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BBA in General at Maharaja Surajmal Institute of Technology
Delhi, Delhi
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About the Specialization
What is GENERAL at Maharaja Surajmal Institute of Technology Delhi?
This General BBA program at Maharaja Surajmal Institute of Technology, affiliated with GGSIPU, focuses on building a strong foundation in core business administration principles across diverse functional areas. It is designed to equip students with versatile managerial skills relevant to the dynamic Indian business landscape. The curriculum emphasizes analytical thinking and problem-solving, preparing graduates for a range of entry-level industry roles and further academic pursuits.
Who Should Apply?
This program is ideal for recent 12th-grade graduates with an aptitude for business and management who seek a broad understanding of corporate functions. It also suits aspiring entrepreneurs looking to acquire fundamental business acumen, and individuals aiming for entry-level managerial positions in various Indian sectors. Students interested in pursuing an MBA after their undergraduate studies will find this a strong preparatory course for their advanced management education.
Why Choose This Course?
Graduates of this program can expect to secure entry-level management roles in sectors like banking, retail, human resources, and marketing across India. Typical starting salaries for BBA graduates in India range from INR 2.5 LPA to 4.5 LPA, with significant growth potential based on experience and further education. The program also provides a solid academic base for pursuing an MBA, CA, or other professional certifications, opening diverse career growth trajectories.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus on understanding core concepts in accounting, economics, and management. Regularly attend classes, take detailed notes, and actively participate in discussions to grasp the basics. Form study groups with peers to clarify doubts and reinforce learning from multiple perspectives.
Tools & Resources
Textbooks, Lecture Notes, GGSIPU BBA Syllabus Documents, Online academic tutorials (e.g., NPTEL, Coursera for foundational courses)
Career Connection
A strong grasp of fundamentals is crucial for higher-level subjects and forms the bedrock for future managerial roles and professional exams like MBA entrances, ensuring a competitive edge.
Master Business Software & Communication- (Semester 1-2)
Proficiently use MS Office applications (Excel for data, PowerPoint for presentations) and financial software like Tally. Practice effective business communication, both written and verbal, through presentations and report writing. Utilize the Computer Applications and Financial Accounting labs effectively to enhance practical skills.
Tools & Resources
MS Office Suite, Tally ERP Software, Grammarly, Toastmasters (if available at institute), Business Communication textbooks
Career Connection
These are essential soft and hard skills highly valued by Indian employers across all sectors for entry-level positions, enhancing interview readiness and workplace productivity from day one.
Engage in Early Skill Building & Networking- (Semester 1-2)
Participate in college clubs (e.g., Entrepreneurship Cell, Marketing Club), workshops, and debates. Start building a professional network by interacting with faculty, alumni, and guest speakers. Attend introductory industry webinars or seminars to understand diverse career paths and industry trends.
Tools & Resources
LinkedIn Profile, College Club Activities, Industry Webinars
Career Connection
Early engagement helps in discovering interests, developing leadership and teamwork skills, and creating connections that can lead to valuable internship and mentorship opportunities, crucial for career launch.
Intermediate Stage
Seek Internships and Practical Exposure- (Semester 3-5 & Summer Breaks)
Actively search for summer internships (as required by the curriculum) in relevant business functions like marketing, finance, or HR. Apply theoretical knowledge to real-world scenarios, identify a potential area for the final project, and seek mentorship from industry professionals.
Tools & Resources
College Placement Cell, Internshala, Naukri.com, LinkedIn, Industry contacts
Career Connection
Internships provide invaluable practical experience, enhance resumes, and often lead to pre-placement offers or strong recommendations, significantly improving job prospects in the competitive Indian market.
Develop Specialization and Analytical Skills- (Semester 3-5)
Deep dive into subjects like Marketing Research, Financial Management, and Operations Research. Learn to use analytical tools (e.g., SPSS, Excel Solver) for data interpretation and problem-solving. Consider elective choices wisely to align with emerging career interests and industry demands.
