.png&w=1920&q=75)
BBA-HONOURS in General at Maharshi Dayanand University, Rohtak
Rohtak, Haryana
.png&w=1920&q=75)
About the Specialization
What is General at Maharshi Dayanand University, Rohtak Rohtak?
This BBA Honours program at Maharshi Dayanand University, Rohtak, focuses on providing a comprehensive understanding of business administration with an emphasis on advanced concepts and analytical skills relevant to the Indian industry. It aims to develop future business leaders capable of navigating the dynamic economic landscape of India, fostering strategic thinking, and ethical decision-making. The program''''s design caters to the evolving demands of corporate India.
Who Should Apply?
This program is ideal for ambitious 10+2 graduates with a keen interest in business management, seeking to build a strong foundational and advanced knowledge base for a corporate career in India. It also suits individuals aspiring for higher education in management (like MBA) or those looking to enter diverse sectors such as finance, marketing, or human resources within the Indian context. Candidates with strong analytical and communication skills will particularly thrive.
Why Choose This Course?
Graduates of this program can expect to secure roles in various Indian industries, including banking, marketing, human resources, and operations. Typical entry-level salaries in India range from INR 3-5 LPA, with experienced professionals potentially earning INR 8-15+ LPA depending on sector and role. The BBA Honours degree provides a strong platform for career progression into managerial positions and further specialization, aligning with industry demand for well-rounded business professionals.
Student Success Practices
Foundation Stage
Build Core Business Fundamentals- (Semester 1-2)
Focus on mastering fundamental concepts in management, economics, accounting, and marketing. Attend all lectures, participate actively in discussions, and review concepts regularly. Join study groups to clarify doubts and consolidate understanding of core business principles.
Tools & Resources
MDU library resources, Recommended textbooks, Online learning platforms like NPTEL
Career Connection
A strong foundation is crucial for excelling in subsequent specialized subjects and passing competitive entrance exams for higher studies or entry-level corporate roles in India.
Enhance Communication & Digital Literacy- (Semester 1-2)
Actively participate in business communication classes, practice public speaking, and improve written communication through assignments and report writing. Simultaneously, gain proficiency in MS Office (Word, Excel, PowerPoint) and basic computer applications as taught in labs.
Tools & Resources
MDU Language Lab, Toastmasters clubs (if available), LinkedIn Learning, MS Office tutorials
Career Connection
Effective communication and digital skills are non-negotiable for all entry-level management positions in India and are frequently assessed in campus placements.
Develop Problem-Solving through Statistics- (Semester 1-2)
Pay close attention to Business Statistics and its practical application. Practice solving numerical problems diligently and understand the logic behind statistical tools. Utilize lab sessions to apply these concepts using software like Excel.
Tools & Resources
Statistical software (Excel), Practice problems from textbooks, Online tutorials like Khan Academy for statistics
Career Connection
Strong analytical and quantitative skills are highly valued in business roles, particularly in data analysis, market research, and financial analysis within the Indian corporate landscape.
Intermediate Stage
Seek Early Industry Exposure via Internships- (After Semester 4 (Summer Break) and Semester 5 (report submission))
Actively search for and complete a summer internship (as per BBAH-501) after the 4th semester. Choose an internship that aligns with potential areas of interest (e.g., finance, marketing, HR) to gain practical experience and network with professionals.
Tools & Resources
MDU Placement Cell, Internship portals (Internshala, LinkedIn, Naukri), Faculty mentorship
Career Connection
Internships are vital for practical skill development, understanding corporate culture, and often lead to pre-placement offers or strong recommendations for future job applications in India.
Build Specialization through Electives- (Semester 5-6)
Thoughtfully choose Discipline Specific Electives (DSEs) in Semesters 5 and 6 based on your career aspirations. Dive deep into the chosen areas (Finance, Marketing, HR) by engaging with advanced topics, industry case studies, and current trends.
Tools & Resources
Industry journals, Business newspapers (Economic Times), Specialized online courses (Coursera), Professional body memberships
Career Connection
Specializing early provides a competitive edge in campus placements and helps secure roles that align with your long-term career goals within India''''s diverse business sectors.
Participate in Competitions & Workshops- (Semester 3-5)
Engage in inter-college business competitions, case study challenges, and workshops related to management, entrepreneurship, and digital skills. This enhances problem-solving, teamwork, and presentation skills in a competitive environment.
Tools & Resources
MDU Business Club, University event calendars, Platforms like Unstop (formerly Dare2Compete), Industry-specific seminars
Career Connection
Such participation builds a strong co-curricular profile, demonstrates initiative, and provides valuable networking opportunities with peers and industry experts, enhancing employability in the Indian market.
Advanced Stage
Excel in the Final Project & Placements- (Semester 6)
Dedicate significant effort to the BBA Honours Project Report (BBAH-601). Choose a relevant industry problem, conduct thorough research, and present findings professionally. Simultaneously, prepare rigorously for campus placements by refining your resume, practicing interview skills, and understanding company profiles.
