Core | 4 | Travel Agency Functions, Tour Package Design, Itinerary Costing, Supplier Negotiations, Legal Aspects of Tour Operations |
| BVOTHM-C10 | Housekeeping Management | Core | 4 | Housekeeping Department Structure, Cleaning Procedures, Laundry Operations, Pest Control, Guest Room Management |
| BVOTHM-DSE1 | Discipline Specific Elective - I (Airlines Management) | Discipline Specific Elective (DSE) | 4 | Airline Industry Structure, Airline Operations, Ticketing and Fares, Cargo Management, Airport Management |
| BVOTHM-DSE2 | Discipline Specific Elective - II (Destination Marketing) | Discipline Specific Elective (DSE) | 4 | Marketing Strategies for Destinations, Branding Destinations, Promotion Mix, Digital Marketing for Destinations, Impact Measurement |
| BVOTHM-P5 | Industrial Exposure Training (Internship) | Practical/Internship | 2 | On-the-job Training, Industry Practices, Skill Application, Professional Conduct, Internship Report Submission |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVOTHM-C11 | Cargo & Ticketing | Core | 4 | Air Cargo Operations, Documentation Procedures, Baggage Handling, IATA Ticketing, Fare Calculation |
| BVOTHM-C12 | Event Management | Core | 4 | Event Planning Process, Event Logistics, Budgeting and Financials, Marketing Events, Risk Management |
| BVOTHM-DSE3 | Discipline Specific Elective - III (Human Resource Management in Tourism) | Discipline Specific Elective (DSE) | 4 | HR Planning in Tourism, Recruitment and Selection, Training and Development, Performance Management, Employee Relations |
| BVOTHM-DSE4 | Discipline Specific Elective - IV (Sustainable Tourism) | Discipline Specific Elective (DSE) | 4 | Environmental Impacts of Tourism, Socio-Cultural Impacts, Economic Sustainability, Green Practices in Tourism, Responsible Tourism |
| BVOTHM-P6 | Project Work | Project | 2 | Research Methodology, Data Analysis Techniques, Report Writing, Presentation Skills, Problem Solving |
