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MBA in Marketing at Maheshwari Inistitute of Management And Science College
Chikkaballapura, Karnataka
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About the Specialization
What is Marketing at Maheshwari Inistitute of Management And Science College Chikkaballapura?
This Marketing program at Maheshwari Institute of Management and Science focuses on developing dynamic professionals equipped with strategic and analytical skills vital for the modern marketing landscape. India''''s rapidly evolving consumer market, fueled by digital transformation and a young demographic, offers immense opportunities. This program emphasizes a blend of theoretical knowledge and practical application, preparing students for diverse roles in a competitive environment. It is designed to meet the growing industry demand for skilled marketing professionals.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the marketing field across various industries, eager to build a strong foundation in branding, sales, and digital marketing. It also caters to working professionals looking to upskill in contemporary marketing practices or career changers transitioning to marketing leadership roles. Specific prerequisite backgrounds typically include a bachelor''''s degree in any discipline, coupled with a keen interest in consumer behavior, market dynamics, and a drive for creative problem-solving.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, and Retail Manager. Entry-level salary ranges typically fall between INR 3-6 LPA, potentially growing to INR 8-15 LPA for experienced professionals in mid-level management. Growth trajectories often lead to leadership positions in brand strategy, sales enablement, and digital transformation within Indian companies and MNCs operating in India. The curriculum aligns with industry expectations, fostering skills crucial for professional certifications in digital marketing and analytics.
Student Success Practices
Foundation Stage
Build Core Business Acumen- (Semester 1-2)
Focus on excelling in core subjects like Marketing Management, Financial Management, and Organizational Behavior. These form the bedrock for specialized marketing concepts. Actively participate in class discussions and solve case studies to deepen understanding of business fundamentals.
Tools & Resources
Harvard Business Review case studies, NPTEL courses on foundational management, Industry reports from NASSCOM or CII
Career Connection
A strong understanding of business fundamentals makes students versatile and capable of understanding marketing''''s role within the larger organizational context, which is highly valued by recruiters.
Develop Analytical and Communication Skills- (Semester 1-2)
Hone quantitative methods and business communication skills. Practice data interpretation, report writing, and presentation delivery. Join student clubs focused on debates, public speaking, or data analysis to gain practical experience and improve soft skills.
Tools & Resources
LinkedIn Learning courses on Excel for Business, Toastmasters International, Online platforms like Coursera for basic analytics
Career Connection
Essential for effective market research, crafting compelling marketing strategies, and clear stakeholder communication in the Indian corporate landscape.
Initiate Industry Exploration- (Semester 1-2)
Begin exploring various marketing domains such as digital, brand, and sales through industry webinars, guest lectures, and networking events. Identify areas of interest early to guide subsequent elective choices and career planning.
Tools & Resources
Industry specific webinars, Professional associations like the Marketing Association of India, Informational interviews with marketing professionals
Career Connection
Early exposure helps in making informed career choices and aligning academic pursuits with industry demands, preparing students for targeted internships and future roles.
Intermediate Stage
Deepen Specialization through Electives & Projects- (Semester 3-4)
Select Marketing electives strategically, aligning with career aspirations. Apply theoretical knowledge to practical projects and case studies. Engage in group projects that simulate real-world marketing challenges and seek faculty guidance for advanced topics.
Tools & Resources
Industry-specific journals, Marketing analytics software trials, Real-world marketing campaigns for analysis
Career Connection
Specialization provides in-depth expertise, making students highly desirable for specific marketing roles during placements. Practical projects build a valuable portfolio.
Mandatory Internship & Networking- (Semester 3-4)
Actively seek and successfully complete an industry internship in a relevant marketing domain. Focus on applying learned concepts, building professional networks, and gaining practical exposure to marketing operations within an Indian company. Attend industry conferences to expand contacts.
Tools & Resources
College placement cell, LinkedIn for professional networking, Industry events like Marketing Conclaves
Career Connection
Internships are crucial for gaining industry experience, often leading to Pre-Placement Offers (PPOs) and providing valuable contacts for future career growth and job referrals.