Tools & Resources
Project mentors, MDU Placement Cell, Mock interview sessions, Online aptitude test practice platforms
Career Connection
A strong project demonstrates practical application of knowledge, while effective placement preparation is crucial for securing a desired job offer in India''''s competitive job market.
Develop Leadership & Networking Skills- (Semester 5-6)
Take on leadership roles in student organizations, mentor junior students, or volunteer for university events. Actively network with alumni and industry professionals through LinkedIn, seminars, and corporate events.
Tools & Resources
MDU Alumni Association, LinkedIn professional network, Industry conferences and webinars
Career Connection
Leadership experience and a robust professional network are invaluable for long-term career growth, opening doors to mentorship, job opportunities, and industry insights in India.
Explore Higher Education and Certifications- (Semester 6 and post-graduation)
For those aspiring for higher studies, begin preparing for entrance exams like CAT, MAT, XAT, or GMAT. For immediate career entry, consider industry-recognized certifications relevant to your chosen specialization (e.g., NISM for finance, digital marketing certifications, HR analytics certifications).
Tools & Resources
Coaching institutes, Online test prep platforms, Certification bodies (NISM, Google Digital Garage), Career counselors
Career Connection
Advanced degrees or specialized certifications can significantly enhance career prospects, salary potential, and open up more senior roles in the Indian and global job markets.
Program Structure and Curriculum
Eligibility:
- 10+2 with 40% marks in aggregate with English as one of the subjects or equivalent examination (as per MDU UG Admissions Handbook for BBA programs)
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: 30% (for Theory and Project), External: 70% (for Theory and Project), 50% (for Practicals)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH-101 | Principles of Management | Core | 4 | Management Concept and Nature, Functions of Management, Principles of Management, Planning and Decision Making, Organizing and Departmentation |
| BBAH-102 | Business Economics | Core | 4 | Economic Systems and Problems, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, National Income Concepts |
| BBAH-103 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Probability Concepts |
| BBAH-104 | Computer Fundamentals & Office Automation | Core | 4 | Introduction to Computers, Hardware and Software Concepts, Operating Systems, MS Word and Excel, MS PowerPoint and Internet Basics |
| BBAH-105 | Business Communication | Core | 4 | Communication Process and Barriers, Types of Communication, Verbal and Non-Verbal Communication, Business Letters and Reports, Presentation Skills |
| BBAH-106 | Computer Fundamentals Lab | Practical | 2 | MS Word Document Creation and Formatting, MS Excel Spreadsheet Functions, MS PowerPoint Presentation Design, Internet Browsing and Email Management, Basic File Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH-201 | Organizational Behaviour | Core | 4 | Foundations of Organizational Behaviour, Personality and Perception, Learning and Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| BBAH-202 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Material Costing, Labour and Overhead Costing, Marginal Costing and Decision Making |
| BBAH-203 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance and Rectification of Errors, Preparation of Financial Statements, Depreciation Accounting |
| BBAH-204 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer Behaviour, Market Segmentation, Targeting, Positioning, Product Life Cycle and Pricing Strategies, Promotion and Distribution Channels |
| BBAH-205 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Natural Resources and Ecosystems, Biodiversity and Conservation, Environmental Pollution, Social Issues and the Environment, Human Population and Environment |
| BBAH-206 | Business Statistics Lab | Practical | 2 | Data Analysis using Excel, Calculation of Central Tendency Measures, Calculation of Dispersion Measures, Correlation and Regression Analysis using Software, Hypothesis Testing Basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH-301 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 1986, Companies Act, 2013 (Basics) |
| BBAH-302 | Human Resource Management | Core | 4 | HRM Concepts and Functions, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBAH-303 | Operations Research | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Queuing Theory, Network Analysis (PERT/CPM) |
| BBAH-304 | Production & Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout, Inventory Management, Quality Management, Lean Operations and Supply Chain Management |
| BBAH-305 | Entrepreneurship Development | Skill Enhancement Course | 4 | Concept and Role of Entrepreneurship, Types of Entrepreneurs, Business Plan Preparation, Sources of Finance for Entrepreneurs, Government Support to SMEs |
| BBAH-306 | Operations Research Lab | Practical | 4 | Solving Linear Programming Problems, Transportation and Assignment Problems using software, Simulation Exercises, Network Diagramming and Critical Path Calculation, Decision Making under Risk and Uncertainty |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH-401 | Industrial Law | Core | 4 | Factories Act, 1948, Trade Unions Act, 1926, Industrial Disputes Act, 1947, Employees'''' Compensation Act, 1923, Employees'''' Provident Funds Act, 1952 |
