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BBA in Entrepreneurship at Marwadi University
Rajkot, Gujarat
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About the Specialization
What is Entrepreneurship at Marwadi University Rajkot?
This Entrepreneurship program at Marwadi University focuses on nurturing innovative minds to identify opportunities, develop viable business models, and launch successful ventures. It is highly relevant in India''''s booming startup ecosystem, preparing students for dynamic roles as founders, family business leaders, or intrapreneurs within large corporations. The program emphasizes practical skills and an action-oriented approach crucial for the Indian market.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, individuals from business families looking to modernize and expand their ventures, and fresh graduates with a strong desire to innovate and create impact. It also suits working professionals aiming to transition into entrepreneurial roles or launch their own startups, providing them with a structured foundation and necessary skills.
Why Choose This Course?
Graduates can expect to pursue diverse career paths such as startup founders, venture capitalists, business consultants, or product managers in innovation-driven companies. Entry-level salaries in startups can range from INR 3-6 LPA, growing significantly with experience and successful venture scaling. The program helps develop leadership, problem-solving, and strategic thinking, aligning with the needs of India''''s evolving economy.
Student Success Practices
Foundation Stage
Develop Business Acumen Early- (Semester 1-2)
Engage with fundamental business concepts by reading business news, following industry trends, and analyzing case studies relevant to the Indian market.
Tools & Resources
Economic Times, Livemint, Harvard Business Review (India editions), NPTEL courses on basic management
Career Connection
Builds foundational knowledge essential for understanding market dynamics and identifying opportunities in entrepreneurial ventures, critical for success in India''''s diverse business landscape.
Cultivate Communication & Presentation Skills- (Semester 1-2)
Actively participate in group discussions, college debates, and student club activities to hone public speaking and persuasion abilities.
Tools & Resources
Toastmasters International (local chapters), college debate clubs, online courses for public speaking
Career Connection
Crucial for pitching ideas to investors, leading teams, and effective client communication, vital skills for any Indian entrepreneur or business leader.
Build a Strong Network within Campus- (Semester 1-2)
Actively join entrepreneurial clubs, participate in intra-college business idea competitions, and connect with seniors and faculty mentors who have industry experience.
Tools & Resources
College Entrepreneurship Cell, alumni network events, LinkedIn for student networking
Career Connection
Leads to potential co-founders, early team members, and access to advice from experienced individuals, fostering a robust support system for future ventures.
Intermediate Stage
Engage in Live Project Development- (Semester 3-4)
Identify a local problem, develop a simple solution, and test it within the college ecosystem or a nearby community to gain practical experience.
Tools & Resources
Lean Canvas, basic prototyping tools (e.g., Figma, no-code platforms), local community outreach programs
Career Connection
Provides hands-on experience in product development, market validation, and problem-solving, directly applicable to starting a business in India''''s diverse market segments.
Seek Industry Mentorship & Internships- (Semester 4-5)
Actively seek mentors from the local startup ecosystem and pursue short-term internships in startups or business development roles to gain real-world exposure.
Tools & Resources
LinkedIn, startup incubators (e.g., local Gujarat incubators like GUSEC, VentureStudio), university placement cell
Career Connection
Offers practical industry exposure, insights into real-world business challenges specific to the Indian context, and builds critical professional networks for future opportunities.
Participate in External Business Competitions- (Semester 3-5)
Form a team and compete in regional or national business plan competitions, hackathons, or pitch events to test ideas and gain visibility.
Tools & Resources
E-Cell IIT/IIM events, NITI Aayog startup challenges, local chamber of commerce events
Career Connection
Develops competitive intelligence, refines business ideas, gains exposure to investors and industry experts, and builds resilience under pressure, essential traits for entrepreneurs.
Advanced Stage
Develop a Comprehensive Business Plan- (Semester 6)
Work on a detailed business plan for a potential venture, including thorough market analysis, robust financial projections, and operational strategies tailored for the Indian market.