Tools & Resources
SPSS/R/Python for data analysis, Advanced Excel tutorials, Industry case studies, Elective course materials
Career Connection
Developing specialized analytical skills makes graduates more competitive for roles requiring data-driven decision-making, such as business analyst or market researcher, which are high in demand in the Indian economy.
Participate in Competitions and Workshops- (Semester 3-5)
Engage in inter-college business plan competitions, case study challenges, and management festivals. Attend specialized workshops on topics like digital marketing, entrepreneurship, or financial modeling to gain practical skills beyond the prescribed curriculum.
Tools & Resources
E-Cell events, Management fests, Google Digital Garage, NISM certifications (basic levels)
Career Connection
Participation demonstrates initiative, problem-solving abilities, and practical application of knowledge to potential employers. Winning or even actively participating significantly boosts CV and confidence for Indian job interviews.
Advanced Stage
Intensive Placement and Career Preparation- (Semester 6)
Focus intensely on preparing for placements, including aptitude tests, group discussions, and personal interviews. Refine your resume and cover letter, practice mock interviews, and identify target companies and roles in the Indian corporate sector, leveraging the college''''s placement cell resources.
Tools & Resources
Placement cell resources, Online aptitude platforms (e.g., IndiaBix), HR consultants for mock interviews, Company-specific preparation materials
Career Connection
This direct preparation maximizes chances of securing desirable placements in top Indian companies, ensuring a smooth transition from academics to the professional world immediately after graduation.
Undertake a High-Impact Project/Dissertation- (Semester 6)
Choose a project topic (as per BBA 308) that aligns with your career aspirations and demonstrates advanced research and analytical skills. Aim for a project with practical implications or industry relevance, seeking rigorous guidance from faculty and industry mentors to ensure quality.
Tools & Resources
Research databases, Statistical software, Industry reports, Faculty advisors, Mentors from summer training organizations
Career Connection
A well-executed project showcases problem-solving capabilities, domain expertise, and independent working skills, making you a more attractive candidate for specialized roles or competitive higher studies programs.
Develop Leadership and Professional Ethics- (Semester 6)
Take on leadership roles in final-year projects or college events, demonstrating initiative and team management. Continuously build on your ethical understanding (from BBA 304) and professional demeanor, preparing for corporate challenges. Attend career counseling sessions to plan your long-term trajectory.
Tools & Resources
Leadership workshops, Industry mentors, Career counseling services, Professional ethics guidelines
Career Connection
Strong leadership qualities and an unwavering ethical compass are highly valued by Indian organizations, leading to faster career progression and greater respect in the professional community, fostering long-term success.
Program Structure and Curriculum
Eligibility:
- Pass in 12th Class of 10+2 pattern of CBSE or equivalent with a minimum of 50% marks in aggregate and English as one of the subjects.
