BBA in Digital Marketing at Manipal University Jaipur
Jaipur, Rajasthan
.png&w=1920&q=75)
About the Specialization
What is Digital Marketing at Manipal University Jaipur Jaipur?
This BBA Digital Marketing program at Manipal University Jaipur focuses on equipping students with essential skills in various facets of digital promotion. It addresses the growing demand for digital marketing professionals in the Indian market, covering strategic planning, execution, and analysis. The program is designed to create industry-ready graduates capable of navigating the dynamic digital landscape in India.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking an entry into the fast-paced digital marketing field. It also benefits young professionals looking to kickstart a career in marketing with a specialized digital focus, as well as career changers aiming to transition into the booming digital industry. Students with an interest in technology, communication, and business will find this program rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, Content Marketing Executive, and E-commerce Manager within Indian companies. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more. The program aligns with certifications like Google Ads and Google Analytics, enhancing employability.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Focus diligently on core management, economics, and accounting principles. These foundational subjects are crucial for understanding the broader business context in which digital marketing operates. Utilize online learning platforms like Coursera or edX for supplementary business courses and participate in case study competitions to apply theoretical knowledge.
Tools & Resources
Coursera, edX, Business Case Study Competitions
Career Connection
Ensures a holistic business perspective, vital for strategic marketing roles and decision-making.
Develop Communication & Soft Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and business communication workshops. Effective communication is paramount in marketing. Join college clubs like Toastmasters or debate societies to refine public speaking and interpersonal skills, which are highly valued by Indian recruiters for client interaction and team collaboration.
Tools & Resources
Toastmasters, Debate Societies, Presentation Software
Career Connection
Enhances interpersonal and client-facing skills crucial for marketing roles and professional advancement.
Start Exploring Digital Trends- (Semester 1-2)
Even in early semesters, begin following key digital marketing blogs (e.g., HubSpot, Search Engine Journal) and industry news. Experiment with basic tools like Google Search Console for personal websites or social media analytics for personal accounts. This early exposure builds interest and familiarity, setting a strong base for specialized subjects later.
Tools & Resources
HubSpot Blog, Search Engine Journal, Google Search Console, Social Media Analytics
Career Connection
Fosters early interest and foundational understanding of the digital landscape, preparing for advanced coursework.
Intermediate Stage
Gain Hands-on Tool Proficiency- (Semester 3-5)
Dedicate time to master essential digital marketing tools covered in labs, such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and social media management platforms. Complete official certifications (e.g., Google Ads, Google Analytics Individual Qualification) to validate skills. Practical expertise with these tools is a non-negotiable requirement for digital marketing roles in India.
Tools & Resources
Google Analytics, Google Ads, SEMrush, Ahrefs, Hootsuite, Buffer
Career Connection
Directly enhances employability by providing verifiable, in-demand technical skills for digital marketing positions.
Build a Personal Digital Portfolio- (Semester 3-5)
Start creating and managing your own digital assets – a blog, a strong LinkedIn profile showcasing projects, or even a small e-commerce site. Apply concepts from SEO, content marketing, and social media marketing to these personal projects. This tangible portfolio demonstrates practical skills and initiative to potential employers.
Tools & Resources
WordPress, LinkedIn, Shopify (trial), Canva
Career Connection
Provides concrete proof of practical application of digital marketing knowledge, differentiating candidates in the job market.
Network and Engage with Industry- (Semester 3-5)
Attend virtual or in-person digital marketing conferences, webinars, and workshops. Connect with industry professionals on LinkedIn, participate in online communities, and seek out informational interviews. Building a network is crucial for internships and future job opportunities in the Indian digital marketing ecosystem.
Tools & Resources
LinkedIn, Industry Webinars, Local Digital Marketing Meetups
Career Connection
Facilitates access to internship opportunities, mentorship, and potential job leads through professional connections.
Advanced Stage
Undertake Live Industry Projects & Internships- (Semester 6)
Actively seek out and secure internships with digital marketing agencies or corporate marketing departments. Focus on applying learned strategies to real-world campaigns, analyzing data, and contributing to measurable outcomes. An impactful internship is often the most direct route to placements in India.
Tools & Resources
University Placement Cell, Internshala, Naukri.com, LinkedIn Jobs
Career Connection
Provides invaluable industry experience, often leading to pre-placement offers or strong recommendations for full-time roles.
Develop a Specialization Niche- (Semester 6)
As you approach graduation, identify a specific area within digital marketing that genuinely interests you (e.g., performance marketing, content strategy, marketing automation, e-commerce). Deepen your knowledge and skills in this niche through advanced courses, personal projects, and relevant certifications to stand out in the job market.
Tools & Resources
Advanced MOOCs, Specialized Certifications (e.g., Facebook Blueprint), Personal Niche Projects
Career Connection
Positions you as an expert in a specific domain, enhancing your appeal for specialized roles and higher earning potential.
Refine Your Career Narrative & Interview Skills- (Semester 6)
Prepare a compelling resume and LinkedIn profile highlighting your digital marketing skills, projects, and certifications. Practice interview skills, focusing on behavioral questions and demonstrating problem-solving abilities specific to digital marketing challenges. Leverage university career services for mock interviews and placement guidance to secure desirable roles in Indian companies.
Tools & Resources
Resume Builders, LinkedIn Profile Optimization Guides, Mock Interview Platforms, University Career Services
Career Connection
Maximizes chances of securing desired roles by effectively communicating skills and experience to potential employers during the recruitment process.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 50% marks in aggregate from a recognized board.
