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B-B-A in General Business Administration at K.S.S. Arts, Science and Commerce College
Dharwad, Karnataka
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About the Specialization
What is General Business Administration at K.S.S. Arts, Science and Commerce College Dharwad?
This General Business Administration program at Kanakadasa Shikshana Samiti''''s Arts & Commerce And Science College, Dharwad, focuses on providing a broad understanding of business functions essential for success in diverse Indian industries. The curriculum is designed to equip students with fundamental knowledge across management, finance, marketing, and human resources, preparing them for entry-level managerial roles. It emphasizes the integrated nature of business operations and is highly relevant to India''''s dynamic economic landscape, where versatile business acumen is increasingly valued.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking entry into the vast business and corporate sectors. It also suits individuals aiming to develop a holistic understanding of business operations before pursuing specialized master''''s degrees. Aspiring entrepreneurs, small business owners, and those looking for a strong foundational degree to adapt to various industry roles in India will find this program beneficial. No specific prior business background beyond general commerce subjects is usually required.
Why Choose This Course?
Graduates of this program can expect diverse career paths in Indian companies, including roles in sales, marketing, human resources, operations, and finance departments. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience accumulates. The program lays a solid foundation for professional certifications like NISM for finance or various digital marketing certifications, enhancing career trajectories in India''''s competitive job market, including opportunities in MNCs operating within the country.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core concepts in management, economics, and accounting. Form study groups to discuss complex topics and solve practical problems together. Utilize online resources like NPTEL or Swayam for supplementary learning modules on foundational business principles.
Tools & Resources
NPTEL courses, Swayam platform, Library resources, Study groups
Career Connection
A strong grasp of fundamentals is crucial for interviews and performing well in entry-level roles across any business function.
Develop Essential Communication Skills- (Semester 1-2)
Actively participate in classroom discussions, group presentations, and college debates. Practice public speaking and structured writing through assignments and extracurricular activities. Seek feedback from faculty and peers to refine your verbal and written communication.
Tools & Resources
Toastmasters clubs (if available), English language labs, Presentation software
Career Connection
Effective communication is a universal skill, critical for team collaboration, client interactions, and career progression in any managerial role.
Gain Basic Computer Proficiency- (Semester 1-2)
Familiarize yourself with MS Office Suite (Word, Excel, PowerPoint) and basic accounting software like Tally. Complete online tutorials or short courses to build practical skills. Utilize college computer labs to practice hands-on applications.
Tools & Resources
Microsoft Learn, Tally Education portal, College Computer Lab
Career Connection
Digital literacy is non-negotiable in modern business, opening doors to data entry, administrative, and analytical support roles.
Intermediate Stage
Undertake Practical Business Projects- (Semester 3-5)
Actively seek opportunities for mini-projects, case study analyses, or simulations related to marketing, finance, or HR. Collaborate with local businesses for small research assignments or market surveys, applying theoretical knowledge to real-world scenarios.
Tools & Resources
Industry journals, Business case study platforms, Local business connections
Career Connection
Practical experience showcases problem-solving abilities and industry understanding, making you a more attractive candidate for internships and jobs.
Build a Professional Network- (Semester 3-5)
Attend industry workshops, seminars, and guest lectures organized by the college or local chambers of commerce. Connect with alumni, faculty, and industry professionals on LinkedIn to explore career insights and mentorship opportunities. Participate in inter-college business competitions.
Tools & Resources
LinkedIn, College alumni network, Industry events
Career Connection
Networking is vital for discovering job openings, gaining industry insights, and securing referrals in the Indian corporate landscape.
Develop Analytical and Statistical Skills- (Semester 3-5)
Pay close attention to subjects like Business Statistics and Operations Research. Practice data analysis using tools like Excel or basic statistical software. Work on projects that require data interpretation and logical reasoning to strengthen decision-making abilities.
