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BBA in General at Maharaja Purna Chandra (Autonomous) College
Mayurbhanj, Odisha
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About the Specialization
What is General at Maharaja Purna Chandra (Autonomous) College Mayurbhanj?
This Bachelor of Business Administration (BBA) program at Maharaja Purna Chandra Autonomous College focuses on equipping students with foundational knowledge and practical skills essential for modern business management. In the dynamic Indian industry landscape, a robust understanding of management principles, marketing, finance, and human resources is crucial for entry-level roles across various sectors. The program emphasizes a holistic approach to business education, preparing graduates for diverse professional challenges.
Who Should Apply?
This program is ideal for recent +2 graduates aspiring to build a career in business administration and management. It suits individuals seeking to understand core business functions, develop leadership potential, and gain a competitive edge in the job market. It also appeals to those considering entrepreneurship, providing them with the necessary framework to conceptualize and manage business ventures in India.
Why Choose This Course?
Graduates of this program can expect to pursue career paths in marketing, human resources, finance, operations, and general management within Indian companies and multinational corporations operating in India. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience and specialized skills are acquired. The curriculum also aligns with requirements for further professional studies like MBA or competitive examinations.
Student Success Practices
Foundation Stage
Build Strong Foundational Concepts- (Semester 1-2)
Focus on mastering core management, communication, and quantitative skills taught in early semesters. Actively participate in lectures, review concepts regularly, and utilize textbooks and online resources like Coursera or NPTEL for deeper understanding.
Tools & Resources
Textbooks, Online tutorials (e.g., Khan Academy for statistics), Peer study groups, College library resources
Career Connection
A solid academic foundation is critical for future specialization and for performing well in aptitude tests and interviews during placements.
Develop Effective Communication & Soft Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and debates. Seek opportunities to improve written communication through report writing and email etiquette. Join college clubs focused on public speaking or personality development to enhance interpersonal skills.
Tools & Resources
Toastmasters International (if local chapter available), College debate clubs, Online courses on business communication
Career Connection
Strong communication is paramount for business roles, aiding in client interactions, team collaboration, and professional networking.
Leverage Digital Literacy Skills- (Semester 1-2)
Beyond basic computer applications, proactively learn advanced features of MS Office Suite (Excel for data analysis, PowerPoint for professional presentations). Explore introductory courses on digital tools relevant to business, such as basic data analytics or digital marketing tools.
Tools & Resources
Microsoft Learn, YouTube tutorials, Free online courses (e.g., Google Digital Garage)
Career Connection
Proficiency in digital tools is a fundamental requirement across all business functions in the modern Indian workplace.
Intermediate Stage
Engage in Mini-Projects and Case Studies- (Semester 3-4)
Apply theoretical knowledge from marketing, finance, and HR subjects to real-world scenarios through college-level mini-projects or case study competitions. This builds problem-solving abilities and practical application skills.
Tools & Resources
Harvard Business Review case studies, Local business journals, Industry guest lectures
Career Connection
Hands-on project experience demonstrates initiative and provides talking points for interviews, showcasing ability to apply concepts.
Seek Industry Internships or Live Projects- (Semester 4-5 (especially the summer break after Sem 4))
Proactively search for short-term internships or live projects, even unpaid ones, during semester breaks or as part of coursework (e.g., Summer Internship Project in Semester 6). This provides invaluable exposure to corporate culture and functional roles.
Tools & Resources
College placement cell, LinkedIn, Internshala, Local business networks
Career Connection
Internships are crucial for gaining practical experience, building a professional network, and often lead to pre-placement offers.
Network with Professionals & Alumni- (Semester 3-5)
Attend industry seminars, workshops, and college alumni events. Connect with professionals on LinkedIn. These interactions offer insights into career paths, industry trends, and potential mentorship opportunities.
Tools & Resources
LinkedIn, College alumni portal, Industry association events
Career Connection
Networking opens doors to job opportunities, mentorship, and keeps you informed about market demands, which is vital in the Indian job market.
Advanced Stage
Specialize and Certify in Key Areas- (Semester 5-6)
Identify a core area of interest (e.g., Digital Marketing, Financial Analytics, HR Analytics) and pursue relevant online certifications or advanced courses. This adds specialized skills beyond the general curriculum.
Tools & Resources
Google Certifications, HubSpot Academy, NSE Academy (for finance), Online platforms like Udemy/Coursera
Career Connection
Specialization and certifications make you a more attractive candidate for specific roles and often command better starting salaries.
Excel in Capstone Project/Internship- (Semester 6)
Dedicate significant effort to the final year project or internship report (DC13 Summer Internship Project). Choose a relevant topic, conduct thorough research, and ensure a high-quality output. This showcases your research, analytical, and presentation skills.
Tools & Resources
Academic mentors, Research databases, Statistical software (if applicable)
Career Connection
A strong final project is a key differentiator during placements, demonstrating your ability to execute and deliver independent work.
Prepare for Placements and Higher Studies- (Semester 5-6)
Start preparing for placement interviews, group discussions, and aptitude tests well in advance. Simultaneously, explore options for higher education (e.g., MBA, Post Graduate Diploma) and prepare for entrance exams like CAT, XAT, or CMAT if applicable.
