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MCOM in Marketing Management And Human Resource Management at K.L.E. Society's Shri Mrityunjaya College of Arts & Commerce, Dharwad
Dharwad, Karnataka
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About the Specialization
What is Marketing Management and Human Resource Management at K.L.E. Society's Shri Mrityunjaya College of Arts & Commerce, Dharwad Dharwad?
This MCom program at K.L.E. Society''''s Shri Mrityunjaya College of Arts and Commerce, Dharwad, allows students to specialize in either Marketing Management or Human Resource Management. It equips postgraduates with advanced concepts and practical skills crucial for the dynamic Indian business landscape. The curriculum is designed to foster a deep understanding of core business functions before diving into specialized areas, preparing students for managerial roles.
Who Should Apply?
This program is ideal for B.Com, BBA, or related graduates aspiring for specialized careers in corporate marketing or human resources. It also suits working professionals seeking to enhance their strategic management capabilities and gain a competitive edge in India''''s rapidly evolving job market. Individuals with a keen interest in consumer behavior, market dynamics, employee welfare, or talent development will find this program rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths as Marketing Managers, HR Managers, Brand Managers, Recruitment Specialists, or Employee Relations Officers in Indian and multinational companies. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning upwards of INR 8-15 LPA. The program also aligns with certifications in digital marketing or HR analytics, boosting growth trajectories.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Focus intently on foundational subjects like Advanced Financial Management, Business Ethics, and Quantitative Techniques. Build a strong conceptual base, as these are critical for understanding advanced topics. Form study groups to discuss complex theories and solve case studies from Indian business contexts.
Tools & Resources
Textbooks prescribed by KUD, NPTEL videos on core commerce subjects, Peer study groups
Career Connection
A robust understanding of these fundamentals is essential for cracking entry-level management interviews and excelling in initial corporate roles.
Develop Research and Analytical Skills- (Semester 1-2)
Engage actively with Business Research Methods and Advanced Business Statistics. Practice data analysis using tools like MS Excel or basic statistical software. Work on small research projects to hone problem-solving and critical thinking, which are highly valued by Indian employers.
Tools & Resources
MS Excel, SPSS (basic exposure), Online tutorials for data analysis
Career Connection
Strong analytical skills are vital for market research, HR analytics, and strategic planning roles in various industries.
Explore Specialization Interests Early- (Semester 1-2)
Pay close attention to the core Marketing Management and Human Resource Management subjects in Semester 2. Attend guest lectures or workshops related to these fields to gain practical insights. This helps in making an informed decision about your specialization track in later semesters.
Tools & Resources
Industry journals, Webinars on marketing/HR trends, Alumni interactions
Career Connection
Early exploration ensures you choose a specialization aligned with your passion, leading to greater success and job satisfaction.
Intermediate Stage
Deep Dive into Chosen Specialization- (Semester 3-4)
Once you select Marketing Management or Human Resource Management, immerse yourself in the elective subjects. For Marketing, focus on Consumer Behaviour and Advertising. For HR, prioritize Industrial Relations and Labour Legislation. Seek real-world examples from Indian companies to connect theory with practice.
Tools & Resources
Case studies of Indian companies, Live projects/assignments, LinkedIn Learning courses
Career Connection
Specialized knowledge makes you a preferred candidate for roles directly related to your chosen field, improving placement prospects.
Pursue Internships and Industry Projects- (Semester 3-4)
Actively seek summer internships or part-time projects in companies within Dharwad or nearby cities like Hubballi and Bengaluru. This provides invaluable hands-on experience in either marketing or HR, helping to build your professional network and practical skills, highly critical for the Indian job market.
Tools & Resources
College placement cell, Internship portals like Internshala, Networking events
Career Connection
Internships convert into pre-placement offers or give you a significant edge during final placements.
Participate in Competitions and Workshops- (Semester 3-4)
Engage in inter-collegiate competitions, business quizzes, marketing strategy challenges, or HR case study contests. Attend workshops on advanced topics like digital marketing, HR analytics, or performance management. This enhances your resume and demonstrates proactive learning beyond the curriculum.
Tools & Resources
College clubs and societies, Industry association events (e.g., NHRD, AIMA), Online certification platforms
Career Connection
Such participation develops soft skills and showcases your talent to potential employers, making you stand out.
Advanced Stage
Execute a Robust Research Project- (Semester 4)
Undertake your final semester project with utmost dedication, choosing a topic relevant to your specialization (Marketing or HR) and current industry trends in India. Focus on strong methodology, insightful analysis, and clear reporting, as this is a key differentiator for recruiters.
Tools & Resources
Research guides, Faculty mentors, Statistical software for data analysis
Career Connection
A well-executed project demonstrates your ability to conduct independent research and apply knowledge, a crucial skill for managerial roles.
Intensive Placement Preparation- (Semester 4)
Start preparing for placements early. Focus on refining your resume, practicing group discussions, and mock interviews tailored to marketing or HR roles. Understand common interview questions for Indian companies and research potential employers thoroughly. Attend college placement workshops diligently.
Tools & Resources
Career services department, Online interview platforms, Company-specific preparation materials
Career Connection
Thorough preparation directly translates into securing desirable job offers from top companies during campus placements.
Network and Build Professional Brand- (Semester 4)
Leverage platforms like LinkedIn to connect with alumni and industry professionals in your chosen specialization. Attend industry conferences or seminars (even virtual ones). Develop a strong online professional presence and consider contributing to relevant discussions, building your personal brand for future career growth.
