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BACHELOR-OF-BUSINESS-ADMINISTRATION in General at Karnatak Arts College, Dharwad
Dharwad, Karnataka
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About the Specialization
What is General at Karnatak Arts College, Dharwad Dharwad?
This Bachelor of Business Administration program at Karnatak Arts College, Dharwad focuses on providing a strong foundation in business principles and management practices. It is designed to equip students with essential knowledge across various business functions, preparing them for diverse roles in the dynamic Indian industry. The program emphasizes a holistic understanding of business operations and strategic decision-making, differentiating it through its comprehensive curriculum relevant to local and global markets.
Who Should Apply?
This program is ideal for fresh graduates from 10+2 seeking entry into the corporate sector, as well as aspiring entrepreneurs who wish to build a strong theoretical and practical business acumen. It also caters to individuals aiming for entry-level management positions in Indian companies, providing them with the necessary skills and confidence to excel. Specific prerequisite backgrounds typically include a commerce or science background with a keen interest in business management.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in marketing, finance, human resources, and operations across various industries. Entry-level salaries in India typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories for experienced professionals reaching INR 8-15 LPA. The program aligns with professional certifications like NISM for finance, offering a competitive edge in the job market and fostering leadership roles in Indian companies.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core concepts in financial accounting, business organization, and economics. Form study groups to discuss complex topics and solve problems collaboratively. Focus on building a strong conceptual base, as this forms the bedrock for advanced subjects.
Tools & Resources
Textbooks, Online tutorials like Khan Academy for basic concepts, Peer study groups
Career Connection
A strong foundation ensures clarity for future specializations and builds confidence for entry-level roles requiring foundational business knowledge.
Enhance Communication & Computer Skills- (Semester 1-2)
Actively participate in English language and communication classes. Utilize MS Office skills learned to create professional documents and presentations. Practice public speaking and report writing, essential for corporate communication.
Tools & Resources
MS Office suite, Grammarly, Toastmasters (if available on campus or nearby), Business newspapers
Career Connection
Effective communication and digital literacy are non-negotiable skills for any business role in India, aiding in interviews and professional interactions.
Develop Analytical Thinking with Statistics- (Semester 1-2)
Pay close attention to Business Statistics, understanding its application in data analysis and decision-making. Practice solving numerical problems regularly and seek help for challenging concepts. This will enhance logical reasoning.
Tools & Resources
Statistics textbooks, Excel for data analysis, Online practice problems
Career Connection
Analytical skills are highly valued for roles in market research, finance, and operations, enabling data-driven decision-making in Indian businesses.
Intermediate Stage
Seek Practical Exposure & Certifications- (Semester 3-5)
Look for short-term internships or live projects, even unpaid ones, during summer breaks to apply theoretical knowledge. Consider pursuing relevant online certifications in areas like Digital Marketing or Financial Modeling to gain practical skills beyond the curriculum.
Tools & Resources
LinkedIn Learning, Coursera, NISM Certifications, Local SMEs for internships
Career Connection
Practical experience and certifications make you stand out to recruiters in India, showcasing initiative and applied knowledge for managerial roles.
Build Professional Network & Mentorship- (Semester 3-5)
Attend industry workshops, seminars, and guest lectures. Connect with faculty members, alumni, and industry professionals on platforms like LinkedIn. Seek mentorship to understand career paths and gain insights into the corporate world.
Tools & Resources
LinkedIn, College alumni network events, Industry conferences/webinars
Career Connection
Networking is crucial in the Indian job market for referrals, hidden job opportunities, and gaining valuable career guidance from experienced professionals.
Participate in Business Competitions & Clubs- (Semester 3-5)
Join college business clubs, participate in case study competitions, debate societies, and management fests. This enhances teamwork, leadership, and problem-solving skills under pressure, crucial for future management roles.
