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B-DES in Product Design at Marwadi University
Rajkot, Gujarat
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About the Specialization
What is Product Design at Marwadi University Rajkot?
This Product Design program at Marwadi University focuses on fostering creative and innovative design thinking for developing new products. With India''''s booming manufacturing and startup ecosystem, there''''s a significant demand for designers who can create user-centric, sustainable, and market-ready products. This program emphasizes a blend of aesthetic, functional, and technological aspects relevant to modern Indian industries.
Who Should Apply?
This program is ideal for creative fresh graduates from any stream seeking entry into the dynamic field of industrial design. It also suits individuals with an interest in problem-solving, aesthetics, and technology, aspiring to contribute to product innovation. Professionals looking to upskill in specific design software or methodologies, or career changers transitioning into the design industry, will find its comprehensive curriculum beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including Product Designer, Industrial Designer, UI/UX Designer, Design Consultant, and CAD Modeler in sectors like automotive, consumer electronics, and healthcare. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. Opportunities in Indian startups, MNCs with R&D centers in India, and government initiatives like ''''Make in India'''' are abundant.
Student Success Practices
Foundation Stage
Build a Strong Visual and Technical Foundation- (Semester 1-2)
Focus intensively on basic design principles, drawing, color theory, and computer fundamentals. Dedicate time daily to sketching and practicing digital tools like Adobe Photoshop/Illustrator. Actively participate in all practical sessions and studio work.
Tools & Resources
Sketchbooks, Wacom tablet, Adobe Creative Suite, online tutorials (e.g., Domestika, YouTube design channels)
Career Connection
A robust foundation ensures a strong portfolio base, essential for internships and showcasing core design skills to potential employers in any design field.
Engage in Design Thinking Challenges- (Semester 1-2)
Apply design thinking methodology to everyday problems or college projects. Form study groups to brainstorm solutions, create basic prototypes, and conduct peer feedback sessions. Attend design workshops and guest lectures.
Tools & Resources
Miro, Figma (for quick wireframing), stationery for rapid prototyping, design case studies
Career Connection
Develops problem-solving skills, critical thinking, and collaboration, which are highly valued by design studios and product companies.
Develop Critical Observation Skills- (Semester 1-2)
Regularly observe products around you – their form, function, materials, and user interaction. Document observations through sketches and notes. Visit local markets, exhibitions, and design stores to analyze existing product designs.
Tools & Resources
Personal sketch journal, camera/smartphone, design blogs, product review websites
Career Connection
Enhances visual literacy and understanding of product utility, crucial for identifying design gaps and innovating effectively in future roles.
Intermediate Stage
Master 3D Modeling and Prototyping- (Semester 3-5)
Dedicate significant time to becoming proficient in industry-standard 3D modeling software like SolidWorks, Rhino, or AutoCAD. Undertake personal projects involving complex geometries and realistic rendering. Use university labs for 3D printing and model making.
Tools & Resources
SolidWorks/Rhino/Fusion 360, 3D printers, model-making tools and materials, Keyshot for rendering
Career Connection
Proficiency in 3D tools is non-negotiable for product designers, directly impacting employability and the ability to realize complex product concepts.
Seek Industry Internships and Live Projects- (Semester 4-5)
Actively look for internships during semester breaks at design studios, manufacturing companies, or R&D departments in India. Engage in live industry projects offered by the university or through faculty networks to gain practical experience.
Tools & Resources
LinkedIn, Internshala, college placement cell, faculty mentorship
Career Connection
Practical exposure is vital for understanding industry workflows, building a professional network, and securing pre-placement offers.
Build a Specialized Portfolio Segment- (Semester 3-5)
As specialization begins, tailor a section of your portfolio specifically for product design. Include concept sketches, 3D renders, physical models, and documentation of your design process. Focus on projects that showcase problem-solving and user-centricity.
Tools & Resources
Behance, Adobe Portfolio, professional photography of physical models
Career Connection
A strong, specialized portfolio is the primary tool for landing interviews and demonstrating your unique value to potential employers in the product design field.
Advanced Stage
Excel in Major Design Projects- (Semester 6-8)
Treat your Major Projects (I & II) as your capstone portfolio pieces. Conduct thorough research, develop innovative solutions, and ensure high-quality execution and presentation. Seek regular feedback from mentors and industry experts.
Tools & Resources
Advanced CAD/CAE software, rapid prototyping facilities, professional design journals, user research methodologies
Career Connection
These projects are often the highlight of your portfolio, demonstrating your ability to handle complex design challenges from conception to near-realization, crucial for high-level placements.
Develop Professional Networking and Branding- (Semester 7-8)
Attend national design conferences, workshops, and industry events in India. Connect with design professionals on LinkedIn. Create a professional online presence and start building a personal brand as a product designer. Practice interview skills and portfolio presentations.
