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MBA in Marketing at Lala Lilu Ram Educational Trust
Solan, Himachal Pradesh
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About the Specialization
What is Marketing at Lala Lilu Ram Educational Trust Solan?
This Marketing specialization program at Lala Lilu Ram Educational Trust focuses on developing future-ready marketing professionals. Integrating contemporary theories with practical Indian industry applications, the curriculum covers digital marketing, brand management, consumer behaviour, and sales. The program emphasizes strategic decision-making and analytical skills crucial for navigating India''''s dynamic consumer landscape and competitive market. It prepares students for diverse roles in the rapidly evolving marketing domain.
Who Should Apply?
This program is ideal for ambitious fresh graduates seeking entry into the marketing field with a strong foundational understanding. It also caters to working professionals aiming to upskill in areas like digital marketing or brand strategy, enhancing their career trajectories. Graduates from any discipline with a keen interest in consumer trends, market dynamics, and a desire to build impactful brands will find this specialization particularly rewarding for a career in marketing.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding India-specific career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, and Advertising Executive. Entry-level salaries typically range from INR 3-6 lakhs per annum, with experienced professionals earning significantly more. The program aligns with industry demand for data-driven marketers, fostering growth trajectories in leading Indian and multinational companies and potential for professional certifications in digital marketing.
Student Success Practices
Foundation Stage
Build Foundational Business Acumen- (Semester 1-2)
Focus on thoroughly understanding core management principles, economics, and accounting. Actively participate in classroom discussions, read relevant business journals like ''''Business India'''' and ''''The Economic Times'''', and solve case studies. Form study groups to solidify concepts across subjects.
Tools & Resources
NPTEL courses on Management, Harvard Business Review (student editions), The Economic Times app, Online quizzes on management fundamentals
Career Connection
A strong foundation in business is critical for understanding the broader context of marketing decisions, making you a more holistic and effective future manager, not just a marketer.
Develop Quantitative & Research Skills- (Semester 1-2)
Pay close attention to Quantitative Techniques and Research Methodology. Practice data analysis using tools like MS Excel for case studies. Learn to interpret business data and statistical results. Seek opportunities to assist faculty with minor research projects to gain practical experience.
Tools & Resources
Excel tutorials (Coursera/Udemy), R-Studio (basic data handling), NPTEL course on Research Methodology, Sample research papers from marketing journals
Career Connection
Marketing roles increasingly require data interpretation and analytical thinking. Strong quantitative skills are essential for market research, campaign analysis, and understanding consumer behaviour data.
Network with Peers and Juniors- (Semester 1-2)
Engage actively in student clubs, college events, and inter-college competitions. Build a strong network with your batchmates, seniors, and even juniors. This helps in knowledge sharing, gaining insights into internships, and understanding different career paths. Organize peer-led workshops or study sessions.
Tools & Resources
LinkedIn for professional networking, College alumni groups, Departmental clubs, College social events
Career Connection
Your peer network can be a vital support system for academic challenges, future job referrals, and staying updated on industry trends. Strong communication and teamwork are highly valued in marketing.
Intermediate Stage
Deep Dive into Marketing Electives & Certifications- (Semester 3)
Beyond chosen electives, explore other marketing specializations through online courses. Pursue relevant certifications like Google Analytics, Google Ads, HubSpot Content Marketing, or Facebook Blueprint. Apply theoretical knowledge from core marketing subjects to real-world scenarios.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMrush Academy, Coursera/edX for advanced marketing courses, Industry blogs like ''''MarketingProfs''''
Career Connection
Specialised knowledge and industry certifications significantly boost your resume, demonstrating practical skills sought after by employers for digital marketing, brand management, or sales roles.
Seek Meaningful Internships & Industry Projects- (Semester 3)
Proactively search for internships (summer and winter) with marketing agencies, e-commerce companies, or marketing departments of FMCG/tech firms. Participate in industry projects or live case studies offered by the college. Aim for roles that provide hands-on experience in market research, digital campaigns, or brand activation.
Tools & Resources
College placement cell, LinkedIn Jobs, Internshala, Company career pages, Faculty mentors for project guidance
Career Connection
Internships are crucial for gaining practical experience, building a professional network, and often lead to pre-placement offers. They bridge the gap between academic learning and industry demands.
Develop Presentation & Communication Skills- (Semester 3-4)
Actively participate in marketing-related presentations, debates, and group projects. Focus on articulate communication, clear logical flow, and impactful visual aids. Seek feedback on your presentation style from faculty and peers. Practice mock interviews for communication assessment.
Tools & Resources
PowerPoint/Google Slides, Canva for presentations, Toastmasters International (if available), College communication workshops
Career Connection
Strong presentation and communication skills are paramount in marketing for client pitches, campaign presentations, team collaboration, and influencing stakeholders, directly impacting placement success.
