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MBA in Marketing at KLE Technological University
Hubballi, Karnataka
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About the Specialization
What is Marketing at KLE Technological University Hubballi?
This Marketing program at KLE Technological University focuses on equipping students with advanced knowledge and practical skills crucial for navigating the dynamic Indian business landscape. The curriculum emphasizes contemporary marketing strategies, digital tools, and consumer insights, preparing graduates for leadership roles. It differentiates itself by integrating real-world case studies and industry-relevant projects, catering to the evolving demands of both traditional and digital marketing domains in India.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the marketing field, particularly those interested in brand management, digital marketing, or sales. It also caters to working professionals looking to upskill in modern marketing techniques and career changers transitioning into marketing roles within consumer goods, technology, or service industries. Candidates with a foundational understanding of business principles and a keen interest in market dynamics are well-suited.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Brand Managers, Digital Marketing Specialists, Sales Managers, Marketing Analysts, or Market Research Analysts. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning upwards of INR 10-20 LPA. The program fosters growth trajectories into strategic leadership positions and aligns with certifications in digital marketing platforms and analytics tools.
Student Success Practices
Foundation Stage
Master Core Management Concepts- (Semester 1)
Dedicate significant effort to understanding fundamental MBA subjects like Economics, Accounting, Organizational Behavior, and Marketing Management. Actively participate in discussions and utilize supplementary materials for a strong theoretical base.
Tools & Resources
Textbooks, NPTEL modules on management, Harvard Business Review articles
Career Connection
A solid theoretical base is critical for grasping advanced concepts and for excelling in interviews that assess foundational business knowledge.
Develop Analytical and Communication Skills- (Semester 1)
Focus on improving quantitative skills through Business Statistics and computer applications. Practice effective communication through presentations, group discussions, and formal report writing to convey ideas clearly and concisely.
Tools & Resources
MS Excel, SPSS (basic tutorials), Public speaking clubs, Professional communication guides
Career Connection
These are universal skills highly sought after in all business roles, essential for data interpretation, strategic planning, and effective stakeholder interaction.
Engage in Peer Learning and Study Groups- (Semester 1)
Form study groups with peers to discuss complex concepts, solve practical problems, and prepare for examinations collectively. Collaborative learning enhances understanding and retention of challenging topics.
Tools & Resources
College study spaces, Online collaboration tools like Google Docs, WhatsApp groups for discussion
Career Connection
Teamwork and collaborative problem-solving are vital workplace skills, nurtured and honed through effective group study, preparing you for corporate environments.
Intermediate Stage
Gain Practical Experience through Internship & Projects- (Semester 2-3)
Secure a meaningful summer internship (Internship-I in Sem 2) in a marketing-related field to apply theoretical knowledge. Actively participate in live projects or case studies to tackle real-world business challenges.
Tools & Resources
Internship portals (e.g., Internshala, LinkedIn Jobs), College placement cell, Faculty mentors for project guidance
Career Connection
Practical experience is highly valued by employers in India, providing a significant competitive edge and often leading to pre-placement offers or direct job opportunities.
Specialize and Upskill with Electives & Certifications- (Semester 2-3)
Carefully choose Marketing electives (Semester 3) that align with your career interests and professional goals. Complement these with industry-recognized online certifications in areas such as Digital Marketing, Analytics, or CRM.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Coursera, Udemy
Career Connection
Demonstrates a clear commitment to a specific marketing domain and provides tangible skills, significantly enhancing employability for specialized roles in the industry.
Participate in Inter-collegiate Competitions- (Semester 2-3)
Actively take part in marketing-focused business plan competitions, case study challenges, or ad-making contests organized by other institutions or industry bodies to test your skills.
Tools & Resources
Unstop (formerly Dare2Compete), College notice boards for competition announcements, Faculty guidance for preparation
Career Connection
Boosts problem-solving, teamwork, and presentation skills, and adds impressive achievements to your resume, helping you stand out to potential recruiters.
Advanced Stage
Undertake a Comprehensive Project Work- (Semester 4)
Select a challenging marketing-oriented project, conduct thorough research, analyze data rigorously, and prepare a professional report. Seek continuous feedback from your faculty mentor to refine your work.
Tools & Resources
Research databases, Statistical software (SPSS, R, Python basics), Academic journals
Career Connection
The project showcases your ability to independently tackle business problems, critical for roles requiring analytical thinking, strategic recommendations, and problem-solving.
Focus on Targeted Placement Preparation- (Semester 4)
Actively engage in mock interviews, group discussions, and resume building workshops organized by the placement cell. Network aggressively with alumni and industry professionals to understand recruitment trends and secure referrals.
Tools & Resources
College placement cell, Online interview platforms, LinkedIn, Company websites for current job descriptions
Career Connection
Direct preparation for placement drives maximizes your chances of securing desirable marketing positions in leading companies, accelerating your career launch.
Develop Leadership and Strategic Thinking- (undefined)
Take on leadership roles in student clubs, organize departmental events, and contribute to various initiatives. Focus on understanding how individual marketing strategies contribute to overall business goals and organizational success.
