B-DES in Product Design at Manipal School of Architecture and Planning
Udupi, Karnataka
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About the Specialization
What is Product Design at Manipal School of Architecture and Planning Udupi?
This Product Design program at Manipal School of Architecture and Planning focuses on shaping innovative products that enhance user experience and solve real-world problems. The curriculum emphasizes a blend of aesthetics, functionality, ergonomics, and manufacturing processes, crucial for the evolving Indian market. It aims to develop designers capable of creating commercially viable and user-centric products, responding to the growing demand for local and global design expertise.
Who Should Apply?
This program is ideal for fresh graduates with a creative aptitude and a keen interest in problem-solving through tangible products. It also suits individuals seeking to transition into the product development industry or working professionals looking to upskill in areas like UX, industrial design, and sustainable product creation. Specific prerequisite backgrounds often include a 10+2 with good marks, preferably with English as a compulsory subject.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths as Product Designers, Industrial Designers, UX/UI Designers, Design Researchers, or Innovation Managers in India. Entry-level salaries typically range from INR 4-7 lakhs per annum, growing to INR 10-25 lakhs with experience. Growth trajectories are strong in startups, design consultancies, and large manufacturing firms, often aligning with professional certifications in design thinking or specific software proficiencies.
Student Success Practices
Foundation Stage
Master Fundamental Drawing and Sketching Skills- (Semester 1-2)
Dedicate significant time to practicing basic drawing, sketching, and rendering techniques. Utilize online tutorials, participate in college drawing clubs, and maintain a daily sketch journal. Focus on developing speed sketching, perspective, and form representation, which are critical for visual communication in design.
Tools & Resources
Sketchbook and Pencils, Procreate/Sketchbook Pro (for digital), Reference books on industrial sketching, Peer review sessions
Career Connection
Strong visual communication skills are the bedrock for any product designer, enabling clear expression of ideas to clients and teams, and are highly valued in entry-level portfolio reviews.
Build a Solid Understanding of Materials and Manufacturing- (Semester 1-2)
Beyond classroom lectures, explore various materials hands-on in workshops and visit local manufacturing units. Understand their properties, limitations, and common processes. Experiment with model making and basic prototyping to grasp the physical aspects of product creation.
Tools & Resources
College workshops, Local fabrication units, Online resources like Material ConneXion, Mini projects using different materials
Career Connection
A deep understanding of materials and manufacturing is essential for designing manufacturable products, a key skill for industrial designers and product engineers, and crucial for cost-effective solutions.
Cultivate Design Thinking as a Mindset- (Semester 1-2)
Actively apply design thinking principles (Empathize, Define, Ideate, Prototype, Test) to everyday problems, not just academic projects. Participate in design challenges or hackathons to practice structured problem-solving and user-centered approaches from an early stage.
Tools & Resources
IDEO Design Kit, Nielsen Norman Group articles, Design challenge platforms (e.g., K-Design Award, Lexus Design Award India), Peer discussions
Career Connection
Design thinking is a highly sought-after skill in all industries, preparing you for roles in product innovation, UX, and strategic design, and making you a versatile problem-solver.
Intermediate Stage
Master Digital Design Tools and Software- (Semester 3-5)
Gain proficiency in industry-standard CAD software (e.g., SolidWorks, Rhino, Fusion 360), rendering engines (e.g., Keyshot, V-Ray), and graphic design tools (e.g., Adobe Illustrator, Photoshop). Work on personal projects or freelance assignments to hone your skills beyond curriculum requirements.
Tools & Resources
SolidWorks/Rhino (student licenses), Keyshot, Adobe Creative Suite, Online courses (Coursera, Udemy)
Career Connection
Proficiency in digital tools is non-negotiable for product designers, enabling efficient design, visualization, and communication, directly impacting employability and project efficiency.
Engage in User Research and Ergonomics Studies- (Semester 3-5)
Actively seek opportunities to conduct user research, usability testing, and ergonomic assessments for your studio projects. Understand human factors, anthropometry, and cognitive psychology in product interaction. Interview users, create personas, and build empathy for target audiences.
Tools & Resources
Usability testing labs, Survey tools (Google Forms, SurveyMonkey), Ethnographic research techniques, Books on Human Factors and Ergonomics
Career Connection
Excelling in user research and ergonomics opens doors to UX/UI design, human-factors engineering, and user-centered product development roles, which are high-demand areas in the Indian tech and product industry.
Build a Diverse Portfolio of Concept and Prototype Projects- (Semester 3-5)
Start compiling and refining your design projects into a professional portfolio. Focus on showcasing your design process, problem-solving abilities, and range of skills. Include both academic and self-initiated projects, demonstrating your passion and initiative.
