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MBA in Marketing at K.K.C. Institute of PG Studies
Chittoor, Andhra Pradesh
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About the Specialization
What is Marketing at K.K.C. Institute of PG Studies Chittoor?
This Marketing specialization program at KKC Institute of PG Studies focuses on equipping students with essential skills for the dynamic Indian market. It delves into consumer insights, brand building, digital strategies, and sales management, preparing graduates for diverse roles in a rapidly evolving industry, emphasizing practical applicability in the Indian context.
Who Should Apply?
This program is ideal for fresh graduates with a passion for marketing, seeking entry-level roles in brand management, digital marketing, or sales. It also caters to working professionals aiming to upskill in specific marketing domains or career changers transitioning into the vibrant Indian marketing and advertising sector with a foundational business background.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding careers as Marketing Managers, Brand Analysts, Digital Marketing Specialists, or Sales Heads in Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 3-6 LPA, with significant growth trajectories for experienced professionals, often aligning with industry certifications like Google Ads or HubSpot.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Actively engage with core subjects like Managerial Economics, Financial Management, and Organizational Behavior. Form study groups to discuss concepts, solve case studies, and relate theoretical knowledge to real-world business scenarios prevalent in the Indian corporate landscape.
Tools & Resources
Harvard Business Review cases, NPTEL courses on core management, Indian business magazines
Career Connection
A strong foundation in business principles is critical for strategic decision-making in any marketing role, enabling graduates to understand the broader business context and contribute effectively.
Develop Communication & Presentation Skills- (Semester 1-2)
Participate enthusiastically in business communication workshops, group presentations, and public speaking events. Seek continuous feedback on presentation style, content structuring, and clarity of thought, which are crucial for client interactions and team leadership in diverse Indian workplaces.
Tools & Resources
Toastmasters International, online presentation tutorials, TED Talks for inspiration
Career Connection
Effective communication is paramount for pitching marketing ideas, leading teams, and engaging with diverse stakeholders, directly impacting career progression and leadership potential.
Build Basic Analytical & Digital Literacy- (Semester 1-2)
Focus on mastering ''''Computer Applications in Management'''' and essential data analysis tools like MS Excel. Utilize online platforms to learn foundational digital marketing concepts early, to understand the rapid digital transformation in Indian businesses and consumer behavior.
Tools & Resources
Google Analytics Academy (free courses), HubSpot Academy (free courses), Udemy for Excel proficiency
Career Connection
Data-driven decision-making and digital proficiency are non-negotiable skills for modern marketing professionals, opening doors to roles in digital agencies, e-commerce, and analytics teams.
Intermediate Stage
Deep Dive into Specialization Electives- (Semester 3)
Focus intensively on Product Management, Consumer Behavior, and Sales and Distribution Management. Undertake case studies specific to Indian markets, conduct market surveys, and analyze brand strategies of local and national companies to gain practical insights.
Tools & Resources
Avenues for secondary research on Indian market data (e.g., IBEF reports), industry publications, market research databases
Career Connection
Specialization depth is crucial for becoming an expert in specific marketing functions, enabling graduates to secure roles directly aligned with their interests and expertise.
Initiate & Execute Project Work (Part A)- (Semester 3)
Start the project work by identifying a relevant marketing problem, conducting a thorough literature review, and developing a robust research design. Engage with faculty mentors regularly for guidance and feedback, laying a strong foundation for the final report.
Tools & Resources
Academic databases, research methodology textbooks, faculty expertise, survey tools
Career Connection
This provides hands-on research experience, a critical skill for strategic roles and demonstrates problem-solving ability to potential employers in the marketing domain.
Engage in Extracurricular Marketing Challenges- (Semester 3)
Actively participate in inter-collegiate marketing competitions, case study challenges, and hackathons focusing on business solutions. These platforms provide practical exposure, develop competitive acumen, and enhance teamwork skills relevant to the Indian industry.
Tools & Resources
Online platforms like Dare2Compete, corporate-sponsored competitions, college marketing clubs
Career Connection
Winning or participating in such events enhances your resume, showcases initiative, and hones critical marketing skills under pressure, making you a more attractive candidate.
Advanced Stage
Refine Digital Marketing & Branding Expertise- (Semester 4)
Dedicate time to master Digital Marketing and Advertising & Brand Management concepts. Seek advanced certifications in areas like Google Ads, SEO, or social media strategy. Develop practical campaigns or mini-projects leveraging these skills to build a strong portfolio.
Tools & Resources
Google Skillshop, Meta Blueprint, SEMrush, Canva for creative design
Career Connection
These are high-demand skills in the Indian job market, directly leading to roles in digital marketing agencies, e-commerce, brand management, and marketing analytics.