Duration: 3 years / 6 semesters
Credits: 150 Credits
Assessment: Internal: 25% (40% for practical subjects), External: 75% (60% for practical subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| BBA 103 | Business Economics-I | Core | 4 | Microeconomics Fundamentals, Demand and Supply Analysis, Consumer Behaviour Theory, Production and Cost Analysis, Market Structures and Pricing |
| BBA 105 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus (Differentiation, Integration), Financial Mathematics (Interest, Annuities), Linear Programming, Set Theory and Relations |
| BBA 107 | Computer Applications in Management-I | Core Theory | 3 | Computer Fundamentals, Operating Systems Concepts, MS Office Suite (Word, Excel, PowerPoint), Internet and Web Technologies, E-commerce Basics |
| BBA 109 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Journal, Ledger, Trial Balance, Financial Statements (P&L, Balance Sheet), Depreciation Accounting, Inventory Valuation Methods |
| BBA 111 | Business Communication | Core | 3 | Communication Process and Types, Verbal and Non-Verbal Communication, Business Correspondence and Reports, Presentation Skills, Intercultural Communication |
| BBA 107P | Computer Applications in Management-I Lab | Core Practical | 1 | Hands-on with MS Word, Data Analysis with MS Excel, Presentations with MS PowerPoint, Internet Browsing and Email Usage, Basic Cyber Hygiene |
| BBA 109P | Financial Accounting Lab | Core Practical | 1 | Manual Accounting Entries Practice, Tally ERP Software Usage, Preparation of Trial Balance, Generation of Financial Statements, Rectification of Errors |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 102 | Organisational Behaviour | Core | 4 | Foundations of OB, Perception and Personality, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBA 104 | Business Economics-II | Core | 4 | Macroeconomics Fundamentals, National Income Accounting, Inflation and Unemployment, Monetary and Fiscal Policy, International Trade Theories |
| BBA 106 | Statistics for Business | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation, Regression |
| BBA 108 | Computer Applications in Management-II | Core Theory | 3 | Database Management Systems, Relational Model and SQL, Data Warehousing and Data Mining, Business Intelligence Concepts, Management Information Systems Overview |
| BBA 110 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer and Industrial Buyer Behaviour, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Place Decisions (4 Ps) |
| BBA 112 | Environmental Studies | Core | 3 | Natural Resources and Ecosystems, Biodiversity and Conservation, Environmental Pollution and Control, Social Issues and the Environment, Environmental Laws and Ethics |
| BBA 108P | Computer Applications in Management-II Lab | Core Practical | 1 | Creating Databases with MS Access, Writing SQL Queries, Designing Forms and Reports, Data Import and Export, Basic Data Security Practices |
| BBA 110P | Marketing Management Lab | Core Practical | 1 | Market Research Case Studies, Product Design and Packaging Ideas, Developing Advertising Campaigns, Sales Promotion Strategies, Distribution Channel Analysis |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Human Resource Management | Core | 4 | HRM Concepts and Functions, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBA 203 | Production and Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Supply Chain |
| BBA 205 | Legal Aspects of Business | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013, Cyber Law Basics |
| BBA 207 | Financial Management | Core | 4 | Financial Management Goals, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| BBA 209 | Research Methodology | Core Theory | 4 | Research Process and Design, Data Collection Methods (Primary, Secondary), Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| BBA 211 | Indian Economy | Core | 3 | Structure of Indian Economy, Economic Reforms and Liberalization, Agriculture and Industrial Policy, Poverty, Unemployment, and Inequality, Foreign Trade and Balance of Payments |
| BBA 209P | Research Methodology Lab | Core Practical | 1 | Designing Questionnaires and Schedules, Data Tabulation and Visualization, Introduction to SPSS/R for Data Analysis, Descriptive Statistics using Software, Basic Inferential Statistics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 202 | Marketing Research | Core | 4 | Marketing Research Process, Research Design Types, Data Collection Techniques, Measurement and Scaling, Data Analysis and Interpretation |
| BBA 204 | E-Commerce | Core | 4 | Introduction to E-Commerce Models, E-Payment Systems and Security, E-Marketing and Advertising, M-Commerce and Mobile Business, Legal and Ethical Issues in E-Commerce |
| BBA 206 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process and Mindset, Business Idea Generation, Feasibility Analysis and Business Plan, Funding for Startups, Intellectual Property Rights and Legalities |
