MBA in Digital Marketing at Manipal University Jaipur
Jaipur, Rajasthan
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About the Specialization
What is Digital Marketing at Manipal University Jaipur Jaipur?
This Digital Marketing program at Manipal University Jaipur focuses on equipping students with essential skills for the rapidly evolving digital landscape. With India''''s booming e-commerce and digital adoption, the program emphasizes practical application, analytical thinking, and strategic development. It integrates core business principles with specialized digital marketing techniques, preparing graduates for dynamic roles in the industry.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the vibrant digital marketing sector, working professionals looking to upskill and integrate digital strategies into their current roles, and career changers aiming for a transition into a high-demand field. Candidates should possess a bachelor''''s degree and a keen interest in digital trends and technology.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketing Lead, or Web Analytics Analyst. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with industry certifications, enhancing growth trajectories in Indian and multinational companies.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus on excelling in core management subjects like Marketing Management, Business Statistics, and Financial Management. This ensures a comprehensive understanding of business operations, crucial for strategic digital marketing decisions. Engage actively in case studies and group discussions to apply theoretical knowledge.
Tools & Resources
Textbooks, Harvard Business Review cases, Financial newspapers
Career Connection
A solid business acumen makes you a well-rounded digital marketer, capable of aligning digital strategies with overall business objectives, making you more valuable to employers.
Develop Foundational Digital Skills- (Semester 1-2)
Beyond classroom learning, complete introductory online courses in digital marketing fundamentals, Google Analytics, and basic SEO. Start building a personal professional online presence, like a LinkedIn profile, to showcase early skills.
Tools & Resources
Google Digital Garage, HubSpot Academy, LinkedIn Learning, Coursera
Career Connection
Early acquisition of digital tools and a professional online presence demonstrates initiative and hands-on capability, which are highly valued by recruiters in India''''s digital sector.
Enhance Communication and Analytical Abilities- (Semester 1-2)
Participate in business communication workshops and focus on improving presentation skills. Engage in problem-solving exercises in Business Analytics and Statistics to strengthen analytical thinking, a cornerstone of data-driven digital marketing.
Tools & Resources
Toastmasters International clubs, DataCamp tutorials, Excel for Analytics
Career Connection
Effective communication and strong analytical skills are critical for interpreting campaign data, presenting insights, and collaborating with teams, directly impacting career progression.
Intermediate Stage
Gain Specialization Certifications- (Semester 3-4)
As you dive into Digital Marketing electives, simultaneously pursue industry-recognized certifications. Prioritize Google Ads, Google Analytics, HubSpot Content Marketing, and Facebook Blueprint certifications to validate specialized knowledge.
Tools & Resources
Google Skillshop, HubSpot Academy, Facebook Blueprint
Career Connection
These certifications are often prerequisites for digital marketing roles in Indian companies and demonstrate your commitment and verified expertise in specific areas, boosting placement prospects.
Execute Live Digital Marketing Projects- (Semester 3-4)
Seek opportunities to work on live projects for small businesses, NGOs, or college events to apply theoretical knowledge from subjects like SEO, Social Media, and Content Marketing. Document your strategies, execution, and results meticulously.
Tools & Resources
WordPress, Canva, Hootsuite, Google Analytics
Career Connection
Practical experience with tangible results is highly attractive to employers. A portfolio of successful projects provides concrete evidence of your skills and enhances interview discussions.
Network Actively with Industry Professionals- (Semester 3-4)
Attend industry webinars, digital marketing conferences in India, and utilize LinkedIn to connect with professionals, alumni, and potential mentors. Engage in discussions and seek informational interviews to understand industry trends and job roles.
Tools & Resources
LinkedIn, Industry events (e.g., Ad:tech India), Alumni network portals
Career Connection
Networking opens doors to internship and job opportunities, provides insights into industry demands, and helps in building a professional reputation, essential for career growth.
Advanced Stage
Master Advanced Digital Analytics and ROI- (Semester 4)
Deepen your understanding of advanced analytics tools and techniques to measure campaign ROI. Focus on interpreting complex data, building comprehensive dashboards, and making data-driven recommendations in your projects and internship.
Tools & Resources
Google Analytics 4, Tableau/Power BI, SEMrush, Ahrefs
Career Connection
The ability to demonstrate and articulate ROI is paramount for senior digital marketing roles. This skill positions you as a strategic asset, commanding higher salaries and leadership opportunities.
Prepare a Comprehensive Digital Marketing Portfolio- (Semester 4)
Consolidate all your projects, certifications, internships, and relevant case studies into a well-structured online portfolio. Include key metrics, challenges overcome, and personal contributions to each achievement.
Tools & Resources
Personal website/blog, Behance, Clippings.me, Google Drive
Career Connection
A professional portfolio is your most powerful tool during placements, offering recruiters a tangible demonstration of your skills and experience, significantly increasing your chances of securing desired roles.
Simulate and Strategize Integrated Campaigns- (Semester 4)
Engage in simulated integrated digital marketing campaigns, combining SEO, SEM, SMM, and content strategies. Focus on cross-channel communication, budget allocation, and measuring overall campaign effectiveness to emulate real-world challenges.
Tools & Resources
Marketing simulation games, Case study competitions, HubSpot Marketing Hub
Career Connection
This practice builds strategic thinking and holistic campaign management skills, preparing you for leadership roles where you''''ll be responsible for end-to-end digital marketing strategy and execution.
Program Structure and Curriculum
Eligibility:
- Bachelors Degree from any recognized University with minimum 50% marks in aggregate. Valid score in CAT / MAT / CMAT / XAT / GMAT / ATMA or Manipal University Jaipur online test. Appearing candidates can also apply.
