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BACHELOR-OF-COMMERCE-B-COM in Marketing at Manohar Lal Damodar Prasad Kashi Prasad Yadav College
Araria, Bihar
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About the Specialization
What is Marketing at Manohar Lal Damodar Prasad Kashi Prasad Yadav College Araria?
This Marketing specialization program at M.L.D.P.K.Y. College, affiliated with Purnea University, focuses on equipping students with essential knowledge and practical skills in the dynamic world of marketing. It delves into strategic planning, consumer insights, digital marketing, and brand building, aligning with the growing digital transformation and consumer-centric approaches prevalent in the Indian industry. The program aims to create competent marketing professionals ready for various roles.
Who Should Apply?
This program is ideal for fresh graduates with a commerce or science background seeking entry into the marketing domain, including roles in sales, advertising, and market research. It also suits working professionals who wish to upskill or transition into marketing-specific roles in e-commerce, branding, or digital agencies. Enthusiastic individuals passionate about understanding consumer psychology and market dynamics will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue diverse India-specific career paths such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, or Market Research Analyst in Indian and multinational companies. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with experienced professionals earning significantly more. The program also prepares students for advanced studies and professional certifications in digital marketing or brand strategy.
Student Success Practices
Foundation Stage
Build a Strong Commerce Foundation- (Semester 1-2)
Focus intently on understanding core subjects like Financial Accounting, Business Economics, and Business Statistics. These foundational concepts are crucial for informed marketing decisions later. Utilize university library resources and online tutorials (e.g., NPTEL, Swayam) for clear understanding.
Tools & Resources
University Library, NPTEL/Swayam (Commerce courses), Peer Study Groups
Career Connection
A solid grasp of business fundamentals provides context for marketing strategies and enhances analytical skills, which are vital for market analysis roles.
Develop Early Digital and Communication Skills- (Semester 1-2)
Actively engage with Digital Marketing and Communication Skills courses. Start building a basic portfolio by creating sample social media campaigns, understanding SEO basics, or writing business reports. Participate in college debates or presentations to hone public speaking.
Tools & Resources
Google Digital Garage, Canva for visual content, LinkedIn Learning (basic courses)
Career Connection
These skills are directly applicable to entry-level digital marketing and sales roles, making you job-ready for various Indian startups and SMEs.
Explore Entrepreneurial Mindset- (Semester 1-2)
Engage with the Entrepreneurship Development course not just academically but by observing local businesses in Araria. Understand their marketing challenges and opportunities. Join college entrepreneurship cells or clubs to connect with like-minded students and mentors.
Tools & Resources
Local Business Observations, College Entrepreneurship Clubs, Startup India resources
Career Connection
Cultivates an innovative mindset, crucial for identifying market gaps and developing new product ideas, whether as an employee or a future founder.
Intermediate Stage
Deep Dive into Marketing Concepts with Practical Projects- (Semester 3-5)
Beyond theoretical understanding, seek out mini-projects or case studies related to Marketing Management and Consumer Behaviour. Propose marketing plans for local businesses or analyze consumer trends in Bihar. Form study groups to discuss real-world marketing campaigns.
Tools & Resources
Harvard Business Review (case studies), Marketing journals, Local market surveys
Career Connection
Translates theoretical knowledge into practical application, making you more attractive for marketing analyst or brand assistant roles requiring problem-solving skills.
Gain Exposure to Digital and E-commerce Tools- (Semester 3-5)
Leverage Skill Enhancement Courses like E-Commerce and Data Analytics. Pursue certifications in Google Analytics, Facebook Blueprint, or other relevant platforms. Understanding data is paramount for modern marketing. Participate in online marketing challenges.
Tools & Resources
Google Analytics Academy, Meta Blueprint, HubSpot Academy
Career Connection
Essential for roles in digital marketing, e-commerce management, and performance marketing, which are booming in the Indian economy.
Network and Participate in Competitions- (Semester 3-5)
Attend industry webinars, online marketing summits, and college fests with business plan or marketing pitch competitions. Connect with alumni or local marketing professionals on platforms like LinkedIn. These interactions provide invaluable insights and networking opportunities.
Tools & Resources
LinkedIn, Industry Webinars, Inter-college competitions
Career Connection
Expands your professional network, opens doors to internship opportunities, and builds confidence for future interviews and leadership roles.
Advanced Stage
Secure a Specialized Marketing Internship- (Semester 6-8)
Actively seek internships in Semesters 6-8 specifically focused on your chosen marketing area (e.g., digital marketing agency, brand management in an FMCG, market research firm). Aim for an internship that culminates in a tangible project or report, which can be part of your academic project.
Tools & Resources
Internshala, Naukri.com, College Placement Cell
Career Connection
Directly enhances employability by providing real-world experience, industry contacts, and a strong portfolio piece for job applications.
Develop Advanced Analytical and Strategic Thinking- (Semester 6-8)
Focus on courses like Marketing Research and International Marketing to develop a strategic outlook. Practice analyzing complex market data, formulating marketing strategies for different segments (rural/urban, national/international), and understanding global trends. Engage in simulating business scenarios.
