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M-T-T-M in General at Maharshi Dayanand University, Rohtak
Rohtak, Haryana
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About the Specialization
What is General at Maharshi Dayanand University, Rohtak Rohtak?
This Master of Tourism and Travel Management (M.T.T.M.) program at Maharshi Dayanand University, Rohtak, focuses on equipping students with advanced knowledge and skills in the dynamic tourism and hospitality sector. It covers management principles, marketing, operations, and policy, addressing the specific needs of the rapidly growing Indian tourism industry. The program aims to foster professional expertise for leadership roles within this vibrant domain.
Who Should Apply?
This program is ideal for fresh graduates with a bachelor''''s degree looking to enter the tourism and travel industry, working professionals seeking to upgrade their skills and advance their careers, or individuals passionate about exploring the vast opportunities in hospitality and destination management. It attracts candidates with a keen interest in cultural heritage, global travel, and sustainable tourism practices in India.
Why Choose This Course?
Graduates of this program can expect diverse career paths in tour operations, travel agencies, hotel chains, airline services, event management, and government tourism departments across India. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning INR 8-15 LPA. The program aligns with industry needs, fostering skills for roles in destination management, marketing, and tourism research, contributing to India''''s burgeoning travel economy.
Student Success Practices
Foundation Stage
Immersive Industry Reading- (Semester 1-2)
Dedicate time each week to read tourism-specific magazines, journals (e.g., Travel+Leisure India), and industry reports (e.g., from FICCI, WTTC India Chapter). This builds contextual knowledge beyond textbooks.
Tools & Resources
Online tourism journals, Industry association websites, Business news portals
Career Connection
Develops a deep understanding of current trends, challenges, and opportunities, making students well-informed for internships and interviews in the Indian market.
Communication & Presentation Skills Workshop- (Semester 1-2)
Actively participate in workshops on business communication, public speaking, and presentation skills. Practice delivering presentations on tourism topics regularly, seeking peer and faculty feedback.
Tools & Resources
Toastmasters International, University communication labs, Online courses like Coursera/edX
Career Connection
Essential for client interaction, sales, team collaboration, and leading projects in the service-oriented tourism industry.
Basic IT & GDS Familiarization- (Semester 1-2)
Get familiar with fundamental IT tools used in tourism, including spreadsheet software for data analysis and an introduction to Global Distribution Systems (GDS) like Amadeus or Galileo (often through demo versions or university-provided modules).
Tools & Resources
Microsoft Excel, GDS demo software, YouTube tutorials
Career Connection
A foundational skill for reservation systems, itinerary management, and back-office operations in travel agencies and airlines, making graduates job-ready for entry-level roles.
Intermediate Stage
Undertake Mini-Research Projects- (Semester 3)
Apply research methodology knowledge to conduct small-scale studies on local tourism issues, tourist preferences, or destination analysis. Present findings to peers and faculty for feedback.
Tools & Resources
SurveyMonkey, Google Forms, University library databases, Statistical software (e.g., SPSS basics)
Career Connection
Develops analytical and problem-solving skills crucial for strategic planning, market research, and policy development roles within tourism organizations.
Participate in Tourism Fairs & Exhibitions- (Semester 3)
Actively attend tourism trade fairs (like SATTE, India Travel Mart) and local heritage festivals. Network with industry professionals, collect brochures, and understand market dynamics firsthand.
Tools & Resources
Event websites, Professional networking platforms like LinkedIn, University alumni network
Career Connection
Provides invaluable industry exposure, networking opportunities, and a realistic understanding of various segments, aiding in internship and placement searches.
Learn a Foreign Language (Basic Level)- (Semester 3)
Enroll in a basic course for a foreign language popular with tourists visiting India (e.g., French, German, Spanish, Japanese, or Mandarin) or a language useful for outbound tourism.
Tools & Resources
Duolingo, Memrise, Local language institutes, University language department
Career Connection
Enhances customer service capabilities, opens doors to international tourism roles, and differentiates candidates in a competitive job market.
Advanced Stage
Targeted Internship & Project Work- (Semester 4)
Secure an internship with a reputable travel agency, hotel, airline, or tourism board. Actively engage in the industrial training and dissertation/project, focusing on a real-world problem or opportunity.
Tools & Resources
University placement cell, Industry contacts, Project guides, Academic databases
Career Connection
Gathers practical experience, builds a professional portfolio, and often converts into pre-placement offers, significantly boosting employability.
Placement & Interview Preparation- (Semester 4)
Dedicate significant time to refining resumes, practicing mock interviews, and preparing for group discussions. Understand company profiles and job roles in the tourism sector.
Tools & Resources
University career services, Online interview platforms, Peer mock interview groups, Company websites
Career Connection
Directly prepares students for the recruitment process, increasing their chances of securing desirable placements immediately after graduation.
Network with Alumni & Industry Leaders- (Semester 4)
Actively engage with MDU MTTM alumni on platforms like LinkedIn. Attend industry webinars, seminars, and guest lectures to connect with established professionals and gain insights into career growth.
Tools & Resources
LinkedIn, Alumni portals, Industry association events
Career Connection
Leverages professional networks for mentorship, job referrals, and staying updated on industry trends, which is critical for long-term career advancement.
Program Structure and Curriculum
Eligibility:
- B.A./B.Sc./B.Com. or any other Bachelor Degree from a recognized University with at least 45% marks in aggregate. (42.75% for SC/ST/Blind/Visually Handicapped/Differently Abled candidates of Haryana).