Participate in Marketing Competitions & Workshops- (Semester 3-4)
Actively participate in inter-collegiate marketing competitions, case study challenges, and workshops on emerging marketing trends (e.g., AI in marketing, influencer marketing). This enhances practical skills and showcases problem-solving abilities.
Tools & Resources
Online platforms hosting business challenges (e.g., Dare2Compete), Industry-specific training programs and certifications
Career Connection
Demonstrates problem-solving skills, creativity, and teamwork to potential employers, significantly enhancing CV and interview performance.
Advanced Stage
Placement Preparation & Mock Interviews- (Semester 4)
Dedicate time to intensive placement preparation, including resume building, aptitude test practice, group discussion coaching, and mock interviews tailored for marketing roles. Understand current industry hiring trends and company-specific requirements.
Tools & Resources
Placement cell resources, Online aptitude test platforms (e.g., IndiaBix), Career counselors and alumni network for mentorship
Career Connection
Directly impacts success in securing desirable job offers from top Indian and multinational companies, ensuring a smooth transition from academics to corporate life.
Capstone Project & Advanced Analytics- (Semester 4)
Undertake a comprehensive capstone project or dissertation focusing on a real-world marketing problem. Apply advanced research and analytical techniques to propose innovative solutions. Present findings professionally to faculty and industry experts.
Tools & Resources
Statistical software (e.g., R, Python libraries for analytics), Market research databases, Guidance from academic supervisors
Career Connection
Showcases independent research capabilities, analytical prowess, and ability to contribute strategically, which is highly valued in mid to senior-level marketing roles.
Personal Branding & Professional Online Presence- (Semester 4)
Cultivate a strong personal brand online, particularly on platforms like LinkedIn. Showcase projects, skills, and thought leadership through posts and articles. Actively network with recruiters and industry leaders in the marketing domain.
Tools & Resources
LinkedIn profile optimization guides, Personal website/blog to showcase work, Online portfolio of marketing campaigns/analyses
Career Connection
Enhances visibility to potential employers, opens doors to passive job opportunities, and establishes credibility as a forward-thinking marketing professional in the Indian market.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with 50% marks (45% for SC/ST/Cat-I) in any discipline from a recognized University, with valid PGCET/KMAT/CMAT/XAT/MAT/GMAT score.
Duration: 4 semesters / 2 years
Credits: 100 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA101 | Indian Economic Environment and Policy for Business | Core | 4 | Indian Economy, Economic Policies, Macroeconomic Framework, Monetary Policy, Fiscal Policy, Industrial Policy |
| 22MBA102 | Organizational Behavior | Core | 4 | Foundations of OB, Perception, Attitudes, Personality, Motivation, Group Dynamics |
| 22MBA103 | Accounting for Management | Core | 4 | Financial Accounting, Cost Accounting, Management Accounting, Financial Statements, Ratio Analysis, Fund Flow |
| 22MBA104 | Quantitative Methods for Management | Core | 4 | Linear Programming, Transportation Problem, Assignment Problem, Queuing Theory, Decision Theory, PERT/CPM |
| 22MBA105 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Environment, Consumer Behavior, Market Segmentation, Product Decisions, Pricing Decisions |
| 22MBA106 | Business Communication | Core | 4 | Communication Process, Oral Communication, Written Communication, Non-verbal Communication, Presentations, Report Writing |
| 22MBA107 | Managerial Economics | Core | 4 | Demand Analysis, Production Analysis, Cost Analysis, Pricing Strategies, Market Structures, Business Cycles |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA201 | Financial Management | Core | 4 | Financial System, Time Value of Money, Capital Budgeting, Cost of Capital, Capital Structure, Working Capital Management |