Tools & Resources
Student bodies, Event management committees, Strategic management case studies
Career Connection
Demonstrates initiative, leadership potential, and a holistic understanding of business, preparing you for future managerial and leadership roles in the corporate world.
Program Structure and Curriculum
Eligibility:
- Passed Bachelor''''s Degree of minimum 3 years duration recognized by UGC/AIU or equivalent with 50% marks in aggregate (45% in case of candidate belonging to SC/ST/OBC category and residents of Karnataka). Should have appeared for PGCET/CMAT/KMAT/CAT/XAT/MAT/GMAT and obtained a valid score.
Duration: 2 years (4 semesters)
Credits: 104 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Economics for Business Decisions | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure and Pricing Decisions, Macroeconomics and Business Environment |
| MBA102 | Organisational Behaviour | Core | 4 | Foundations of Organizational Behavior, Individual Behavior and Personality, Group Dynamics and Teamwork, Leadership and Power, Organizational Culture and Change |
| MBA103 | Accounting for Management | Core | 4 | Introduction to Financial Accounting, Preparation of Financial Statements, Financial Statement Analysis, Cost Accounting Concepts, Budgetary Control and Variance Analysis |
| MBA104 | Business Statistics and Analytics | Core | 4 | Descriptive Statistics, Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis, Introduction to Business Analytics |
| MBA105 | Marketing Management | Core | 4 | Fundamentals of Marketing, Market Segmentation, Targeting and Positioning, Product Life Cycle and Branding, Pricing Strategies, Promotion and Distribution Channels |
| MBA106 | Business and Legal Environment | Core | 4 | Legal Framework of Business, Contract Laws and Sale of Goods, Company Law and Partnerships, Consumer Protection Act, Intellectual Property Rights |
| MBA107 | Communication Skills for Management | Core | 4 | Principles of Business Communication, Verbal and Non-Verbal Communication, Written Communication for Business, Presentation Skills and Public Speaking, Cross-Cultural Communication |
| MBA108 | Workshop on Computer Applications in Business | Practical | 2 | MS Excel for Business Analysis, Data Visualization and Reporting, Database Management Concepts, Presentation Tools for Business, Business Software Applications |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management and Compensation |
| MBA202 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| MBA203 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Types, Sampling Design and Techniques, Data Collection Methods, Data Analysis and Interpretation |
| MBA204 | Operations Management | Core | 4 | Introduction to Operations Management, Product and Process Design, Facility Location and Layout, Inventory Management, Quality Management and Supply Chain Management |
| MBA205 | Entrepreneurship and Startup Management | Core | 4 | Entrepreneurial Mindset and Process, Idea Generation and Opportunity Analysis, Business Plan Development, Funding for Startups, Startup Ecosystem in India |
| MBA206 | Management Information Systems | Core | 4 | Introduction to MIS, Information Systems in Organizations, Database Management Systems, Decision Support Systems, E-Business and E-Commerce |
| MBA207 | Corporate Social Responsibility and Business Ethics | Core | 4 | Introduction to Business Ethics, Ethical Theories and Dilemmas, Corporate Governance, Corporate Social Responsibility, Sustainability and Responsible Business |
| MBA208 | Internship - I (Mini Project) | Internship | 2 | Problem Identification and Scope Definition, Data Collection and Analysis Techniques, Report Writing and Documentation, Presentation Skills, Application of Management Concepts |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation and Choice, Strategy Implementation, Strategic Control and Evaluation |
| MBA302 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Environment of IB, International Marketing Strategies, International Finance and Entry Strategies |
| MBA303 | Consumer Behaviour | Elective - Marketing | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Determinants of Behavior, Socio-Cultural Influences on Consumers, Consumer Research and Marketing Implications |
| MBA304 | Digital and Social Media Marketing | Elective - Marketing | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO) and SEM, Social Media Marketing Strategies, Content Marketing and Email Marketing, Digital Advertising and Analytics |
| MBA305 | Global Business Environment | Core | 4 | Forces of Globalization, Economic Environment of Global Business, Political and Legal Environment, Socio-Cultural Environment, Technological Environment and Integration |
| MBA306 | Corporate Governance & Ethics | Core | 4 | Introduction to Corporate Governance, Board of Directors and Stakeholders, Shareholder Rights and Responsibilities, Role of Auditors and Transparency, Ethical Practices in Corporate Governance |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming and Simplex Method, Transportation and Assignment Problems, Network Analysis (CPM/PERT), Decision Theory and Game Theory |
| MBA402 | Project Work & Viva-Voce | Project | 8 | Research Problem Formulation, Literature Review and Research Design, Data Collection, Analysis, and Interpretation, Report Writing and Documentation, Project Presentation and Viva-Voce |
| MBA403 | Brand Management | Elective - Marketing | 4 | Introduction to Brands and Branding, Brand Identity and Positioning, Brand Equity Management, Brand Building Strategies, Brand Extensions and Revitalization |
| MBA404 | Marketing Analytics | Elective - Marketing | 4 | Introduction to Marketing Analytics, Data Sources in Marketing, Customer Analytics and Segmentation, Campaign Performance Analysis, Pricing and Promotion Analytics |