Tools & Resources
LinkedIn Premium (optional), professional networking apps, design meetups, mock interviews
Career Connection
Networking opens doors to job opportunities, mentorship, and keeps you updated on industry trends, enhancing your overall career trajectory.
Explore Entrepreneurship and Advanced Concepts- (Semester 8)
Utilize the Design Entrepreneurship course to explore business models for your design ideas. Work on projects that address societal needs or explore emerging technologies like AI in design, IoT products, or sustainable material innovations.
Tools & Resources
Startup India resources, business plan templates, patent filing guides, emerging tech journals
Career Connection
Fosters an entrepreneurial mindset, preparing you for leadership roles, starting your own design venture, or innovating within established companies, aligning with India''''s startup boom.
Program Structure and Curriculum
Eligibility:
- 10+2 (HSC) or equivalent with minimum 45% (40% for SC/ST/SEBC) marks from any stream (Science/Commerce/Arts) from any recognized board. Appeared/Passed UCEED/NID/NIFT/CEE/JEE paper II/NATA or any design aptitude test. Or Design Aptitude Test (DAT) conducted by Marwadi University (MU-DAT).
Duration: 8 semesters / 4 years
Credits: 160 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| FD101 | History of Art & Design | Core Theory | 2 | Prehistoric Art & Architecture, Ancient Civilizations, Medieval Art & Design, Renaissance to Modern Art, Indian Art & Design History |
| FD102 | Introduction to Design Thinking | Core Theory | 2 | Design Process Overview, Empathize Phase, Define Phase, Ideate Phase, Prototype and Test |
| FD103 | Basic Design & Drawing | Core Practical | 4 | Elements & Principles of Design, Orthographic Projections, Isometric Drawings, Perspective Drawing, Still Life Sketching |
| FD104 | Colour Theory & Composition | Core Practical | 4 | Colour Wheel & Harmonies, Colour Psychology, Warm & Cool Colours, Value & Saturation, Composition Techniques |
| FD105 | Computer Fundamentals | Core Practical | 4 | Operating Systems Basics, MS Office Suite, Internet & Web Browsing, Digital File Management, Basic Graphic Software Introduction |
| FD106 | Communication Skills | AEC (Ability Enhancement Course) | 2 | Verbal Communication, Non-Verbal Communication, Presentation Skills, Report Writing, Group Discussions |
| FD107 | Environmental Studies | AEC (Ability Enhancement Course) | 2 | Ecosystems & Biodiversity, Environmental Pollution, Natural Resources, Conservation Strategies, Sustainable Development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| FD201 | Principles of Visual Merchandising | Core Theory | 2 | VM Concepts, Display Techniques, Store Layout, Lighting & Props, Customer Journey |
| FD202 | Material & Manufacturing Processes | Core Theory | 2 | Properties of Materials, Wood & Metals, Plastics & Glass, Basic Manufacturing Techniques, Surface Finishes |
| FD203 | Design & Drawing II | Core Practical | 4 | Human Anatomy & Figure Drawing, Advanced Sketching Techniques, Rendering Methods, Concept Visualization, Perspective Drawing Practice |
| FD204 | Digital Design I (2D) | Core Practical | 4 | Adobe Photoshop for Image Editing, Adobe Illustrator for Vector Graphics, Layout Design Principles, Typography Basics, Digital Painting Techniques |
| FD205 | Model Making & Prototyping | Core Practical | 4 | Model Making Materials, Tools & Techniques, Rapid Prototyping, 3D Printing Fundamentals, Scale Models |
| FD206 | Introduction to Photography | SEC (Skill Enhancement Course) | 2 | Camera Basics, Composition Rules, Lighting Techniques, Digital Image Editing, Product Photography |
| FD207 | Indian Constitution | AEC (Ability Enhancement Course) | 2 | Preamble & Fundamental Rights, Directive Principles of State Policy, Structure of Indian Government, Legislative Powers, Judiciary System |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PD301 | Product Design I | Core Theory | 2 | User-Centered Design, Product Lifecycle, Ergonomics in Product Design, Product Semantics, Form & Function |
| PD302 | History of Product Design | Core Theory | 2 | Industrial Revolution & Design, Arts & Crafts Movement, Bauhaus Influence, Mid-Century Modern Design, Contemporary Design Trends |
| PD303 | Digital Design II (3D) | Core Practical | 4 | Introduction to AutoCAD, SketchUp for 3D Modeling, Basic 3D Modeling Techniques, Rendering Fundamentals, Technical Drawing Standards |
| PD304 | Applied Ergonomics | Core Practical | 4 | Anthropometry & Biomechanics, User Interface Design Principles, Usability Testing, Environmental Ergonomics, Human Factors in Design |