Advanced Stage
Strategize for Placements & Mock Interviews- (Semester 4)
Begin serious placement preparation by researching target companies and roles. Tailor your resume and cover letter for marketing positions. Participate in numerous mock interviews, focusing on both HR questions and specific marketing case studies. Prepare a strong portfolio of projects and internships.
Tools & Resources
College placement cell resources, Online interview preparation platforms (e.g., InterviewBit), Glassdoor for company insights, Specific marketing interview guides
Career Connection
Thorough preparation increases your chances of securing desired marketing roles. A well-prepared candidate demonstrates professionalism and readiness for the industry.
Undertake a Comprehensive Dissertation/Project- (Semester 4)
Choose a dissertation topic relevant to your marketing interest and industry trends, preferably one with a practical application or data analysis component. Work closely with your faculty mentor. This project should showcase your research, analytical, and problem-solving abilities.
Tools & Resources
Academic databases (JSTOR, EBSCO Host through library), Statistical software (SPSS, R, Python basics), Questionnaire design tools (Google Forms, SurveyMonkey), Faculty guidance
Career Connection
The dissertation is a capstone project that demonstrates your ability to conduct independent research, apply theoretical knowledge, and present findings, which is highly valued by recruiters for analytical marketing roles.
Cultivate Professional Online Presence- (Semester 3-4 (ongoing))
Build a professional LinkedIn profile, highlighting your skills, certifications, projects, and internships. Share relevant marketing insights and engage with industry leaders. Consider creating a personal website or blog to showcase your marketing knowledge and thought leadership.
Tools & Resources
LinkedIn, Personal website builders (WordPress, Google Sites), Online portfolio tools
Career Connection
A strong online presence helps recruiters find you, demonstrates your passion for marketing, and allows you to network with potential employers and mentors, opening doors to new opportunities.
Program Structure and Curriculum
Eligibility:
- Any Bachelor’s Degree with 50% marks (45% for SC/ST/OBC categories) from a recognized University.
Duration: 4 semesters / 2 years
Credits: 93 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process & Organizational Behaviour | Core | 4 | Management Concepts and Functions, Organizational Behaviour Foundations, Individual Behaviour in Organizations, Group Dynamics and Team Building, Leadership and Motivation Theories, Stress Management and Conflict Resolution |
| MBA-102 | Managerial Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Strategies, Profit Management and Capital Budgeting, Macroeconomic Indicators and Business Cycles |
| MBA-103 | Accounting For Managers | Core | 4 | Financial Accounting Principles, Recording Business Transactions, Preparation of Financial Statements, Cost Accounting Concepts, Budgeting and Variance Analysis, Fund Flow and Cash Flow Statements |
| MBA-104 | Quantitative Techniques | Core | 4 | Linear Programming and Graphical Method, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory under Uncertainty, Queuing Theory and Simulation, Probability and Statistical Distributions |
| MBA-105 | Business Environment & Law | Core | 4 | Economic and Political Environment, Socio-Cultural and Technological Environment, Legal Environment of Business, Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019 |
| MBA-106 | Computer Applications in Management | Core | 4 | Computer Fundamentals and Operating Systems, MS-Office Applications (Word, Excel, PowerPoint), Database Management Systems Concepts, Data Communication and Networking, Introduction to Internet and E-commerce, Information Technology for Business |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Research Methodology | Core | 4 | Nature and Scope of Business Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Measurement and Scaling, Data Analysis and Report Writing |
| MBA-202 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Marketing Environment Analysis, Consumer and Industrial Buyer Behaviour, Market Segmentation and Targeting, Product Life Cycle and New Product Development, Pricing, Promotion, and Distribution Strategies |
| MBA-203 | Financial Management | Core | 4 | Goals of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions, Sources of Long-Term Finance |
| MBA-204 | Human Resource Management | Core | 4 | Human Resource Planning, Job Analysis, Recruitment, and Selection, Training and Development, Performance Management System, Compensation Management, Industrial Relations and Employee Grievances |
| MBA-205 | Production & Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Production Planning and Control, Inventory Management Techniques, Quality Management and TQM, Supply Chain Management Concepts |
