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MBA in Marketing at Laxmi Devi Institute of Engineering & Technology
Alwar, Rajasthan
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About the Specialization
What is Marketing at Laxmi Devi Institute of Engineering & Technology Alwar?
This Marketing program at Laxmi Devi Institute of Engineering & Technology, Alwar, focuses on equipping students with advanced strategies and tools to excel in the dynamic Indian marketplace. It covers core marketing principles alongside specialized areas like digital marketing, brand management, and consumer behavior, reflecting the evolving demands of Indian consumers and businesses. The program emphasizes both theoretical foundations and practical application, preparing graduates for leadership roles in various sectors.
Who Should Apply?
This program is ideal for fresh graduates with a bachelor''''s degree seeking entry into brand management, sales, digital marketing, or market research roles. It also suits working professionals aiming to upskill in strategic marketing, and career changers transitioning into the vibrant Indian consumer goods, retail, or tech marketing sectors. Candidates with strong analytical skills, a creative mindset, and an eagerness to understand consumer psychology will thrive in this specialization.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including Marketing Manager, Brand Manager, Sales Head, Digital Marketing Specialist, or Market Research Analyst. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly more based on industry and performance. The program aligns with industry demands, fostering growth trajectories in both established Indian corporates and emerging startups, preparing students for professional certifications.
Student Success Practices
Foundation Stage
Master Foundational Management & Marketing Concepts- (Semester 1-2)
Focus diligently on understanding core subjects like Management & Organizational Behaviour, Marketing Management, and Financial Management. Create mind maps, participate in class discussions, and form study groups to deepen comprehension of fundamental business principles relevant to the Indian context.
Tools & Resources
Standard textbooks (e.g., Philip Kotler for Marketing), online educational videos, peer learning groups
Career Connection
A strong grasp of fundamentals provides the bedrock for advanced learning in specialization areas and is essential for clearing initial rounds of placement interviews.
Develop Analytical & Communication Proficiency- (Semester 1-2)
Excel in Quantitative Techniques and Business Communication Lab. Practice data interpretation, statistical analysis using tools like MS Excel, and refine your oral and written communication skills through presentations, debates, and report writing. These are critical for all business roles.
Tools & Resources
MS Excel, online data analysis tutorials, presentation software, public speaking practice
Career Connection
Strong analytical skills are vital for market research and strategy formulation, while effective communication ensures successful team collaboration and stakeholder engagement, key for any marketing professional.
Initiate Industry Exposure & Trend Awareness- (Semester 1-2)
Start reading business newspapers, marketing journals, and industry reports to understand the Indian business environment and emerging marketing trends. Attend any introductory guest lectures or webinars to gain early insights into corporate practices.
Tools & Resources
Economic Times, Business Standard, industry newsletters, college-organized webinars
Career Connection
Early exposure helps in identifying areas of interest and prepares you for informed discussions during internships and job interviews.
Intermediate Stage
Strategic Specialization & Skill Enhancement- (Semester 3)
Carefully choose your Marketing electives (e.g., Consumer Behavior, Sales & Distribution, Digital Marketing). Actively seek certifications in your chosen areas from platforms like Google, HubSpot, or industry-recognized bodies to build a specialized skill set that aligns with market demand.
Tools & Resources
Google Skillshop, HubSpot Academy, MOOCs on specific marketing domains, industry workshops
Career Connection
Specialization makes you a more targeted and valuable candidate for specific marketing roles, increasing your chances of securing a relevant and desired internship or job.
Maximize Summer Internship & Project Impact- (Semester 3 (summer break))
Treat your summer internship (MBM-308) as a crucial learning and networking opportunity. Take initiative, apply theoretical knowledge to real-world problems, and deliver measurable outcomes. Network with professionals and mentors within the organization.
Tools & Resources
LinkedIn, company internal communication tools, professional networking events
Career Connection
A successful internship often leads to a pre-placement offer (PPO) or provides strong references, significantly boosting your placement prospects and providing practical experience for your resume.
Engage in Case Competitions & Industry Challenges- (Semester 3)
Participate actively in inter-college or intra-college case study competitions and business challenges. This helps in applying your analytical and problem-solving skills to complex marketing scenarios, developing critical thinking under pressure.
