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BBA in General at K.L.E. Society's Shri Mrityunjaya College of Arts & Commerce, Dharwad
Dharwad, Karnataka
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About the Specialization
What is General at K.L.E. Society's Shri Mrityunjaya College of Arts & Commerce, Dharwad Dharwad?
This BBA program at K.L.E. Society''''s Shri Mrityunjaya College of Arts and Commerce, Dharwad, focuses on providing a comprehensive foundation in business administration principles. It equips students with essential management skills, analytical capabilities, and an understanding of diverse business functions. The curriculum is designed to meet the evolving demands of the Indian business landscape, preparing graduates for entry-level managerial roles across various sectors.
Who Should Apply?
This program is ideal for recent 10+2 graduates from Commerce, Arts, or Science streams who aspire to build a career in management. It caters to individuals seeking a strong academic base before pursuing an MBA or those looking for direct entry into the corporate world. It is also suitable for students keen on developing entrepreneurial skills and understanding the nuances of business operations in India.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles in marketing, finance, human resources, and operations. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential for experienced professionals. The program provides a solid base for advanced studies like MBA and aligns with industry needs for well-rounded business professionals.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (undefined)
Focus on thoroughly understanding core concepts in management, accounting, and economics. Attend all lectures, take detailed notes, and actively participate in tutorials. Utilize the college library for reference books and past year question papers to solidify your knowledge and prepare for examinations effectively.
Tools & Resources
College Library, Textbooks, Peer study groups
Career Connection
A strong foundation in these subjects is crucial for advanced studies and provides the analytical base required for future managerial roles and professional certifications like CA or CS if pursued.
Develop Digital Fluency and Basic IT Skills- (undefined)
Actively engage with the ''''Digital Fluency'''' and ''''Excel for Business'''' courses. Practice using productivity tools, cybersecurity basics, and advanced Excel functions. Participate in workshops on data entry, presentation software, and basic business analytics tools to enhance practical digital skills.
Tools & Resources
Microsoft Office Suite, Google Workspace, Online Excel tutorials
Career Connection
Proficiency in digital tools and basic data handling is a non-negotiable skill in today''''s Indian corporate environment, opening doors to data-entry, administrative, and junior analyst roles.
Enhance Communication and Soft Skills- (undefined)
Actively participate in group discussions, presentations, and debates during language and communicative English courses. Join college clubs like Toastmasters or debating societies. Practice public speaking and formal writing regularly to improve articulation and confidence.
Tools & Resources
College communication labs, English language learning apps, Debating clubs
Career Connection
Effective communication is vital for interviews, teamwork, and client interactions in any business role, significantly impacting your employability and career progression in India.
Intermediate Stage
Gain Practical Industry Exposure through Internships- (undefined)
Seek out short-term internships or summer training programs in marketing, finance, or HR. Even unpaid internships offer invaluable real-world experience. Leverage college placement cells or professional networking platforms to find opportunities with local businesses or startups in Dharwad and Hubballi.
Tools & Resources
College Placement Cell, LinkedIn, Internshala, Local business directories
Career Connection
Internships bridge the gap between academic theory and industry practice, providing practical skills and networking opportunities essential for securing future placements in Indian companies.
Build a Professional Network and Mentorship- (undefined)
Attend industry webinars, guest lectures, and alumni meets organized by the college. Connect with faculty members, senior students, and professionals in your areas of interest. A strong network can provide guidance, internship leads, and job opportunities.
Tools & Resources
LinkedIn, College alumni association, Industry events (online/offline)
Career Connection
Networking is paramount in the Indian job market; mentors can offer critical career advice, and connections often lead to direct job recommendations and referrals.
Participate in Business Competitions and Workshops- (undefined)
Engage in inter-college business plan competitions, case study challenges, and management fests. Enroll in skill-specific workshops on digital marketing, financial modeling, or HR analytics. These activities enhance problem-solving, teamwork, and specialized skills.
Tools & Resources
E-Cell of the college, Management fest invitations, Online course platforms
Career Connection
Participation demonstrates initiative and practical application of knowledge, making your resume stand out to recruiters in India, especially for roles requiring specific business acumen.
Advanced Stage
Undertake a Comprehensive Major Project- (undefined)
Select a challenging project topic, ideally with a practical industry application. Work closely with a faculty mentor, conduct thorough research, and apply analytical skills. Aim to present a solution or insight that could be valuable to a real business entity.
