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BTTM in General at Maharshi Dayanand University, Rohtak
Rohtak, Haryana
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About the Specialization
What is General at Maharshi Dayanand University, Rohtak Rohtak?
This Bachelor of Tourism and Travel Management program at Maharshi Dayanand University, Rohtak focuses on equipping students with essential skills for the dynamic travel and tourism industry. India''''s burgeoning tourism sector, driven by domestic and international visitors, demands skilled professionals. This program stands out by integrating core management principles with specialized tourism knowledge, preparing graduates for diverse roles in this rapidly expanding industry.
Who Should Apply?
This program is ideal for fresh graduates from any stream who possess a keen interest in travel, culture, and hospitality, seeking entry into the tourism field. It also suits individuals passionate about exploring new destinations and managing related services. Aspiring entrepreneurs aiming to start their own travel ventures or those looking for a career that offers global exposure and interaction with diverse cultures will find this program highly rewarding.
Why Choose This Course?
Graduates of this program can expect promising career paths in travel agencies, tour operations, airlines, hotels, and government tourism departments across India. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential up to INR 8-15 lakhs for experienced professionals. Career trajectories often lead to roles like Tour Manager, Travel Consultant, Reservation Executive, Event Manager, or Destination Marketing Specialist, aligning with industry demand.
Student Success Practices
Foundation Stage
Build Foundational Tourism Knowledge and Communication Skills- (Semester 1-2)
Actively engage with core subjects like Tourism Fundamentals, Indian Culture & Heritage. Simultaneously, focus on enhancing business communication and foreign language skills to prepare for industry interactions. Participate in debates and presentations to build confidence.
Tools & Resources
NCERT books for Indian history/geography, Online language learning apps (Duolingo, Babbel), MDU library resources
Career Connection
Strong foundational knowledge is crucial for entry-level roles as travel consultants or tour executives, while communication skills are paramount for client interaction and professional growth.
Develop Strong Organizational and Interpersonal Skills- (Semester 1-2)
Focus on understanding management principles and organizational behavior. Actively participate in group projects to hone teamwork and leadership. Engage in personality development workshops offered by the university or external bodies to build confidence and professional etiquette.
Tools & Resources
LinkedIn Learning courses on soft skills, University workshops, Professional etiquette guides
Career Connection
These skills are essential for effective team collaboration and client management in any tourism-related role, crucial for career progression and leadership potential.
Master Basic Computer and IT Applications- (Semester 1-2)
Gain proficiency in Introduction to Computers and relevant software, including MS Office. Understand how technology is used in initial tourism operations. Actively practice using these tools for presentations and reports, becoming comfortable with digital literacy.
Tools & Resources
Microsoft Office Suite, Basic internet research techniques, MDU computer labs
Career Connection
Fundamental computer literacy is a prerequisite for almost all roles in the modern travel and tourism industry, from reservations to marketing and administrative tasks.
Intermediate Stage
Gain Practical Exposure in Travel Agency Operations- (Semester 3-5)
Dive deep into subjects like Travel Agency & Tour Operations and Airlines Ticketing. Seek opportunities for short internships or shadowing experiences at local travel agencies during breaks. Practice fare construction and GDS simulations actively.
Tools & Resources
GDS training modules (Amadeus/Galileo demo versions), Local travel agencies for shadowing, Industry expert talks
Career Connection
Direct experience in ticketing and tour operations makes you highly employable for roles like ticketing agent, tour executive, or reservations specialist in the competitive market.
Explore Niche Tourism Segments and Environmental Awareness- (Semester 3-5)
Understand the growing importance of sustainable tourism through Ecology, Environment & Tourism. Research specific areas like ecotourism or cultural tourism. Participate in related college clubs or initiatives to deepen your understanding and contribution.
Tools & Resources
UNEP tourism reports, National Geographic documentaries, MDU environmental clubs
Career Connection
Specializing in niche or sustainable tourism can open doors to roles in responsible tourism initiatives, conservation projects, or specialized tour operations, reflecting industry trends.
Develop Marketing and Customer Relationship Skills- (Semester 3-5)
Focus on Marketing Management and Customer Relationship Management. Work on case studies related to tourism marketing. Understand how to build customer loyalty and handle queries effectively, enhancing your client engagement capabilities.
Tools & Resources
Marketing journals, Harvard Business Review case studies, CRM software demos
Career Connection
Strong marketing and CRM skills are vital for roles in destination marketing, sales, and customer service within the tourism sector, directly impacting business growth.
