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BBA in General at Maya Institute of Technology & Management
Dehradun, Uttarakhand
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About the Specialization
What is General at Maya Institute of Technology & Management Dehradun?
This Bachelor of Business Administration (BBA) program at Maya Institute of Technology & Management focuses on developing a strong foundational understanding of business principles and management practices. It is designed to equip students with essential analytical, communication, and decision-making skills crucial for navigating the dynamic Indian business landscape. The curriculum blends theoretical knowledge with practical applications, preparing graduates for entry-level managerial roles across various sectors. The program emphasizes an interdisciplinary approach, covering key areas like finance, marketing, human resources, and operations.
Who Should Apply?
This program is ideal for recent 10+2 graduates from any stream seeking a comprehensive entry into the world of business and management. It caters to aspiring entrepreneurs looking to understand business operations, individuals aiming for corporate roles in growing Indian industries, and those planning to pursue higher studies like MBA. Students with a keen interest in leadership, problem-solving, and a desire to contribute to organizational success will find this program particularly rewarding. It provides a solid academic base for diverse career trajectories.
Why Choose This Course?
Graduates of this BBA program can expect to pursue rewarding careers in various sectors such as banking, finance, marketing, human resources, and operations management within India. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth potential as experience and skills develop. Common career paths include Junior Manager, Marketing Executive, HR Assistant, Financial Analyst, or Business Development Executive. The program also serves as an excellent stepping stone for further academic pursuits like an MBA, enhancing career prospects and leadership capabilities in Indian companies.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus on mastering core subjects like Principles of Management, Financial Accounting, and Business Economics. Utilize library resources, online tutorials (e.g., NPTEL, Coursera free courses), and peer study groups to clarify concepts. Develop strong note-taking and time management habits early on for better academic performance.
Tools & Resources
Institution library, NPTEL, Coursera (free courses), Microsoft OneNote/Evernote, Peer study groups
Career Connection
A strong academic foundation is critical for understanding advanced business concepts and performing well in competitive exams (e.g., CAT, CMAT) for higher studies or corporate interviews.
Enhance Business Communication Skills- (Semester 1-2)
Actively participate in presentations, debates, and group discussions in subjects like Business Communication and Organizational Behavior. Join college clubs focused on public speaking (e.g., internal college communication clubs). Practice writing clear and concise business emails and reports to hone professional communication.
Tools & Resources
College communication labs, Online grammar checkers (e.g., Grammarly), Public speaking clubs, Presentation software (e.g., PowerPoint)
Career Connection
Effective communication is a universal requirement for all managerial roles in India, significantly influencing hiring decisions and career progression.
Develop Basic Computer Proficiency- (Semester 1-2)
Gain hands-on experience with essential business software like MS Office (Word, Excel, PowerPoint) through practical sessions and self-learning. Explore basic data entry and spreadsheet analysis. Familiarize yourself with online research tools to improve efficiency and digital literacy.
Tools & Resources
MS Office Suite, Online tutorials (e.g., YouTube), Institutional computer labs, Google Workspace
Career Connection
Digital literacy is fundamental in today''''s corporate world, making graduates more efficient and highly marketable for entry-level positions across various industries.
Intermediate Stage
Seek Industry Exposure through Internships/Projects- (Semester 3-4 (Internship during summer break after Sem 4))
Actively look for summer internships after Semester 4 in areas like marketing, finance, or HR in local SMEs or start-ups. Engage in college-led industry projects or case study competitions to apply theoretical knowledge to real-world scenarios, gaining practical insights.
Tools & Resources
College placement cell, LinkedIn, Internshala, Relevant industry competitions
Career Connection
Practical experience differentiates candidates, builds a professional network, and often leads to pre-placement offers or better job opportunities in the competitive Indian job market.
Specialize and Skill Up in Chosen Areas- (Semester 3-4)
Based on your interests developed in core subjects, choose electives strategically (e.g., Retail Management, Consumer Behavior, Advertising, International Business). Complement your chosen stream with online certifications (e.g., Digital Marketing from Google, Financial Modeling from online platforms) to build specialized skills.
Tools & Resources
Elective choices, Coursera, edX, Udemy, Google Skillshop, NISM certifications (for finance)
Career Connection
Specialization enhances employability by aligning your profile with specific industry demands, making you a more attractive candidate for specialized roles in various Indian sectors.
