.png&w=1920&q=75)
BBA in General at Marian Academy of Management Studies
Ernakulam, Kerala
.png&w=1920&q=75)
About the Specialization
What is General at Marian Academy of Management Studies Ernakulam?
This Bachelor of Business Administration (BBA) program at Marian Academy of Management Studies focuses on equipping students with fundamental business principles and managerial skills essential for navigating the dynamic Indian corporate landscape. It emphasizes a holistic understanding of various business functions, fostering critical thinking and problem-solving abilities crucial for entry-level management roles across diverse sectors in India. The program''''s design aligns with contemporary industry demands, preparing graduates for real-world challenges.
Who Should Apply?
This program is ideal for fresh Plus Two graduates from any stream (Science, Commerce, Humanities) seeking a strong foundation in business management. It also caters to individuals with a nascent entrepreneurial spirit who aspire to launch their ventures in India, or those aiming for careers in corporate administration, finance, marketing, and human resources within Indian companies. No specific prerequisite background beyond basic eligibility is required, making it accessible for a broad range of aspiring business professionals.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in junior management, business development, marketing executives, HR assistants, and financial analysts across various industries. Entry-level salaries in India typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential for experienced professionals. The program provides a solid base for higher studies like MBA or specialized postgraduate diplomas, and prepares students for certifications relevant to specific functional areas within the Indian job market.
Student Success Practices
Foundation Stage
Build a Strong Academic Foundation- (Semester 1-2)
Focus on thoroughly understanding core concepts in Business Communication, Statistics, Economics, and Financial Accounting. Actively participate in class discussions, solve numerical problems regularly, and review class notes daily. Join study groups to clarify doubts and explain concepts to peers, reinforcing your own learning.
Tools & Resources
Textbooks, MGU previous year question papers, Online tutorials (e.g., Khan Academy for basic stats/economics), Peer study groups
Career Connection
Strong foundational knowledge is crucial for higher-level management subjects and essential for competitive exams and entry-level analytical roles in finance or data analysis.
Enhance Communication & Soft Skills- (Semester 1-2)
Beyond academic English, practice public speaking, presentation skills, and professional writing. Participate in college debates, elocution competitions, and volunteer for presentation opportunities. Read business newspapers and magazines to improve general awareness and vocabulary.
Tools & Resources
Toastmasters International (if a club exists nearby), Online courses on soft skills, Business news outlets (Livemint, Economic Times), College communication labs
Career Connection
Excellent communication skills are paramount for cracking interviews, effective teamwork, and client interactions, crucial for any business role in India.
Develop Digital Literacy- (Semester 1-2)
Master basic computer applications like MS Office Suite (Word, Excel, PowerPoint). Learn to navigate online research tools and utilize collaborative platforms. This early exposure builds essential skills for academic projects and future corporate environments.
Tools & Resources
Microsoft Office tutorials, Google Workspace, University library online resources, NPTEL basic computer courses
Career Connection
Digital proficiency is a non-negotiable skill for almost all modern jobs, enabling efficient task execution and data management.
Intermediate Stage
Seek Practical Industry Exposure through Internships- (During summer breaks after Sem 2 and Sem 4, or short-term during Sem 3-5)
Actively look for short-term internships or summer training programs (even unpaid initially) in areas like marketing, HR, or finance. Focus on understanding real-world business operations, corporate culture, and applying theoretical knowledge gained in subjects like Marketing Management and HRM.
Tools & Resources
College placement cell, LinkedIn, Internshala, Local business networks, Alumni connections
Career Connection
Internships provide invaluable experience, build professional networks, enhance resumes, and often lead to pre-placement offers, significantly boosting employability in the Indian market.
Participate in Business Competitions & Workshops- (Throughout Semesters 3-5)
Engage in inter-college management fests, business plan competitions, case study challenges, and workshops on specific skills (e.g., digital marketing, financial modeling). This enhances problem-solving, teamwork, and decision-making skills under pressure.
Tools & Resources
College event calendars, Notices from other colleges, Online platforms like Dare2Compete
Career Connection
Such participation demonstrates initiative, leadership, and practical application of knowledge, making you a more attractive candidate for employers and fostering an entrepreneurial mindset.