| BBAH-402 | Financial Management | Core | 4 | Financial Management Scope and Goals, Time Value of Money, Capital Budgeting Decisions, Capital Structure Theories, Working Capital Management |
| BBAH-403 | Research Methodology | Core | 4 | Research Process and Types, Research Design, Methods of Data Collection, Sampling Techniques, Report Writing and Ethics |
| BBAH-404 | Marketing Research | Core | 4 | Marketing Research Process, Problem Definition and Research Design, Sources of Data, Questionnaire Design and Scaling Techniques, Data Analysis and Interpretation |
| BBAH-405 | E-Commerce | Skill Enhancement Course | 4 | E-commerce Business Models, Online Payment Systems, E-commerce Security and Privacy, Digital Marketing Strategies, E-Supply Chain Management |
| BBAH-406 | Research Methodology Lab | Practical | 4 | Application of SPSS/Excel for Data Entry, Basic Statistical Analysis using Software, Questionnaire Design Software, Interpretation of Statistical Outputs, Report Generation Practice |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH-501 | Summer Training Report | Discipline Specific Elective (DSE) | 4 | Identification of Research Problem, Data Collection during Internship, Analysis and Interpretation of Findings, Report Writing Guidelines, Presentation of Training Experience |
| BBAH-502 | Income Tax | Discipline Specific Elective (DSE) | 6 | Basic Concepts of Income Tax, Heads of Income (Salary, House Property), Profits and Gains of Business/Profession, Capital Gains and Other Sources, Deductions from Gross Total Income |
| BBAH-503 | International Business | Discipline Specific Elective (DSE) | 4 | Globalization and International Business, Theories of International Trade, Foreign Exchange Market, International Marketing Strategies, Global Human Resource Management |
| BBAH-504F | Security Analysis & Portfolio Management (DSE-I Choice: Finance) | Elective | 6 | Investment Environment and Process, Risk and Return Concepts, Security Valuation Models, Portfolio Theory and Diversification, Derivatives Market Introduction |
| BBAH-504M | Advertising Management (DSE-I Choice: Marketing) | Elective | 6 | Role of Advertising in Marketing, Advertising Objectives and Budgeting, Media Planning and Selection, Creative Strategy and Message Design, Advertising Effectiveness Measurement |
| BBAH-504HR | Industrial Relations & Labour Welfare (DSE-I Choice: Human Resource) | Elective | 6 | Concept of Industrial Relations, Trade Unions and Collective Bargaining, Grievance Handling and Discipline, Employee Participation and Empowerment, Labour Welfare Measures and Acts |
| BBAH-505F | Working Capital Management (DSE-II Choice: Finance) | Elective | 6 | Working Capital Concepts, Management of Cash, Management of Receivables, Inventory Management Techniques, Sources of Working Capital Finance |
| BBAH-505M | Consumer Behaviour (DSE-II Choice: Marketing) | Elective | 6 | Consumer Decision Making Process, Influences on Consumer Behaviour, Motivation, Perception, Learning, Attitude Formation and Change, Culture and Social Class |
| BBAH-505HR | Performance Management (DSE-II Choice: Human Resource) | Elective | 6 | Performance Management System, Performance Appraisal Methods, Goal Setting and Feedback, Coaching and Mentoring, Performance-based Reward Systems |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAH-601 | Project Report | Core Project | 6 | Problem Identification and Objectives, Literature Review and Research Design, Data Collection and Analysis, Findings, Conclusions, and Recommendations, Viva-Voce and Presentation |
| BBAH-602 | Goods & Services Tax | Discipline Specific Elective (DSE) | 6 | Introduction to GST, Levy and Collection of GST, Input Tax Credit, Time and Value of Supply, Registration and Returns under GST |
| BBAH-603 | Management Information System | Discipline Specific Elective (DSE) | 4 | Concepts of MIS, Types of Information Systems, Database Management Systems, Decision Support Systems, E-business and E-governance |
| BBAH-604F | Financial Markets & Institutions (DSE-III Choice: Finance) | Elective | 6 | Indian Financial System Overview, Money Market Instruments, Capital Market (Primary and Secondary), Financial Institutions (Banks, Mutual Funds), SEBI and Regulatory Framework |
| BBAH-604M | Rural Marketing (DSE-III Choice: Marketing) | Elective | 6 | Rural Marketing Environment, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Promotion and Communication in Rural Areas, Distribution Channels in Rural India |
| BBAH-604HR | Compensation Management (DSE-III Choice: Human Resource) | Elective | 6 | Concepts of Compensation, Wage Theories and Structures, Incentive Plans, Employee Benefits and Services, Compensation Laws in India |
| BBAH-605F | Financial Derivatives (DSE-IV Choice: Finance) | Elective | 6 | Introduction to Derivatives, Forwards and Futures Contracts, Options Contracts (Calls and Puts), Swaps (Interest Rate, Currency), Hedging Strategies using Derivatives |
| BBAH-605M | Services Marketing (DSE-IV Choice: Marketing) | Elective | 6 | Characteristics of Services, Service Quality and Customer Satisfaction, Service Pricing and Promotion, People, Process, Physical Evidence, Managing Service Delivery |
| BBAH-605HR | Human Resource Development (DSE-IV Choice: Human Resource) | Elective | 6 | Concept and Scope of HRD, Training and Development Techniques, Career Planning and Development, Organizational Development Interventions, Employee Engagement and Retention |
