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MA-JOURNALISM-MASS-COMMUNICATION in General at Maharshi Dayanand University, Rohtak
Rohtak, Haryana
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About the Specialization
What is General at Maharshi Dayanand University, Rohtak Rohtak?
This MA Journalism & Mass Communication program at Maharshi Dayanand University, Rohtak, offers a comprehensive curriculum focusing on various facets of media. It is highly relevant in the dynamic Indian media industry, which is experiencing rapid growth in digital, print, and broadcast sectors. The program emphasizes both theoretical foundations and practical skills, preparing students for diverse roles in a competitive market.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the vibrant field of journalism and mass communication. It also caters to working professionals looking to upskill in new media technologies or refine their traditional media expertise. Individuals passionate about storytelling, public relations, advertising, or media research will find this course beneficial for a successful career transition.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as journalists, content creators, PR specialists, advertising executives, media researchers, and social media managers. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Growth trajectories include leadership roles in media houses, digital agencies, and corporate communication departments within Indian companies and MNCs.
Student Success Practices
Foundation Stage
Master Communication Theories and Print Media Fundamentals- (Semesters 1-2)
Dedicate time to thoroughly understand foundational communication theories and the core principles of print journalism. Engage actively in classroom discussions and utilize library resources to build a strong theoretical base. Practice basic reporting and editing exercises rigorously to develop early proficiency in news writing and content creation for traditional media.
Tools & Resources
University Library (Journals, Books), Online news portals (The Hindu, Indian Express), Basic word processors for writing exercises
Career Connection
A solid theoretical understanding is crucial for analytical roles, while strong print fundamentals are essential for entry-level positions in newspapers, magazines, and content writing agencies.
Develop Practical Reporting and Electronic Media Production Skills- (Semesters 1-2)
Actively participate in practical sessions for reporting, editing, and photography. In Semester 2, focus on hands-on training in radio and television production, including scriptwriting, camera operation, and basic non-linear editing. Seek opportunities to contribute to campus media (e.g., student newsletters, radio station) to gain real-world experience.
Tools & Resources
Departmental Media Lab (Camera, Editing Suite), Audio recording software (Audacity), Video editing software (OpenShot, DaVinci Resolve)
Career Connection
Practical skills in both print and electronic media directly translate into employability for roles like reporters, videographers, audio producers, and content editors across diverse media platforms.
Cultivate Media Literacy and Ethical Understanding- (Semesters 1-2)
Engage critically with various forms of mass media to understand their societal impact. Actively discuss media laws, ethics, and public relations principles. Participate in debates and seminars on contemporary media issues, developing a strong ethical compass and an informed perspective on the media''''s role in a democratic society.
Tools & Resources
Academic journals on media ethics, Case studies of media controversies, Guest lectures by media professionals
Career Connection
Understanding media ethics and laws is vital for responsible journalism, public relations, and corporate communication, enhancing credibility and long-term career success in any media-related field.
Intermediate Stage
Explore New Media & Digital Communication Strategies- (Semester 3)
Deep dive into new media technologies, online journalism, and social media dynamics. Develop skills in digital content creation, search engine optimization (SEO), and social media analytics. Experiment with blogging, vlogging, and basic website design, understanding their potential in modern communication.
Tools & Resources
Google Analytics, Social media platforms (LinkedIn, Twitter), Blogging platforms (WordPress), Basic HTML/CSS tutorials
Career Connection
Proficiency in new media is crucial for roles in digital marketing, social media management, online content creation, and digital PR, which are high-demand areas in the Indian market.
Engage in Development Communication Initiatives- (Semester 3)
Focus on understanding and applying communication principles for social change and development. Seek out opportunities to work on small-scale projects related to health communication, rural development, or environmental awareness, collaborating with NGOs or community organizations to gain practical experience.
Tools & Resources
UGC/NCERT resources on social issues, Local NGO collaborations, Case studies on development campaigns
Career Connection
This specialization opens doors to careers in social advocacy, public health communication, government PR, and roles with international development organizations, contributing to impactful societal change.
Specialize through Elective Choices & Practical Applications- (Semester 3)
Carefully select elective papers in areas like Radio Journalism, Photojournalism, Event Management, or Media & Human Rights based on your career interests. Maximize practical sessions associated with these electives, creating a portfolio of specialized work such as radio features, photo essays, or event plans. This builds expertise in niche areas.
Tools & Resources
Specialized software for chosen elective (e.g., advanced photo editing), Industry events and workshops for networking
Career Connection
Elective specialization allows you to carve out a unique profile, making you a more desirable candidate for specific roles in event management firms, photography studios, or organizations focused on human rights advocacy.
Advanced Stage
Conduct Independent Media Research & Project Work- (Semester 4)
Undertake your Project Report/Dissertation with utmost dedication. Choose a topic that aligns with your career aspirations and conduct thorough research, including data collection and analysis. This project is a demonstration of your analytical, research, and independent work capabilities.
Tools & Resources
Statistical software (SPSS, R), Academic databases (JSTOR, Google Scholar), MDU Research Guides
Career Connection
A well-executed project demonstrates critical thinking and research skills, highly valued in media analytics, policy research, and advanced academic pursuits. It''''s a strong portfolio piece for higher studies or specialized roles.
Prepare for Industry through Advanced Production & Management- (Semester 4)
Utilize the final practical sessions to refine advanced media production skills and simulate media management scenarios. Engage in designing comprehensive media campaigns and developing robust social media strategies. Focus on leadership and team-based project execution, simulating real-world industry challenges.