Duration: 2 years (4 semesters)
Credits: 108 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Principles and Practices | Core | 3 | Management Fundamentals, Evolution of Management Thought, Planning and Organizing, Directing and Controlling, Decision Making |
| MBA102 | Organizational Behavior | Core | 3 | Foundations of OB, Individual and Group Behavior, Motivation Theories, Leadership Styles, Conflict and Stress Management |
| MBA103 | Business Statistics | Core | 3 | Data Collection and Presentation, Measures of Central Tendency, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing |
| MBA104 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, Macroeconomic Environment, Business Cycles |
| MBA105 | Accounting for Managers | Core | 3 | Financial Accounting Principles, Financial Statements Analysis, Cost Accounting Concepts, Budgeting and Variance Analysis, Working Capital Management |
| MBA106 | Marketing Management | Core | 3 | Marketing Concepts and Environment, Consumer and Business Markets, Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution |
| MBA107 | Business Communication | Core | 3 | Communication Process, Oral and Written Communication, Business Correspondence, Presentation Skills, Cross-Cultural Communication |
| MBA108 | Computer Applications in Management | Core | 3 | MS Office for Business, Database Management Systems, Internet and E-commerce, Data Security and Privacy, Business Productivity Tools |
| MBA109 | Value Added Course (VAD) | Value Added | 0 | Professional Ethics, Soft Skills Development, Personality Enhancement, Teamwork and Collaboration, Time Management |
| MBA110 | Value Added Course (VAC) | Value Added | 3 | Problem Solving, Critical Thinking, Creativity and Innovation, Decision Making Techniques, Practical Business Scenarios |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Financial Management | Core | 3 | Financial System, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy and Valuation |
| MBA202 | Human Resource Management | Core | 3 | HR Planning and Recruitment, Training and Development, Performance Management Systems, Compensation and Benefits, Industrial Relations |
| MBA203 | Operations Management | Core | 3 | Production Systems and Design, Facility Layout and Location, Inventory Management, Quality Management and TQM, Supply Chain Management |
| MBA204 | Research Methodology | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics |
| MBA205 | Legal and Business Environment | Core | 3 | Indian Contract Act, Company Law and Consumer Protection, Competition Act, Environmental Laws, Macroeconomic Policies |
| MBA206 | Business Analytics | Core | 3 | Introduction to Business Analytics, Data Mining and Predictive Analytics, Data Visualization, Big Data Concepts, Analytical Tools and Techniques |
| MBA207 | Management Information System | Core | 3 | Information Systems Fundamentals, Database Management, Enterprise Systems (ERP), E-commerce and M-commerce, IT Strategy and Security |
| MBA208 | Project Management | Core | 3 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Risk Management, Project Monitoring and Control |
| MBA209 | Summer Internship | Internship | 6 | Practical Industry Exposure, Application of Management Concepts, Problem Identification and Solution, Report Writing, Presentation Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Strategic Management | Core | 3 | Strategic Planning Process, Environmental Analysis, SWOT Analysis, Corporate and Business Level Strategies, Strategy Implementation and Control |
| MBA302 | Entrepreneurship and Startup Management | Core | 3 | Entrepreneurial Process, Opportunity Identification, Business Plan Development, Funding and Venture Capital, Startup Ecosystem and Growth |
| MBA303 | Global Business Management | Core | 3 | International Trade Theories, Global Business Environment, International Marketing, Global Financial Management, Cross-Cultural Management |
| MBM301 | Digital Marketing Fundamentals | Elective | 3 | Digital Marketing Ecosystem, Website Planning and Creation, Introduction to SEO and SEM, Social Media Marketing Basics, Email and Content Marketing |
| MBM302 | Search Engine Optimization SEO & SEM | Elective | 3 | Keyword Research and Analysis, On-Page and Off-Page SEO, Technical SEO Audits, Google Ads Campaign Management, Performance Measurement |
| MBM303 | Social Media Marketing & Analytics | Elective | 3 | Social Media Strategy Development, Platform Selection and Content Creation, Influencer Marketing, Social Media Advertising, Social Media Analytics Tools |
| MBM304 | Content Marketing & Copywriting | Elective | 3 | Content Strategy and Planning, Different Content Formats, Effective Copywriting Principles, Content Distribution and Promotion, Measuring Content Performance |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | Values and Ethics in Business | Core | 3 | Business Ethics Theories, Corporate Social Responsibility, Ethical Decision Making, Corporate Governance, Indian Ethos in Management |
| MBA402 | Project Report | Project | 6 | Research Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Report Writing and Presentation |
| MBM401 | Advanced SEO and SEM Strategies | Elective | 3 | Advanced Keyword Strategy, Voice Search Optimization, Programmatic Advertising, Landing Page Optimization, Conversion Rate Optimization |
| MBM402 | Integrated Digital Marketing Communications | Elective | 3 | Integrated Campaign Planning, Cross-Channel Marketing, Attribution Models, Customer Journey Mapping, Omnichannel Experience |
| MBM403 | Digital Marketing Analytics and ROI | Elective | 3 | Advanced Web Analytics, Customer Lifetime Value, ROI Calculation in Digital Marketing, Predictive Analytics, Marketing Dashboards and Reporting |
| MBM404 | Digital Marketing Tools and Automation | Elective | 3 | Marketing Automation Platforms, CRM Tools Integration, SEO and SEM Software, Social Media Management Tools, AI and Machine Learning in Marketing |