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MCOM in General at Kuvempu First Grade College
Mysuru, Karnataka
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About the Specialization
What is GENERAL at Kuvempu First Grade College Mysuru?
This MCom General program at Kuvempu Vidyavardhaka Trust, Mysuru, focuses on providing a comprehensive understanding of advanced commerce and business concepts. Tailored to the dynamic Indian industry, it equips students with deep insights into finance, marketing, human resources, and strategic management, fostering skills crucial for diverse corporate roles. The curriculum aims to develop expertise applicable across various business functions.
Who Should Apply?
This program is ideal for fresh graduates with a commerce or management background seeking entry into corporate finance, marketing, or general management roles. It also suits working professionals aiming to upskill for leadership positions or career changers transitioning into the vibrant Indian business landscape, requiring strong analytical and strategic thinking and a broad business acumen.
Why Choose This Course?
Graduates of this program can expect promising career paths in finance, marketing, HR, and consulting within Indian companies. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning INR 8-15+ LPA. The comprehensive curriculum prepares students for professional certifications like NISM and facilitates growth into managerial and directorial roles across various sectors in India.
Student Success Practices
Foundation Stage
Master Core Commerce Fundamentals- (Semester 1-2)
Focus on building a strong conceptual foundation in Organization Theory, Managerial Economics, and Advanced Financial Management. Actively participate in class discussions and solve case studies to grasp theoretical applications.
Tools & Resources
Textbooks, academic journals, online economics and finance tutorials, Peer study groups
Career Connection
A robust foundation in these areas is crucial for understanding advanced topics and forms the base for specialized roles in finance and management, impressing recruiters in initial interviews.
Enhance Quantitative and Research Skills- (Semester 1-2)
Dedicate time to mastering Quantitative Techniques and Research Methodology. Practice problem-solving regularly and learn basic statistical software. This lays the groundwork for data-driven decision-making.
Tools & Resources
Microsoft Excel, SPSS (if available), R for basic statistics, University library resources for research papers
Career Connection
Strong analytical and research skills are highly valued in roles like market research, financial analysis, and business intelligence, opening doors to advanced positions.
Engage with Current Business Affairs- (Semester 1-2)
Regularly read business newspapers and magazines (e.g., Economic Times, Business Standard) and follow financial news channels. Discuss current events with faculty and peers to link theoretical knowledge with real-world scenarios.
Tools & Resources
Economic Times, Business Standard, Mint, NDTV Profit, CNBC-TV18
Career Connection
Demonstrating awareness of current business trends and economic policies is a significant advantage in interviews and essential for informed decision-making in any corporate role.
Intermediate Stage
Pursue Industry-Relevant Certifications- (Semester 3-4)
Identify and pursue certifications relevant to your preferred MCom specialization (e.g., NISM certifications for finance, digital marketing certifications for marketing). This demonstrates practical skill acquisition beyond academics.
Tools & Resources
NISM certifications, Google Digital Garage, HubSpot Academy
Career Connection
Certifications significantly boost your resume, making you more competitive for internships and entry-level positions by validating practical skills sought by Indian employers.
Undertake Mini Projects and Internships- (Semester 3-4)
Actively seek and complete short-term internships or mini-projects during breaks. Apply classroom knowledge to real business problems. This provides invaluable practical exposure and builds your professional network.
Tools & Resources
LinkedIn, Internshala, college placement cell networks, Industry contacts
Career Connection
Practical experience is a top criterion for Indian employers. Internships offer networking opportunities and often lead to pre-placement offers, accelerating your career launch.
Develop Presentation and Communication Skills- (Semester 3-4)
Participate actively in seminars, workshops, and college competitions focused on presentations, debates, and public speaking. Join clubs that foster these skills. Effective communication is critical in the Indian corporate environment.
Tools & Resources
Toastmasters International (if local chapter exists), college clubs, Online courses on public speaking
Career Connection
Strong communication skills are paramount for leadership roles, client interactions, and team collaboration, directly impacting your growth and visibility in Indian organizations.
