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BACHELOR-OF-BUSINESS-ADMINISTRATION in General at Maharaja Lalit Narayan College
Yamunanagar, Haryana
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About the Specialization
What is General at Maharaja Lalit Narayan College Yamunanagar?
This Bachelor of Business Administration program at Mukand Lal National College focuses on building a strong foundation in core business functions. It prepares students for diverse managerial roles within the dynamic Indian industry, equipping them with essential analytical, decision-making, and leadership skills. The program aims to create agile professionals capable of contributing to various sectors, meeting the evolving demands of India''''s growing economy.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring for a career in management and entrepreneurship. It also caters to individuals looking to develop foundational business acumen before pursuing specialized postgraduate studies. Aspiring entrepreneurs, future managers, and those seeking to understand the intricacies of business operations will find this curriculum highly beneficial.
Why Choose This Course?
Graduates of this program can expect to secure entry-level managerial positions in diverse industries across India, including banking, finance, marketing, and human resources. Typical starting salaries for BBA graduates range from INR 2.5 LPA to 5 LPA, with significant growth potential as they gain experience. The curriculum provides a pathway for further specialization through an MBA or other professional certifications, fostering long-term career progression in Indian companies.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on mastering core concepts in accounting, economics, mathematics, and management. Regularly review class notes, solve practical problems, and participate in tutorials to solidify understanding. Form study groups to discuss complex topics and prepare for exams collectively.
Tools & Resources
Textbooks, KUK syllabus, Investopedia, Economic Times
Career Connection
A solid foundation is crucial for understanding advanced business concepts and excelling in competitive exams or early career roles requiring analytical skills.
Develop Essential Communication Skills- (Semester 1-2)
Actively engage in presentations, group discussions, and public speaking opportunities. Utilize the English (Communication Skills) course to enhance written and verbal proficiency. Practice drafting professional emails, reports, and participating in mock interviews to build confidence.
Tools & Resources
Toastmasters International clubs (if available), Online communication courses, Faculty feedback
Career Connection
Strong communication is vital for interviews, team collaboration, client interactions, and leadership roles in any Indian business environment.
Explore Industry Trends & Basic Digital Literacy- (Semester 1-2)
Stay updated with current business news and emerging industry trends, especially those relevant to the Indian market. Actively learn and apply fundamental computer skills, including MS Office and e-commerce basics, as taught in relevant courses. Seek out introductory workshops on digital tools.
Tools & Resources
Business magazines, Online news portals, LinkedIn Learning, College computer labs
Career Connection
Awareness of market dynamics and digital proficiency are non-negotiable for entry-level roles and help identify potential career paths early on.
Intermediate Stage
Gain Practical Exposure through Internships- (Semester 4-5 summer break)
Actively seek and complete a summer internship (as per BBA-505) in a chosen area like marketing, finance, or HR. Apply theoretical knowledge to real-world business problems and build a professional network. Document experiences diligently for the internship report.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company career pages
Career Connection
Internships provide invaluable experience, often leading to pre-placement offers or strong recommendations, significantly boosting employability in the Indian job market.
Cultivate Specialized Skills and Certifications- (Semester 3-5)
Leverage SEC courses (like Digital Marketing, Spreadsheet for Business) to develop specialized practical skills. Consider pursuing external certifications in areas aligned with career interests, such as NCFM for finance or digital marketing certifications.
Tools & Resources
NCFM/NISM certifications, Google Digital Garage, Coursera/edX for relevant courses
Career Connection
Niche skills and certifications differentiate candidates, making them more attractive to recruiters for specific roles in growing Indian sectors.
Participate in Business Competitions & Case Studies- (Semester 3-5)
Form teams and participate in inter-college business plan competitions, case study challenges, and management fests. This enhances problem-solving, teamwork, and presentation skills under pressure.
Tools & Resources
College clubs, Online case study platforms, Industry association events
Career Connection
Such participation demonstrates initiative, practical application of knowledge, and a competitive edge, highly valued by Indian employers during recruitment.