Tools & Resources
College Business Club, Inter-collegiate competitions, Case study resources online
Career Connection
Such participation builds a strong profile, demonstrates initiative, and provides real-world experience highly valued by recruiters for placements in diverse Indian companies.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Start rigorous preparation for aptitude tests, group discussions, and personal interviews well in advance. Focus on current affairs, general knowledge, and improving soft skills. Utilize college placement cell resources effectively.
Tools & Resources
Quantitative Aptitude books, Online mock tests platforms, Newspapers for current affairs, College Placement Cell
Career Connection
This structured preparation directly translates into securing better placement opportunities with competitive packages in leading Indian companies.
Undertake Impactful Project Work- (Semester 5-6)
Choose a project topic that aligns with your career interests and apply theoretical knowledge to solve a real-world business problem. Focus on robust data collection, analysis, and presenting actionable recommendations. Seek faculty guidance rigorously.
Tools & Resources
Research databases, Statistical software (Excel, R, Python), Faculty mentors, Industry reports
Career Connection
A well-executed project demonstrates research capabilities, analytical skills, and problem-solving aptitude, providing a strong talking point during placement interviews and enhancing employability.
Refine Personal Brand & Interview Skills- (Semester 6)
Develop a professional resume and LinkedIn profile highlighting achievements, skills, and projects. Practice mock interviews, focusing on behavioral questions and showcasing your unique value proposition. Seek feedback for continuous improvement.
Tools & Resources
Resume builders online, LinkedIn profile optimization guides, Mock interview sessions, Career counseling services
Career Connection
A strong personal brand and polished interview skills are critical for making a lasting impression on potential employers, leading to successful career launches in the Indian corporate landscape.
Program Structure and Curriculum
Eligibility:
- Pass in PUC II / 10+2 or equivalent examination.
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA C 1.1 | Language I (Kannada/Sanskrit/Hindi) | Core | 3 | Prose and Poetry, Grammar and Vocabulary, Functional Communication, Cultural Context, Writing Skills |
| BBA C 1.2 | Language II (English) | Core | 3 | Grammar and Usage, Comprehension and Analysis, Business Communication, Report Writing, Vocabulary Building |
| BBA C 1.3 | Fundamentals of Business Organization | Core | 4 | Nature and Scope of Business, Forms of Business Organization, Business Environment, Social Responsibility of Business, Entrepreneurship Development |
| BBA C 1.4 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance and Errors, Final Accounts of Sole Proprietor, Depreciation Accounting |
| BBA C 1.5 | Computer Fundamentals and MS Office | Core | 4 | Computer Hardware and Software, Operating Systems, Word Processing (MS Word), Spreadsheet Management (MS Excel), Presentation Graphics (MS PowerPoint), Internet and Email Basics |
| BBA AECC 1.6 | Constitution of India | Ability Enhancement Compulsory Course | 2 | Salient Features of Indian Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Government Structure, Judiciary and Elections |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA C 2.1 | Language I (Kannada/Sanskrit/Hindi) | Core | 3 | Literary Analysis, Creative Writing, Grammar Applications, Advanced Communication, Translation Practice |
| BBA C 2.2 | Language II (English) | Core | 3 | Advanced Grammar, Paragraph and Essay Writing, Presentation Skills, Formal and Informal Communication, Group Discussion Techniques |
| BBA C 2.3 | Principles of Management | Core | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Departmentation, Staffing and Directing, Controlling and Coordination |
| BBA C 2.4 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions |
| BBA C 2.5 | Business Economics | Core | 4 | Introduction to Microeconomics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Introduction to Macroeconomics, National Income Accounting |
| BBA AECC 2.6 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems and Biodiversity, Natural Resources Management, Environmental Pollution and Control, Social Issues and Environment, Environmental Ethics and Legislation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA C 3.1 | Corporate Accounting | Core | 4 | Issue and Forfeiture of Shares, Issue and Redemption of Debentures, Company Final Accounts, Amalgamation and Absorption, Internal Reconstruction |
