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BACHELOR-OF-JOURNALISM-AND-MASS-COMMUNICATION in General at Mahatma Gandhi Mahavidyalaya, Kareli
Narsinghpur, Madhya Pradesh
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About the Specialization
What is General at Mahatma Gandhi Mahavidyalaya, Kareli Narsinghpur?
This Bachelor of Journalism and Mass Communication program at Mahatma Gandhi Post Graduate College, Narsinghpur, focuses on equipping students with a comprehensive understanding of media, communication, and journalistic practices. It''''s designed to meet the growing demand for skilled media professionals in the dynamic Indian media industry, covering traditional and new media formats. The program emphasizes practical skills alongside theoretical knowledge.
Who Should Apply?
This program is ideal for fresh graduates from any stream who possess a keen interest in current affairs, storytelling, and impactful communication. It also suits individuals aspiring for a career in print, electronic, or digital media, public relations, or advertising. A strong aptitude for writing, critical thinking, and social engagement serves as a valuable prerequisite.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including journalists, content writers, PR executives, ad agency professionals, and social media managers. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with experienced professionals earning significantly more. The program prepares students for growth trajectories in major media houses and digital platforms across the country.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Actively participate in communication skills workshops and engage in regular practice of public speaking and creative writing. Focus on mastering grammar, vocabulary, and clear expression in both Hindi and English, which are crucial for effective media roles in India.
Tools & Resources
Toastmasters clubs (if available), Grammarly, Newspaper editorial sections
Career Connection
Develops core verbal and written communication skills essential for reporting, anchoring, content creation, and interviews in any media field.
Master Digital Publishing Tools- (Semester 1-2)
Dedicatedly learn and practice with software like MS Office Suite, PageMaker, and basic photo editing tools. Create personal projects like digital newsletters, brochures, or presentations to build a portfolio of practical digital publishing skills.
Tools & Resources
Adobe PageMaker, CorelDraw (free trials), Canva for design practice
Career Connection
Equips students with essential skills for desktop publishing, content layout, and basic graphic design, highly valued in print and digital media organizations.
Engage with Current Affairs and Media Analysis- (Semester 1-2)
Develop a habit of regularly reading multiple newspapers, watching news channels, and following reputable online news sources. Critically analyze news coverage, editorial viewpoints, and media ethics discussions to understand the media landscape.
Tools & Resources
The Hindu, Indian Express, DD News, All India Radio
Career Connection
Fosters a strong understanding of current events and critical thinking, fundamental for any aspiring journalist, editor, or media analyst.
Intermediate Stage
Undertake Media Production Projects- (Semester 3-4)
Actively get involved in college media clubs or create independent projects in audio-video production, photography, and online content creation. Experiment with scripting, shooting, editing, and publishing short news reports, documentaries, or podcasts.
Tools & Resources
Audacity, OpenShot/DaVinci Resolve (free video editors), Smartphone cameras
Career Connection
Builds practical hands-on experience in multimedia content creation, making students job-ready for roles in electronic and digital media production.
Seek Early Internship or Field Work Opportunities- (Semester 3-5)
Proactively look for short-term internships or volunteer for field work with local newspapers, radio stations, or digital news portals during semester breaks. This provides invaluable real-world exposure and builds professional contacts.
Tools & Resources
LinkedIn, Internshala, Local media houses
Career Connection
Offers practical industry exposure, develops a professional network, and provides resume-building experiences crucial for placements and career entry.
Develop Specialized Digital Media Skills- (Semester 3-5)
Beyond classroom learning, explore advanced aspects of online journalism, social media analytics, and digital content strategy. Consider online certifications in SEO for content or social media marketing, highly relevant for the digital-first media industry.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Coursera/edX courses
Career Connection
Enhances employability in digital media, content marketing, and social media management roles, which are high-demand areas in India.
Advanced Stage
Focus on Media Research and Project Work- (Semester 5-6)
Engage deeply with media research methodologies, designing and executing a comprehensive research project or dissertation. This allows for specialized study, critical analysis, and contributes significantly to academic and practical knowledge.
Tools & Resources
SPSS/R (for data analysis), Referencing tools like Mendeley, Academic databases
Career Connection
Prepares students for roles in media research, analytics, policy analysis, and provides a strong foundation for higher studies or specialized consulting.
Build a Professional Portfolio and Network- (Semester 5-6)
Compile all your practical work – articles, video reports, audio productions, research papers, and campaign designs – into a professional online portfolio. Actively network with industry professionals through events, seminars, and online platforms.
Tools & Resources
WordPress/Behance for portfolio, LinkedIn for networking, Industry conferences
Career Connection
A strong portfolio is essential for showcasing skills during placements, and networking opens doors to opportunities and mentorship in the Indian media industry.
Intensive Placement and Interview Preparation- (Semester 5-6)
Start early with mock interviews, group discussions, and aptitude test preparation. Tailor your resume and cover letters for specific media roles. Seek guidance from faculty and career services for targeted preparation.