Advanced Stage
Master Strategic Thinking and Project Management- (Semester 6)
Deepen understanding of Strategic Management and apply it to the final year Project Work (BBA-605). Focus on critical analysis, problem formulation, and developing viable solutions. Practice presenting project findings effectively.
Tools & Resources
Project mentors (faculty), Industry reports, Strategic management case studies
Career Connection
Demonstrates ability to manage complex tasks, think strategically, and deliver results, essential for higher-level managerial roles and business development.
Network Professionally and Prepare for Placements- (Semester 5-6)
Actively network with alumni, industry professionals, and recruiters through college events, LinkedIn, and industry seminars. Refine resume, cover letter, and interview skills. Attend mock interviews and participate in placement drives organized by the college.
Tools & Resources
College placement cell, LinkedIn, Career fairs, Professional mentors
Career Connection
Strong networking and placement preparation are crucial for securing desired job roles and internships, especially in competitive Indian markets.
Embrace Ethical Leadership and Continuous Learning- (Semester 6 and beyond)
Internalize principles of Business Ethics & CSR. Reflect on leadership styles and their impact. Develop a mindset of continuous professional development, staying updated on industry changes and new technologies post-graduation.
Tools & Resources
Ethical leadership workshops, Professional development courses, Industry publications
Career Connection
Ethical conduct and a commitment to lifelong learning are highly valued traits for sustainable career growth and leadership positions in Indian and global organizations.
Program Structure and Curriculum
Eligibility:
- 10+2 examination passed with at least 50% marks in aggregate from Board of School Education Haryana, Bhiwani or any other examination recognized by Kurukshetra University as equivalent thereto.
Duration: 3 Years (6 Semesters)
Credits: 132 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Organisation & Management | Core | 4 | Nature of business, Forms of organization, Business environment, Management process, Planning & decision making, Motivation |
| BBA-102 | Financial Accounting | Core | 4 | Accounting concepts, Journal, ledger, trial balance, Final accounts, Depreciation, Accounting software |
| BBA-103 | Business Economics | Core | 4 | Microeconomics basics, Demand analysis, Production function, Market structures, Pricing strategies, Macroeconomics overview |
| BBA-104 | Computer Fundamentals | Core | 4 | Computer organization, Operating systems, MS Office, Internet basics, Data communication, Cyber security |
| BBA-105 | Business Mathematics | Core | 4 | Matrices, Determinants, Sequences & series, Interest, Annuities, Calculus in business |
| BBA-106 | Environmental Studies | AECC | 2 | Ecosystems, Natural resources, Biodiversity, Environmental pollution, Social issues, Human population |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Principles of Marketing | Core | 4 | Marketing concepts, Market segmentation, Product life cycle, Pricing strategies, Promotion mix, Distribution channels |
| BBA-202 | Cost Accounting | Core | 4 | Cost concepts, Costing methods, Material costing, Labor costing, Overheads, Marginal costing |
| BBA-203 | Business Statistics | Core | 4 | Data collection, Measures of central tendency, Dispersion, Correlation, Regression, Probability distributions |
| BBA-204 | Indian Business Environment | Core | 4 | Economic environment, Political and legal environment, Socio-cultural environment, Technological environment, Global environment, Government policies |
| BBA-205 | E-Commerce | Core | 4 | E-commerce models, Payment systems, Security issues, Digital marketing, Supply chain management, Legal aspects |
| BBA-206 | English (Communication Skills) | AECC | 2 | Grammar, Vocabulary, Written communication, Oral communication, Presentation skills, Interview techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Organizational Behaviour | Core | 4 | Foundations of OB, Personality, Perception, Learning, Motivation, Group dynamics, Leadership, Conflict management |