| PD305 | Advanced Materials & Processes | Core Practical | 4 | Composites & Smart Materials, Advanced Manufacturing Techniques, Casting Processes, CNC Machining, Additive Manufacturing |
| PD306 | Design Research Methods | SEC (Skill Enhancement Course) | 2 | Qualitative Research Methods, Quantitative Research Methods, Interviewing & Ethnography, Survey Design, Data Analysis for Design |
| FD307 | Human Values | AEC (Ability Enhancement Course) | 2 | Ethics & Morality, Universal Human Values, Professional Ethics, Social Responsibility, Value Education |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PD401 | Product Design II | Core Theory | 2 | Design Brief Analysis, Concept Generation Techniques, Idea Selection & Evaluation, Prototyping Strategies, Product Storytelling |
| PD402 | Product Graphics & Packaging | Core Theory | 2 | Brand Identity & Graphics, Packaging Materials, Structural Packaging Design, Sustainable Packaging, Labeling Regulations |
| PD403 | Digital Design III (Advance 3D) | Core Practical | 4 | SolidWorks for Parametric Modeling, Rhino for Surface Modeling, Assembly Design, Advanced Rendering Techniques, Simulation Basics |
| PD404 | Tooling & Manufacturing Processes | Core Practical | 4 | Mold Design, Die Casting, Injection Molding, Sheet Metal Fabrication, Joining Processes |
| PD405 | Interface Design | Core Practical | 4 | UI/UX Principles, Wireframing & Prototyping, Interaction Design, User Testing Methods, Information Architecture |
| FD406 | Creativity & Innovation | SEC (Skill Enhancement Course) | 2 | Creative Thinking Techniques, Brainstorming & Ideation, Problem Solving Approaches, Innovation Strategies, Design Sprints |
| PD407 | Elective I (A/B) | Elective | 2 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PD501 | Product Design III (System Design) | Core Theory | 2 | Design for Sustainability, Circular Economy Principles, System Thinking in Design, Service Design, Social Impact Design |
| PD502 | Business for Designers | Core Theory | 2 | Design Management, Entrepreneurship Basics, Market Research, Branding & Marketing, Intellectual Property Rights |
| PD503 | Advanced Rendering & Visualization | Core Practical | 4 | Keyshot Rendering, V-Ray for Architectural Visualization, Photo-realistic Rendering, Product Animation, Virtual Reality for Design |
| PD504 | Design Management & Strategy | Core Practical | 4 | Design Process Management, Design Team Leadership, Implementing Design Thinking, Project Planning & Execution, Stakeholder Management |
| PD505 | Ergonomics & Human Factors | Core Practical | 4 | Cognitive Ergonomics, Physical Ergonomics, Accessibility in Design, Inclusive Design, User Experience (UX) Research |
| PD506 | Elective II (A/B) | Elective | 2 | |
| FD507 | Internship (Part I) | Core Project | 2 | Industry Exposure, Practical Application of Skills, Project Documentation, Mentorship & Guidance, Professional Workplace Ethics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PD601 | Major Project I | Core Project | 8 | Problem Identification, Extensive Research & Analysis, Concept Development & Refinement, Design Realization, Project Presentation & Review |
| PD602 | Professional Practice | Core Theory | 2 | Portfolio Development, Interview Skills, Freelancing & Design Business, Design Ethics & Legal Aspects, Client Management |
| PD603 | Elective III (A/B) | Elective | 2 | |
| FD604 | Internship (Part II) | Core Project | 8 | Extended Industry Exposure, Advanced Project Work, Industry Standards & Best Practices, Professional Networking, Complex Problem Solving |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PD701 | Major Project II (Part I) | Core Project | 12 | In-depth Research & Analysis, Advanced Prototyping, Rigorous User Testing, Iterative Design Process, Final Concept Refinement |
| PD702 | Design Portfolio | Core Practical | 4 | Portfolio Layout & Structure, Case Study Presentation, Visual Communication for Portfolio, Digital Portfolio Tools, Personal Branding through Portfolio |
| PD703 | Elective IV (A/B) | Elective | 2 | |
| FD704 | Universal Human Values & Ethics | AEC (Ability Enhancement Course) | 2 | Ethical Reasoning, Professional Values, Social Harmony, Sustainable Living, Self-Exploration and Awareness |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PD801 | Major Project II (Part II) | Core Project | 12 | Final Product Development, Market Feasibility Study, Manufacturing Planning, Comprehensive Design Documentation, Public Presentation & Jury |
| PD802 | Design Entrepreneurship | SEC (Skill Enhancement Course) | 2 | Startup Ecosystem in India, Business Models for Design, Funding & Investment, Marketing for Startups, Legal Aspects of Business |
| PD803 | Elective V (A/B) | Elective | 2 |