Tools & Resources
Advanced video/audio editing suites, Project management tools, Marketing strategy frameworks
Career Connection
These advanced practical skills are directly applicable to leadership and managerial roles in media production houses, advertising agencies, and corporate communication departments, enhancing your readiness for senior positions.
Build a Professional Portfolio & Network- (Semester 4)
Compile all your best work (articles, photographs, videos, campaigns, research papers) into a professional portfolio. Actively network with faculty, alumni, and industry professionals through workshops, seminars, and LinkedIn. Prepare for placements by refining your resume, practicing interview skills, and attending career fairs.
Tools & Resources
Online portfolio platforms (Behance, personal website), LinkedIn for professional networking, MDU Placement Cell resources
Career Connection
A strong portfolio and robust network are indispensable for securing placements and internships. This proactive approach significantly increases your chances of landing desirable jobs in the competitive Indian media industry immediately after graduation.
Program Structure and Curriculum
Eligibility:
- B.A. with Journalism & Mass Communication / B.A. (Hons.) Journalism & Mass Communication / Bachelor in Mass Communication / Graduation in any discipline with 50% marks (47.5% for SC/ST/BC/PWD candidates of Haryana only).
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Internal: undefined, External: undefined
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC-101 | Communication Theories | Core | 4 | Introduction to Communication, Models and Theories of Communication, Cultural Studies and Communication, Critical Theories in Communication, Indian Models of Communication |
| MJMC-102 | Reporting and Editing for Print Media | Core | 4 | News: Definition, Values, Sources, Reporting Techniques & Beats, Interviewing Techniques, Fundamentals of Editing, Headline Writing & Layout |
| MJMC-103 | Mass Media and Society | Core | 4 | Concept of Mass Media, Media and Social Change, Globalisation and Media, Indian Media Scenario, Role of Media in Democracy |
| MJMC-104 | Advertising: Principles and Practices | Core | 4 | Introduction to Advertising, Advertising Agencies, Advertising Appeals and Ethics, Media Planning, Brand Building |
| MJMC-105 | Practical - I (Reporting, Editing & Photography) | Core/Practical | 4 | News Reporting & Feature Writing, Editing & Page Designing, Newspaper/Magazine Production, Basic Photography Skills, Photo Editing Software |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC-201 | Electronic Media: Production & Management | Core | 4 | Introduction to Electronic Media, Radio Production & Programming, Television Production & Programming, Broadcast Journalism, Electronic Media Management |
| MJMC-202 | Media Laws & Ethics | Core | 4 | Constitutional Provisions related to Media, Press Laws in India, Broadcast Laws, Cyber Laws, Media Ethics and Codes |
| MJMC-203 | Public Relations: Principles and Practices | Core | 4 | Concept and Nature of Public Relations, PR Tools and Techniques, Corporate Communication, Crisis Management, PR in Government and NGOs |
| MJMC-204 | Media Research | Core | 4 | Introduction to Research, Research Methods in Media, Data Collection and Analysis, Content Analysis, Report Writing |
| MJMC-205 | Practical - II (Electronic Media Production) | Core/Practical | 4 | Audio Production (Radio), Video Production (TV), Script Writing for Electronic Media, Camera Handling & Lighting, Non-Linear Editing (NLE) |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC-301 | New Media & Communication | Core | 4 | Introduction to New Media, Online Journalism, Social Media and its Impact, Digital Marketing, Cyber Culture and Ethics |
| MJMC-302 | Communication for Development | Core | 4 | Concept of Development Communication, Models of Development Communication, Role of Media in Development, Health Communication, Rural Development Communication |
| MJMC-303A | Radio Journalism and Production | Elective | 4 | Nature of Radio News, Radio News Gathering & Reporting, Radio Programme Formats, Voice Training & Presentation, Radio Production Techniques |
| MJMC-303B | Photojournalism | Elective | 4 | History and Scope of Photojournalism, Types of Photojournalism, Ethics in Photojournalism, Digital Photography Techniques, Photo Editing and Captioning |
| MJMC-304A | Event Management | Elective | 4 | Concept of Event Management, Planning & Budgeting Events, Marketing and Promotion of Events, Logistics and Risk Management, Event Execution and Evaluation |
| MJMC-304B | Media and Human Rights | Elective | 4 | Concept of Human Rights, Role of Media in Human Rights, Reporting on Human Rights Issues, International Human Rights Instruments, Ethical Dilemmas in Reporting |
| MJMC-305 | Practical - III (New Media & Communication) | Core/Practical | 4 | Website Designing (Basic HTML/CSS), Content Creation for Web/Social Media, Blogging and Vlogging, Social Media Analytics, Digital Storytelling |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC-401 | International Communication | Core | 4 | Concept of International Communication, Theories of International Communication, Global Media Systems, Cultural Imperialism & Flow of Information, Role of International Organizations |
| MJMC-402 | Communication, Culture & Society | Core | 4 | Intercultural Communication, Cultural Dimensions, Media and Cultural Identity, Global and Local Cultures, Communication in diverse societies |
| MJMC-403 | Project Report/Dissertation | Core/Project | 4 | Research Design & Methodology, Literature Review, Data Collection & Analysis, Report Writing & Presentation, Viva Voce |
| MJMC-404A | Film Studies | Elective | 4 | History of Cinema, Film Theory and Analysis, Indian Cinema, Documentary Films, Film Appreciation |
| MJMC-404B | Science and Health Communication | Elective | 4 | Principles of Science Communication, Health Communication Models, Reporting Science & Health Issues, Risk Communication, Public Engagement in Science |
| MJMC-405 | Practical - IV (Media Production & Management) | Core/Practical | 4 | Advanced Electronic Media Production, Media Campaign Design, Social Media Strategy, Media House Management Simulation, Portfolio Development |