Build a Professional Network & Mentorship- (Ongoing from Semester 3 onwards)
Connect with faculty, alumni, and industry professionals through college events, LinkedIn, and informational interviews. Seek out mentors who can guide your career path and provide insights into specific industries or roles in India.
Tools & Resources
LinkedIn, College alumni groups, Industry conferences/webinars, Informational interviews
Career Connection
Networking opens doors to job opportunities, mentorship, and invaluable career advice, especially crucial for navigating the diverse Indian job market.
Advanced Stage
Master Placement Preparation & Interview Skills- (Semester 6)
Dedicate significant time to refining your resume, practicing aptitude tests, group discussions, and mock interviews. Understand common interview questions for BBA graduates in India, and research potential employers and their industry.
Tools & Resources
College placement cell resources, Online aptitude platforms (e.g., IndiaBix), Interview preparation guides, Mock interview panels
Career Connection
This stage is directly aimed at securing a good placement, maximizing your chances of landing your desired entry-level management role.
Engage in a Capstone Project and Presentation- (Semester 5-6 (Project initiation in Sem 5, completion and viva in Sem 6))
Approach your final semester project with utmost seriousness, treating it as a real-world business problem. Focus on robust research, data analysis, and developing a comprehensive report and professional presentation. This demonstrates your ability to apply holistic business knowledge.
Tools & Resources
Academic supervisors, Research databases, Statistical software (if applicable), Presentation tools (PowerPoint, Canva)
Career Connection
A well-executed project showcases your analytical, research, and presentation skills to potential employers, acting as a strong portfolio piece during placements.
Explore Post-Graduation Options & Career Planning- (Semester 5-6)
Research various post-BBA options, whether it''''s an MBA (specialized or general), other PG diplomas, or direct job entry. Understand the entrance exams (CAT, MAT, XAT for MBA) and their preparation strategies if further studies are an option. Clearly define your short-term and long-term career goals.
Tools & Resources
Career counselors, University admission websites, Coaching institutes for competitive exams, Alumni mentors
Career Connection
Proactive career planning ensures a smooth transition post-graduation, whether into higher education or a professional role, aligning your skills and aspirations with market opportunities.
Program Structure and Curriculum
Eligibility:
- Pass in Plus Two or equivalent examination or any other examination recognised as equivalent by Mahatma Gandhi University.
Duration: 6 semesters / 3 years
Credits: Minimum 120 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A01 | Academic Writing & Presentation Skills (Common Course I - English) | Core | 4 | Academic writing process, Essay and paragraph writing, Presentation techniques, Grammar and language usage, Critical reading and analysis |
| A02 | General Awareness & Current Affairs / Language & Communication Skills (Common Course II - Additional Language) | Core | 4 | Grammar and vocabulary building, Reading comprehension, Basic communication skills, Cultural context and expression, Current events overview |
| BBA1CRT01 | Business Communication & Organisational Skills | Core | 4 | Fundamentals of business communication, Verbal and non-verbal communication, Business correspondence and reports, Presentation skills, Group discussion and meeting etiquette |
| BBA1CRT02 | Business Statistics | Core | 4 | Introduction to statistics, Measures of central tendency, Measures of dispersion, Correlation and regression analysis, Probability and probability distributions |
| BBA1CRT03 | Business Economics I | Core | 4 | Nature and scope of business economics, Demand analysis and forecasting, Supply analysis, Elasticity of demand and supply, Market equilibrium |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A03 | Literature & Contemporary Issues (Common Course I - English) | Core | 4 | Literary genres and forms, Themes in contemporary literature, Social and ethical issues, Critical appreciation of texts, Creative writing and expression |
| A04 | Culture & Civilisation / Professional Communication & Skills (Common Course II - Additional Language) | Core | 4 | Advanced grammar and vocabulary, Literary and cultural texts, Professional correspondence, Public speaking practice, Intercultural communication |
| BBA2CRT04 | Financial Accounting | Core | 4 | Accounting principles and concepts, Journal, ledger, and trial balance, Final accounts preparation (sole proprietorship), Depreciation accounting, Rectification of errors |
| BBA2CRT05 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Consumer Protection Act 2019, Negotiable Instruments Act 1881, Basics of Company Law |