Participate in Business Competitions & Workshops- (Semester 3-4)
Join inter-college business plan competitions, marketing challenges, or finance quizzes. Attend workshops on advanced Excel, data analysis, or market research techniques. This builds problem-solving skills and provides exposure beyond the classroom curriculum.
Tools & Resources
College events calendar, Business school competitions, Industry association workshops, Online platforms for data analysis challenges
Career Connection
Such participations enhance your resume, provide networking opportunities, and demonstrate initiative and practical acumen to potential employers in India.
Advanced Stage
Focus on Comprehensive Project & Placement Preparation- (Semester 5-6)
Dedicate significant effort to the Semester 6 comprehensive project, ensuring thorough research, strong analysis, and a well-structured report. Simultaneously, begin intensive preparation for placements, including aptitude tests, group discussions, and mock interviews tailored for Indian companies.
Tools & Resources
Project mentors, College placement cell, Online aptitude platforms (e.g., IndiaBix), Interview preparation guides
Career Connection
A strong project showcases your applied learning, and robust placement preparation is a direct pathway to securing your first job with a reputable company in India.
Network Strategically & Build a Professional Brand- (Semester 5-6)
Connect with alumni, guest speakers, and industry professionals via LinkedIn and college networking events. Develop a professional LinkedIn profile showcasing your skills, projects, and certifications. Attend industry webinars and seminars to expand your professional circle.
Tools & Resources
LinkedIn, College alumni network, Industry events, Professional associations
Career Connection
Networking opens doors to hidden job opportunities, mentorship, and invaluable career advice specific to the Indian corporate environment. A strong personal brand aids in professional recognition.
Explore Entrepreneurial Opportunities or Higher Education Options- (Semester 5-6)
For those inclined towards entrepreneurship, work on refining a business idea, seeking mentorship from faculty or local incubators. For higher education, research MBA programs, prepare for entrance exams (CAT, XAT, MAT), and refine application essays for top Indian B-schools.
Tools & Resources
College Entrepreneurship Cell, Startup incubators, MBA coaching centers, University admission websites, Mentors
Career Connection
This stage is crucial for charting your post-BBA path, whether it''''s launching a venture or gaining admission to a top MBA program for advanced career growth in India.
Program Structure and Curriculum
Eligibility:
- 10+2 in any stream with minimum 45% marks from a recognized board (As per Maya Institute of Technology & Management website)
Duration: 3 years / 6 semesters
Credits: 148 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination, Management Theories |
| BBA 102 | Business Economics | Core | 4 | Nature of Business Economics, Demand and Supply Analysis, Elasticity of Demand, Production and Cost Analysis, Market Structures, Pricing Policies |
| BBA 103 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 1986, Indian Companies Act 2013, Intellectual Property Rights |
| BBA 104 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| BBA 105 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Principles, Journal, Ledger, and Trial Balance, Depreciation Accounting, Final Accounts of Sole Proprietorship, Introduction to Partnership Accounts |
| BBA 106 | Business Communication | Core | 4 | Basics of Communication, Types and Barriers to Communication, Oral Communication, Written Communication, Business Correspondence, Presentation Skills |
| BBA 107 | Computer Fundamentals (Practical) | Practical | 2 | Introduction to Computers, Operating System Basics, MS Word, MS Excel, MS PowerPoint, Internet and E-mail |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Organizational Behavior | Core | 4 | Introduction to Organizational Behavior, Perception and Learning, Personality and Attitudes, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBA 202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Buying Behavior, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing, Place, and Promotion Decisions |
| BBA 203 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA 204 | Business Environment | Core | 4 | Economic Environment, Socio-Cultural Environment, Political-Legal Environment, Technological Environment, Global Environment and WTO, Ethics and Social Responsibility |
| BBA 205 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing, Labour Costing, Overheads Costing, Activity Based Costing |
| BBA 206 | Environmental Studies | Core | 4 | Multidisciplinary Nature of Environmental Studies, Natural Resources and Associated Problems, Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Social Issues and the Environment |