Tools & Resources
Research databases, Statistical software (if applicable), Faculty mentorship
Career Connection
A well-executed project demonstrates independent research capability, problem-solving skills, and domain expertise, which are highly valued by Indian employers during final placements.
Intensive Placement Preparation and Mock Interviews- (undefined)
Begin preparing for placements early. Update your resume, practice aptitude tests, and participate in mock interviews and group discussions conducted by the college placement cell. Tailor your application and interview responses to specific company requirements.
Tools & Resources
Placement cell resources, Online aptitude test platforms, Interview preparation guides
Career Connection
Thorough preparation for campus placements significantly increases your chances of securing a desirable job offer from leading Indian and multinational companies recruiting from campuses.
Develop Advanced Specialization Skills and Certifications- (undefined)
Based on your chosen electives (Finance, Marketing, HR), pursue relevant online certifications from platforms like NPTEL, Coursera, or edX. For example, a certification in Google Analytics for Marketing, or Tally for Finance. This deepens expertise beyond the curriculum.
Tools & Resources
NPTEL, Coursera, edX, Industry-specific certification bodies
Career Connection
Advanced certifications validate specialized skills, making you more competitive for roles requiring specific expertise and potentially leading to higher starting salaries in niche areas of the Indian market.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed the two years Pre-University Examination (Commerce / Arts / Science) conducted by the Pre-University Education Board, Government of Karnataka, or any other examination considered as equivalent thereto by the Karnatak University, Dharwad, is eligible for admission to the programme.
Duration: 3 years / 6 semesters
Credits: 126 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBAM1.1 | Principles of Management | Major Core | 4 | Management Concept and Theories, Functions of Management (Planning, Organizing, Staffing), Directing and Controlling, Decision Making and Coordination, Emerging Trends in Management |
| 23BBAM1.2 | Financial Accounting | Major Core | 4 | Accounting Concepts and Conventions, Journal, Ledger, and Trial Balance, Subsidiary Books and Cash Book, Final Accounts of Sole Proprietorship, Depreciation Accounting |
| 23BBAO1.3 | Indian Constitution | Open Elective | 3 | Historical Background of Indian Constitution, Preamble and Salient Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislature and Executive |
| 23BBAS1.4 | Digital Fluency | Skill Enhancement | 2 | Introduction to Digital World, Operating Systems and Productivity Tools, Internet, Web and Email, Digital Security and Cyber Hygiene, Basics of Data and Information Management |
| 23BBAV1.5 | Retail Management | Vocational | 3 | Introduction to Retailing and its Formats, Retail Location and Store Layout, Merchandise Management and Sourcing, Retail Pricing and Promotion, E-Tailing and Online Retailing |
| 23BBAC1.6 | Environmental Studies | Ability Enhancement | 2 | Concept of Environment and Ecosystems, Natural Resources and their Conservation, Biodiversity and its Conservation, Environmental Pollution and Control, Environmental Ethics and Legislation |
| 23BBAL1.7 | Language I (Kannada/English/Sanskrit/Hindi/Urdu) | Language | 3 | Grammar and Vocabulary Building, Reading Comprehension and Précis Writing, Basic Communication Skills, Literary Texts (Prose and Poetry), Introduction to Functional Language |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBAM2.1 | Business Economics | Major Core | 4 | Nature and Scope of Business Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, National Income and Business Cycles |
| 23BBAM2.2 | Business Statistics | Major Core | 4 | Introduction to Statistics and Data Presentation, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions, Index Numbers and Time Series Analysis |
| 23BBAO2.3 | Entrepreneurship Development | Open Elective | 3 | Concept of Entrepreneurship and Innovation, Process of Entrepreneurship Development, Business Plan and Project Formulation, Sources of Finance for Start-ups, Role of Government in Promoting Entrepreneurship |
| 23BBAS2.4 | Organizational Behaviour | Skill Enhancement | 2 | Foundations of Organizational Behaviour, Individual Behaviour (Perception, Learning, Personality), Motivation Theories and Applications, Group Dynamics and Team Building, Leadership Styles and Organizational Culture |