| BBA2CRT06 | Business Economics II | Core | 4 | Production theory and cost analysis, Market structures (perfect competition, monopoly), Monopolistic competition and oligopoly, National income concepts, Inflation and unemployment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A05 | Academic & Research Writing (Common Course I - English) | Core | 4 | Research methodology basics, Academic integrity and ethics, Report writing structure, Referencing and citation styles, Developing research questions |
| BBA3CRT07 | Company Law & Industrial Law | Core | 4 | Incorporation of companies, Shares and debentures, Directors and company meetings, Industrial Disputes Act 1947, Factories Act 1948 |
| BBA3CRT08 | Marketing Management | Core | 4 | Core concepts of marketing, Market segmentation and targeting, Product life cycle and branding, Pricing strategies, Promotion mix and distribution channels |
| BBA3CRT09 | Human Resource Management | Core | 4 | HR planning and job analysis, Recruitment and selection processes, Training and development, Performance appraisal and feedback, Compensation and employee relations |
| BBA3CET01 | Basic Computer Applications (Open Course I - Illustrative example) | Elective (Open Course) | 3 | Introduction to computers, Operating systems concepts, MS Office productivity tools (Word, Excel), Internet and email usage, Cyber hygiene and security basics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A06 | Communication & Soft Skills (Common Course I - English) | Core | 4 | Interpersonal communication skills, Public speaking and extempore, Conflict resolution and negotiation, Leadership and team-building skills, Emotional intelligence and stress management |
| BBA4CRT10 | Cost Accounting | Core | 4 | Cost concepts and classifications, Cost sheet preparation, Material costing and inventory control, Labour costing and overhead absorption, Variance analysis |
| BBA4CRT11 | Operations Management | Core | 4 | Production systems and design, Facility location and layout, Inventory management techniques, Quality control and total quality management, Supply chain management basics |
| BBA4CRT12 | Financial Management | Core | 4 | Goals of financial management, Time value of money, Capital budgeting decisions, Cost of capital, Working capital management |
| BBA4CET02 | Environmental Studies (Open Course II - Illustrative example) | Elective (Open Course) | 3 | Ecosystems and biodiversity, Environmental pollution and control, Natural resources management, Climate change and global warming, Sustainable development practices |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA5CRT13 | Management Science | Core | 4 | Introduction to Operations Research, Linear programming (formulation and graphical method), Transportation problem, Assignment problem, Decision theory and analysis |
| BBA5CRT14 | Entrepreneurship Development | Core | 4 | Concept of entrepreneurship, Role of entrepreneurs in economic development, Business plan preparation, Sources of finance for startups, Government policies for entrepreneurship |
| BBA5CRT15 | International Business | Core | 4 | Theories of international trade, Global business environment, Foreign exchange markets, International marketing strategies, Export-Import procedures |
| BBA5CRT16 | E-Commerce | Core | 4 | Fundamentals of e-commerce, E-commerce business models, Online payment systems, Digital marketing strategies, Cyber security and legal aspects of e-commerce |
| BBA5ECT03 | Investment Management (Elective I - Illustrative example from Finance Stream) | Elective | 3 | Investment avenues and instruments, Risk and return analysis, Portfolio theory and management, Security analysis (fundamental and technical), Stock market operations |
| BBA5PRT01 | Project & Viva Voce | Project | 4 | Research problem identification, Data collection and methodology, Data analysis and interpretation, Report writing and documentation, Viva voce and presentation skills |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA6CRT17 | Operations Research | Core | 4 | Advanced linear programming, Network analysis (CPM/PERT), Queuing theory, Inventory control models, Game theory and simulation |
| BBA6CRT18 | Organisation Behaviour | Core | 4 | Foundations of individual behaviour, Group dynamics and teamwork, Motivation theories and applications, Leadership styles and theories, Organisational culture and change |
| BBA6CRT19 | Strategic Management | Core | 4 | Concept and process of strategic management, Environmental scanning and analysis, Strategy formulation and choice, Strategy implementation, Strategic evaluation and control |
| BBA6CRT20 | Management Information Systems | Core | 4 | Introduction to information systems, Database management systems, Decision support systems, E-business and enterprise systems, IT security and ethics |
| BBA6ECT05 | Services Marketing (Elective II - Illustrative example from Marketing Stream) | Elective | 3 | Nature and characteristics of services, Service quality dimensions, Service design and delivery, Pricing and promotion of services, Customer relationship management in services |
