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BBA in General at Meerut Institute of Technology
Meerut, Uttar Pradesh
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About the Specialization
What is General at Meerut Institute of Technology Meerut?
This BBA program at Meerut Institute of Technology focuses on providing a comprehensive understanding of business fundamentals, essential for aspiring managers and entrepreneurs. It is designed to equip students with core management principles, analytical skills, and a global business perspective relevant to the dynamic Indian economic landscape. The program emphasizes an interdisciplinary approach to prepare future business leaders for diverse roles and challenges.
Who Should Apply?
This program is ideal for 10+2 graduates from any stream seeking a robust foundation in business administration. It caters to individuals aspiring to entry-level management roles in diverse industries, those aiming to start their entrepreneurial journey, or students preparing for advanced management studies like an MBA. It welcomes those keen on developing strong communication, leadership, and problem-solving abilities within a dynamic business context.
Why Choose This Course?
Graduates of this program can expect diverse career paths in management, marketing, finance, human resources, and operations across various sectors in India. Entry-level salaries typically range from INR 2.5 LPA to 5 LPA, with significant growth potential up to INR 8-12 LPA for experienced professionals within 5-7 years. The curriculum prepares students for roles in Indian corporates, startups, and public sector undertakings, enhancing their managerial acumen.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus intently on understanding core subjects like Financial Accounting, Business Economics, and Business Mathematics. Utilize class lectures, textbook readings, and practice exercises consistently. Join study groups for collaborative learning and clear doubts promptly with faculty.
Tools & Resources
Textbook exercises, Online tutorials (e.g., Khan Academy for Maths), Study groups, Faculty office hours
Career Connection
A strong grasp of fundamentals is crucial for higher-level subjects and forms the base for analytical roles in finance, marketing, and operations.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in presentations, debates, and group discussions as part of the Business Communication course and other assignments. Seek constructive feedback to refine public speaking, written reports, and interpersonal communication. Engage in college clubs focused on public speaking and debates.
Tools & Resources
Toastmasters International (local chapters), College debate clubs, Online communication courses, Presentation software (PowerPoint, Google Slides)
Career Connection
Effective communication is a non-negotiable skill for all management roles, essential for leadership, team collaboration, and client interaction in any industry.
Develop Basic Digital Literacy- (Semester 1-2)
Master essential computer applications like MS Office (Word, Excel, PowerPoint) and understand internet fundamentals, as covered in Computer Fundamentals. Utilize these tools proficiently for academic projects and presentations. Explore online learning platforms for basic digital skills enhancement.
Tools & Resources
Microsoft Office Suite, Google Workspace, Free online courses (e.g., NPTEL, Coursera''''s beginner tracks), College computer labs
Career Connection
Digital proficiency is a prerequisite for virtually all modern business roles, improving efficiency, data analysis capabilities, and professional presentation, boosting employability.
Intermediate Stage
Gain Practical Industry Exposure through Internships- (After Semester 4 (Summer Break))
Actively seek and complete a summer internship after Semester 4 (BBA 406 Summer Internship). Focus on understanding real-world business operations, applying theoretical knowledge, and developing a professional network. Maintain a detailed log and prepare a comprehensive report as per academic requirements.
Tools & Resources
College placement cell, Internship platforms (Internshala, LinkedIn), Industry contacts, Professional networking events
Career Connection
Internships provide invaluable experience, often leading to pre-placement offers and significantly boosting employability for entry-level jobs by demonstrating practical skills and commitment.
Specialize through Electives and Certifications- (Semester 5-6)
Carefully choose electives in Semesters 5 and 6 that align with your broad career interests within general management. Supplement academic learning with relevant online certifications (e.g., in Digital Marketing, Financial Modeling, HR Analytics) to build specialized skills not covered in core curriculum.
Tools & Resources
Coursera, Udemy, NPTEL, Swayam, Industry-specific certification bodies (e.g., Google Ads, NSE Academy)
Career Connection
Supplementing core knowledge with targeted skills through electives and certifications makes you a more competitive candidate for specific job roles and potentially higher salaries.
Engage in Case Study Competitions and Projects- (Semester 3-5)
Participate actively in inter-college case study competitions, business plan contests, and live industry projects. This sharpens analytical, problem-solving, and team-working skills in a competitive environment, fostering innovative thinking and practical application of theories.
Tools & Resources
Case study platforms (Harvard Business Review cases), College clubs, Industry collaborations, Startup incubators
Career Connection
Such experiences demonstrate practical application of knowledge, critical thinking, and leadership potential to potential employers, making your resume stand out.