| 23BBAV2.5 | Event Management | Vocational | 3 | Introduction to Event Management, Event Planning Process and Budgeting, Marketing and Promotion of Events, Logistics, Operations and Risk Management, Post-Event Evaluation and Feedback |
| 23BBAC2.6 | Communicative English | Ability Enhancement | 2 | Fundamentals of Communication, Listening and Speaking Skills, Reading Comprehension and Vocabulary, Effective Writing Skills (Reports, Emails), Presentation Skills and Group Discussions |
| 23BBAL2.7 | Language II (Kannada/English/Sanskrit/Hindi/Urdu) | Language | 3 | Advanced Grammar and Usage, Literary Appreciation and Analysis, Creative Writing and Essay Composition, Public Speaking and Debate Skills, Cultural Context of Language |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBAM3.1 | Marketing Management | Major Core | 4 | Introduction to Marketing and its Core Concepts, Market Segmentation, Targeting, and Positioning, Product Life Cycle and New Product Development, Pricing Strategies and Decisions, Promotion and Distribution Channels |
| 23BBAM3.2 | Corporate Accounting | Major Core | 4 | Company Accounts - Share Capital, Issue and Forfeiture of Shares and Debentures, Redemption of Shares and Debentures, Final Accounts of Companies, Cash Flow Statement |
| 23BBAS3.3 | Excel for Business | Skill Enhancement | 2 | Basic Excel Functions and Formulas, Data Management and Formatting, Charts, Graphs and Data Visualization, Pivot Tables and Data Analysis Tools, Introduction to Financial Modeling using Excel |
| 23BBAV3.4 | Financial Literacy | Vocational | 3 | Personal Financial Planning and Budgeting, Savings and Investment Options (FDs, RDs, Mutual Funds), Insurance (Life, Health, General), Credit Management and Debt Planning, Basics of Taxation for Individuals |
| 23BBAC3.5 | Indian History and Culture | Ability Enhancement | 2 | Survey of Ancient Indian History, Medieval Indian History and Dynasties, Modern Indian History and Freedom Struggle, Indian Art, Architecture, and Literature, Social and Cultural Movements in India |
| 23BBAL3.6 | Language III (Kannada/English/Sanskrit/Hindi/Urdu) | Language | 3 | Advanced Literary Studies, Critical Analysis of Texts, Translational Skills, Report and Article Writing, Discourse Analysis |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBAM4.1 | Human Resource Management | Major Core | 4 | Introduction to HRM and its Functions, Human Resource Planning and Job Analysis, Recruitment, Selection, and Placement, Training and Development Programs, Performance Management and Compensation |
| 23BBAM4.2 | Cost Accounting | Major Core | 4 | Introduction to Cost Accounting and its Objectives, Cost Concepts, Classification, and Elements of Cost, Material Costing and Inventory Control, Labour Costing and Overheads, Job Costing, Process Costing, and Standard Costing |
| 23BBAS4.3 | Quantitative Techniques for Business | Skill Enhancement | 2 | Linear Programming - Formulation and Graphical Method, Transportation and Assignment Problems, Network Analysis - PERT and CPM, Decision Theory under Uncertainty, Game Theory and Simulation |
| 23BBAV4.4 | Digital Marketing | Vocational | 3 | Introduction to Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and PPC, Social Media Marketing Strategies, Email Marketing and Content Marketing |
| 23BBAC4.5 | Constitution of India | Ability Enhancement | 2 | Constitutional Framework of India, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Governments - Structure and Powers, Judiciary and Local Self-Governments |
| 23BBAL4.6 | Language IV (Kannada/English/Sanskrit/Hindi/Urdu) | Language | 3 | Functional Language for Professional Settings, Business Correspondence and Official Communication, Advanced Presentation and Negotiation Skills, Intercultural Communication, Editing and Proofreading |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBAM5.1 | Business Research Methods | Major Core | 4 | Introduction to Business Research, Research Design and Types of Research, Sampling Techniques and Data Collection Methods, Data Analysis and Interpretation, Report Writing and Presentation of Findings |
| 23BBAM5.2 | Operations Management | Major Core | 4 | Introduction to Operations Management, Production Systems and Facility Layout, Inventory Management Techniques, Quality Management and Control, Supply Chain Management and Logistics |
| 23BBAME5.3.1 | Investment Management | Major Elective (Finance Stream) | 4 | Investment Environment and Process, Risk and Return Analysis, Security Analysis (Fundamental and Technical), Portfolio Management Theories, Derivatives and Mutual Funds |