Tools & Resources
Excel/Google Sheets (advanced analysis), Case study books, Financial newspapers (Economic Times)
Career Connection
Prepares you for strategic roles like Marketing Strategist, Product Manager, or Business Development Manager, requiring strong analytical and decision-making skills.
Refine Personal Branding and Placement Preparation- (Semester 6-8)
Polish your resume, cover letters, and LinkedIn profile to reflect your specialized marketing skills and experiences. Practice mock interviews, group discussions, and aptitude tests. Focus on developing soft skills like negotiation, leadership, and teamwork through college activities or workshops.
Tools & Resources
Resume builders (e.g., Zety), Mock interview platforms, Toastmasters (if available)
Career Connection
Crucial for converting interview opportunities into successful placements in leading Indian companies and even securing roles in global firms operating in India.
Program Structure and Curriculum
Eligibility:
- 10+2 or equivalent examination with Commerce/Mathematics/Science from a recognized board, as per Purnea University norms.
Duration: 4 years (8 semesters)
Credits: 160 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM-MC-101 | Financial Accounting | Major Course | 5 | Theoretical Framework of Accounting, Accounting Process, Financial Statements, Accounting for Non-Profit Organisations, Company Accounts - Share Capital |
| COM-MI-101 | Business Economics | Minor Course | 4 | Introduction to Economics, Demand and Supply Analysis, Theory of Production and Cost, Market Structures, Macroeconomics |
| COM-MDC-101 | Entrepreneurship Development | Multidisciplinary Course | 3 | Introduction to Entrepreneurship, Idea Generation and Opportunity Assessment, Business Plan Preparation, Financial Management for Entrepreneurs, Marketing for New Ventures |
| COM-AEC-101 | Communication Skills | Ability Enhancement Course | 2 | Introduction to Communication, Types of Communication, Business Correspondence, Report Writing, Presentation Skills |
| COM-VAC-101 | Understanding India | Value Added Course | 2 | Indian History and Culture, Indian Constitution, Social Diversity, Economic Development, Environmental Issues |
| COM-SEC-101 | Digital Marketing | Skill Enhancement Course | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM-MC-201 | Corporate Accounting | Major Course | 5 | Valuation of Goodwill and Shares, Amalgamation, Absorption and Reconstruction of Companies, Accounting for Banking Companies, Accounting for Insurance Companies, Liquidation of Companies |
| COM-MI-201 | Business Statistics | Minor Course | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis |
| COM-MDC-201 | Human Resource Management | Multidisciplinary Course | 3 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Management |
| COM-AEC-201 | Environmental Science | Ability Enhancement Course | 2 | Ecosystems, Biodiversity and Conservation, Environmental Pollution, Natural Resources, Sustainable Development |
| COM-VAC-201 | Constitutional Values & Fundamental Duties | Value Added Course | 2 | Constitution of India, Fundamental Rights, Directive Principles of State Policy, Fundamental Duties, Constitutional Amendments |
| COM-SEC-201 | Tally | Skill Enhancement Course | 2 | Introduction to Tally, Company Creation and Ledgers, Voucher Entry, Inventory Management, Payroll and Reporting |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM-MC-301 | Income Tax Law & Practice | Major Course | 5 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Income from Salaries, Income from House Property, Profits & Gains of Business or Profession |
| COM-MI-301 | Corporate Law | Minor Course | 4 | Introduction to Company Law, Incorporation of Company, Shares and Debentures, Management and Administration, Meetings and Resolutions |
| COM-MDC-301 | Ethics and Governance | Multidisciplinary Course | 3 | Business Ethics, Corporate Social Responsibility, Corporate Governance, Legal Framework of Governance, Ethical Decision Making |
| COM-AEC-301 | English/Hindi (Any one) | Ability Enhancement Course | 2 | Reading Comprehension, Grammar and Vocabulary, Essay Writing, Official Correspondence, Creative Writing |
| COM-VAC-301 | Global Citizenship Education (GCED) | Value Added Course | 2 | Global Issues and Challenges, Human Rights, Peace Education, Cultural Diversity and Inclusion, Sustainable Development Goals |
| COM-SEC-301 | E-Commerce | Skill Enhancement Course | 2 | Introduction to E-Commerce, Business Models in E-Commerce, E-Payment Systems, E-Security and Cyber Laws, Marketing and Advertising in E-Commerce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM-MC-401 | Cost Accounting | Major Course | 5 | Introduction to Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| COM-MI-401 | Banking & Insurance | Minor Course | 4 | Introduction to Banking, Commercial Banks and Central Bank, Banking Sector Reforms, Introduction to Insurance, Types of Insurance and Regulations |
| COM-MDC-401 | Production and Operations Management | Multidisciplinary Course | 3 | Introduction to Production and Operations Management, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| COM-AEC-401 | Computer Application in Business | Ability Enhancement Course | 2 | MS Office (Word, Excel, PowerPoint), Database Management Systems, Internet and E-mail, Data Analysis Tools, Cloud Computing Basics |