Advanced Stage
Undertake Intensive Industrial Training/Internship- (Semester 6-8 (specifically Semester 7 for formal training))
Leverage the mandatory industrial training/internship (Sem 7) to gain in-depth experience in a preferred sector (e.g., hotel, airline, tour operator). Focus on applying theoretical knowledge, networking with professionals, and seeking mentorship for practical insights.
Tools & Resources
MDU placement cell, Industry contacts, Professional networking platforms like LinkedIn
Career Connection
High-quality internships often lead to pre-placement offers or significantly enhance your chances during final placements, providing real-world experience and a strong professional network.
Specialize through Electives and Digital Marketing Proficiency- (Semester 7-8)
Choose electives wisely based on career interests (e.g., Adventure Tourism, Medical Tourism). Simultaneously, master Digital Marketing in Tourism, focusing on SEO, social media, and online campaign management. Complete relevant certifications if possible.
Tools & Resources
Google Digital Garage, HubSpot Academy, Industry-specific blogs, MDU department guidance
Career Connection
Specialization coupled with digital marketing skills makes you highly competitive for roles in online travel agencies, destination marketing organizations, or specialized tour companies, crucial for modern roles.
Conduct Comprehensive Research and Project Work- (Semester 8)
Dedicate significant effort to the Dissertation/Project Report (Sem 8). Choose a relevant and impactful research topic within tourism. Apply research methodology and statistical skills learned. Prepare thoroughly for the comprehensive viva-voce, demonstrating your analytical prowess.
Tools & Resources
MDU research guidelines, Academic databases (JSTOR, Google Scholar), SPSS/Excel for data analysis
Career Connection
A strong dissertation showcases analytical and problem-solving skills, crucial for managerial roles, further academic pursuits, or specialized consulting positions in the dynamic tourism industry.
Program Structure and Curriculum
Eligibility:
- 10+2 in any stream with 45% marks (40% for SC/ST/Blind/Visually Handicapped/Differently Abled candidates of Haryana only)
Duration: 4 years / 8 semesters
Credits: 170 Credits
Assessment: Internal: 30% (Theory), 50% (Practical/Project), External: 70% (Theory), 50% (Practical/Project)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BTTM-101 | Principles of Management | Core | 4 | Management Concepts and Objectives, Functions of Management: Planning and Organizing, Staffing and Directing, Motivation and Leadership, Controlling and Coordination |
| BTTM-102 | Business Communication | Core | 4 | Process and Barriers of Communication, Types of Communication: Oral and Written, Meetings, Interviews, Presentations, Report Writing and Business Letters, Effective Communication Strategies |
| BTTM-103 | Tourism Fundamentals | Core | 4 | Concept, Components and Types of Tourism, Tourism Motivations and Barriers, Historical Evolution of Tourism, Impacts of Tourism: Economic, Socio-Cultural, Environmental, Organizations and Policies in Tourism |
| BTTM-104 | Geography of Tourism - I | Core | 4 | Physical Geography: Earth, Latitude, Longitude, Climatic Zones and Seasons, Major Mountain Ranges and River Systems, Understanding Maps, Globes, and Time Zones, World Climates and their Tourist Significance |
| BTTM-105 | Introduction to Computers | Core (Theory + Practical) | 4 | Fundamentals of Computers: Hardware and Software, Operating Systems: Windows, MS Office Suite: Word, Excel, PowerPoint, Internet Basics and Email, Data Processing and Security |
| BTTM-106 | Foreign Language - I (French/German/Spanish) | Core (Theory + Practical) | 2 | Basic Grammar and Vocabulary, Greetings and Introductions, Simple Sentence Formation, Travel-related Phrases, Cultural Aspects of the Language |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BTTM-201 | Organizational Behavior | Core | 4 | Foundations of Organizational Behavior, Personality and Perception, Learning and Attitude, Motivation Theories, Leadership and Group Dynamics |
| BTTM-202 | Travel Agency & Tour Operations - I | Core | 4 | Travel Agency: Concept, Functions and Types, Tour Operator: Role and Functions, Types of Tours and Tour Packaging, Travel Formalities: Passport, Visa, Health, Documents for International Travel |
| BTTM-203 | Indian Culture & Heritage | Core | 4 | Overview of Indian History and Civilizations, Indian Art, Architecture and Sculpture, Religions, Philosophy and Festivals of India, Indian Dance Forms, Music and Cuisine, Handicrafts and Folk Traditions |