Tools & Resources
MS Excel, SPSS (trial versions), Online data analysis courses
Career Connection
Analytical skills are highly valued in roles requiring market research, financial analysis, and strategic planning, commanding better salary packages.
Advanced Stage
Secure Industry Internships- (Semester 6)
Actively apply for internships in relevant business functions (e.g., marketing, finance, HR, operations) during summer breaks or academic breaks. Focus on gaining hands-on experience and understanding corporate culture. Leverage college placement cells and online portals for opportunities.
Tools & Resources
College Placement Cell, Internshala, Naukri.com, LinkedIn Jobs
Career Connection
Internships are often the gateway to pre-placement offers (PPOs) and provide invaluable practical exposure, significantly boosting placement chances.
Excel in Project Work and Research- (Semester 6)
Undertake your final year project with utmost dedication, choosing a topic that aligns with your career aspirations. Focus on thorough research, robust data analysis, and a well-structured report. Present your findings confidently and be prepared for viva voce examinations.
Tools & Resources
Academic databases, Research methodology guides, Plagiarism checkers
Career Connection
A strong project demonstrates independent thinking, research capabilities, and problem-solving, impressing potential employers and academic institutions.
Prepare for Placements and Higher Education- (Semester 6)
Start preparing for competitive exams (CAT, MAT, CMAT) if considering an MBA. Simultaneously, prepare for job interviews by practicing aptitude tests, group discussions, and mock interviews. Tailor your resume and cover letter to specific job roles and companies.
Tools & Resources
Career guidance cells, Online aptitude platforms, Mock interview sessions, Placement preparation books
Career Connection
Proactive preparation for placements or further studies ensures a smooth transition post-graduation, maximizing opportunities for a successful career launch.
Program Structure and Curriculum
Eligibility:
- Passed the two years Pre-University Examination of Karnataka State or any other examination considered as equivalent thereto by Karnataka University, Dharwad.
Duration: 6 semesters / 3 years
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 1.1 | Perspectives of Management | Core | 4 | Introduction to Management, Planning Concepts, Organizing Principles, Directing and Leadership, Controlling Functions |
| BBA 1.2 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Policies |
| BBA 1.3 | Principles of Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Conventions, Journal and Ledger, Trial Balance, Preparation of Financial Statements |
| BBA 1.4 | English-I | Ability Enhancement Compulsory Course (AECC) | 2 | Communication Skills, Grammar and Vocabulary, Reading Comprehension, Business Correspondence, Report Writing Basics |
| BBA 1.5 | Kannada/Hindi/Sanskrit | Ability Enhancement Compulsory Course (AECC) | 2 | Functional Language Skills, Grammar and Usage, Writing Practice, Literary Appreciation, Translation Exercises |
| BBA 1.6 | Computer Fundamentals and Tally | Skill Enhancement Course (SEC) | 2 | Basics of Computers, Operating System Concepts, MS Office Applications, Introduction to Tally ERP 9, Accounting Software Basics |
| BBA 1.7 | Personality Development | Skill Enhancement Course (SEC) | 2 | Self-Awareness and Self-Esteem, Communication and Interpersonal Skills, Goal Setting and Time Management, Stress Management Techniques, Etiquette and Grooming |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 2.1 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBA 2.2 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Marketing Mix, Product Life Cycle and Branding |
| BBA 2.3 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| BBA 2.4 | English-II | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Communication Strategies, Professional Report Writing, Public Speaking Techniques, Group Discussion Skills, Presentation Skills |
| BBA 2.5 | Kannada/Hindi/Sanskrit | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Language Comprehension, Creative Writing, Critical Analysis of Texts, Cultural Contexts, Public Discourse |
| BBA 2.6 | Computer Applications in Business | Skill Enhancement Course (SEC) | 2 | Data Analysis with MS Excel, Business Presentations with PowerPoint, Database Management Concepts, Internet and E-Business Applications, Cyber Security Awareness |