Advanced Stage
Focus on Dissertation/Project Excellence- (Semester 4)
Choose a dissertation topic that aligns with your career aspirations and current industry trends. Conduct thorough research and seek continuous guidance from your faculty mentor. A strong project showcases in-depth knowledge.
Tools & Resources
Academic databases (JSTOR, Google Scholar), statistical software, Faculty advisors
Career Connection
Your dissertation is a key talking point in interviews, demonstrating your ability to conduct independent research, analyze data, and contribute to a specific domain, highly valued by employers.
Intensive Placement Preparation- (Semester 4)
Engage in rigorous preparation for campus placements. Practice aptitude tests, group discussions, and mock interviews. Tailor your resume and cover letter for specific companies and roles you target in the Indian market.
Tools & Resources
Online aptitude test platforms (indiabix), mock interview panels, Career services/placement cell
Career Connection
Systematic placement preparation is vital for securing jobs in India''''s competitive market, ensuring you can articulate your skills and knowledge effectively to potential employers.
Build a Professional Network- (Semester 3-4)
Attend industry conferences, alumni events, and professional meetups. Connect with professionals on LinkedIn. Networking is crucial for mentorship, job opportunities, and staying updated on industry developments in India.
Tools & Resources
LinkedIn, professional associations (e.g., ICAI, FICCI events), College alumni network
Career Connection
A strong professional network can provide leads for jobs, mentorship, and career advancement, which is particularly influential in the Indian job market for long-term growth.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree in Commerce/Management (B.Com/BBM/BBA) or B.A. with Economics/B.Sc. with Mathematics as one of the subjects, with a minimum of 45% marks in aggregate (40% for SC/ST/CAT-I candidates).
Duration: 2 years (4 semesters)
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC1 | Organization Theory and Behaviour | Hard Core | 4 | Organizational theory evolution and approaches, Individual behavior: personality, perception, attitude, Group dynamics and team building, Motivation theories and leadership styles, Organizational change and development |
| HC2 | Managerial Economics | Hard Core | 4 | Nature and scope of managerial economics, Demand analysis and forecasting, Production and cost analysis, Pricing strategies and decisions, Market structures and profit management |
| HC3 | Advanced Financial Management | Hard Core | 4 | Financial management goals and environment, Capital budgeting decisions, Working capital management, Capital structure theories and dividend policy, Mergers, acquisitions, and corporate restructuring |
| HC4 | Quantitative Techniques for Business Decisions | Hard Core | 4 | Operations research models, Linear programming and its applications, Transportation and assignment problems, Game theory and decision theory, Network analysis: PERT and CPM |
| SC 1.1 | Indian Financial System | Soft Core | 4 | Structure and components of Indian financial system, Money market and capital market instruments, Financial institutions: banks, NBFIs, mutual funds, Financial services: leasing, factoring, merchant banking, Regulatory framework: RBI, SEBI, IRDA |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC5 | Research Methodology | Hard Core | 4 | Nature and scope of business research, Research process and problem formulation, Research design: exploratory, descriptive, experimental, Data collection methods: primary and secondary, Sampling design and ethical considerations in research |
| HC6 | E-Commerce | Hard Core | 4 | Fundamentals of e-commerce and e-business, E-commerce models: B2B, B2C, C2C, E-marketing and advertising strategies, E-payment systems and security issues, Legal and ethical aspects of e-commerce |
| HC7 | Advanced Business Statistics | Hard Core | 4 | Probability distributions: binomial, Poisson, normal, Hypothesis testing: Z-test, t-test, chi-square, Analysis of Variance (ANOVA), Correlation and regression analysis, Time series analysis and index numbers |
| HC8 | International Business | Hard Core | 4 | Nature and scope of international business, Theories of international trade and investment, Foreign direct investment (FDI), Global monetary system and balance of payments, International institutions: WTO, IMF, World Bank |
| SC 2.1 | Marketing Management | Soft Core | 4 | Marketing concepts and philosophies, Market segmentation, targeting, and positioning, Product lifecycle and new product development, Pricing strategies and promotional mix, Distribution channels and integrated marketing communications |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC9 | Advanced Cost and Management Accounting | Hard Core | 4 | Costing techniques: standard costing, activity-based costing, Marginal costing and CVP analysis, Budgeting and budgetary control, Performance measurement and responsibility accounting, Transfer pricing and strategic cost management |