Tools & Resources
Placement cells, Online aptitude tests, Mock interview platforms
Career Connection
Ensures readiness for campus placements and off-campus recruitment drives, maximizing chances of securing desirable positions in reputable media and communication firms.
Program Structure and Curriculum
Eligibility:
- 12th Pass from a recognized board
Duration: 3 years, 6 semesters
Credits: 128 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC101 | Minor-I: Hindi Bhasha / English Language | Minor | 4 | Origin and Development of Hindi/English, Grammar and Composition, Letter Writing and Comprehension, Vocabulary Building and Idioms, Translation Skills |
| BJMC102 | Vocational-I: Computer Fundamentals and Digital Publishing | Vocational | 4 | Fundamentals of Computer Systems, Operating Systems and Software, MS Office Suite Applications, Introduction to Internet and Web Browsing, Concepts of Desktop Publishing |
| BJMC103 | Core-I: Principles of Communication | Core | 4 | Meaning and Nature of Communication, Models and Theories of Communication, Types and Levels of Communication, Barriers to Communication, Introduction to Mass Communication |
| BJMC104 | Core-II: Reporting and Editing Basics | Core | 4 | News: Definition and Values, Sources of News, Reporting Techniques and Interviewing, Principles of News Editing, Journalistic Ethics and Responsibility |
| BJMC105 | AEC: Environmental Studies | Ability Enhancement Compulsory | 2 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Biodiversity, Environmental Pollution and Control, Natural Resources and Conservation, Environmental Ethics and Human Rights |
| BJMC106 | VAC: Personality Development and Communication Skills | Value Added Course | 2 | Concept of Personality, Self-Awareness and Self-Esteem, Verbal and Non-Verbal Communication, Group Discussion and Interview Skills, Public Speaking and Presentation |
| BJMCP101 | Practical-I: Computer and Desktop Publishing Lab | Practical | 2 | Operating System and File Management, MS Word for Document Creation, MS Excel for Data Management, MS PowerPoint for Presentations, Introduction to PageMaker/CorelDraw |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC201 | Minor-II: Hindi Bhasha / English Language | Minor | 4 | Advanced Grammar and Syntax, Essay and Precis Writing, Functional Hindi/English, Literary Forms and Analysis, Official and Business Correspondence |
| BJMC202 | Vocational-II: Audio-Video Production | Vocational | 4 | Principles of Audio Production, Sound Recording and Editing Techniques, Basics of Video Production, Camera Operation and Lighting, Scriptwriting for Audio-Visual Media |
| BJMC203 | Core-III: Introduction to Journalism | Core | 4 | History and Evolution of Journalism in India, Role and Functions of Press, Types of Journalism, Press as a Social Institution, Challenges and Trends in Journalism |
| BJMC204 | Core-IV: News Writing and Editing Techniques | Core | 4 | Structure of a News Story (Inverted Pyramid), Leads and Headlines Writing, Body of the News Story, Copy Editing Principles and Symbols, Proofreading and Page Makeup |
| BJMC205 | AEC: Constitutional Values and Fundamental Duties | Ability Enhancement Compulsory | 2 | Philosophy of the Indian Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Democratic Values and Principles, Unity, Integrity, and Sovereignty of India |
| BJMC206 | VAC: Yoga and Meditation | Value Added Course | 2 | Introduction to Yoga and Its Principles, Different Types of Asanas, Pranayama Techniques, Meditation and Its Benefits, Stress Management through Yoga |
| BJMCP201 | Practical-II: Photography and Videography Lab | Practical | 2 | Basics of Photography, Camera Operation and Settings, Composition and Lighting, Basic Photo Editing Software, Video Camera Handling and Shooting Techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC301 | Minor-III: Hindi Bhasha / English Language | Minor | 4 | Functional Grammar and Usage, Translation from English to Hindi and Vice Versa, Official Correspondence and Report Writing, Creative Writing Skills, Public Speaking and Elocution |
| BJMC302 | Vocational-III: Online Journalism and Digital Content Creation | Vocational | 4 | Introduction to Online Journalism, Blogging and Content Management Systems, Social Media for News Dissemination, Multimedia Storytelling, Ethics and Challenges of Digital Media |
| BJMC303 | Core-V: Media Laws and Ethics | Core | 4 | Constitutional Provisions for Media, Freedom of Press and its Limitations, Defamation, Obscenity, and Copyright Laws, Press Council of India and Self-Regulation, Journalistic Ethics and Social Responsibility |
| BJMC304 | Core-VI: Radio Journalism and Production | Core | 4 | History and Development of Radio in India, Radio News Writing and Reporting, Radio Interviewing and Announcing, Radio Program Formats and Production, Use of Sound Effects and Music |
| BJMC305 | SEC: Internship / Field Work | Skill Enhancement Course | 2 | Understanding Media Industry Operations, Practical Application of Journalistic Skills, Field Reporting and Data Collection, Professional Etiquette and Networking, Report Writing on Internship Experience |