| BTTM-204 | Geography of Tourism - II | Core | 4 | Physical Geography of India: Mountains, Rivers, Plains, Climatic Conditions and Seasons in India, Major Tourist Regions of India, Important Cities and Tourist Attractions, India''''s Diversity in Terms of Tourist Appeal |
| BTTM-205 | Personality Development & Grooming | Core (Theory + Practical) | 4 | Self-Awareness and Self-Esteem, Interpersonal Skills and Communication, Professional Etiquette and Grooming, Interview Skills and Group Discussions, Public Speaking and Presentation Skills |
| BTTM-206 | Foreign Language - II (French/German/Spanish) | Core (Theory + Practical) | 2 | Intermediate Grammar and Sentence Structure, Situational Dialogues for Travel, Conversational Practice and Role Plays, Understanding Cultural Nuances, Reading and Writing Simple Texts |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BTTM-301 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Marketing Mix: Product, Price, Place, Promotion, Market Segmentation, Targeting and Positioning, Consumer Behavior in Tourism, Services Marketing and Online Marketing |
| BTTM-302 | Travel Agency & Tour Operations - II | Core | 4 | Tour Packaging: Components and Itinerary Planning, Costing and Pricing of Tour Packages, Marketing and Distribution of Tour Packages, Legal Aspects and Liabilities, Emerging Trends in Tour Operations |
| BTTM-303 | Indian Monuments & World Heritage Sites | Core | 4 | UNESCO World Heritage Sites in India, Architectural Styles: Ancient, Medieval, Modern, Important Monuments of North India, Important Monuments of South, East and West India, Conservation and Preservation of Heritage Sites |
| BTTM-304 | Airlines Ticketing & Fare Construction | Core (Theory + Practical) | 4 | Airline Industry Structure and Operations, IATA and Airline Terminologies, Airline Codes, City Codes, Airport Codes, Fare Calculation and Ticketing Procedures, Global Distribution Systems (GDS) Overview |
| BTTM-305 | Ecology, Environment & Tourism | Core | 4 | Basic Concepts of Ecology and Environment, Environmental Impacts of Tourism, Sustainable Tourism Practices, Ecotourism: Principles and Practices, Role of Conservation and Responsible Tourism |
| BTTM-306 | Computer Application in Tourism (Practical) | Practical | 2 | Use of CRS/GDS in Travel, Online Booking Engines and Portals, Travel Software for Management, Internet Research for Tourism Information, Social Media in Tourism |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BTTM-401 | Human Resource Management | Core | 4 | HRM Functions and Objectives, Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation, Employee Relations and Grievance Handling |
| BTTM-402 | Hospitality Management | Core | 4 | Hotel Industry: Structure and Departments, Front Office Operations, Housekeeping Management, Food and Beverage Service, Revenue Management in Hotels |
| BTTM-403 | Customer Relationship Management | Core | 4 | CRM Concepts and Objectives, Customer Loyalty and Retention, Service Quality and Customer Satisfaction, Complaint Handling and Feedback, CRM Technologies and Data Management |
| BTTM-404 | Cargo Management | Core | 4 | Types of Cargo: Air, Sea, Land, Air Cargo Operations and Documentation, Sea Cargo and Containerization, Customs Procedures and Regulations, Freight Forwarding and Logistics |
| BTTM-405 | Event Management | Core | 4 | Concept and Types of Events, Event Planning Process: Phases and Elements, Budgeting and Sponsorship, Marketing and Promotion of Events, Logistics, Risk Management and Execution |
| BTTM-406 | Summer Training | Practical/Project | 2 | Industry Exposure and Observation, Application of Classroom Knowledge, Report Writing and Presentation, Skill Development and Networking, Understanding Operational Practices |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BTTM-501 | Financial Management | Core | 4 | Financial Management Concepts and Goals, Sources of Finance and Capital Structure, Capital Budgeting Decisions, Working Capital Management, Financial Analysis and Ratios |
| BTTM-502 | MICE Tourism | Core | 4 | Concept and Scope of MICE, Meetings, Incentives, Conferences, Exhibitions, Planning and Organizing MICE Events, Venue Selection and Logistics, MICE Marketing and Promotion |
| BTTM-503 | Public Relations in Tourism | Core | 4 | Public Relations Concepts and Tools, Media Relations and Press Releases, Crisis Management in Tourism, Image Building and Brand Reputation, PR Strategies for Destinations and Organizations |
| BTTM-504 | Travel Geography - International | Core | 4 | Major Tourist Destinations in Europe, Tourist Attractions in Asia and Africa, North and South America Tourist Spots, Australia, New Zealand and Oceania Tourism, World Climates, Cultures and Customs |
