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MBA in Marketing at Manipur University
Imphal West, Manipur
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About the Specialization
What is Marketing at Manipur University Imphal West?
This Marketing specialization program at Manipur University focuses on developing strategic acumen and practical skills essential for dynamic marketing careers. It encompasses traditional and digital marketing concepts, preparing students to navigate the evolving Indian consumer landscape and market complexities. The program emphasizes market research, consumer behavior, brand building, and distribution, equipping graduates for impactful roles in various industries across India.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, digital marketing, or market research roles. It also suits working professionals aiming to upskill in specialized marketing domains or transition into leadership roles within marketing departments. Individuals with a keen interest in understanding consumer psychology and market dynamics, and a desire to contribute to business growth, will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, and Marketing Consultant. Entry-level salaries typically range from INR 4-7 lakhs per annum, growing significantly with experience. The program fosters analytical and strategic thinking, crucial for advancing into senior management positions in Indian and multinational corporations, aligning with the growing demand for skilled marketing professionals.
Student Success Practices
Foundation Stage
Build Strong Analytical Foundations- (Semester 1-2)
Focus diligently on quantitative techniques, managerial economics, and accounting for management. Master statistical tools and financial concepts, as these form the bedrock for informed marketing decisions later on. Utilize online courses like Coursera''''s ''''Business Analytics Specialization'''' to reinforce learning.
Tools & Resources
Khan Academy, NPTEL courses on Quantitative Techniques, Excel for data analysis, Coursera
Career Connection
Strong analytical skills are highly valued in market research, business intelligence, and marketing strategy roles, enabling data-driven decision-making.
Engage Actively in Case Study Discussions- (Semester 1-2)
Participate enthusiastically in discussions involving real-world business cases, particularly those from Indian companies. Analyze problems, propose solutions, and defend your perspectives. This improves critical thinking, problem-solving, and communication skills, vital for managerial roles.
Tools & Resources
Harvard Business Review cases (if accessible), IIM-B case studies, Peer study groups
Career Connection
Develops strategic thinking and decision-making abilities, essential for any management position and particularly for understanding market challenges.
Develop Presentation and Communication Skills- (Semester 1-2)
Actively seek opportunities to present in class, join public speaking clubs, and refine your ability to articulate ideas clearly and persuasively. Effective communication is paramount in marketing to convey strategies and influence stakeholders.
Tools & Resources
Toastmasters International (if available), Presentation software (PowerPoint, Google Slides), Peer feedback sessions
Career Connection
Crucial for client presentations, team leadership, and effective communication with consumers, directly impacting career progression in marketing.
Intermediate Stage
Undertake a Focused Summer Internship- (After Semester 2 (during summer break))
Secure a summer internship in a marketing-specific role (e.g., brand management, digital marketing, market research) at a reputable company. Apply theoretical knowledge to practical projects, gain industry exposure, and build professional networks. Prioritize internships that offer tangible project outcomes.
Tools & Resources
LinkedIn, Internshala, Company career pages, University placement cell
Career Connection
Provides invaluable real-world experience, a strong resume builder, and often leads to pre-placement offers, significantly boosting employability.
Deep Dive into Marketing Electives & Certifications- (Semester 3-4)
Select marketing electives based on your career interests and complement them with relevant online certifications. For example, if interested in Digital Marketing, pursue certifications from Google (Ads, Analytics) or HubSpot. This demonstrates specialized expertise.
Tools & Resources
Google Digital Garage, HubSpot Academy, SEMrush Academy, Coursera specializations in Marketing
Career Connection
Differentiates your profile, makes you more appealing to recruiters for specialized roles, and provides hands-on skills employers demand.
Network with Marketing Professionals- (Semester 3-4)
Attend industry seminars, workshops, and marketing conferences. Connect with alumni and industry leaders on platforms like LinkedIn. Participate in marketing clubs or events to understand current industry trends and potential career paths.
Tools & Resources
LinkedIn, Industry events (online/offline), Alumni network
Career Connection
Opens doors to mentorship, internship opportunities, job referrals, and insights into industry best practices, accelerating career growth.
Advanced Stage
Execute a Comprehensive Marketing Project- (Semester 4)
For your final project work, choose a complex marketing problem. Apply research methodologies, gather primary/secondary data, analyze findings, and propose actionable marketing strategies. This showcases your ability to handle real-world challenges independently.
Tools & Resources
Statistical software (SPSS, R, Python for data analysis), Survey tools (Google Forms, SurveyMonkey), Academic databases
Career Connection
A strong project demonstrates problem-solving skills, analytical prowess, and strategic thinking, making you a highly desirable candidate for managerial roles.
Master Interview and Group Discussion Techniques- (Semester 4)
Dedicate significant time to practicing for placement interviews and group discussions (GDs). Understand common HR, behavioral, and technical marketing questions. Participate in mock interviews and GDs with peers and career counselors.
Tools & Resources
Placement cell workshops, Online interview preparation platforms, Mock interview sessions with faculty/alumni
Career Connection
Essential for converting interview opportunities into job offers, ensuring you effectively articulate your skills and fit for the role.