| HC10 | Corporate Tax Planning and Management | Hard Core | 4 | Basic concepts of corporate taxation in India, Assessment of companies and tax liabilities, Corporate tax planning and tax incentives, Tax management and tax avoidance vs. tax evasion, Recent amendments in corporate tax laws |
| SC 3.1 | Human Resource Management | Soft Core | 4 | HR planning, job analysis, and design, Recruitment, selection, and induction, Training and development methods, Performance appraisal and compensation management, Industrial relations and employee welfare |
| SC 3.2 | Investment Management | Soft Core | 4 | Investment avenues and security types, Risk and return analysis of investments, Equity and bond valuation models, Portfolio theory and diversification, Mutual funds and investment strategies |
| SC 3.3 | Brand Management | Soft Core | 4 | Brand concepts and brand equity, Brand identity, image, and positioning, Brand elements and brand building strategies, Brand extension, licensing, and co-branding, Brand valuation and global branding challenges |
| SC 3.4 | Commodity and Derivatives Market | Soft Core | 4 | Overview of commodity markets in India, Commodity trading mechanisms and participants, Introduction to financial derivatives: forwards, futures, Options: types, strategies, and pricing, Hedging, speculation, and arbitrage with derivatives |
| SC 3.5 | International Financial Management | Soft Core | 4 | Foreign exchange markets and exchange rate determination, Managing foreign exchange risk, International capital budgeting decisions, Sources of international finance, Working capital management in international context |
| SC 3.6 | Accounting Standards and Global Financial Reporting | Soft Core | 4 | Evolution and objectives of accounting standards, Indian Accounting Standards (Ind AS) framework, International Financial Reporting Standards (IFRS), Convergence of Ind AS with IFRS, Challenges in global financial reporting |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC11 | Corporate Governance and Business Ethics | Hard Core | 4 | Concepts and principles of corporate governance, Role of board of directors and independent directors, Shareholder rights and stakeholder interests, Ethical theories and decision-making in business, Corporate social responsibility and sustainability |
| HC12 | Strategic Management | Hard Core | 4 | Strategic management process and levels of strategy, Environmental scanning and industry analysis, SWOT analysis and core competencies, Corporate level and business level strategies, Strategy implementation and control |
| SC 4.1 | Services Marketing | Soft Core | 4 | Characteristics and classification of services, Service quality and customer satisfaction, Managing service encounters and customer expectations, Service process, physical evidence, and people (7 Ps), Marketing strategies for various service sectors |
| SC 4.2 | Security Analysis and Portfolio Management | Soft Core | 4 | Fundamental analysis of securities, Technical analysis and market efficiency, Modern portfolio theory and capital asset pricing model, Portfolio construction and diversification, Portfolio performance evaluation and revision |
| SC 4.3 | Industrial Relations and Labour Laws | Soft Core | 4 | Concept and scope of industrial relations, Trade unions and collective bargaining, Industrial disputes and resolution mechanisms, Labour welfare and social security laws, Key Indian labour laws: Factories Act, Industrial Disputes Act |
| SC 4.4 | Entrepreneurship Development | Soft Core | 4 | Concept and theories of entrepreneurship, Entrepreneurial process and business idea generation, Business plan preparation and project appraisal, Sources of finance for new ventures in India, Challenges and government support for entrepreneurs |
| SC 4.5 | Risk Management | Soft Core | 4 | Introduction to business risks and their classification, Risk identification and measurement techniques, Risk mitigation and control strategies, Enterprise risk management framework, Role of insurance and hedging in risk management |
| SC 4.6 | Forensic Accounting and Auditing | Soft Core | 4 | Fundamentals of forensic accounting and fraud examination, Types of financial fraud and detection techniques, Investigation methods and evidence collection, Forensic auditing tools and technologies, Legal framework and expert witness testimony |
| DP | Dissertation / Project Work | Project | 4 | Problem identification and literature review, Formulation of research objectives and methodology, Data collection and analysis, Interpretation of findings and conclusion, Report writing and presentation |