| BJMC306 | VAC: Digital Literacy | Value Added Course | 2 | Introduction to Digital Technologies, Online Safety and Cybersecurity Basics, E-governance and Digital Services, Responsible Use of Social Media, Digital Citizenship and Ethics |
| BJMCP301 | Practical-III: Radio Production Lab | Practical | 2 | Audio Recording Equipment Handling, Audio Editing Software (e.g., Audacity), Scripting and Voice-Over Practice, Creating Radio Spots and Jingles, Simulated Live Radio Broadcast |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC401 | Minor-IV: Hindi Bhasha / English Language | Minor | 4 | Advanced Writing and Rhetoric, Critical Reading and Analysis, Public Speaking and Debating, Academic and Research Writing, Media-Specific Language Usage |
| BJMC402 | Vocational-IV: Media Management and Entrepreneurship | Vocational | 4 | Media Ownership and Structures, Media Economics and Revenue Models, Marketing and Promotion of Media Products, Basics of Media Entrepreneurship, Starting and Managing a Media Venture |
| BJMC403 | Core-VII: Television Journalism and Production | Core | 4 | History and Evolution of Television in India, TV News Formats and Scriptwriting, Anchoring and Presentation Techniques, Camera Movements and Shots, Television Production Stages and Crew Roles |
| BJMC404 | Core-VIII: Advertising: Principles and Practice | Core | 4 | History and Growth of Advertising, Types and Functions of Advertising, Advertising Appeals and Creative Strategies, Media Planning and Selection, Advertising Agencies and Campaigns |
| BJMC405 | SEC: Communication Skills and Public Speaking | Skill Enhancement Course | 2 | Effective Oral Communication, Elements of Public Speaking, Presentation Techniques, Debate and Group Discussion Practice, Interview Skills and Body Language |
| BJMC406 | VAC: Ethical Hacking and Cybersecurity Awareness | Value Added Course | 2 | Introduction to Cybersecurity, Basics of Ethical Hacking, Types of Cyber Attacks and Prevention, Internet Security Best Practices, Data Privacy and Online Safety |
| BJMCP401 | Practical-IV: TV Production Lab | Practical | 2 | Studio Equipment Handling, Multi-Camera Setup and Operation, Lighting Techniques for TV, Non-Linear Editing Software (e.g., Premiere Pro), Producing Short TV Segments |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC501 | DSE-I: Public Relations: Principles and Practices | Discipline Specific Elective | 4 | Meaning and Scope of Public Relations, Tools and Techniques of PR, Corporate Communication and Image Building, Crisis Communication Management, Event Management in PR |
| BJMC502 | DSE-II: Film Studies: Introduction and Appreciation | Discipline Specific Elective | 4 | History of Cinema: Indian and Global, Film Theory and Criticism, Film Genres and Styles, Elements of Film Aesthetics, Appreciation of Classic Films |
| BJMC503 | Core-IX: Development Communication | Core | 4 | Concept of Development and Communication, Models of Development Communication, Role of Media in Development, Health and Rural Communication, Participatory Communication for Social Change |
| BJMC504 | Core-X: Media Research Methods | Core | 4 | Introduction to Media Research, Types of Research: Quantitative and Qualitative, Data Collection Methods: Survey, Interview, Content Analysis and Observation, Research Ethics and Report Writing |
| BJMC505 | GE: Generic Elective | Generic Elective | 2 | Interdisciplinary Studies, General Knowledge and Awareness, Skill Enhancement Modules, Introduction to Other Disciplines, Contemporary Social Issues |
| BJMCP501 | Practical-V: Media Research Project | Practical | 2 | Formulating Research Questions, Designing a Research Study, Collecting and Analyzing Data, Writing a Research Report, Presenting Research Findings |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC601 | DSE-III: Corporate Communication and Brand Management | Discipline Specific Elective | 4 | Introduction to Corporate Communication, Building Corporate Image and Reputation, Brand Identity and Management, Internal and External Communication Strategies, Corporate Social Responsibility |
| BJMC602 | DSE-IV: Event Management and Planning | Discipline Specific Elective | 4 | Concept and Types of Events, Event Planning and Design, Budgeting and Financial Management, Marketing and Promotion of Events, Logistics, Risk Management, and Evaluation |
| BJMC603 | Core-XI: Global Media and International Communication | Core | 4 | Global Media Landscape and Trends, Theories of International Communication, Cultural Imperialism and Media Flow, Role of International News Agencies, New World Information and Communication Order |
| BJMC604 | Core-XII: New Media and Social Media Journalism | Core | 4 | Evolution of New Media Technologies, Social Media Platforms for News, Citizen Journalism and Crowdsourcing, Data Journalism and Visualization, Media Convergence and Interactivity |
| BJMC605 | GE: Generic Elective | Generic Elective | 2 | Cross-Disciplinary Learning, Contemporary Global Issues, Personal and Professional Development, Introduction to Arts and Humanities, Entrepreneurial Skills |
| BJMCP601 | Practical-VI: Dissertation / Project | Practical | 2 | Identifying a Research Problem, Literature Review and Methodology, Data Collection and Analysis, Thesis/Project Report Writing, Viva-Voce and Presentation of Work |