| 23BBAME5.3.2 | Consumer Behaviour | Major Elective (Marketing Stream) | 4 | Introduction to Consumer Behaviour, Factors Influencing Consumer Decisions, Consumer Decision Making Process, Segmentation, Targeting, and Positioning, Post-Purchase Behaviour and Customer Satisfaction |
| 23BBAME5.3.3 | Performance Management | Major Elective (HR Stream) | 4 | Introduction to Performance Management System, Performance Appraisal Methods, Feedback, Coaching, and Mentoring, Goal Setting and MBO, Performance Management and Reward Systems |
| 23BBAME5.4.1 | Indian Financial System | Major Elective (Finance Stream) | 4 | Structure of Indian Financial System, Financial Markets (Money Market, Capital Market), Financial Institutions (Banks, NBFCs, Mutual Funds), Financial Instruments, Role of RBI and SEBI |
| 23BBAME5.4.2 | Services Marketing | Major Elective (Marketing Stream) | 4 | Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing and Promotion of Services, Extended Marketing Mix for Services (People, Process, Physical Evidence) |
| 23BBAME5.4.3 | Industrial Relations | Major Elective (HR Stream) | 4 | Concept and Scope of Industrial Relations, Trade Unions and Employers'''' Associations, Collective Bargaining and Grievance Redressal, Industrial Disputes and Conflict Management, Labour Welfare and Social Security |
| 23BBAS5.5 | Academic Writing | Skill Enhancement | 2 | Principles of Academic Writing, Structure of Academic Reports and Essays, Referencing and Citation Styles, Avoiding Plagiarism, Research Paper Writing Basics |
| 23BBAV5.6 | Supply Chain Management | Vocational | 3 | Introduction to Supply Chain Management, Logistics and Transportation Management, Warehousing and Inventory Control, Supply Chain Integration and Coordination, Global Supply Chain and Emerging Trends |
| 23BBAC5.7 | Human Rights and Ethics | Ability Enhancement | 2 | Concept and Evolution of Human Rights, Universal Declaration of Human Rights, Human Rights in the Indian Context, Ethical Theories and Business Ethics, Corporate Social Responsibility (CSR) |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23BBAM6.1 | Strategic Management | Major Core | 4 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation and Choice, Strategy Implementation and Control, Corporate Governance and Ethics |
| 23BBAM6.2 | International Business | Major Core | 4 | Introduction to International Business, Theories of International Trade, Balance of Payments and Foreign Exchange Market, International Financial Management, Global Marketing and HRM |
| 23BBAME6.3.1 | Financial Derivatives | Major Elective (Finance Stream) | 4 | Introduction to Derivatives Market, Futures and Forwards Contracts, Options Contracts - Pricing and Strategies, Swaps and Other Derivatives, Hedging and Speculation with Derivatives |
| 23BBAME6.3.2 | Integrated Marketing Communication | Major Elective (Marketing Stream) | 4 | Concept of Integrated Marketing Communication (IMC), Advertising and Sales Promotion, Public Relations and Publicity, Personal Selling and Direct Marketing, Digital and Social Media IMC |
| 23BBAME6.3.3 | Compensation Management | Major Elective (HR Stream) | 4 | Introduction to Compensation Management, Wage and Salary Administration, Job Evaluation and Pay Structures, Incentive Plans and Benefits Management, Executive Compensation and Global Trends |
| 23BBAME6.4.1 | Project Management | Major Elective (Finance Stream) | 4 | Introduction to Project Management, Project Life Cycle and Project Planning, Project Scheduling (Gantt, PERT/CPM), Resource Allocation and Cost Control, Project Risk Management and Evaluation |
| 23BBAME6.4.2 | Retail Management | Major Elective (Marketing Stream) | 4 | Retail Strategy and Retail Mix, Store Operations and Supply Chain in Retail, Merchandise Assortment and Inventory Management, Retail Human Resource Management, Emerging Trends in Retailing (E-commerce, Omnichannel) |
| 23BBAME6.4.3 | Training and Development | Major Elective (HR Stream) | 4 | Concept and Importance of Training and Development, Training Needs Assessment, Designing and Implementing Training Programs, Evaluation of Training Effectiveness, Career Development and Succession Planning |
| 23BBAP6.5 | Project Work | Project | 6 | Problem Identification and Literature Review, Research Design and Methodology, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva Voce |
| 23BBAV6.6 | Business Analytics | Vocational | 3 | Introduction to Business Analytics, Descriptive, Predictive, and Prescriptive Analytics, Data Mining Techniques, Introduction to Analytical Tools (e.g., Excel, Python basics), Data Visualization and Reporting |