Tools & Resources
Behance, Dribbble, Personal website platforms (e.g., WordPress, Squarespace), Professional feedback sessions
Career Connection
A strong, well-curated portfolio is the single most important tool for securing internships and placements, demonstrating your capabilities and potential to recruiters.
Advanced Stage
Undertake Industry Internships and Live Projects- (Semester 6-8)
Secure multiple internships or work on live industry projects to gain real-world experience. Focus on understanding professional workflows, client management, and team collaboration. This also provides invaluable networking opportunities and insights into different industry sectors.
Tools & Resources
College placement cell, LinkedIn, Industry connections, Design consultancies and manufacturing companies
Career Connection
Internships are crucial for gaining practical experience, building a professional network, and often lead to pre-placement offers, significantly boosting your chances of securing a good job post-graduation.
Develop Advanced Prototyping and Fabrication Skills- (Semester 6-8)
Move beyond basic models to create high-fidelity prototypes using advanced techniques like 3D printing, CNC machining, and professional finishing. Understand Design for Manufacturing and Assembly (DFMA) principles to create feasible and scalable product designs.
Tools & Resources
Advanced workshop facilities, External rapid prototyping services, Mentors from manufacturing industries, DFMA guidelines
Career Connection
Ability to create production-ready prototypes and understanding manufacturing constraints makes you an invaluable asset in product development teams, ready for roles in engineering design or manufacturing liaison.
Specialize and Network for Career Advancement- (Semester 6-8)
Identify a niche within product design (e.g., consumer electronics, medical devices, sustainable products, UX for physical products) and focus your final projects and electives there. Actively attend industry conferences, workshops, and network with professionals to build connections and stay updated on trends.
Tools & Resources
Industry events (India Design, Design India), LinkedIn, Professional associations (ADI), Specialized online communities
Career Connection
Specialization and networking help you carve out a unique professional identity, leading to targeted job opportunities, faster career growth, and potential leadership roles in your chosen domain.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 or equivalent examination with at least 50% aggregate marks with English as a compulsory subject OR 3-year Diploma with 50% aggregate marks.
Duration: 4 years (8 semesters)
Credits: 160 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1011 | Fundamentals of Art and Design | Core | 3 | Elements of Design, Principles of Design, Visual Composition, Art History Overview, Design Thinking Basics |
| 1012 | Form and Space | Core | 3 | Spatial Concepts, Form Generation, Scale and Proportion, Ergonomics Introduction, Anthropometry Basics |
| 1013 | Materials and Processes | Core | 3 | Material Properties, Manufacturing Processes Overview, Sustainable Materials, Material Selection, Prototyping Techniques |
| 1014 | Visual Communication I | Core | 3 | Drawing Techniques, Sketching, Rendering, Orthographic Projections, Perspective Drawing |
| 1015 | History of Design | Core | 3 | Ancient Design, Industrial Revolution Design, Modern Design Movements, Contemporary Design, Cultural Influences on Design |
| 1016 | Design Workshop I | Core | 2 | Model Making, Basic Tools Usage, Craft Techniques, Material Exploration, Hands-on Prototyping |
| 1017 | English | Core | 2 | Communication Skills, Academic Writing, Presentation Skills, Report Writing, Technical Communication |
| 1018 | Basic Computer Applications | Core | 2 | OS Fundamentals, Word Processing, Spreadsheet Basics, Presentation Software, Internet Usage |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1021 | Design Thinking and Process | Core | 3 | Design Process Models, User-Centered Design, Problem Definition, Ideation Techniques, Concept Development |
| 1022 | Ergonomics and Human Factors | Core | 3 | Human Body Mechanics, Cognitive Ergonomics, User Interface Design, Usability Testing, Safety Design Principles |
| 1023 | Visual Communication II | Core | 3 | Digital Sketching, Illustration Techniques, Graphic Representation, Portfolio Development, Presentation Graphics |
| 1024 | Design Culture and Context | Core | 3 | Cultural Impact on Design, Social Responsibility in Design, Global Design Trends, Ethical Design Practices, Design for Diversity |
| 1025 | Product Semantics | Core | 3 | Meaning in Products, Symbolism in Design, Aesthetics and Perception, User Perception, Emotional Design |
| 1026 | Design Workshop II | Core | 2 | Advanced Model Making, Prototyping with Digital Tools, Advanced Craft Techniques, Mechanism Exploration, Assembly Techniques |