Tools & Resources
Dare2Compete, specific company challenges, business magazines with case studies
Career Connection
Success in these competitions demonstrates initiative, teamwork, and practical application of knowledge, which are highly valued by recruiters for marketing roles.
Advanced Stage
Develop a Comprehensive Project Study & Viva- (Semester 4)
Approach your Project Study (MBM-408) as an opportunity to deep-dive into a marketing problem, demonstrating your research, analytical, and problem-solving capabilities. Prepare thoroughly for the Comprehensive Viva-Voce (MBM-409) by reviewing all core and specialized subjects.
Tools & Resources
Research databases, statistical software, university library resources, peer review
Career Connection
A well-executed project is a strong talking point in interviews, showcasing your ability to conduct independent research and apply marketing principles. The viva preparation solidifies overall subject knowledge.
Refine Your Professional Brand & Placement Strategy- (Semester 4)
Curate a compelling resume and LinkedIn profile highlighting your academic achievements, specialized skills, internship experiences, and project work. Practice mock interviews and group discussions rigorously. Network actively with alumni for insights and referrals.
Tools & Resources
Resume builders, LinkedIn, college placement cell, mock interview platforms
Career Connection
A polished professional brand and strategic placement approach are critical for securing desired marketing roles, ensuring you present yourself as a valuable asset to potential employers.
Master Advanced Marketing Tools & Technologies- (Semester 4)
Gain practical proficiency in essential marketing technologies such as CRM platforms (e.g., HubSpot, Salesforce), marketing automation tools, web analytics (Google Analytics), and social media management tools. Hands-on experience is crucial for immediate job readiness.
Tools & Resources
Free versions or trials of industry-standard tools, online tutorials, specialized courses
Career Connection
Proficiency in these tools is highly sought after by Indian companies across various sectors, making you immediately productive and enhancing your employability in dynamic marketing roles.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree of minimum 3 years duration with at least 50% marks (45% for SC/ST/OBC non-creamy layer/MBC non-creamy layer & Women category candidates of Rajasthan) in the qualifying examination. Must have a valid CMAT/RMACAT Score.
Duration: 2 Years (4 Semesters)
Credits: 104 Credits
Assessment: Internal: Predominantly 33.33% (for theory subjects), External: Predominantly 66.67% (for theory subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBM-101 | Management & Organisational Behaviour | Core | 4 | Introduction to Management, Planning and Organizing, Directing and Controlling, Organisational Behaviour Concepts, Personality and Perception, Motivation and Leadership |
| MBM-102 | Managerial Economics | Core | 4 | Basic Economic Concepts, Demand and Supply Analysis, Production and Cost Analysis, Pricing Strategies, Market Structures, Macroeconomics for Business |
| MBM-103 | Accounting for Management | Core | 4 | Financial Accounting Fundamentals, Cost Accounting Concepts, Budgeting and Variance Analysis, Fund Flow and Cash Flow Statements, Marginal Costing, Financial Statement Analysis |
| MBM-104 | Business Environment | Core | 4 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Environment, Business Ethics and CSR |
| MBM-105 | Quantitative Techniques | Core | 4 | Probability and Distributions, Hypothesis Testing, Correlation and Regression, Linear Programming, Decision Theory, Queuing Theory |
| MBM-106 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Buyer Behaviour, Market Segmentation and Targeting, Product and Pricing Decisions, Promotion and Distribution Channels |
| MBM-107 | Business Communication Lab | Practical | 2 | Oral Communication Skills, Written Communication Skills, Presentation Techniques, Group Discussion Strategies, Interview Skills, Report Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBM-201 | Human Resource Management | Core | 4 | HRM Concepts and Functions, HR Planning and Recruitment, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| MBM-202 | Financial Management | Core | 4 | Financial System Overview, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| MBM-203 | Operations Management | Core | 4 | Operations Strategy, Process Design and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| MBM-204 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Scaling Techniques, Data Analysis (ANOVA, Factor Analysis), Report Writing and Ethics |