| MBA-206 | Business Ethics & Corporate Social Responsibility | Core | 4 | Ethical Theories and Business Ethics, Corporate Governance Principles, Corporate Social Responsibility (CSR), Stakeholder Management, Environmental Ethics and Sustainability, Ethical Decision-Making Frameworks |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning and Industry Analysis, Strategy Formulation (Corporate, Business, Functional), Strategic Analysis and Choice, Strategy Implementation and Control, Role of Top Management in Strategy |
| MBA-302 | International Business | Core | 4 | Globalization and International Trade Theories, Balance of Payments, Foreign Exchange Market, International Financial Institutions (IMF, World Bank), Regional Economic Groupings (SAARC, EU), Modes of Entry into International Business |
| MBA-303 | Entrepreneurship Development | Core | 4 | Concept and Nature of Entrepreneurship, Entrepreneurial Process and Types, Business Plan Preparation, Sources of Funding for Start-ups, Innovation and Creativity in Entrepreneurship, Government Support for Small Scale Industries |
| MBA-304 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Concepts and Techniques, Predictive and Prescriptive Analytics, Big Data Analytics Overview, Data Visualization Principles, Applications of Analytics in Business |
| MBA-M-01 | Consumer Behaviour | Elective (Marketing) | 3 | Consumer Decision Making Process, Individual Determinants of Behaviour, Group and Social Influences, Cultural and Sub-cultural Impacts, Consumer Learning and Perception, Attitudes and Attitude Change |
| MBA-M-02 | Sales and Distribution Management | Elective (Marketing) | 3 | Personal Selling and Sales Process, Sales Forecasting and Quotas, Sales Force Management, Marketing Channels Design, Channel Conflict and Cooperation, Physical Distribution and Logistics |
| MBA-M-03 | Advertising and Brand Management | Elective (Marketing) | 3 | Role of Advertising in Marketing, Advertising Planning and Objectives, Media Decisions and Message Design, Brand Elements and Identity, Brand Equity and Valuation, Brand Positioning and Re-positioning |
| MBA-M-04 | International Marketing | Elective (Marketing) | 3 | Global Marketing Environment, International Market Entry Strategies, Product and Pricing Decisions in Global Markets, International Promotion Strategies, Global Distribution and Logistics, Global Marketing Research |
| MBA-M-05 | Services Marketing | Elective (Marketing) | 3 | Nature and Characteristics of Services, Service Quality Models (Gaps Model), Service Design and Development, Managing Demand and Capacity, Customer Relationship Management in Services, Internal Marketing and Employee Role |
| MBA-M-06 | Rural Marketing | Elective (Marketing) | 3 | Rural Environment and Market Potential, Rural Consumer Behaviour, Product Strategies for Rural Markets, Pricing Strategies in Rural Areas, Promotion and Communication in Rural Areas, Distribution Channels in Rural Markets |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | Project Management | Core | 4 | Concept and Scope of Project Management, Project Life Cycle and Selection, Project Planning and Scheduling (PERT/CPM), Resource Allocation and Costing, Project Risk Management, Project Control and Termination |
| MBA-402 | Innovation Management | Core | 4 | Concept and Types of Innovation, Creativity and Idea Generation, Innovation Process and Diffusion, Technology Management, Intellectual Property Rights (IPR), Open Innovation and Business Models |
| MBA-M-07 | Digital Marketing | Elective (Marketing) | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) / PPC, Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| MBA-M-08 | Marketing Research | Elective (Marketing) | 3 | Role of Marketing Research, Marketing Research Process, Data Collection Methods (Primary & Secondary), Sampling Design and Types, Data Analysis Techniques (ANOVA, Regression), Report Preparation and Presentation |
| MBA-M-09 | Retail Management | Elective (Marketing) | 3 | Introduction to Retailing and Formats, Retail Location and Store Design, Merchandising and Category Management, Retail Pricing Strategies, Customer Service and Relationship Management, Retail Technology and E-tailing |
| MBA-M-10 | Industrial Marketing | Elective (Marketing) | 3 | Nature of Industrial Marketing, Organizational Buying Behaviour, Industrial Product Decisions, Pricing in Industrial Markets, Promotion and Communication in Industrial Markets, Distribution Channels for Industrial Goods |
| MBA-M-11 | CRM and Relationship Marketing | Elective (Marketing) | 3 | Concept of Customer Relationship Management, Customer Loyalty and Retention Strategies, Customer Lifetime Value (CLV), CRM Technology and Data Warehousing, Relationship Marketing Principles, Developing and Managing Customer Relationships |
| MBA-M-12 | Brand Analytics | Elective (Marketing) | 3 | Brand Performance Measurement, Brand Health Tracking, Marketing Mix Modeling for Brands, Customer Sentiment Analysis for Brands, Return on Investment (ROI) of Branding, Brand Equity Measurement and Management |
| MBA-403 | Dissertation | Project | 6 | Formulating Research Problem and Objectives, Literature Review and Hypothesis Development, Methodology Design and Data Collection, Data Analysis and Interpretation, Report Writing and Documentation, Presentation and Viva-Voce |
