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B-A in Journalism at Kalinga University
Raipur, Chhattisgarh
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About the Specialization
What is Journalism at Kalinga University Raipur?
This B.A. (Journalism & Mass Communication) program at Kalinga University focuses on equipping students with a comprehensive understanding of media landscapes in India. It covers diverse aspects from traditional journalism to new media, advertising, and public relations, preparing graduates for a dynamic career in India''''s rapidly evolving communication industry. The curriculum emphasizes both theoretical foundations and practical skills, making it highly relevant to current industry demands.
Who Should Apply?
This program is ideal for creative and inquisitive individuals passionate about storytelling, media, and public engagement. It caters to fresh graduates seeking entry into journalism, broadcasting, digital media, or public relations. It''''s also suitable for working professionals aiming to upskill in emerging media technologies or career changers looking to transition into communication roles within various Indian sectors, provided they meet the 10+2 eligibility.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including news reporting, editing, content creation, PR management, advertising executive roles, and digital marketing. Entry-level salaries in India typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. Growth trajectories can lead to senior editorial positions, media management, and strategic communication leadership within Indian media houses and corporate firms.
Student Success Practices
Foundation Stage
Practice Active News Consumption- (Semester 1-2)
Regularly read, watch, and listen to diverse news sources (e.g., The Hindu, Indian Express, NDTV, All India Radio). Analyze reporting styles, identify biases, and discuss current events with peers to build a strong understanding of India''''s media landscape and critical thinking skills essential for journalism.
Tools & Resources
Leading Indian Newspapers, Reputable News Channels, Online News Portals
Career Connection
Develops critical thinking, general knowledge, and media literacy, foundational for effective reporting and content creation.
Develop Foundational Writing Skills- (Semester 1-2)
Focus on mastering grammar, sentence structure, and clear communication. Utilize online tools like Grammarly and practice writing daily news reports, features, and blog posts on platforms like Medium to refine journalistic writing, which is crucial for all media roles in India.
Tools & Resources
Grammarly, Hemingway Editor, Medium.com
Career Connection
Ensures strong written communication, a core requirement for journalists, editors, content writers, and PR professionals.
Engage in Peer Learning & Discussion- (Semester 1-2)
Form study groups to discuss communication theories, media ethics, and historical aspects of Indian journalism. Participating in college debates or media clubs can also enhance public speaking and analytical abilities, fostering a collaborative learning environment.
Tools & Resources
Study Groups, College Debates, Media Clubs
Career Connection
Improves analytical skills, verbal communication, and collaborative teamwork, essential for newsroom environments and team-based media projects.
Intermediate Stage
Seek Early Internship Experiences- (Semester 3-5)
Actively pursue internships with local newspapers, radio stations, TV channels, or digital media startups during semester breaks. This hands-on exposure to Indian media operations, from reporting to production, is invaluable for practical skill development and networking within the industry.
Tools & Resources
Internshala, LinkedIn Jobs, University Placement Cell
Career Connection
Provides practical experience, industry contacts, and often leads to pre-placement offers or valuable referrals in the Indian media sector.
Build a Digital Portfolio- (Semester 3-5)
Create a robust online portfolio showcasing written articles, photographic work, video reports, and social media campaigns. Use platforms like WordPress or Behance to display projects, demonstrating practical skills to potential Indian employers and agencies.
Tools & Resources
WordPress, Behance, Clippings.me
Career Connection
Showcases practical skills and creativity to recruiters, making candidates stand out in the competitive Indian job market for roles like content creators and digital journalists.
Participate in Media Competitions & Workshops- (Semester 3-5)
Engage in inter-college media fests, short film competitions, photography contests, or workshops on specific media tools (e.g., video editing, graphic design). These experiences provide practical application, peer feedback, and networking opportunities crucial for career growth in India.
Tools & Resources
College Media Fests, Online Courses (Coursera, Udemy), Industry Workshops
Career Connection
Enhances specialized skills, builds confidence, and provides networking opportunities with industry experts, useful for niche media roles.
Advanced Stage
Focus on Placement Preparation & Networking- (Semester 6)
Attend career counseling sessions, mock interviews, and resume-building workshops organized by the university. Actively network with industry professionals through LinkedIn, alumni meets, and media events to gain insights and identify job opportunities within Indian media organizations.
Tools & Resources
University Career Services, LinkedIn, Industry Conferences
Career Connection
Maximizes chances of securing desirable placements in top media houses, PR firms, or advertising agencies across India.
Undertake a Comprehensive Dissertation/Project- (Semester 6)
Choose a dissertation topic that aligns with your career interests and addresses a contemporary issue in Indian media. This capstone project allows for in-depth research, skill refinement, and provides a strong talking point during job interviews, showcasing specialized knowledge.
Tools & Resources
Academic Databases, Research Software, Faculty Mentors
Career Connection
Demonstrates advanced research, analytical, and problem-solving skills, making candidates attractive for roles requiring strategic thinking or specialized domain knowledge.
Develop Advanced Specialization Skills- (Semester 6)
Identify a specific area like data journalism, digital marketing, or documentary filmmaking and pursue advanced online courses or certifications. This specialization, combined with your practical experience, will differentiate you in the competitive Indian job market and enhance your employability.