Build a Professional Online Portfolio- (Semester 4)
Curate your best academic projects, internship experiences, and any certifications into an online portfolio (e.g., a personal website, LinkedIn profile). This visually showcases your skills and accomplishments to potential employers, especially for roles in digital marketing.
Tools & Resources
LinkedIn, Personal website builders (WordPress, Google Sites), Behance (for creative marketing assets)
Career Connection
Provides tangible proof of your abilities and experience, making your application stand out in a competitive job market.
Program Structure and Curriculum
Eligibility:
- A Bachelor''''s Degree in any discipline with at least 50% marks in aggregate (45% for SC/ST/PwD) from a recognized University/Institute. Appeared in CAT/MAT/XAT/CMAT or Manipur University MBA Entrance Test.
Duration: 2 years (4 Semesters)
Credits: 100 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAC-101 | Management Process and Organizational Behavior | Core | 5 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Individual Behavior, Group Dynamics and Team Building |
| MBAC-102 | Managerial Economics | Core | 5 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, Profit Management, Macro Economic Environment |
| MBAC-103 | Business Environment and Ethics | Core | 5 | Nature of Business Environment, Economic Environment, Political, Legal, Socio-Cultural Environment, Technological and Global Environment, Business Ethics, Corporate Social Responsibility and Governance |
| MBAC-104 | Quantitative Techniques for Management | Core | 5 | Introduction to Quantitative Techniques, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Linear Programming, Decision Theory and Game Theory |
| MBAC-105 | Accounting for Management | Core | 5 | Introduction to Accounting, Financial Accounting, Cost Accounting, Management Accounting, Analysis of Financial Statements, Fund Flow and Cash Flow Statements |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAC-201 | Human Resource Management | Core | 5 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management and Industrial Relations |
| MBAC-202 | Marketing Management | Core | 5 | Introduction to Marketing, Marketing Environment, Consumer and Industrial Buying Behavior, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing, Promotion, and Distribution Decisions |
| MBAC-203 | Financial Management | Core | 5 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy Decisions |
| MBAC-204 | Operations Management | Core | 5 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control, Supply Chain Management |
| MBAC-205 | Research Methodology | Core | 5 | Introduction to Business Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAC-301 | Legal Aspects of Business | Core | 5 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013, Foreign Exchange Management Act (FEMA) |
| MBAC-302 | Business Analytics | Core | 5 | Introduction to Business Analytics, Data Mining and Data Warehousing, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Tools and Techniques for Business Analytics |
| MBAMK-303 (A) | Consumer Behaviour | Elective (Marketing) | 5 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Individual Determinants of Consumer Behaviour, Group Influence on Consumer Behaviour, Cultural and Sub-cultural Influences, Consumer Motivation, Perception, and Learning |
| MBAMK-303 (B) | Advertising and Sales Promotion | Elective (Marketing) | 5 | Introduction to Advertising, Advertising Planning and Strategy, Media Decisions, Message Design and Copywriting, Sales Promotion Techniques, Public Relations and Publicity |
| MBAMK-304 (A) | Marketing Research | Elective (Marketing) | 5 | Introduction to Marketing Research, Marketing Research Process, Research Design and Data Sources, Measurement and Scaling Techniques, Sampling Design, Data Analysis and Interpretation |
| MBAMK-304 (B) | Rural Marketing | Elective (Marketing) | 5 | Introduction to Rural Marketing, Rural Environment and Consumer Behavior, Rural Market Research, Product and Pricing Strategies for Rural Markets, Distribution Strategies in Rural Markets, Promotion Strategies for Rural Consumers |
| MBAC-305 | Summer Internship Project | Project | 5 | Identification of Project Area, Literature Review, Data Collection and Analysis, Report Writing, Presentation and Viva-Voce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAC-401 | Strategic Management | Core | 5 | Introduction to Strategic Management, Strategic Analysis and Formulation, Strategy Implementation, Strategy Evaluation and Control, Corporate Governance, Business Ethics and Social Responsibility |
| MBAC-402 | International Business | Core | 5 | Introduction to International Business, Theories of International Trade, Global Business Environment, International Finance and Foreign Exchange, International Marketing, Managing International Operations |
| MBAMK-403 (A) | Services Marketing | Elective (Marketing) | 5 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing, Promotion, and Distribution of Services, Managing Service Encounters |
| MBAMK-403 (B) | Digital Marketing | Elective (Marketing) | 5 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Mobile Marketing |
| MBAMK-404 (A) | Sales and Distribution Management | Elective (Marketing) | 5 | Introduction to Sales Management, Sales Force Management, Sales Planning and Forecasting, Sales Control and Motivation, Channel of Distribution, Logistics and Supply Chain Management |
| MBAMK-404 (B) | Brand Management | Elective (Marketing) | 5 | Introduction to Brand Management, Brand Identity and Positioning, Brand Equity and Measurement, Brand Building Strategies, Brand Extension and Revitalization, Managing Brands over Time |
| MBAC-405 | Project Work | Project | 5 | Comprehensive Project on a chosen area, Detailed Research Methodology, Data Collection and Advanced Analysis, Formulation of Findings and Recommendations, Report Writing and Structure, Presentation and Viva-Voce |