| COM-VAC-401 | Health & Wellness, Yoga Education & Sports | Value Added Course | 2 | Physical Health and Fitness, Mental Wellness and Stress Management, Yoga Practices and Benefits, Sports and Recreation, Healthy Lifestyle Choices |
| COM-SEC-401 | Data Analytics | Skill Enhancement Course | 2 | Introduction to Data Analytics, Data Collection and Cleaning, Data Visualization Techniques, Basic Statistical Analysis, Introduction to Data Analysis Tools |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM-MC-501 (Marketing) | Marketing Management | Major Course (Specialization) | 5 | Introduction to Marketing, Marketing Environment, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Decisions |
| COM-MC-502 (Marketing) | Consumer Behaviour | Major Course (Specialization) | 5 | Introduction to Consumer Behaviour, Factors Influencing Consumer Behaviour, Consumer Decision Making Process, Cultural and Social Influences, Consumer Research |
| COM-DSE-501 (Marketing) | Advertising and Personal Selling | Discipline Specific Elective (Specialization) | 4 | Role of Advertising in Marketing, Types of Advertising Media, Advertising Campaign Management, Introduction to Personal Selling, Sales Process and Techniques |
| COM-SEC-501 | Financial Modeling | Skill Enhancement Course | 2 | Introduction to Financial Modeling, Excel for Financial Modeling, Forecasting Techniques, Valuation Models, Scenario Analysis |
| COM-VAC-501 | Research Methodology | Value Added Course | 2 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM-MC-601 (Marketing) | Rural Marketing | Major Course (Specialization) | 5 | Introduction to Rural Marketing, Rural Market Environment, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Rural Distribution and Promotion |
| COM-MC-602 (Marketing) | Services Marketing | Major Course (Specialization) | 5 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Pricing and Promotion of Services, Managing Service Delivery |
| COM-DSE-601 (Marketing) | Brand Management | Discipline Specific Elective (Specialization) | 4 | Concept of Brand and Branding, Brand Identity and Image, Brand Equity Measurement, Brand Positioning Strategies, Brand Communication |
| COM-SEC-601 | Business Analytics | Skill Enhancement Course | 2 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Tools for Business Analytics |
| COM-IAP-601 | Internship/Apprenticeship/Project | Internship/Project | 6 | Practical Application of Knowledge, Industry Exposure, Problem-Solving Skills, Report Writing, Presentation of Findings |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM-MC-701 (Marketing) | International Marketing | Major Course (Specialization) | 5 | Introduction to International Marketing, International Marketing Environment, Market Entry Strategies, International Product and Pricing Decisions, Global Promotion and Distribution Strategies |
| COM-MC-702 (Marketing) | Sales and Distribution Management | Major Course (Specialization) | 5 | Introduction to Sales Management, Sales Force Recruitment and Training, Sales Territory and Quota Management, Channel Management Decisions, Logistics and Supply Chain Management |
| COM-DSE-701 (Marketing) | Digital Marketing Strategies | Discipline Specific Elective (Specialization) | 4 | Advanced SEO and SEM, Social Media Strategy and Analytics, Content Marketing Strategy, Email Marketing Campaigns, Digital Advertising and Metrics |
| COM-SEC-701 | Advanced Spreadsheets for Business | Skill Enhancement Course | 2 | Advanced Excel Functions, Data Analysis with Excel, VBA for Business Applications, Dashboard Creation, Data Modeling in Excel |
| COM-MC-P-701 | Research Project/Dissertation (Part 1) | Major Course (Project) | 6 | Identification of Research Problem, Literature Review, Research Design Formulation, Data Collection Planning, Preliminary Data Analysis |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM-MC-801 (Marketing) | Retail Management | Major Course (Specialization) | 5 | Introduction to Retail Management, Retail Formats and Trends, Merchandise Management, Store Operations and Layout, Customer Relationship Management in Retail |
| COM-MC-802 (Marketing) | Marketing Research | Major Course (Specialization) | 5 | Introduction to Marketing Research, Marketing Research Process, Data Collection Methods (Primary/Secondary), Data Analysis Techniques, Report Preparation and Presentation |
| COM-DSE-801 (Marketing) | Supply Chain Management | Discipline Specific Elective (Specialization) | 4 | Introduction to Supply Chain Management, Logistics Management, Inventory Management in SCM, Purchasing and Sourcing, Global Supply Chains |
| COM-SEC-801 | Entrepreneurship Skills | Skill Enhancement Course | 2 | Idea Generation and Validation, Business Model Canvas, Funding and Pitching, Legal Aspects for Startups, Growth Strategies |
| COM-MC-P-801 | Research Project/Dissertation (Part 2) / Internship | Major Course (Project/Internship) | 6 | In-depth Data Analysis and Interpretation, Drawing Conclusions and Recommendations, Dissertation Writing, Viva Voce Examination, Application of Skills in Real-world Settings |