Tools & Resources
Google Digital Garage, NPTEL Courses, Industry Certifications
Career Connection
Provides a competitive edge by equipping graduates with niche, high-demand skills, opening doors to specialized roles and better salary prospects in the Indian media industry.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 40% Marks
Duration: 3 years (6 semesters)
Credits: 120 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-101 | Communication Theories | Core | 4 | Introduction to Communication, Models and Theories of Communication, Verbal and Non-Verbal Communication, Mass Communication Process, Communication Barriers |
| BJMC-102 | Reporting and Editing | Core | 4 | Basics of Reporting, News Values and Sources, Interviewing Techniques, Principles of Editing, Headline Writing and Layout |
| BJMC-103 | History of Indian Journalism | Core | 4 | Evolution of Journalism in India, Pre-Independence Press, Post-Independence Press, Role of Press in Social Reforms, Press and Emergency |
| BJMC-104 | English for Journalists | Core | 4 | Grammar and Usage for Media, Vocabulary Building, Writing Skills for Journalists, Common Errors in English, Punctuation and Style |
| BJMC-105 | Information and Communication Technology | Core | 4 | Introduction to ICT, Computer Basics and Hardware, Internet and World Wide Web, Multimedia Basics, Cyber Security Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-201 | Introduction to Mass Communication | Core | 4 | Concepts of Mass Communication, Functions of Mass Media, Theories of Mass Communication, Media Effects and Audience, Global Communication Systems |
| BJMC-202 | Media Law and Ethics | Core | 4 | Constitutional Provisions for Media, Press Laws in India, Broadcasting Laws and Regulations, Cyber Laws and IT Act, Media Ethics and Accountability |
| BJMC-203 | Photojournalism | Core | 4 | Basics of Photography, Camera Techniques and Composition, Ethics in Photojournalism, Photo Editing and Captioning, Visual Storytelling |
| BJMC-204 | Radio Journalism | Core | 4 | History and Evolution of Radio, Radio Programming and Formats, News Writing for Radio, Voice Modulation and Presentation, Radio Production Techniques |
| BJMC-205 | Basic Computer Applications Lab | Core | 4 | MS Office Applications (Word, Excel, PowerPoint), Internet Browsing and Research, Email Management, Basic Graphics Software, Data Entry and Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-301 | Television Journalism | Core | 4 | History and Evolution of Television, TV News Production Process, Script Writing for Television, Anchoring and Reporting for TV, TV Camera and Lighting Basics |
| BJMC-302 | Advertising | Core | 4 | Introduction to Advertising, Advertising Theories and Models, Media Planning and Strategy, Creative Strategy and Copywriting, Advertising Ethics and Regulations |
| BJMC-303 | Public Relations | Core | 4 | Concepts of Public Relations, PR Tools and Techniques, Corporate Communication, Crisis Management, Media Relations |
| BJMC-304 | Cyber Journalism | Core | 4 | Online News Writing and Editing, Social Media Journalism, Data Journalism Basics, Web Design and Content Management, Digital Ethics and Copyright |
| BJMC-305 | Media Research | Core | 4 | Introduction to Research Methodology, Research Methods in Media, Data Collection Techniques, Content Analysis, Survey Research |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-401 | Documentary and Feature Writing | Core | 4 | Documentary Production Process, Feature Writing Techniques, Narrative Structures in Media, Interviewing Skills for Documentaries, Research for Long-Form Content |
| BJMC-402 | Event Management | Core | 4 | Principles of Event Management, Planning and Organizing Events, Marketing and Promotion of Events, Sponsorship and Budgeting, Event Safety and Logistics |
| BJMC-403 | Graphics and Animation | Core | 4 | Introduction to Graphics Design, Principles of Design, Image Editing Software (e.g., Photoshop), Basic Animation Techniques, Infographics and Visual Communication |
| BJMC-404 | New Media and Communication | Core | 4 | Evolution of New Media, Social Media Platforms and Trends, Digital Content Creation, Audience Engagement Strategies, Media Convergence |
| BJMC-405 | Communication for Development | Core | 4 | Development Communication Theories, Role of Media in Development, Health Communication, Rural Communication Strategies, Advocacy and Social Change |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-501 | Global Media Scenario | Core | 4 | International Communication, Global Media Organizations, Media and Globalization, Cultural Exchange through Media, Media Diplomacy |
| BJMC-502 | Media Management | Core | 4 | Media Business Models, Media Economics, Human Resource Management in Media, Marketing Media Products, Financial Management in Media |
| BJMC-503 | Film Studies | Core | 4 | History of Cinema, Film Genres and Movements, Film Production Basics, Film Analysis and Criticism, Indian Cinema: Evolution and Trends |
| BJMC-504 | Media Entrepreneurship | Core | 4 | Entrepreneurship in Media Industry, Business Plan Development for Media Ventures, Funding for Media Startups, Media Innovation and Disruption, Marketing Strategies for Media Businesses |
| BJMC-505 | Internship/Project | Core | 4 | Practical Industry Experience, Internship Report Writing, Fieldwork and Data Collection, Research Project Execution, Presentation Skills |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-601 | Corporate Communication | Core | 4 | Internal and External Communication, Corporate Identity and Image, Brand Reputation Management, Stakeholder Engagement, CSR Communication |
| BJMC-602 | Rural and Urban Communication | Core | 4 | Communication in Rural Areas, Urban Media Landscape, Community Media, Folk Media and Traditional Communication, Participatory Communication |
| BJMC-603 | Digital Marketing | Core | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing Strategies, Email Marketing Campaigns |
| BJMC-604 | Professional Ethics and Values | Core | 4 | Ethical Dilemmas in Media, Media Accountability and Responsibility, Privacy Issues and Defamation, Self-Regulation in Media, Professional Conduct and Integrity |
| BJMC-605 | Dissertation | Core | 4 | Research Methodology, Literature Review and Hypothesis, Data Analysis and Interpretation, Thesis Writing and Formatting, Oral Presentation and Defense |