Tools & Resources
LinkedIn, Professional associations (e.g., NHRD Network), Industry events
Career Connection
A strong professional network opens doors to job opportunities, mentorship, and career advancement in the long run.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed B.Com, B.B.A/BBM, B.A. (Economics/Sociology/Statistics/Psychology/Political Science), B.Sc. (Mathematics/Statistics) examination of this University or of any other University recognized as equivalent thereto are eligible for admission to M.Com. Degree Course.
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1 | Business Ethics and Corporate Social Responsibility | Core | 4 | Business Ethics & Values, Indian Ethos in Management, Corporate Governance Principles, Corporate Social Responsibility Initiatives, Environmental Ethics and Sustainability |
| 1.2 | Advanced Financial Management | Core | 4 | Capital Budgeting Decisions, Capital Structure Theories, Dividend Policy Decisions, Working Capital Management, International Financial Management |
| 1.3 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management Systems |
| 1.4 | Quantitative Techniques for Business Decisions | Core | 4 | Linear Programming Problems, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory under Uncertainty, Game Theory Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.1 | Business Research Methods | Core | 4 | Fundamentals of Business Research, Research Design and Types, Data Collection Methods, Sampling Design and Techniques, Data Analysis and Report Writing |
| 2.2 | International Business | Core | 4 | Scope of International Business, Theories of International Trade, Foreign Exchange Market Operations, Balance of Payments, International Financial Institutions |
| 2.3 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Market Segmentation and Targeting, Product Life Cycle and Strategies, Pricing Strategies and Decisions, Promotion and Distribution Channels |
| 2.4 | Advanced Business Statistics | Core | 4 | Probability and Distributions, Correlation and Regression Analysis, Time Series Analysis, Index Numbers and Their Applications, Statistical Inference and Hypothesis Testing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3.1 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis and Scanning, Strategy Formulation and Choice, Strategy Implementation and Change, Strategic Control and Evaluation |
| 3.2 | E-Commerce | Core | 4 | E-Commerce Framework and Models, E-Payment Systems, E-Marketing and Advertising, E-Security and Encryption, Legal and Ethical Issues in E-Commerce |
| 3.3 | Consumer Behaviour | Elective (Marketing Management) | 4 | Introduction to Consumer Behaviour, Individual Consumer Influences, Family and Social Influences, Cultural Aspects of Buying, Consumer Decision Making Process |
| 3.4 | Advertising and Sales Management | Elective (Marketing Management) | 4 | Advertising Objectives and Budgeting, Advertising Media Decisions, Sales Management Process, Sales Force Management, Personal Selling and Negotiation |
| 3.5 | Services Marketing | Elective (Marketing Management) | 4 | Characteristics of Services, Service Quality and Customer Satisfaction, Service Product and Branding, Pricing and Promotion of Services, Service Delivery and Physical Evidence |
| 3.3 | Industrial Relations | Elective (Human Resource Management) | 4 | Framework of Industrial Relations, Trade Unions in India, Collective Bargaining, Industrial Disputes and Resolution, Workers'''' Participation in Management |
| 3.4 | Labour Legislation | Elective (Human Resource Management) | 4 | Factories Act, 1948, Industrial Disputes Act, 1947, Trade Unions Act, 1926, Employees'''' Compensation Act, 1923, Payment of Wages Act, 1936 |
| 3.5 | Human Resource Development | Elective (Human Resource Management) | 4 | Concepts of HRD, HRD Climate and Culture, Performance Management and Appraisal, Career Planning and Development, Employee Welfare and Quality of Work Life |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4.1 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Small Business Management, Project Formulation and Appraisal, Institutional Support to Entrepreneurs |
| 4.2 | Corporate Tax Planning | Core | 4 | Introduction to Corporate Tax, Residential Status and Tax Incidence, Computation of Total Income, Deductions and Rebates, Tax Planning and Management |
| 4.3 | International Marketing | Elective (Marketing Management) | 4 | International Marketing Environment, Global Market Entry Strategies, International Product and Pricing, Global Promotion Strategies, International Distribution Channels |
| 4.4 | Retail Marketing | Elective (Marketing Management) | 4 | Fundamentals of Retailing, Retail Formats and Types, Store Location and Layout, Merchandising and Category Management, Retail Promotion and CRM |
| 4.5 | Rural and Agricultural Marketing | Elective (Marketing Management) | 4 | Rural Marketing Environment, Rural Consumer Behaviour, Rural Product and Pricing Strategies, Rural Promotion and Distribution, Agricultural Marketing Channels |
| 4.3 | Organizational Behaviour | Elective (Human Resource Management) | 4 | Foundations of Organizational Behaviour, Individual Behaviour and Motivation, Group Dynamics and Teamwork, Leadership Theories and Styles, Conflict and Stress Management |
| 4.4 | Strategic Human Resource Management | Elective (Human Resource Management) | 4 | SHRM Concepts and Linkages, HR Strategy and Business Strategy, Talent Management and Succession Planning, Performance and Reward Systems, HR Scorecard and Analytics |
| 4.5 | Human Resource Information System | Elective (Human Resource Management) | 4 | Introduction to HRIS, HRIS Planning and Implementation, Core HRIS Modules, Data Security and Privacy in HRIS, Future Trends in HRIS |
| 4.6 | Project Work | Core | 4 | Problem Identification, Literature Review, Research Methodology, Data Analysis and Interpretation, Report Writing and Viva Voce |
