MBA in General at Manipal Academy of Higher Education
Udupi, Karnataka
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About the Specialization
What is General at Manipal Academy of Higher Education Udupi?
This MBA program at Manipal Academy of Higher Education focuses on developing versatile business leaders equipped for the dynamic Indian and global markets. Emphasizing a comprehensive understanding of core management functions, it nurtures strategic thinking, analytical prowess, and leadership capabilities essential for navigating complex industry challenges. The curriculum integrates contemporary business practices relevant to India''''s burgeoning economy.
Who Should Apply?
This program is ideal for ambitious fresh graduates aiming for impactful roles in various sectors, and working professionals seeking to accelerate their careers or transition into leadership. Individuals with a passion for business strategy, innovation, and problem-solving, holding a bachelor''''s degree with a minimum of 50% marks, and a valid management aptitude test score, will find this program a perfect fit.
Why Choose This Course?
Graduates of this program can expect diverse career paths in management consulting, finance, marketing, human resources, operations, and business analytics across India. Entry-level salaries typically range from INR 5-8 LPA, with experienced professionals commanding significantly higher packages. The holistic curriculum prepares students for leadership roles, fostering growth trajectories within top Indian and multinational corporations.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong understanding of subjects like Managerial Economics, Financial Accounting, Marketing Management, and Statistics. Actively participate in case studies and discussions to grasp theoretical concepts and their practical implications in the Indian business context. Utilize library resources and online tutorials for deeper comprehension.
Tools & Resources
Harvard Business Review case studies, local business newspapers (Economic Times, Business Standard), MAHE library databases
Career Connection
A solid foundation ensures readiness for advanced subjects and provides the essential knowledge base demanded by recruiters for entry-level managerial positions across all domains.
Develop Strong Communication & Presentation Skills- (Semester 1-2)
Actively engage in group projects, presentations, and debates. Seek constructive feedback on communication style, both written and verbal. Participate in Toastmasters International or similar clubs if available, to refine public speaking and interpersonal communication, crucial for corporate roles in India.
Tools & Resources
Grammarly, Microsoft PowerPoint/Google Slides, Toastmasters International (if applicable), MAHE Communication Skills workshops
Career Connection
Effective communication is paramount for interviews, client interactions, and leadership roles, significantly enhancing employability and career growth in the Indian corporate environment.
Build Quantitative & Analytical Acumen- (Semester 1-2)
Dedicate time to excel in subjects like Statistics for Business Decisions and Business Analytics. Practice problem-solving using real-world datasets. Familiarize yourself with basic statistical software and spreadsheet tools, which are essential for data-driven decision-making in Indian businesses.
Tools & Resources
Microsoft Excel, R/Python (basic), Coursera/edX courses on data analysis, MAHE''''s Business Analytics lab
Career Connection
Strong analytical skills are highly valued in roles like business analysts, market researchers, and financial analysts, enabling you to interpret data and contribute strategically to Indian companies.
Intermediate Stage
Gain Practical Industry Exposure through Internships- (Semester 3 (leading into Summer))
Proactively seek out summer internships with reputable Indian companies or MNCs with a strong presence in India, aligned with your interest areas (Finance, Marketing, HR, Operations, Analytics). Leverage MAHE''''s placement cell and alumni network to secure meaningful projects that offer real-world challenges and networking opportunities.
Tools & Resources
MAHE Placement Cell, LinkedIn, Internshala, company career pages
Career Connection
Internships convert theoretical knowledge into practical experience, often leading to pre-placement offers (PPOs) and providing a critical competitive edge in the Indian job market.
Strategic Elective Selection & Skill Specialization- (Semester 3)
Carefully choose elective subjects based on your career aspirations and market demand within India. Deep dive into your chosen area by pursuing certifications or advanced courses. Network with faculty and industry mentors to understand current trends and required skills in your desired specialization.
Tools & Resources
Industry reports, faculty advisors, LinkedIn Learning, NPTEL courses, certifications (e.g., Google Analytics, Financial Modeling)
Career Connection
Specializing in a high-demand area significantly improves placement prospects and allows you to target specific roles in India''''s diverse industry landscape, from startups to large conglomerates.
Participate in Business Competitions & Case Studies- (Semester 3)
Form teams and participate in inter-college or national-level business competitions, case study challenges, and hackathons organized by companies or educational platforms. This hones problem-solving, teamwork, and critical thinking skills under pressure, a highly regarded trait in the Indian corporate world.