Duration: 3 years / 6 semesters
Credits: 135 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC1101 | Principles of Management | Core | 4 | Introduction to Management, Planning & Decision Making, Organizing, Staffing & Directing, Controlling |
| BBAC1102 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Theory of Production and Cost, Market Structure, Macroeconomics |
| BBAC1103 | Business Mathematics | Core | 4 | Matrices and Determinants, Calculus (Differentiation & Integration), Financial Mathematics, Linear Programming |
| BBAC1104 | Financial Accounting | Core | 4 | Introduction to Accounting, Journal & Ledger, Trial Balance & Final Accounts, Depreciation, Accounting for Non-Profit Organizations |
| BBAC1105 | Business Communication | Core | 4 | Basics of Communication, Oral Communication, Written Communication, Non-verbal Communication, Business Correspondence |
| BBAD1106 | Environmental Studies | Core | 2 | Natural Resources, Ecosystems, Biodiversity and Conservation, Environmental Pollution, Social Issues and the Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC1201 | Organizational Behaviour | Core | 4 | Introduction to OB, Individual Behaviour, Group Dynamics, Leadership, Conflict and Negotiation |
| BBAC1202 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer Behaviour, Product and Pricing Decisions, Promotion Decisions, Place Decisions |
| BBAC1203 | Statistics for Business | Core | 4 | Introduction to Statistics, Measures of Central Tendency & Dispersion, Probability, Correlation & Regression, Index Numbers |
| BBAC1204 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Activity-Based Costing |
| BBAC1205 | Business Ethics & CSR | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Governance, Corporate Social Responsibility, Ethics in Marketing & Finance |
| BBAD1206 | Digital Marketing Foundations | Core | 2 | Introduction to Digital Marketing, Digital Marketing Channels, Website Planning, Content Marketing Basics, Digital Marketing Strategy |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC1301 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Management |
| BBAC1302 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Intellectual Property Rights |
| BBAC1303 | Operations Management | Core | 4 | Introduction to Operations Management, Product Design & Process Selection, Facility Location & Layout, Inventory Management, Quality Management |
| BBAC1304 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection, Sampling, Data Analysis & Report Writing |
| BBADM1305 | Social Media Marketing | Core | 3 | Introduction to Social Media, Social Media Strategy, Content Creation for Social Media, Social Media Advertising, Influencer Marketing |
| BBADM1306 | Search Engine Optimization (SEO) | Core | 2 | Introduction to SEO, Keyword Research, On-Page SEO, Off-Page SEO, Local SEO & Technical SEO |
| BBADL1307 | Digital Marketing Lab I (SEO & SMM) | Lab | 2 | SEO Tools, SMM Platforms, Campaign Setup, Analytics, Reporting |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC1401 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Dividend Policy |
| BBAC1402 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, International Marketing, Global Strategic Management |
| BBAC1403 | Entrepreneurship & Small Business Management | Core | 4 | Entrepreneurship & Innovation, Business Idea Generation, Business Plan, Sources of Finance, Small Business Management |
| BBADM1404 | Search Engine Marketing (SEM) & Google Ads | Core | 3 | Introduction to SEM, Google Ads Account Structure, Keyword Targeting, Ad Copywriting, Campaign Optimization |
| BBADM1405 | Content Marketing & Storytelling | Core | 3 | Introduction to Content Marketing, Content Strategy, Content Creation, Content Distribution, Storytelling Techniques |
| BBADM1406 | Email Marketing & CRM | Core | 3 | Introduction to Email Marketing, Email List Building, Email Campaign Design, CRM Systems, Marketing Automation |
| BBADL1407 | Digital Marketing Lab II (SEM, Content & Email) | Lab | 2 | Google Ads Interface, Content Creation Tools, Email Marketing Platforms, CRM Software, Performance Analysis |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAC1501 | Management Information System | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management, E-commerce, Decision Support Systems |
| BBADM1502 | Web Analytics & Data Visualization | Core | 3 | Introduction to Web Analytics, Google Analytics Setup, Data Collection & Reporting, Key Metrics, Data Visualization Tools |
| BBADM1503 | Affiliate Marketing & Influencer Marketing | Core | 3 | Introduction to Affiliate Marketing, Affiliate Programs, Influencer Identification, Campaign Management, Performance Tracking |
| BBADM1504 | Mobile Marketing & E-commerce | Core | 3 | Introduction to Mobile Marketing, Mobile SEO, Mobile Apps, E-commerce Platforms, Online Payment Systems |
| BBADL1505 | Digital Marketing Lab III (Analytics, Mobile & Affiliate) | Lab | 2 | Google Analytics Reports, Mobile Marketing Tools, E-commerce Platform Configuration, Affiliate Network Management, ROI Analysis |
| BBADM1506 | Digital Marketing Project | Project | 4 | Project Planning, Market Research, Digital Strategy Development, Campaign Execution, Performance Evaluation |
| BBAC1507 | Open Elective - I | Elective | 4 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBADM1601 | Digital Marketing Strategy & Planning | Core | 4 | Digital Marketing Ecosystem, Strategic Planning Process, Budgeting & Resource Allocation, Integrated Digital Campaigns, Performance Measurement |
| BBADM1602 | Advanced Digital Advertising | Core | 4 | Programmatic Advertising, Video Advertising, Native Advertising, Display Advertising, Ad Fraud Management |
| BBADM1603 | Marketing Automation & AI in Marketing | Core | 3 | Marketing Automation Platforms, Workflow Automation, AI Applications in Marketing, Predictive Analytics, Personalization |
| BBADL1604 | Digital Marketing Lab IV (Strategy & Automation) | Lab | 2 | Strategy Development Frameworks, Automation Tools, AI Marketing Platforms, Campaign Simulation, Case Studies |
| BBADM1605 | Internship/Industry Project | Project | 5 | Industry Exposure, Practical Application, Report Writing, Presentation, Professional Skill Development |
| BBAC1606 | Open Elective - II | Elective | 4 |