| BBA-302 | Human Resource Management | Core | 4 | HR planning, Recruitment, Selection, Training & development, Performance appraisal, Compensation, Industrial relations |
| BBA-303 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law, Cyber Law |
| BBA-304 | Research Methodology | Core | 4 | Research design, Data collection, Sampling, Data analysis, Hypothesis testing, Report writing |
| BBA-305A | Digital Marketing (Skill Enhancement Course) | SEC | 2 | SEO, SEM, SMM, Email marketing, Content marketing, Analytics |
| BBA-306A | Spreadsheet for Business (Skill Enhancement Course) | SEC | 2 | Advanced Excel functions, Data analysis, Pivot tables, Financial modeling, Scenario analysis, Dashboards |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Production & Operations Management | Core | 4 | Operations strategy, Plant layout, Production planning, Inventory management, Quality control, Supply chain management |
| BBA-402 | Financial Management | Core | 4 | Financial decisions, Capital budgeting, Working capital, Cost of capital, Capital structure, Dividend policy |
| BBA-403 | Marketing Management | Core | 4 | Marketing mix, Consumer behavior, Market research, Product management, Branding, Pricing strategies |
| BBA-404 | Management Information System | Core | 4 | Information systems, Decision support systems, Enterprise resource planning, Database management, IT security, E-business strategy |
| BBA-405A | Advertising Management (Skill Enhancement Course) | SEC | 2 | Advertising role, Campaign planning, Media planning, Creative strategies, Effectiveness, Ethics |
| BBA-406A | Business Communication (Skill Enhancement Course) | SEC | 2 | Verbal & non-verbal, Report writing, Presentations, Cross-cultural, Digital communication, Ethics |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Entrepreneurship & Small Business Management | Core | 4 | Entrepreneurial mindset, Business plan, Startup funding, Legal frameworks, Challenges, Growth strategies |
| BBA-502 | Global Business Environment | Core | 4 | Globalization, International trade theories, Multinational corporations, Global financial system, Cultural environment, International business strategies |
| BBA-503 (DSE-1) | Discipline Specific Elective - 1 (e.g., Consumer Behavior, Investment Mgmt, Industrial Relations) | Elective (DSE) | 4 | Example: Consumer decision process, market research, behavioral influences, Example: Investment alternatives, risk-return analysis, portfolio theory, Example: Industrial relations system, trade unions, collective bargaining |
| BBA-504 (DSE-2) | Discipline Specific Elective - 2 (e.g., Sales & Dist. Mgmt, Indian Fin. System, Training & Dev.) | Elective (DSE) | 4 | Example: Sales force management, channel design, logistics, Example: Financial markets, banking sector, regulatory bodies, Example: Training needs assessment, program design, evaluation |
| BBA-505 | Summer Internship Report | Project | 2 | Project identification, Literature review, Data collection, Analysis, Findings, Recommendations, Report writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Strategic analysis, Formulation, Implementation, Evaluation, Corporate strategy, Business strategy, Functional strategy |
| BBA-602 | Business Ethics & Corporate Social Responsibility | Core | 4 | Ethical theories, Business ethics, Corporate governance, CSR models, Sustainability, Stakeholder management |
| BBA-603 (DSE-3) | Discipline Specific Elective - 3 (e.g., Services Marketing, Financial Derivatives, Perf. & Comp. Mgmt) | Elective (DSE) | 4 | Example: Service characteristics, quality, pricing, delivery, Example: Forwards, futures, options, swaps, Example: Performance appraisal systems, compensation design, incentives |
| BBA-604 (DSE-4) | Discipline Specific Elective - 4 (e.g., International Marketing, Int. Fin. Mgmt, Cross Cultural HR Mgmt) | Elective (DSE) | 4 | Example: Global market analysis, entry strategies, product adaptation, Example: Foreign exchange markets, currency risk management, international capital budgeting, Example: Cultural dimensions, expatriate management, global HR strategies |
| BBA-605 | Project Work | Project | 2 | Problem formulation, Methodology, Data analysis, Report writing, Presentation, Viva-voce |