Advanced Stage
Excel in Major Project/Dissertation- (Semester 6)
Dedicate significant effort to your Major Project (BBA 604), choosing a topic relevant to your career aspirations. Conduct thorough research, data analysis, and present findings professionally in a well-structured report. This project is a showcase of your cumulative learning and research capabilities.
Tools & Resources
Research databases (JSTOR, Google Scholar), Statistical software (SPSS, R, Excel), Academic journals, Mentorship from faculty
Career Connection
A well-executed project demonstrates research capabilities, analytical prowess, and problem-solving skills, making it a strong talking point in interviews and a testament to your academic rigor.
Intensive Placement Preparation- (Semester 6)
Begin rigorous preparation for campus placements early in the final semester. This includes resume building, mock interviews (HR, technical, behavioral), aptitude test practice, and group discussion sessions. Leverage the college''''s placement cell extensively for guidance and opportunities.
Tools & Resources
College placement cell, Online aptitude test platforms (e.g., Indiabix.com), Interview preparation guides, LinkedIn profiles for industry insights
Career Connection
Targeted preparation significantly increases your chances of securing desirable job offers from top recruiters during campus placement drives, leading to a smooth transition into the corporate world.
Develop Professional Networking Skills- (Semester 5-6 (ongoing, intensified in final semester))
Actively attend industry seminars, workshops, and alumni meetups. Connect with professionals on platforms like LinkedIn, seek career advice, and understand current industry trends and demands. A strong network can open doors to opportunities beyond formal campus placements and aid long-term career growth.
Tools & Resources
LinkedIn, Industry events & conferences, Alumni network, Professional associations (e.g., AIMA local chapters)
Career Connection
Networking is vital for long-term career growth, mentorship, and identifying hidden job opportunities in the dynamic Indian job market, providing a competitive edge.
Program Structure and Curriculum
Eligibility:
- Intermediate (10+2) or equivalent Examination with 45% marks in aggregate (40% for SC/ST) as per MIT Meerut admissions criteria.
Duration: 3 years (6 semesters)
Credits: 146 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Business Organization & Management | Core | 4 | Nature & Scope of Business, Forms of Business Organization, Principles & Functions of Management, Planning & Decision Making, Organizing & Staffing, Directing & Controlling |
| BBA 102 | Business Economics | Core | 4 | Nature & Scope of Business Economics, Demand Analysis & Forecasting, Theory of Production, Cost Analysis, Market Structures, Pricing Practices |
| BBA 103 | Financial Accounting | Core | 4 | Accounting Concepts & Principles, Journal, Ledger, Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Rectification of Errors, Branch & Departmental Accounts (Basic) |
| BBA 104 | Business Mathematics | Core | 4 | Matrices & Determinants, Commercial Arithmetic (Ratio, Proportion, Percentage), Simple & Compound Interest, Annuities, Basic Calculus (Differentiation & Integration), Set Theory |
| BBA 105 | Business Communication | Core | 4 | Communication Process & Types, Barriers to Communication, Written Communication (Reports, Letters), Oral Communication (Presentations, Group Discussion), Non-Verbal Communication, Business Correspondence |
| BBA 106 | Computer Fundamentals | Core | 4 | Generations & Classification of Computers, Hardware & Software Concepts, Operating Systems (Windows, Linux Basics), MS Office Suite (Word, Excel, PowerPoint), Internet & E-mail Basics, Data Representation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Principles of Marketing | Core | 4 | Marketing Concepts & Philosophies, Marketing Mix (4Ps), Market Segmentation & Targeting, Product Life Cycle & Development, Pricing Strategies, Promotion & Distribution Channels |
| BBA 202 | Human Resource Management | Core | 4 | Concepts & Functions of HRM, HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| BBA 203 | Business Environment | Core | 4 | Components of Business Environment, Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment, Global Environment & Reforms |
| BBA 204 | Financial Management | Core | 4 | Goals & Functions of Financial Management, Sources of Finance, Cost of Capital, Capital Budgeting Decisions, Working Capital Management, Dividend Policy |
| BBA 205 | Organizational Behavior | Core | 4 | Foundations of OB, Perception, Learning & Personality, Motivation Theories, Group Dynamics & Team Building, Leadership Styles, Conflict Management & Stress Management |
| BBA 206 | Business Statistics | Core | 4 | Data Collection & Classification, Measures of Central Tendency, Measures of Dispersion, Correlation & Regression Analysis, Index Numbers, Probability (Basic Concepts) |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Production & Operations Management | Core | 4 | Operations Strategy & Design, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Control & TQM, Supply Chain Management (Basics) |
