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B-B-A in General at KMM College of Arts & Science
Ernakulam, Kerala
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About the Specialization
What is General at KMM College of Arts & Science Ernakulam?
This B.B.A. program at KMM College of Arts & Science focuses on providing a strong foundation in business administration and management principles. It equips students with essential skills in finance, marketing, human resources, and operations, crucial for success in the dynamic Indian business landscape. The curriculum is designed to foster analytical and decision-making capabilities relevant to various sectors.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into diverse management roles across India''''s growing economy. It also appeals to individuals aiming for entrepreneurial ventures or those looking to pursue higher education like an MBA. Students from Commerce, Science, or Arts streams with a keen interest in business operations and management fundamentals are well-suited.
Why Choose This Course?
Graduates of this program can expect to secure roles in areas such as junior management, marketing executive, financial analyst, or HR associate in Indian companies, startups, and MNCs operating in India. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth potential. The degree also provides a strong base for professional certifications in finance or marketing.
Student Success Practices
Foundation Stage
Build Strong Communication & Numerical Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and debates to enhance business communication. Simultaneously, focus on mastering quantitative techniques and basic statistics, utilizing platforms like Khan Academy for additional practice to solidify foundational analytical abilities.
Tools & Resources
Toastmasters International (student clubs), Khan Academy, NCERT Mathematics Textbooks (Class 11 & 12)
Career Connection
These skills are fundamental for effective workplace interaction, data interpretation, and problem-solving, highly valued in all entry-level management positions.
Understand Management & Business Law Basics- (Semester 1-2)
Beyond classroom learning, read popular business books, case studies (e.g., IIM-A case studies), and business newspapers like The Economic Times or Business Standard daily. This helps connect theoretical management principles and legal frameworks to real-world Indian business scenarios.
Tools & Resources
The Economic Times, Business Standard, Harvard Business Review (abridged cases)
Career Connection
A strong grasp of regulatory frameworks and management concepts is crucial for compliance and strategic thinking in any organizational role, particularly in India.
Network with Peers and Faculty- (Semester 1-2)
Engage in college clubs, academic societies, and departmental events. Form study groups to discuss concepts and prepare for exams. Utilize faculty office hours to clarify doubts and seek guidance on career paths or further studies.
Tools & Resources
College clubs (e.g., entrepreneurship, finance), Departmental seminars
Career Connection
Early networking helps in peer learning, finding mentors, and accessing internship opportunities, setting the stage for future professional connections.
Intermediate Stage
Apply Financial & HR Concepts Practically- (Semester 3-4)
Seek out mini-projects or internships (even part-time) focusing on financial accounting, cost analysis, or HR functions. Use Excel for practical applications of financial management concepts and explore HR software demos to understand real-world processes.
Tools & Resources
Microsoft Excel, Tally (for accounting basics), HR software demo versions
Career Connection
Practical application of these core business functions builds a tangible skill set, making you more marketable for internships and specialized entry roles.
Develop Research and Analytical Skills- (Semester 3-4)
Actively engage with the ''''Business Research Methods'''' course. Propose and execute small-scale surveys or data collection projects within college. Utilize statistical software like SPSS (trial version) or R for basic data analysis. This sharpens analytical thinking.
Tools & Resources
SPSS (trial), R (open source), Google Forms for surveys
Career Connection
Strong research and analytical skills are highly valued for roles in market research, business intelligence, and strategic planning, helping in informed decision-making.
Explore Industry Trends and Certifications- (Semester 3-4)
Follow business news and industry reports (e.g., NASSCOM, FICCI) relevant to marketing and operations. Consider pursuing introductory online certifications in digital marketing (e.g., Google Digital Garage) or supply chain basics to gain an edge.
Tools & Resources
Google Digital Garage, Coursera/edX courses on Supply Chain, Industry reports
Career Connection
Staying updated with industry trends and acquiring relevant certifications makes you a more competitive candidate for specialized roles in India''''s rapidly evolving market.
Advanced Stage
Undertake Comprehensive Project Work- (Semester 5-6)
Choose a challenging final-year project that integrates multiple management disciplines (e.g., a market entry strategy for an Indian product, a financial analysis of a listed company). Ensure meticulous data collection, analysis, and professional report writing, simulating real business problems.