| 1027 | Environmental Studies | Core | 2 | Ecology and Ecosystems, Pollution Types, Conservation Practices, Sustainable Practices, Environmental Impact Assessment |
| 1028 | Analytical and Logical Reasoning | Core | 2 | Critical Thinking, Problem Solving Methodologies, Data Analysis Basics, Logical Puzzles, Argumentation Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2031 | Design Research Methods | Core | 3 | Research Paradigms, Qualitative Research, Quantitative Research, Data Collection Methods, Analysis and Interpretation |
| 2032 | Digital Design Tools I | Core | 3 | CAD Software Introduction, 3D Modeling Techniques, Surfacing Basics, Assembly Modeling, Rendering Fundamentals |
| 2033 | Basic Photography | Core | 2 | Camera Operation, Composition Techniques, Lighting Principles, Digital Image Editing, Product Photography Basics |
| 2034 | Design Management and Entrepreneurship | Core | 3 | Project Management, Business Planning, Design Strategy, Marketing Basics, Intellectual Property |
| 2035 | Product Design Studio I | Product Design Specialization Core | 5 | User Research, Concept Generation, Ideation Sketches, Basic Prototyping, Design Documentation |
| 2036 | Material & Manufacturing Technology | Product Design Specialization Core | 3 | Advanced Materials, Manufacturing Processes (Injection Molding, Sheet Metal), CNC Machining, Additive Manufacturing, Material Testing |
| 2037 | Elective I | Elective | 2 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2041 | Professional Practice | Core | 3 | Ethics in Design, Legal Aspects of Design, Client Management, Professional Presentation Skills, Contract Negotiation |
| 2042 | Digital Design Tools II | Core | 3 | Advanced CAD/CAM, Simulation Software, Generative Design, Parametric Modeling, Advanced Rendering Techniques |
| 2043 | Design Semiotics | Core | 3 | Signs and Symbols in Design, Meaning in Product Communication, Cultural Codes, Brand Identity through Design, Visual Rhetoric |
| 2044 | Interaction Design Principles | Core | 3 | Usability Principles, User Experience Fundamentals, Interface Design, Information Architecture, Wireframing and Prototyping |
| 2045 | Product Design Studio II | Product Design Specialization Core | 5 | Concept Refinement, Detailed Design Development, Mock-up Creation, User Testing, Design Iteration |
| 2046 | Product Ergonomics and Aesthetics | Product Design Specialization Core | 3 | Advanced Ergonomics, Human-Product Interaction, Form Language Development, Surface Detailing, Visual Harmony in Products |
| 2047 | Elective II | Elective | 2 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3051 | Research Project I | Core | 4 | Literature Review, Problem Identification, Research Proposal Writing, Data Collection Plan, Methodology Development |
| 3052 | Systems Thinking for Design | Core | 3 | Holistic Design Approach, Interconnected Systems, Complex Problem Solving, Stakeholder Mapping, Life Cycle Thinking |
| 3053 | Sustainable Design | Core | 3 | Cradle-to-Cradle Design, Eco-design Principles, Circular Economy, Life Cycle Assessment (LCA), Green Materials |
| 3054 | Product Design Studio III | Product Design Specialization Core | 6 | Advanced Product Development, Detail Engineering, Manufacturing Feasibility, Costing and Pricing, Design for Assembly |
| 3055 | Design for Manufacturing and Assembly (DFMA) | Product Design Specialization Core | 3 | Manufacturing Processes Optimization, Tolerancing and Fits, Fasteners and Joining Methods, Assembly Methods, Cost Optimization through Design |
| 3056 | Elective III | Elective | 2 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3061 | Research Project II | Core | 4 | Data Analysis and Interpretation, Research Report Writing, Research Presentation, Conclusion Formulation, Future Scope of Research |
| 3062 | User Experience Design | Core | 3 | UX Research, Persona Creation, User Flows, Wireframing and Prototyping, Usability Testing |
| 3063 | Branding and Marketing for Design | Core | 3 | Brand Strategy, Market Research for Design, Communication Design, Digital Marketing, Product Launch Strategy |
| 3064 | Product Design Studio IV | Product Design Specialization Core | 6 | Capstone Project Development, Final Prototyping, Product Testing, Design Refinement, Portfolio Preparation |
| 3065 | Advanced Prototyping and Tooling | Product Design Specialization Core | 3 | Rapid Prototyping Technologies, 3D Printing Techniques, CNC Machining Advanced, Tooling Design for Manufacturing, Molding and Casting Techniques |
| 3066 | Elective IV | Elective | 2 |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4071 | Internship | Core | 10 | Industry Exposure, Practical Application of Design Skills, Professional Skill Development, Internship Report Submission, Presentation of Work |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4081 | Design Project | Core | 15 | Comprehensive Design Research, Concept Development and Validation, Detailed Design and Engineering, Prototyping and Testing, Final Presentation and Portfolio |
| 4082 | Elective V | Elective | 2 |