| BTTM-505 | Tourism Laws & Ethics | Core | 4 | Legal Framework of Tourism Industry, Consumer Protection Act in Tourism, Tourist Rights and Responsibilities, Travel Regulations and Policies, Ethical Practices in Tourism Business |
| BTTM-506 | GDS Amadeus/Galileo (Practical) | Practical | 2 | Introduction to GDS Functionality, Flight Booking and Reservations, Hotel and Car Rental Bookings, Ticketing and Fare Quotes, PNR Management and Passenger Services |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BTTM-601 | Entrepreneurship Development | Core | 4 | Concept and Process of Entrepreneurship, Developing a Business Plan, Sources of Funding and Financial Support, Starting and Managing a Small Business, Innovation and Creativity in Entrepreneurship |
| BTTM-602 | Destination Marketing & Promotion | Core | 4 | Destination Branding and Image, Marketing Strategies for Destinations, Promotional Tools and Campaigns, Role of Digital Marketing in Destinations, Public Relations and Crisis Management |
| BTTM-603 | Resort and Hotel Operations | Core | 4 | Types of Resorts and Hotels, Front Office and Reservations, Food and Beverage Management, Housekeeping and Maintenance, Guest Services, Safety and Security |
| BTTM-604 | Surface Transport Management | Core | 4 | Road Transport: Buses, Cars, Coaches, Rail Transport: Indian Railways, Car Rental Operations and Fleet Management, Logistics and Ground Handling, Regulations and Safety in Surface Transport |
| BTTM-605 | Tourism Planning & Policy | Core | 4 | Tourism Planning Process and Principles, Government Role in Tourism Policy, Stakeholder Involvement in Planning, Impact Assessment in Tourism Planning, Destination Management and Development |
| BTTM-606 | Field Tour & Project Report | Practical/Project | 2 | Experiential Learning through Field Visits, Research Methodology Application, Data Collection and Analysis, Report Writing and Documentation, Presentation Skills and Viva-Voce |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BTTM-701 | Research Methodology & Statistical Applications | Core | 4 | Research Design and Types, Data Collection Methods: Primary and Secondary, Sampling Techniques, Statistical Tools for Data Analysis (SPSS/Excel), Report Writing and Interpretation |
| BTTM-702 | Aviation & Airport Management | Core | 4 | Aviation Industry Structure and Growth, Airport Operations and Management, Air Traffic Control and Navigation, Airport Security and Safety, Ground Handling and Airline Economics |
| BTTM-703 | Hospitality Sales & Marketing | Core | 4 | Sales Strategies in Hospitality, Marketing Mix for Hospitality Services, Online Marketing and Distribution Channels, Revenue Management and Pricing Strategies, Market Segmentation and Targeting |
| BTTM-704 | Elective - I (Adventure Tourism / Medical Tourism) | Elective | 4 | Adventure Tourism: Types, Safety, Equipment, Destinations for Adventure Tourism, Risk Management in Adventure Activities, Medical Tourism: Concept, Services, Destinations, Marketing and Ethics in Medical Tourism |
| BTTM-705 | Elective - II (Cruise Management / Wildlife Tourism) | Elective | 4 | Cruise Industry: Structure and Operations, Cruise Itineraries and Onboard Services, Marketing and Sales of Cruises, Wildlife Tourism: Parks, Sanctuaries, Conservation, Responsible Wildlife Viewing and Management |
| BTTM-706 | Industrial Training / Internship | Practical/Project | 2 | Practical Application of Learned Skills, Real-world Industry Experience, Professional Development and Ethics, Networking with Industry Professionals, Report Submission and Presentation |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BTTM-801 | Digital Marketing in Tourism | Core | 4 | Search Engine Optimization (SEO) in Tourism, Social Media Marketing Strategies, Content Marketing for Travel, Email Marketing Campaigns, Web Analytics and Performance Measurement |
| BTTM-802 | Revenue Management in Tourism & Hospitality | Core | 4 | Concepts of Revenue Management, Pricing Strategies and Demand Forecasting, Inventory Management and Distribution Channels, Yield Management in Hotels and Airlines, Maximizing Profitability in Tourism Businesses |
| BTTM-803 | Dissertation / Project Report | Project | 6 | Research Topic Selection and Literature Review, Research Methodology and Data Collection, Data Analysis and Interpretation, Conclusion and Recommendations, Report Writing and Oral Presentation |
| BTTM-804 | Comprehensive Viva-Voce | Viva | 2 | Overall Subject Knowledge Assessment, Communication and Presentation Skills, Problem-Solving Abilities, General Awareness in Tourism Sector, Integration of Learned Concepts |