Tools & Resources
Financial databases (e.g., Ace Equity, Capitaline - if college subscribes), Academic journals
Career Connection
A well-executed project demonstrates your ability to conduct independent research, solve complex problems, and present findings, which is critical for higher-level placements.
Intensive Placement Preparation- (Semester 5-6)
Attend all placement workshops, mock interviews, and resume-building sessions. Practice aptitude tests and group discussions rigorously. Tailor your resume and interview responses to the specific roles and companies (Indian startups, corporate houses) you are targeting.
Tools & Resources
Placement cell resources, Online aptitude platforms (e.g., Indiabix), Mock interview sessions
Career Connection
Focused preparation significantly increases your chances of securing desirable placements in India''''s competitive job market right after graduation.
Develop Leadership and Managerial Aptitude- (Semester 5-6)
Take on leadership roles in college events, fests, or student organizations. Organize and manage events, demonstrating initiative and problem-solving. This practical exposure to team management and decision-making is invaluable for future managerial roles.
Tools & Resources
Student council, Event organizing committees, Case study competitions
Career Connection
These experiences cultivate essential soft skills and leadership qualities that are highly sought after by employers for roles with managerial responsibilities.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed the Plus Two or equivalent examination recognized by Mahatma Gandhi University is eligible for admission.
Duration: 6 Semesters / 3 Years
Credits: 120 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| EN1CCT01 | Business Communication | Core | 4 | Basics of Communication, Types of Communication, Written Communication, Oral Communication, Intercultural Communication |
| BU1CRT01 | Management Concepts and Principles | Core | 4 | Introduction to Management, Planning, Organizing, Staffing and Directing, Controlling, Managerial Ethics |
| BU1CRT02 | Business Regulatory Framework | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013 |
| BU1CRT03 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| EN2CCT02 | Corporate Communication | Core | 4 | Fundamentals of Corporate Communication, Internal Communication, External Communication, Crisis Communication, Digital Communication |
| BU2CRT04 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Equation, Journal and Ledger, Trial Balance, Final Accounts |
| BU2CRT05 | Organizational Behaviour | Core | 4 | Introduction to OB, Perception and Learning, Motivation, Group Dynamics and Team Building, Leadership |
| BU2CRT06 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Marketing Mix, Product and Pricing Decisions |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BU3CRT07 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BU3CRT08 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management |
| BU3CRT09 | Business Research Methods | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling, Data Analysis |
| BU3CMT01 | Basic Numerical Skills | Complementary | 3 | Number Systems, Algebraic Equations, Percentages and Ratios, Time and Work, Basic Geometry |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BU4CRT10 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Material Costing, Labour Costing, Overheads |
| BU4CRT11 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| BU4CRT12 | Environmental Studies | Core | 4 | Multidisciplinary Nature of Environmental Studies, Ecosystems, Environmental Pollution, Natural Resources, Social Issues and the Environment |
| BU4CMT02 | Quantitative Techniques for Business | Complementary | 3 | Linear Programming, Transportation Problem, Assignment Problem, Network Analysis, Decision Theory |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BU5CRT13 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance, Government Support for Entrepreneurs |
| BU5CRT14 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Globalization, Foreign Exchange Market, International Marketing and Finance |
| BU5CRT15 | Working Capital Management | Core | 4 | Introduction to Working Capital, Estimation of Working Capital, Management of Cash, Management of Receivables, Management of Inventory |
| BU5CRT16 | Capital Market Operations | Core | 4 | Overview of Financial System, Primary Market, Secondary Market, SEBI, Investment Banking |
| BU5OET01 | E-Commerce and Digital Marketing (Open Elective) | Elective | 3 | Introduction to E-Commerce, E-Commerce Business Models, Digital Marketing Fundamentals, Social Media Marketing, SEO and SEM |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BU6CRT17 | Project Management | Core | 4 | Introduction to Project Management, Project Planning and Scheduling, Project Organization, Project Monitoring and Control, Project Risk Management |
| BU6CRT18 | Management Information Systems | Core | 4 | Introduction to MIS, Information Systems for Business, Database Management, E-Business and E-Commerce, System Development Life Cycle |
| BU6CRT19 | Industrial Relations and Labour Legislation | Core | 4 | Introduction to Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes Act 1947, Factories Act 1948 |
| BU6CRT20 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BU6CRT21 | Project and Viva Voce | Project | 4 | Research Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Report Writing and Presentation |