Tools & Resources
Placement cell, Career counselors, Online aptitude test platforms, Mock interview sessions
Career Connection
Proactive preparation significantly increases the chances of securing a good job or admission to a reputable postgraduate program in India.
Program Structure and Curriculum
Eligibility:
- Passed +2 examination or its equivalent with at least 40% marks in aggregate. Relaxations for SC/ST/OBC/PWD as per Govt. norms (Source: College UG Admission Prospectus 2023-24).
Duration: 6 semesters / 3 years
Credits: 148 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-DC1 | Principles of Management | Core | 6 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA-DC2 | Business Communication | Core | 6 | Introduction to Business Communication, Verbal Communication, Non-verbal Communication, Written Communication, Meetings and Public Speaking |
| BBA-AECC1 | Environmental Studies | Ability Enhancement Compulsory Course | 4 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Human Population and Environment |
| BBA-GE1 | Generic Elective (Example: Financial Accounting) | Generic Elective | 6 | Introduction to Accounting, Accounting Process, Subsidiary Books and Ledgers, Final Accounts, Accounting for Non-Profit Organizations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-DC3 | Organisational Behaviour | Core | 6 | Introduction to Organisational Behaviour, Individual Behaviour, Group Dynamics, Leadership and Power, Organisational Change and Development |
| BBA-DC4 | Business Statistics | Core | 6 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Correlation and Regression, Probability, Sampling and Hypothesis Testing |
| BBA-AECC2 | English Communication | Ability Enhancement Compulsory Course | 4 | Communication Process, Listening Skills, Speaking Skills, Reading Skills, Writing Skills |
| BBA-GE2 | Generic Elective (Example: Indian Economy) | Generic Elective | 6 | Basic Issues in Indian Economy, Sectoral Trends, Economic Planning, Industrial Policy, Foreign Trade |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-DC5 | Marketing Management | Core | 6 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Product and Pricing Decisions, Promotion and Distribution Decisions |
| BBA-DC6 | Human Resource Management | Core | 6 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBA-DC7 | Computer Applications in Business (Theory + Lab) | Core | 6 | Computer Fundamentals, Operating System, MS-Office (Word, Excel, PowerPoint), Internet and E-commerce, Practical Applications (Word Processing, Spreadsheets) |
| BBA-SEC1 | Skill Enhancement Course (Example: Entrepreneurship Development) | Skill Enhancement Course | 4 | Introduction to Entrepreneurship, Entrepreneurial Process, Business Plan, Sources of Finance, Government Policies for SMEs |
| BBA-GE3 | Generic Elective (Example: Principles of Micro Economics) | Generic Elective | 6 | Introduction to Microeconomics, Demand and Supply, Production and Cost, Market Structures, Factor Pricing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-DC8 | Business Research Methods | Core | 6 | Introduction to Research, Research Design, Data Collection Methods, Sampling, Data Analysis and Report Writing |
| BBA-DC9 | Financial Management | Core | 6 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Capital Structure, Working Capital Management |
| BBA-DC10 | Operations Management | Core | 6 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| BBA-SEC2 | Skill Enhancement Course (Example: E-Commerce) | Skill Enhancement Course | 4 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Security, Legal and Ethical Issues in E-Commerce |
| BBA-GE4 | Generic Elective (Example: Psychology for Managers) | Generic Elective | 6 | Introduction to Psychology, Perception, Learning, Motivation, Personality, Stress Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-DC11 | Project Management | Core | 6 | Introduction to Project Management, Project Life Cycle, Project Planning, Project Scheduling, Project Control |
| BBA-DC12 | Business Ethics and Corporate Governance | Core | 6 | Introduction to Business Ethics, Ethical Theories, Corporate Social Responsibility, Corporate Governance, Whistle-Blowing |
| BBA-DSE1 | Discipline Specific Elective (Example: Consumer Behaviour) | Discipline Specific Elective | 6 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Influences on Consumer Behaviour, Consumer Learning and Motivation, Market Segmentation |
| BBA-DSE2 | Discipline Specific Elective (Example: International Business) | Discipline Specific Elective | 6 | Introduction to International Business, Theories of International Trade, Foreign Direct Investment, Global Financial System, International Marketing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-DC13 | Summer Internship Project | Core (Project) | 6 | Project Formulation, Data Collection and Analysis, Report Writing, Presentation, Practical Industry Application |
| BBA-DC14 | Management Information System | Core | 6 | Introduction to MIS, Information Systems in Organizations, Database Management, Decision Support Systems, E-Business Systems |
| BBA-DSE3 | Discipline Specific Elective (Example: Investment Management) | Discipline Specific Elective | 6 | Introduction to Investment, Securities Market, Risk and Return, Portfolio Management, Fundamental and Technical Analysis |
| BBA-DSE4 | Discipline Specific Elective (Example: Retail Management) | Discipline Specific Elective | 6 | Introduction to Retail, Retail Formats, Store Location and Layout, Merchandising, Retail Pricing and Promotion |