| 22MBA202 | Human Resource Management | Core | 4 | HRM Functions, HR Planning, Recruitment, Selection, Training & Development, Performance Management |
| 22MBA203 | Operations Management | Core | 4 | Operations Strategy, Facilities Planning, Production Planning, Inventory Management, Quality Management, Supply Chain Management |
| 22MBA204 | Business Research Methods | Core | 4 | Research Design, Sampling Techniques, Data Collection Methods, Measurement & Scaling, Data Analysis, Hypothesis Testing |
| 22MBA205 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act, Intellectual Property Rights |
| 22MBA206 | Entrepreneurship Development, Start-Ups & Innovations | Core | 4 | Entrepreneurship Concepts, Business Plan Development, Start-up Ecosystem, Innovation Management, Funding for Start-ups, Venture Capital |
| 22MBA207 | Cost and Management Accounting | Core | 4 | Cost Concepts, Cost Sheet, Marginal Costing, Standard Costing, Variance Analysis, Budgetary Control |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBAMM301 | Consumer Behavior & Marketing Research | Elective (Marketing) | 4 | Consumer Decision Process, Influences on Behavior, Research Process, Data Collection Methods, Qualitative Research, Questionnaire Design |
| 22MBAMM302 | Strategic Marketing Management | Elective (Marketing) | 4 | Marketing Strategy, SWOT Analysis, Competitive Advantage, Product Life Cycle, Market Entry Strategies, Global Marketing Strategies |
| 22MBAMM303 | Sales & Distribution Management | Elective (Marketing) | 4 | Sales Process, Sales Force Management, Channel Design, Channel Conflict, Retailing Strategies, Logistics Management |
| 22MBAMM304 | Marketing of Services | Elective (Marketing) | 4 | Service Characteristics, Service Quality Models, Gaps Model, Service Design, Pricing Services, Customer Relationship Management |
| 22MBAMM305 | Digital Marketing | Elective (Marketing) | 4 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Web Analytics |
| 22MBAI301 | Corporate Ethics, Governance & CSR | Elective (Interdisciplinary) | 4 | Business Ethics, Corporate Governance Principles, CSR Models, Stakeholder Management, Ethical Decision Making, Sustainability |
| 22MBAI302 | Operations Analytics | Elective (Interdisciplinary) | 4 | Data Analytics in Operations, Operations Modeling, Forecasting Techniques, Optimization Methods, Supply Chain Analytics, Quality Analytics |
| 22MBA307 | Internship | Project | 2 | Practical Business Exposure, Organizational Study, Application of Management Concepts, Report Submission, Viva Voce, Industry Experience |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBAMM401 | Advertising & Brand Management | Elective (Marketing) | 4 | Advertising Process, Media Planning, Brand Identity, Brand Equity, Brand Positioning, Brand Communication |
| 22MBAMM402 | International Marketing | Elective (Marketing) | 4 | Global Marketing Environment, Market Entry Strategies, Product Adaptation, Global Pricing Strategies, International Promotion, Global Distribution |
| 22MBAMM403 | Rural & Agricultural Marketing | Elective (Marketing) | 4 | Rural Market Characteristics, Rural Consumer Behavior, Rural Marketing Strategies, Agri-Business Marketing, Rural Distribution Challenges, Microfinance in Rural Markets |
| 22MBAMM404 | Retail Management | Elective (Marketing) | 4 | Retail Formats, Retail Location, Merchandise Management, Store Layout, Retail Pricing, Retail Promotion |
| 22MBAMM405 | Marketing Analytics | Elective (Marketing) | 4 | Marketing Metrics, Customer Lifetime Value (CLV), Segmentation Analytics, Predictive Analytics in Marketing, A/B Testing, Marketing Mix Modeling |
| 22MBAI401 | Business Intelligence and Data Visualization | Elective (Interdisciplinary) | 4 | Business Intelligence Concepts, Data Warehousing, Data Mining, Dashboard Design, Data Visualization Tools, Reporting and Analysis |
| 22MBAI402 | E-Business and E-Commerce | Elective (Interdisciplinary) | 4 | E-Commerce Models, E-Payment Systems, E-Security, Online Marketing Strategies, Supply Chain Management in E-Commerce, Mobile Commerce |
| 22MBA407 | Project Work & Viva Voce | Project | 6 | Research Problem Identification, Literature Review, Research Design, Data Collection & Analysis, Report Writing, Presentation & Defense of Project |