| BBA C 3.2 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Employee Relations |
| BBA C 3.3 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Market Segmentation, Targeting, Positioning, Product Life Cycle and Branding, Pricing Strategies, Promotion Mix and Advertising, Distribution Channels |
| BBA C 3.4 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013 (Basic Concepts) |
| BBA SEC 3.5 | Managerial Skills | Skill Enhancement Course | 2 | Communication Skills for Managers, Team Building and Leadership, Decision Making and Problem Solving, Time Management, Negotiation Skills |
| BBA GE 3.6 | Indian Economy | Generic Elective | 3 | Characteristics of Indian Economy, Economic Reforms in India, Agriculture and Industry, Poverty and Unemployment, Role of Public Sector |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA C 4.1 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Material Costing, Labour Costing, Overheads, Cost Sheet and Reconciliation, Marginal Costing |
| BBA C 4.2 | Financial Management | Core | 4 | Nature and Scope of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| BBA C 4.3 | Production and Operations Management | Core | 4 | Production System Design, Facilities Location and Layout, Inventory Management, Quality Management, Supply Chain Management, Maintenance Management |
| BBA C 4.4 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Residential Status, Heads of Income (Salary, House Property), Profits and Gains of Business/Profession, Capital Gains and Other Sources, Deductions from Gross Total Income |
| BBA SEC 4.5 | Entrepreneurship Development | Skill Enhancement Course | 2 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Formulation, Sources of Finance for Startups, Legal and Regulatory Framework, Marketing for New Ventures |
| BBA GE 4.6 | E-Commerce | Generic Elective | 3 | Introduction to E-Commerce, E-Commerce Models, Online Payment Systems, E-Security and Privacy, Digital Marketing Fundamentals |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA C 5.1 | Organizational Behavior | Core | 4 | Foundations of Individual Behavior, Perception and Learning, Motivation Theories, Group Dynamics and Team Building, Leadership and Power, Organizational Culture and Change |
| BBA C 5.2 | Services Marketing | Core | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing of Services, Promotion and Distribution of Services, Internal and Interactive Marketing |
| BBA DSE 5.3 | Investment Management | Discipline Specific Elective | 4 | Investment Avenues, Risk and Return Analysis, Valuation of Equity and Debt, Portfolio Management, Mutual Funds and Derivatives, Stock Market Operations |
| BBA DSE 5.4 | International Business | Discipline Specific Elective | 4 | Global Business Environment, International Trade Theories, Foreign Exchange Market, International Marketing Strategies, Cross-Cultural Management, Global Human Resource Management |
| BBA PRJ 5.5 | Internship / Project Work (Part I) | Project | 4 | Problem Identification, Literature Review, Research Methodology, Data Collection Methods, Preliminary Report Writing, Ethical Considerations in Research |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA C 6.1 | Strategic Management | Core | 4 | Concept and Process of Strategic Management, Strategic Analysis (Internal & External), Strategy Formulation (Corporate, Business, Functional), Strategic Choice and Implementation, Strategic Control and Evaluation, Corporate Social Responsibility and Ethics |
| BBA C 6.2 | Business Ethics and Corporate Governance | Core | 4 | Ethical Theories in Business, Ethical Decision Making, Corporate Social Responsibility, Principles of Corporate Governance, Role of Board of Directors, Whistle-blowing and Accountability |
| BBA DSE 6.3 | Digital Marketing | Discipline Specific Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| BBA DSE 6.4 | Rural Marketing | Discipline Specific Elective | 4 | Characteristics of Indian Rural Market, Rural Consumer Behavior, Product and Pricing Strategies for Rural Areas, Promotion and Communication in Rural Market, Distribution Channels in Rural Areas, Rural Marketing Research |
| BBA PRJ 6.5 | Project Work (Final Report & Viva Voce) | Project | 4 | Data Analysis and Interpretation, Findings and Conclusions, Recommendations and Limitations, Report Writing and Formatting, Presentation Skills, Viva Voce Preparation |