| BBA 302 | Management Information System | Core | 4 | Concepts of MIS, Information Systems for Business, Decision Support Systems, Database Management Systems, E-commerce & M-commerce, System Development Life Cycle |
| BBA 303 | Company Law | Core | 4 | Company Formation & Types of Companies, Memorandum & Articles of Association, Share Capital & Debentures, Directors & Their Responsibilities, Company Meetings, Winding Up of Companies |
| BBA 304 | Indian Economy | Core | 4 | Features of Indian Economy, Economic Planning in India, Agriculture Sector, Industrial Sector, Service Sector, Economic Reforms & Challenges |
| BBA 305 | Research Methodology | Core | 4 | Meaning & Types of Research, Research Design, Methods of Data Collection, Sampling Techniques, Data Analysis (Basic), Report Writing & Ethics |
| BBA 306 | Environmental Studies | Ability Enhancement Compulsory Course (AEC) | 2 | Natural Resources, Ecosystems, Biodiversity & Conservation, Environmental Pollution, Social Issues & the Environment, Human Population & Environment |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | International Business | Core | 4 | Globalization & International Business, Theories of International Trade, Foreign Exchange Market, International Organizations (WTO, IMF), Multinational Corporations, Global Marketing Strategies |
| BBA 402 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Intellectual Property Rights (Basics), Cyber Laws (Overview) |
| BBA 403 | Cost Accounting | Core | 4 | Cost Concepts & Classification, Cost Sheet Preparation, Marginal Costing & Break-Even Analysis, Standard Costing & Variance Analysis, Budgetary Control, Activity-Based Costing (ABC) |
| BBA 404 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance for Startups, MSME Sector in India, Innovation & Creativity in Business |
| BBA 405 | Marketing Research | Core | 4 | Marketing Research Process, Research Design for Marketing, Data Collection Methods (Primary & Secondary), Sampling in Marketing Research, Scaling Techniques, Data Analysis & Report Writing |
| BBA 406 | Summer Internship | Project/Practical | 6 | Industry Exposure & Observation, Application of Business Principles, Problem Identification & Analysis, Report Writing & Presentation, Professional Etiquette, Networking Skills |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Strategic Management | Core | 4 | Concept & Process of Strategic Management, Environmental Scanning & Analysis, Strategy Formulation (Corporate, Business, Functional), Strategy Implementation, Strategic Control & Evaluation, Corporate Governance & Social Responsibility |
| BBA 502 | Services Marketing | Core | 4 | Nature & Characteristics of Services, Service Quality & Gap Model, Service Process & Physical Evidence, People in Services, Customer Relationship Management in Services, Service Pricing & Promotion |
| BBA 503 | Consumer Behavior | Core | 4 | Consumer Decision Making Process, Individual Determinants of Behavior (Perception, Learning), Group Influences (Family, Reference Groups), Cultural & Sub-Cultural Influences, Post-Purchase Behavior, Consumer Research |
| BBA 504 | Operation Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation Problems, Assignment Problems, Network Analysis (PERT/CPM), Queuing Theory (Basics) |
| BBA 505 | Elective I | Elective | 4 | Global Business Strategies, Digital Marketing Fundamentals, Entrepreneurial Finance, Supply Chain Optimization, Introduction to Business Analytics, Retail Management Principles |
| BBA 506 | Elective II | Elective | 4 | Consumer Insights, Talent Acquisition Strategies, Financial Risk Management, International Logistics, Project Management Techniques, E-Commerce & Business Models |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Corporate Governance & Business Ethics | Core | 4 | Ethics in Business, Corporate Social Responsibility, Corporate Governance Frameworks, Ethical Decision Making, Whistleblowing & Vigil Mechanism, Role of Board of Directors |
| BBA 602 | Banking & Insurance | Core | 4 | Banking System in India, Types of Banks & Banking Services, RBI & Monetary Policy, Principles of Insurance, Types of Insurance (Life, General), IRDAI Regulations & Insurance Products |
| BBA 603 | Project Management | Core | 4 | Project Life Cycle, Project Planning & Scheduling, Resource Management, Project Risk Management, Project Monitoring & Control, Project Closure |
| BBA 604 | Major Project | Project | 6 | Problem Identification & Formulation, Research Design & Methodology, Data Collection & Analysis, Interpretation of Results, Report Writing & Documentation, Project Presentation & Viva-Voce |
| BBA 605 | Elective III | Elective | 4 | Mergers & Acquisitions, Digital Business Models, Performance Management Systems, Export-Import Procedures, Advanced Analytics for Business, Investment Analysis & Portfolio Management |
| BBA 606 | Elective IV | Elective | 4 | Customer Relationship Management, Leadership Theories & Styles, Supply Chain Analytics, Behavioral Finance, Innovation Management, Sales & Distribution Management |