| BBA 207 | Computer Applications in Business (Practical) | Practical | 2 | Advanced MS Excel Applications, Database Management Systems Concepts, Tally ERP Basics, E-business and E-commerce Fundamentals, Data Analysis Tools, Cyber Security Basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Indian Economy | Core | 4 | Basic Features of Indian Economy, Economic Planning in India, Agriculture Sector and Reforms, Industrial Sector and Policies, Service Sector Growth, Poverty, Unemployment, and Inequality |
| BBA 302 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA 303 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Methods of Data Collection, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| BBA 304 | Management Information System | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management Systems, Decision Support Systems, E-commerce Systems, Security and Ethical Issues in MIS |
| BBA 305 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
| BBA 306A | Retail Management | Elective I | 4 | Introduction to Retailing, Retail Formats and Theories, Retail Location and Layout, Merchandise Management, Store Operations and Customer Service, Retail Marketing and IT in Retail |
| BBA 307 | Viva-Voce | Practical | 2 | General Business Knowledge, Current Affairs in Business, Application of Management Concepts, Communication Skills, Analytical Skills, Personality Assessment |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | Macro Economics | Core | 4 | National Income Accounting, Theories of Employment and Income, Money and Banking, Inflation and Deflation, Fiscal Policy and Monetary Policy, Balance of Payments |
| BBA 402 | Entrepreneurship & Small Business Management | Core | 4 | Concept of Entrepreneurship, The Entrepreneurial Process, Business Idea Generation and Opportunity Analysis, Business Plan Preparation, Small Business Management, Government Policies for MSME |
| BBA 403 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Marketing and Advertising, Legal and Ethical Issues in E-Commerce, E-Security and Privacy |
| BBA 404 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Financial Markets (Money Market, Capital Market), Financial Institutions, Banking System in India, SEBI and its Role, Recent Developments in Indian Financial System |
| BBA 405 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Decision Theory |
| BBA 406A | Advertising Management | Elective II | 4 | Introduction to Advertising, Advertising Objectives and Budgeting, Advertising Appeals and Message Design, Media Planning and Strategy, Sales Promotion, Public Relations and Publicity |
| BBA 407 | Summer Training Project Report & Viva-Voce | Project | 2 | Identification of Research Problem, Data Collection and Analysis, Project Report Writing, Presentation Skills, Viva-Voce on Project, Application of Business Concepts |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Goods & Service Tax (GST) | Core | 4 | Introduction to GST, GST Registration, Input Tax Credit, GST Returns and Payment, E-Way Bill, Impact of GST on Business |
| BBA 502 | Legal Aspects of Business | Core | 4 | Laws related to Intellectual Property Rights, Cyber Law in India, Competition Act 2002, Environmental Laws, Foreign Exchange Management Act (FEMA), Banking Law |
| BBA 503 | Rural Marketing | Core | 4 | Introduction to Rural Marketing, Rural Market Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution and Promotion in Rural Markets, Challenges and Opportunities in Rural Marketing |
| BBA 504A | Working Capital Management | Elective III (Finance Group) | 4 | Introduction to Working Capital, Management of Cash, Management of Receivables, Inventory Management, Working Capital Financing, Working Capital Forecasting |
| BBA 505A | Financial Derivatives | Elective IV (Finance Group) | 4 | Introduction to Derivatives, Forwards and Futures Contracts, Options Contracts, Swaps, Hedging Strategies, Valuation of Derivatives |
| BBA 506 | Practical/Field Work | Practical | 2 | Application of Business Concepts, Case Study Analysis, Field Visit Reports, Data Collection through Surveys, Presentation of Findings, Teamwork and Collaboration |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (External and Internal), Strategy Formulation, Strategy Implementation, Strategy Evaluation and Control, Corporate Social Responsibility |
| BBA 602 | Project Management | Core | 4 | Introduction to Project Management, Project Planning and Selection, Project Scheduling (PERT/CPM), Project Costing and Budgeting, Project Risk Management, Project Monitoring and Control |
| BBA 603 | International Marketing | Core | 4 | Introduction to International Marketing, Global Marketing Environment, International Market Entry Strategies, International Product Decisions, International Pricing and Promotion, International Distribution Channels |
| BBA 604A | Financial Modelling | Elective V (Finance Group) | 4 | Introduction to Financial Modelling, Excel for Financial Analysis, Forecasting Techniques, Valuation Models, Sensitivity Analysis, Scenario Analysis |
| BBA 605 | Comprehensive Project Report & Viva-Voce | Project | 6 | In-depth Research Methodology, Extensive Data Collection and Analysis, Detailed Project Report Writing, Professional Presentation Skills, Defense of Project Findings, Problem-Solving and Critical Thinking |