| BBA 208 | International Business | Core | 4 | Globalization and International Trade Theories, Balance of Payments, Foreign Exchange Markets, International Financial Institutions, Entry Strategies into International Markets |
| BBA 210 | Operations Research | Core Theory | 4 | Linear Programming Problems, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory, Game Theory and Decision Theory |
| BBA 212 | Business Ethics and Corporate Social Responsibility | Core | 3 | Ethical Theories in Business, Corporate Governance, Corporate Social Responsibility (CSR), Consumer Protection and Environmental Ethics, Workplace Ethics and Dilemmas |
| BBA 210P | Operations Research Lab | Core Practical | 1 | Solving LPP using Simplex Method Software, Transportation and Assignment Problem Solutions, Project Planning with MS Project or equivalent, Queuing Model Simulation, Decision Making under Uncertainty |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Strategic Management | Core | 4 | Strategy Concepts and Levels, Environmental Scanning and Analysis, SWOT Analysis, Strategy Formulation (Corporate, Business, Functional), Strategy Implementation and Control |
| BBA 303 | Management Information System | Core | 4 | MIS Fundamentals and Architecture, Decision Support Systems (DSS), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Supply Chain Management (SCM) Systems |
| BBA 305 | Industrial Relations and Labour Laws | Core | 4 | Industrial Relations Framework, Trade Unions and Collective Bargaining, Industrial Disputes Act 1947, Factories Act 1948, Payment of Wages Act 1936, PF Act 1952 |
| BBA 307 | Summer Training Report | Project | 4 | Industry Exposure and Practical Learning, Problem Identification and Objective Setting, Data Collection and Analysis, Report Writing and Documentation, Presentation Skills and Viva Voce |
| BBA 309 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Project Costing and Budgeting, Project Risk Management, Project Monitoring and Evaluation |
| BBA 311 | Digital Marketing | Elective (Choose one) | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| BBA 313 | Banking and Insurance | Elective (Choose one) | 3 | Commercial Banking Functions, Reserve Bank of India (RBI) and Monetary Policy, Types of Insurance (Life, General), IRDAI Regulations, Risk Management in Banking and Insurance |
| BBA 311P | Digital Marketing Lab | Elective Practical (If BBA 311 is chosen) | 1 | Google Ads Campaign Creation, Social Media Content Planning, Basic SEO Audit Tools, Email Marketing Platform Usage, Google Analytics Report Interpretation |
| BBA 313P | Banking and Insurance Lab | Elective Practical (If BBA 313 is chosen) | 1 | KYC and Account Opening Procedures, Loan Application Documentation, Insurance Policy Analysis, Online Banking Platforms Walkthrough, Claim Processing Simulations |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 302 | Income Tax Law and Practice | Core | 4 | Basic Concepts of Income Tax, Heads of Income (Salary, House Property, Business), Deductions from Gross Total Income, Assessment of Individuals, Introduction to GST |
| BBA 304 | Values and Ethics in Business | Core | 4 | Ethical Foundations of Business, Corporate Governance Principles, Corporate Social Responsibility, Ethical Dilemmas in Management, Whistleblowing and Organizational Culture |
| BBA 306 | Organizational Change and Development | Core | 4 | Nature of Organizational Change, Models of Change Management, Resistance to Change and Strategies, Organizational Development Interventions, Role of Leadership in Change |
| BBA 308 | Project/Dissertation | Project | 4 | In-depth Research Methodology, Literature Review and Problem Formulation, Advanced Data Collection and Analysis, Thesis Writing and Documentation, Defense of Project Work |
| BBA 310 | International Finance | Core | 4 | International Financial System, Foreign Exchange Markets, Exchange Rate Theories, International Investment Decisions, Managing Foreign Exchange Risk |
| BBA 312 | Retail Management | Elective (Choose one) | 3 | Retailing Environment and Formats, Retail Location and Store Layout, Merchandise Management, Retail Pricing and Promotion, Customer Relationship Management in Retail |
| BBA 314 | Supply Chain Management | Elective (Choose one) | 3 | Introduction to Supply Chain Management, Logistics and Transportation, Inventory Management in SCM, Warehousing and Distribution, Supply Chain Network Design |
| BBA 312P | Retail Management Lab | Elective Practical (If BBA 312 is chosen) | 1 | Store Visit and Layout Analysis, Visual Merchandising Techniques, Retail Software Demonstration, Customer Service Simulations, Retail Analytics and Reporting |
| BBA 314P | Supply Chain Management Lab | Elective Practical (If BBA 314 is chosen) | 1 | ERP Software Simulation for SCM, Logistics Planning Exercises, Inventory Optimization Models, Warehouse Layout Design, Case Studies in Supply Chain Innovations |