| MBM-205 | Business Analytics | Core | 4 | Introduction to Analytics, Descriptive and Predictive Analytics, Data Mining Techniques, Big Data Concepts, Business Intelligence Tools, Analytics Applications |
| MBM-206 | Entrepreneurship & Startup Management | Core | 4 | Entrepreneurial Process, Idea Generation and Feasibility, Business Plan Development, Funding for Startups, Legal Aspects of Startup, Innovation and Creativity |
| MBM-207 | Computer Application for Management Lab | Practical | 2 | MS Office for Business, Data Analysis with Excel, Presentation Tools, Internet and Web Applications, Database Management Basics, E-business Concepts |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBM-301 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Corporate Governance, Competitive Strategies, Global Strategy |
| MBM-302 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act, Intellectual Property Rights |
| MBM-303 | International Business | Core | 4 | Globalization and Trade Theories, Foreign Exchange Markets, International Financial Institutions, Global Marketing Strategies, Cultural Environment in IB, Export-Import Procedures |
| MBM-304(MA) | Consumer Behavior | Elective - Marketing (Choose 2 from Group A) | 4 | Consumer Decision Making Process, Individual Influences on Behavior, Group Influences on Behavior, Market Segmentation, Consumer Attitudes and Learning, Post-Purchase Behavior |
| MBM-305(MA) | Sales & Distribution Management | Elective - Marketing (Choose 2 from Group A) | 4 | Sales Process and Forecasting, Sales Force Management, Motivation and Compensation, Distribution Channel Design, Supply Chain Logistics, Retail Management |
| MBM-306(MA) | Advertising & Brand Management | Elective - Marketing (Choose 2 from Group A) | 4 | Advertising Planning and Strategy, Media Planning, Creative Strategy and Execution, Branding Concepts, Brand Equity and Positioning, Integrated Marketing Communication |
| MBM-307(MA) | Services Marketing | Elective - Marketing (Choose 2 from Group A) | 4 | Nature and Characteristics of Services, Service Quality and Delivery, Customer Relationship Management, Service Blueprinting, Marketing of Financial Services, Tourism and Hospitality Marketing |
| MBM-308 | Summer Internship & Project Report | Project | 4 | Problem Identification, Research Design, Data Collection and Analysis, Report Writing, Presentation Skills, Industry Application |
| MBM-309 | Case Study Analysis | Practical | 2 | Case Study Methodology, Problem Identification in Cases, Solution Development, Critical Thinking, Presentation of Analysis, Decision Making |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBM-401 | Ethics & Corporate Social Responsibility | Core | 4 | Business Ethics Fundamentals, Ethical Decision Making, Corporate Social Responsibility (CSR), Sustainability and ESG, Stakeholder Management, Environmental Ethics |
| MBM-402(MA) | Digital Marketing | Elective - Marketing (Choose 4 from Group B) | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Web Analytics and Mobile Marketing |
| MBM-403(MA) | International Marketing | Elective - Marketing (Choose 4 from Group B) | 4 | Global Marketing Environment, Market Entry Strategies, Product Adaptation for Global Markets, International Pricing Strategies, Global Distribution and Logistics, Cross-Cultural Communication |
| MBM-404(MA) | Retail Management | Elective - Marketing (Choose 4 from Group B) | 4 | Retail Formats and Theories, Merchandising and Assortment Planning, Store Operations and Layout, Retail Pricing Strategies, Category Management, E-tailing and Omni-channel Retailing |
| MBM-405(MA) | Marketing Analytics | Elective - Marketing (Choose 4 from Group B) | 4 | Sources of Marketing Data, Customer Analytics, Campaign and Sales Analytics, Pricing Analytics, Marketing Mix Modeling, CRM Analytics |
| MBM-406(MA) | Rural & Agri Business Marketing | Elective - Marketing (Choose 4 from Group B) | 4 | Rural Market Characteristics, Rural Consumer Behavior, Product and Promotion Strategies for Rural Markets, Distribution in Rural Areas, Agri-Input Marketing, Microfinance and Rural Development |
| MBM-407(MA) | Product & Brand Innovation Management | Elective - Marketing (Choose 4 from Group B) | 4 | New Product Development Process, Innovation Strategies, Diffusion of Innovations, Brand Portfolio Management, Brand Extension and Revitalization, Product Launch and Market Testing |
| MBM-408 | Project Study | Project | 4 | Independent Research and Problem Solving, Data Collection and Analysis, Report Compilation, Viva-Voce Preparation, Application of MBA Concepts, Managerial Recommendations |
| MBM-409 | Comprehensive Viva-Voce | Viva-Voce | 2 | Overall MBA Subject Knowledge, Specialization Concepts, Application of Learning, Current Business Affairs, Communication and Presentation, Critical Thinking |