Duration: 4 semesters / 2 years
Credits: 96 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM-101 | Principles and Practices of Management | Core | 4 | Management Concepts and Functions, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Leadership and Control, Ethics and Social Responsibility |
| MTTM-102 | Organisational Behaviour | Core | 4 | Fundamentals of Organizational Behaviour, Personality, Perception and Learning, Attitudes and Values, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| MTTM-103 | Tourism Concepts, Products and Impact | Core | 4 | Definition and Scope of Tourism, History and Evolution of Tourism, Components of Tourism Industry, Tourism Products and Resources, Economic Impacts of Tourism, Socio-cultural and Environmental Impacts |
| MTTM-104 | Geography of Tourism | Core | 4 | Geographical Factors in Tourism, Physical Environment and Tourism, Climate and Weather Patterns, Major Tourist Destinations in India, Major Tourist Destinations Worldwide, Map Work and Spatial Analysis |
| MTTM-105 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Market Segmentation and Targeting, Product and Brand Management, Pricing Strategies, Promotion and Advertising, Distribution Channels |
| MTTM-106 | Business Communication | Core | 4 | Process and Types of Communication, Barriers to Communication, Verbal and Non-Verbal Communication, Report Writing and Presentation Skills, Business Letters and Memos, Interviews and Group Discussions |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM-201 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation, Employee Relations and Grievance Handling |
| MTTM-202 | Accounting & Financial Management | Core | 4 | Basic Accounting Concepts, Preparation of Financial Statements, Costing and Budgeting, Sources of Finance, Capital Budgeting Decisions, Financial Ratio Analysis |
| MTTM-203 | Tourism Economics | Core | 4 | Economic Principles and Tourism, Demand and Supply in Tourism, Tourism Multiplier Effect, Cost Benefit Analysis of Tourism, Foreign Exchange and Tourism, Economic Impact Assessment |
| MTTM-204 | Tourist Behaviour | Core | 4 | Understanding Tourist Motivation, Factors Influencing Tourist Behaviour, Tourist Decision Making Process, Market Segmentation in Tourism, Tourist Satisfaction and Loyalty, Psychographics of Tourists |
| MTTM-205 | Hospitality Management | Core | 4 | Overview of Hospitality Industry, Hotel Operations Management, Food and Beverage Operations, Front Office and Housekeeping Management, Resort and MICE Management, Guest Services and Quality Management |
| MTTM-206 | Travel Agency & Tour Operations | Core | 4 | Functions of Travel Agencies, Types of Tour Operators, Package Tour Components, Itinerary Planning and Designing, Tour Costing and Pricing, Legal Aspects of Tour Operations |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM-301 | Research Methodology | Core | 4 | Introduction to Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| MTTM-302 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Small Scale Industries, Funding and Government Policies, Challenges and Opportunities for Entrepreneurs |
| MTTM-303 | Indian Culture & Heritage | Core | 4 | Historical Overview of Indian Culture, Art and Architecture of India, Religions and Philosophies, Festivals and Fairs of India, Performing Arts and Music, Indian Cuisine and Traditions |
| MTTM-304 | Information Technology in Tourism | Core | 4 | Role of IT in Tourism, Computer Reservation Systems (CRS/GDS), Internet and Web Technologies, Mobile Applications in Tourism, Social Media Marketing, E-Tourism and Digital Marketing |
| MTTM-305 | Destination Planning & Development | Core | 4 | Concept of Tourist Destination, Destination Planning Process, Components of Destination Development, Sustainable Tourism Development, Challenges in Destination Management, Community Participation in Planning |
| MTTM-306 (c) | Event Management (Open Elective - one from list) | Elective | 4 | Introduction to Event Management, Event Planning Process, Event Marketing and Promotion, Sponsorship and Fundraising, Logistics and Operations Management, Risk Management and Evaluation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM-401 | International Tourism | Core | 4 | Global Tourism Trends and Patterns, International Tourism Organizations (WTO, PATA), Travel Formalities: Visa and Passport, Foreign Exchange Regulations, International Air Transport, Cross-Cultural Communication |
| MTTM-402 | Legal & Ethical Aspects of Tourism | Core | 4 | Tourism Laws and Regulations, Consumer Protection Act, Contracts and Agreements, Intellectual Property Rights, Professional Ethics in Tourism, Social Responsibility and CSR |
| MTTM-403 | MICE Tourism | Core | 4 | Introduction to MICE Industry, Meetings and Conventions Management, Incentive Travel Planning, Conference Organization, Exhibitions and Trade Fairs, Role of Convention Bureaus |
| MTTM-404 | Dissertation/Project | Project | 4 | Identification of Research Problem, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Findings and Recommendations, Report Writing and Presentation |
| MTTM-405 | Industrial Training/Field Study | Practical | 4 | Practical Industry Exposure, Observation of Operations, Application of Classroom Knowledge, Skill Development, Report Submission, Presentation of Learning |
| MTTM-406 (c) | Eco Tourism & Rural Tourism (Open Elective - one from list) | Elective | 4 | Concepts of Eco-Tourism, Principles of Sustainable Tourism, Rural Tourism Development, Community-Based Tourism, Impacts and Benefits of Eco-Tourism, Policy and Planning for Responsible Tourism |