Complete & Present High-Impact Project Work (Part B)- (Semester 4)
Finalize data analysis, write a comprehensive project report, and prepare for a compelling viva voce presentation. Focus on delivering actionable recommendations that address the identified marketing problem, demonstrating critical thinking and communication.
Tools & Resources
Professional presentation software, mock viva sessions, feedback from peers and mentors, statistical software like SPSS
Career Connection
A well-executed project is a strong talking point in interviews, demonstrating analytical, problem-solving, and persuasive communication skills to recruiters for strategic roles.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Actively participate in campus placement drives, attending workshops on resume building, interview techniques, and group discussions. Conduct numerous mock interviews, especially for marketing-specific roles, focusing on industry-relevant questions and behavioral aspects.
Tools & Resources
College placement cell, online interview preparation platforms (e.g., InterviewBit), LinkedIn for networking
Career Connection
This direct and focused preparation maximizes the chances of securing desirable placements in top-tier companies in India, aligning skills with industry requirements.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree examination from Sri Venkateswara University or any other UGC recognized university; Qualified in ICET conducted by APSCHE.
Duration: 2 years / 4 semesters
Credits: 102 (based on listed subjects'''' credits) Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Business Perspectives and Environment | Core | 4 | Nature of Business, Economic Environment, Fiscal and Monetary Policy, Industrial Policy, Trade Policy and Reforms |
| MBA102 | Managerial Economics | Core | 4 | Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Policies, Profit Management |
| MBA103 | Accounting for Management | Core | 4 | Financial Accounting Principles, Cost Accounting, Financial Statement Analysis, Budgetary Control, Standard Costing & Variance Analysis |
| MBA104 | Business Communication | Core | 4 | Communication Process, Oral Communication, Written Communication, Non-Verbal Communication, Business Etiquette and Presentation Skills |
| MBA105 | Organizational Behavior | Core | 4 | Foundations of OB, Personality and Perception, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| MBA106 | Principles of Marketing Management | Core | 4 | Core Marketing Concepts, Marketing Environment, Consumer and Business Markets, Market Segmentation, Targeting, Positioning, Marketing Mix (4Ps) |
| MBA107 | Computer Applications in Management | Core | 4 | MS Office (Word, Excel, PowerPoint), Data Management and DBMS, Internet and E-Commerce, ERP Concepts, Introduction to Business Analytics Tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| MBA202 | Financial Management | Core | 4 | Financial Goals and Functions, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories |
| MBA203 | Operations Management | Core | 4 | Production Systems, Facility Location and Layout, Inventory Management, Quality Management (TQM, Six Sigma), Supply Chain Management |
| MBA204 | Business Research Methods | Core | 4 | Research Design, Sampling Techniques, Data Collection Methods, Data Analysis Techniques, Report Writing and Presentation |
| MBA205 | Operations Research | Core | 4 | Linear Programming, Transportation and Assignment Problems, Queuing Theory, Simulation, Decision Theory |
| MBA206 | Business Law & Ethics | Core | 4 | Indian Contract Act, Company Law, Consumer Protection Act, Business Ethics and Values, Corporate Governance |
| MBA207 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Formulation, Sources of Funding for Startups, Small Business Management, Innovation and Creativity |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| MBA302 | Management Information Systems | Core | 4 | MIS Concepts and Architecture, Database Management Systems, Decision Support Systems, E-business and E-commerce, Information Security |
| MBA303 | Project Work – Part A | Project | 3 | Problem Identification, Literature Review, Research Design, Data Collection Plan, Preliminary Analysis |
| MBA304 (MKT) | Product Management | Elective | 4 | Product Life Cycle, New Product Development, Product Mix Decisions, Branding and Packaging, Product Line Strategies |
| MBA305 (MKT) | Consumer Behavior | Elective | 4 | Consumer Decision Making Process, Psychological Influences, Cultural and Social Influences, Diffusion of Innovation, Market Segmentation based on Behavior |
| MBA306 (MKT) | Sales and Distribution Management | Elective | 4 | Sales Organization and Planning, Sales Force Management, Channel Management, Logistics and Supply Chain, Retailing and E-tailing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Exchange Markets, International Marketing, Global Human Resource Management, International Financial Management |
| MBA402 | Project Work – Part B | Project | 7 | Data Analysis and Interpretation, Report Writing, Findings and Recommendations, Limitations and Future Research, Viva Voce |
| MBA403 (MKT) | Services Marketing | Elective | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing of Services, Managing Service Delivery |
| MBA404 (MKT) | Advertising & Brand Management | Elective | 4 | Advertising Planning and Strategy, Media Planning and Evaluation, Brand Equity and Brand Identity, Brand Positioning and Re-positioning, Integrated Marketing Communications (IMC) |
| MBA405 (MKT) | Digital Marketing | Elective | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Web Analytics |