| BBA 2.7 | Entrepreneurship Development | Skill Enhancement Course (SEC) | 2 | Concepts of Entrepreneurship, Idea Generation and Opportunity Spotting, Business Plan Preparation, Sources of Funding, Challenges for Startups |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 3.1 | Organizational Behavior | Core | 4 | Introduction to OB, Individual Behavior and Perception, Motivation Theories, Leadership Styles, Group Dynamics and Conflict Management |
| BBA 3.2 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions |
| BBA 3.3 | Corporate Accounting | Core | 4 | Accounting for Share Capital, Accounting for Debentures, Final Accounts of Companies, Amalgamation and Absorption of Companies, Valuation of Shares and Goodwill |
| BBA 3.4 | Business Ethics and Corporate Governance | Skill Enhancement Course (SEC) | 2 | Concepts of Business Ethics, Ethical Dilemmas in Business, Corporate Social Responsibility (CSR), Principles of Corporate Governance, Role of Board and Stakeholders |
| BBA 3.5 | E-Commerce | Open Elective (OE) | 3 | E-Commerce Fundamentals, Business Models in E-Commerce, E-Payment Systems, E-Marketing and Advertising, Cyber Security in E-Commerce |
| BBA 3.6 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Natural Resources and Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Social Issues and the Environment, Environmental Ethics and Legislation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 4.1 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA 4.2 | Production and Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and TQM |
| BBA 4.3 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Elements of Cost, Material Costing, Labour Costing, Overhead Costing and Absorption |
| BBA 4.4 | Supply Chain Management | Skill Enhancement Course (SEC) | 2 | Supply Chain Fundamentals, Logistics Management, Inventory Management in SCM, Transportation and Warehousing, Supply Chain Analytics |
| BBA 4.5 | Retail Management | Open Elective (OE) | 3 | Introduction to Retail Management, Retail Formats and Structures, Merchandising and Category Management, Store Operations and Layout, Retail Marketing and Branding |
| BBA 4.6 | Constitution of India | Ability Enhancement Compulsory Course (AECC) | 2 | Preamble and Basic Features of Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Government Structure, Judiciary and Local Self-Government |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 5.1 | Management Information System | Core | 4 | Introduction to MIS, Data, Information, and Knowledge, Decision Support Systems, Systems Analysis and Design, E-business and E-commerce applications |
| BBA 5.2 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Elements of Company Law |
| BBA 5.3 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory Fundamentals |
| BBA 5.4 | Investment Management | Discipline Specific Elective (DSE-I) | 4 | Investment Process and Avenues, Financial Markets and Instruments, Risk and Return Analysis, Portfolio Management, Equity and Bond Valuation |
| BBA 5.5 | Services Marketing | Discipline Specific Elective (DSE-II) | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Process Management, Pricing Strategies for Services, Managing Service Demand and Supply |
| BBA 5.6 | Project Management | Skill Enhancement Course (SEC) | 2 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation and Management, Project Risk Management, Project Monitoring and Control |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 6.1 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Markets, Global Marketing Strategies, Multinational Corporations |
| BBA 6.2 | Strategic Management | Core | 4 | Concepts of Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BBA 6.3 | Entrepreneurship and Small Business Management | Core | 4 | The Entrepreneurial Process, Developing a Business Plan, Forms of Business Organization, Sources of Finance for SMEs, Government Policies for Small Businesses |
| BBA 6.4 | Industrial Relations | Discipline Specific Elective (DSE-III) | 4 | Industrial Relations System, Trade Unions and their Role, Collective Bargaining, Industrial Disputes and Resolution, Labour Welfare and Grievance Handling |
| BBA 6.5 | Digital Marketing | Discipline Specific Elective (DSE-IV) | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing and Analytics |
| BBA 6.6 | Project Work | Skill Enhancement Course (SEC) | 2 | Problem Identification and Formulation, Literature Review, Data Collection and Analysis, Report Writing and Documentation, Project Presentation and Viva Voce |