Tools & Resources
Business plan templates (e.g., SCORE, SBA), financial modeling software (Excel, Tally), market research databases (e.g., IBEF, Statista India)
Career Connection
Essential skill for securing funding from Indian investors, guiding business growth effectively, and demonstrating viability to all stakeholders in a structured manner.
Master Digital Marketing & Sales Strategies- (Semester 7)
Learn practical skills in online marketing, social media management, SEO, and sales funnel optimization specifically relevant for startups targeting Indian consumers.
Tools & Resources
Google Ads Certification, HubSpot Academy, SEMrush, social media analytics tools
Career Connection
Directly applicable to acquiring customers and scaling a business in India''''s rapidly growing digital economy, a core need for any modern startup to thrive.
Refine Pitching & Fundraising Skills- (Semester 8)
Practice delivering compelling pitches to mock investors and understand the basics of seed funding, angel investment, and venture capital prevalent in the Indian startup ecosystem.
Tools & Resources
AngelList India, Venture Catalysts, pitch deck templates, startup demo days/investor forums
Career Connection
Directly prepares students for investor relations and securing vital funding for their entrepreneurial ventures, crucial for scaling and sustaining their businesses in India.
Program Structure and Curriculum
Eligibility:
- 10+2 in any stream with a minimum of 45% (40% for SC/ST/SEBC) from Gujarat Secondary & Higher Secondary Education Board or equivalent examination.
Duration: 6 semesters / 3 years
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Principles of Management | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA102 | Financial Accounting | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA103 | Business Economics | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA104 | Business Communication | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA105 | Computer Applications in Business | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA106 | Environmental Studies | Compulsory | 2 | Official key topics not provided in the publicly available syllabus |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Organizational Behavior | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA202 | Cost Accounting | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA203 | Marketing Management | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA204 | Business Law | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA205 | Business Statistics | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA206 | Indian Constitution | Compulsory | 2 | Official key topics not provided in the publicly available syllabus |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Human Resource Management | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA302 | Research Methodology | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA303 | Financial Management | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA304 | Operations Management | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBAE01 | Introduction to Entrepreneurship | Specialization Elective | 4 | Official key topics not provided in the publicly available syllabus |
| BBAE02 | Family Business Management | Specialization Elective | 4 | Official key topics not provided in the publicly available syllabus |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | International Business | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA402 | Management Information Systems | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA403 | Business Ethics & Corporate Governance | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBAE03 | New Venture Creation and Business Plan | Specialization Elective | 4 | Official key topics not provided in the publicly available syllabus |
| BBAE04 | Entrepreneurial Finance | Specialization Elective | 4 | Official key topics not provided in the publicly available syllabus |
| BBA404 | Project Work I | Project | 4 | Official key topics not provided in the publicly available syllabus |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | Strategic Management | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBA502 | Supply Chain Management | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBAE05 | Innovation Management & Design Thinking | Specialization Elective | 4 | Official key topics not provided in the publicly available syllabus |
| BBAE06 | Small Business Management | Specialization Elective | 4 | Official key topics not provided in the publicly available syllabus |
| BBA503 | Digital Marketing Fundamentals | Elective | 4 | Official key topics not provided in the publicly available syllabus |
| BBA504 | Summer Internship | Practical/Internship | 4 | Official key topics not provided in the publicly available syllabus |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Cross-Cultural Management | Core | 4 | Official key topics not provided in the publicly available syllabus |
| BBAE07 | Venture Capital & Private Equity | Specialization Elective | 4 | Official key topics not provided in the publicly available syllabus |
| BBAE08 | Intellectual Property Rights & Entrepreneurship | Specialization Elective | 4 | Official key topics not provided in the publicly available syllabus |
| BBA602 | Entrepreneurial Project | Project | 8 | Official key topics not provided in the publicly available syllabus |
| BBA603 | Viva Voce | Viva | 4 | Official key topics not provided in the publicly available syllabus |
