

PHD in Media And Communication at Manipal Academy of Higher Education


Udupi, Karnataka
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About the Specialization
What is Media and Communication at Manipal Academy of Higher Education Udupi?
This PhD in Media and Communication program at Manipal Academy of Higher Education focuses on advanced scholarly inquiry into diverse facets of media, communication, and culture. It emphasizes critical thinking, robust research methodologies, and interdisciplinary approaches essential for understanding the rapidly evolving Indian and global media landscape. The program nurtures research in areas like digital media, journalism, public relations, film studies, and media policy, aligning with the industry''''s dynamic demands.
Who Should Apply?
This program is ideal for aspiring academicians, seasoned media professionals, and researchers seeking to deepen their theoretical and practical understanding of media and communication. Candidates typically hold an M.Phil or a Master''''s degree in communication, journalism, public relations, mass media, or related social science disciplines. It caters to those aiming for faculty positions, advanced research roles in think tanks, or leadership in media policy and strategy.
Why Choose This Course?
Graduates of this program can expect to emerge as accomplished scholars and experts, ready for prominent roles in academia, research institutions, and the media industry. Common career paths include university professors, senior researchers, media analysts, policy advisors, and communication consultants. In India, entry-level academic salaries for PhD holders can range from INR 6-10 LPA, with significant growth potential into leadership and directorial roles in research and education.

Student Success Practices
Foundation Stage
Master Research Methodologies- (Semester 1-2)
Develop a strong foundation in both quantitative and qualitative research methods, understanding their application in media and communication studies. This includes experimental design, survey research, content analysis, ethnography, discourse analysis, and case studies.
Tools & Resources
SPSS, NVivo, R, JSTOR, Scopus, MAHE Library Databases
Career Connection
A solid grasp of diverse research methods is fundamental for designing impactful studies, writing a defensible thesis, and securing research-intensive roles in academia or industry.
Undertake Comprehensive Literature Review- (Semester 1-2)
Systematically review existing scholarship in your chosen area to identify research gaps, understand theoretical frameworks, and position your research contribution effectively. Maintain detailed notes and use reference management tools.
Tools & Resources
Zotero, Mendeley, EndNote, University Library Research Guides
Career Connection
This skill is crucial for developing a unique and significant research question, demonstrating scholarly depth, and forms the bedrock for your research proposal and thesis chapters.
Cultivate Strong Faculty Mentorship- (Semester 1-2)
Actively engage with your supervisor and Departmental Academic Committee (DAC) members from the outset. Schedule regular meetings, seek feedback on coursework and initial ideas, and clarify expectations for your research trajectory.
Tools & Resources
Regular individual meetings, Departmental seminars, Email communication
Career Connection
Effective mentorship provides critical guidance, opens doors to academic networks, and ensures your research aligns with academic standards, accelerating thesis progress and potential publications.
Intermediate Stage
Craft a Robust Research Proposal- (Semester 3-5)
Develop a well-structured and compelling research proposal outlining your research problem, objectives, methodology, literature review, and expected outcomes. Prepare thoroughly for the proposal defense.
Tools & Resources
Academic writing workshops, Feedback from supervisor/peers, Previous successful proposals (if accessible)
Career Connection
A strong proposal is essential for formal PhD registration, securing research grants, and demonstrates your ability to conceive and plan independent, high-quality research.
Engage in Academic Presentations and Conferences- (Semester 3-5)
Present your preliminary research findings or literature reviews at departmental seminars, national/international conferences, and workshops. Actively seek feedback to refine your research and presentation skills.
Tools & Resources
MAHE Research Colloquia, National Communication Conferences (e.g., IAMCR India), Journalism & Mass Communication Association events
Career Connection
Presenting builds your academic profile, provides critical peer review, fosters networking opportunities with scholars, and is vital for honing public speaking and scholarly communication abilities.
Develop Advanced Data Analysis & Interpretation Skills- (Semester 3-5)
Move beyond basic data handling to apply advanced statistical or qualitative analytical techniques relevant to your research. Focus on interpreting findings within theoretical frameworks and drawing nuanced conclusions.
Tools & Resources
Advanced workshops on SPSS/R/NVivo, Specialized textbooks on data analysis for social sciences, Consultations with statistical experts
Career Connection
Proficiency in advanced analysis ensures the rigor and credibility of your research, making your thesis impactful and enhancing your value in research-oriented roles.
Advanced Stage
Execute Structured Thesis Writing- (Semester 6-8)
Establish a consistent writing routine, breaking the thesis into manageable chapters and sections. Regularly share drafts with your supervisor for feedback and ensure adherence to institutional guidelines and academic writing standards.
Tools & Resources
Thesis writing guides, Grammarly/Turnitin (for originality checks), Regular supervisor feedback sessions
Career Connection
Systematic thesis writing ensures timely completion, develops disciplined academic authorship, and produces a coherent, high-quality research document ready for examination.
Target Peer-Reviewed Publications- (Semester 6-8)
Based on your thesis chapters or findings, prepare and submit articles to reputable peer-reviewed journals in media and communication studies. Aim for publications in indexed journals (e.g., Scopus, Web of Science).
Tools & Resources
Journal finders (e.g., Elsevier Journal Finder), Academic writing support services, Supervisor guidance on journal selection
Career Connection
Publications significantly enhance your academic CV, improve your prospects for faculty positions, post-doctoral fellowships, and contribute to your visibility as a scholar in the field.
Prepare Rigorously for Viva Voce and Career- (Semester 6-8)
Thoroughly review your entire thesis, anticipate potential questions from examiners, and practice your defense presentation. Simultaneously, network with potential employers, refine your CV, and explore academic or research career opportunities.
Tools & Resources
Mock viva sessions, Career services at MAHE, Networking events with alumni and faculty
Career Connection
Confidence in defending your research is paramount for a successful viva. Proactive career planning ensures a smooth transition post-PhD, whether into academia, research, or specialized industry roles.
Program Structure and Curriculum
Eligibility:
- Master''''s Degree in a relevant subject/allied subject with a minimum of 60% aggregate marks (50% for SC/ST/OBC), or an M.Phil Degree.
Duration: Minimum 3 years, Maximum 6 years (Full-time)
Credits: Minimum 8, Maximum 16 (for coursework) Credits
Assessment: Assessment pattern not specified