Tools & Resources
Various B-school competitions (e.g., IIM/XLRI challenges), Dare2Compete, Unstop platforms
Career Connection
Winning or participating in such competitions enhances your resume, provides valuable networking opportunities, and demonstrates your practical application of management theories to potential Indian employers.
Advanced Stage
Ace the Master''''s Thesis/Project & Showcase Expertise- (Semester 4)
Undertake a rigorous Master''''s Thesis or Capstone Project that addresses a real-world business problem, ideally in collaboration with an industry partner. This demonstrates research capabilities, analytical depth, and problem-solving prowess. Focus on delivering tangible recommendations or insights relevant to the Indian market.
Tools & Resources
Research databases (JSTOR, EBSCO), statistical software, MAHE faculty mentors, industry contacts
Career Connection
A strong thesis/project is a powerful portfolio piece for job interviews, showcasing your ability to conduct independent research and contribute meaningfully to an organization''''s strategic goals in India.
Intensive Placement Preparation & Networking- (Semester 4)
Actively engage with the MAHE placement cell for resume building, mock interviews, and group discussion practice. Network extensively with alumni, guest speakers, and industry professionals. Attend job fairs and recruitment drives, tailoring your application to specific company requirements in the Indian market.
Tools & Resources
MAHE Placement Cell, LinkedIn, resume builders, interview preparation platforms (e.g., Naukri.com, Glassdoor for company insights)
Career Connection
Thorough preparation and strategic networking are critical for securing coveted placement offers in top Indian and global companies, leading to a successful career launch.
Cultivate Professional Mentorship- (Semester 4)
Identify and connect with experienced professionals or MAHE alumni in your desired industry/role for mentorship. Seek guidance on career paths, skill development, and industry nuances specific to the Indian context. A mentor can provide invaluable insights and open doors to opportunities.
Tools & Resources
LinkedIn, MAHE Alumni Network, industry conferences
Career Connection
Mentorship provides a competitive edge, accelerates professional development, and builds a strong support system, helping you navigate your career journey in the Indian corporate landscape more effectively.
Program Structure and Curriculum
Eligibility:
- Passed with a minimum of 50% aggregate marks or equivalent CGPA in any Bachelor''''s degree (3 or 4 years) from a recognized University. Applicants must appear for one of the management aptitude tests viz. CAT/XAT/NMAT/MAT/CMAT/GMAT/ATMA/MET. Shortlisted candidates will be required to appear for a personal interview.
Duration: 2 years / 4 semesters
Credits: 100 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAD 601 | Managerial Economics | Core | 3 | |
| MBAD 603 | Statistics for Business Decisions | Core | 3 | |
| MBAD 605 | Financial Accounting and Reporting | Core | 3 | |
| MBAD 607 | Marketing Management | Core | 3 | |
| MBAD 609 | Business Communication | Core | 2 | |
| MBAD 611 | Organizational Behavior | Core | 3 | |
| MBAD 613 | Business Law and Ethics | Core | 3 | |
| MBAD 615 | Operations Management | Core | 3 | |
| MBAD 617 | Design Thinking | Core | 2 | |
| MBAD 619 | Management Information Systems | Core | 3 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAD 602 | Human Resource Management | Core | 3 | |
| MBAD 604 | Financial Management | Core | 3 | |
| MBAD 606 | Marketing Research | Core | 3 | |
| MBAD 608 | Macroeconomics and Indian Economy | Core | 3 | |
| MBAD 610 | Business Analytics | Core | 3 | |
| MBAD 612 | Research Methodology | Core | 3 | |
| MBAD 614 | Supply Chain Management | Core | 3 | |
| MBAD 616 | Strategic Management | Core | 3 | |
| MBAD 618 | Entrepreneurship and Innovation | Core | 2 | |
| MBAD 620 | Digital Business Management | Core | 3 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAD 701 | Master''''s Thesis Proposal | Project | 1 | |
| MBAD 703 | Summer Internship Project Presentation | Project | 2 | |
| MBAD 7xx | Elective 1 | Elective | 3 | |
| MBAD 7xx | Elective 2 | Elective | 3 | |
| MBAD 7xx | Elective 3 | Elective | 3 | |
| MBAD 7xx | Elective 4 | Elective | 3 | |
| MBAD 7xx | Elective 5 | Elective | 3 | |
| MBAD 7xx | Elective 6 | Elective | 3 | |
| MBAD 7xx | Elective 7 | Elective | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAD 702 | Summer Internship Project | Project | 8 | |
| MBAD 704 | Master''''s Thesis | Project | 4 |