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B-COM in Finance And Marketing at MES College of Commerce, Sirsi
Uttara Kannada, Karnataka
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About the Specialization
What is Finance and Marketing at MES College of Commerce, Sirsi Uttara Kannada?
This Finance and Marketing program at Modern Education Society''''s College of Commerce focuses on equipping students with a dual skill set crucial for today''''s dynamic business environment. It integrates robust financial principles with effective marketing strategies, reflecting the increasing need for professionals who understand both value creation and market communication. The program aims to create versatile graduates ready for diverse roles in the Indian industry. It differentiates itself by providing a balanced exposure to two core business functions.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into financial services, marketing roles, or entrepreneurial ventures in India. It also suits individuals aiming for careers in brand management, investment analysis, financial product sales, or market research. Students with a keen interest in understanding how financial products are marketed and distributed, and how marketing efforts are funded and evaluated, will find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in banks, financial institutions, marketing agencies, and corporate finance/marketing departments. Entry-level salaries typically range from INR 3.5 to 6 LPA, with significant growth trajectories for experienced professionals into managerial and leadership roles. This integrated approach enhances employability in a competitive job market, aligning with the demand for multi-skilled professionals in Indian companies. Potential roles include Financial Analyst, Marketing Executive, Brand Manager, Investment Advisor, or Market Research Analyst.
Student Success Practices
Foundation Stage
Master Core Commerce Fundamentals- (Semester 1-2)
Focus intensely on understanding fundamental concepts in Financial Accounting, Business Economics, and Principles of Marketing. Build a strong theoretical base, as these subjects form the bedrock for advanced studies in finance and marketing. Utilize textbooks, classroom lectures, and practice problems regularly to ensure conceptual clarity. Collaborate with peers on problem-solving exercises.
Tools & Resources
Prescribed Textbooks, Classroom Lectures and Notes, Online Commerce Tutorials (e.g., ICAI resources, YouTube education channels), Peer Study Groups
Career Connection
A strong foundation ensures academic excellence and provides the necessary analytical skills required for entry-level roles in finance or marketing, enabling better understanding of industry operations.
Develop Foundational Computer Skills- (Semester 1-2)
Actively engage with courses like Fundamentals of Computers and E-Commerce. Gain proficiency in MS Office (Excel, Word, PowerPoint) and understand basic digital operations. This is crucial for data handling, presentations, and digital communication, which are indispensable in any modern business role. Practice creating spreadsheets for financial data and presentations for marketing concepts.
Tools & Resources
MS Office Suite, Online Tutorials (e.g., GCFGlobal, Microsoft Learn), College Computer Labs, Basic E-Commerce platforms (e.g., Shopify for understanding)
Career Connection
Digital literacy is a basic expectation in finance and marketing roles, enhancing efficiency and enabling participation in digital campaigns and financial modeling tasks.
Cultivate Effective Communication & Soft Skills- (Semester 1-2)
Actively participate in English language classes, focusing on improving written and verbal communication. Join college clubs or societies that offer opportunities for public speaking, debates, and group discussions. Practice articulating ideas clearly and concisely, which is vital for client interactions, team collaboration, and presentations in both finance and marketing.
Tools & Resources
College Literary and Debating Clubs, Toastmasters International (if available nearby), Online English learning platforms, Newspaper reading (economic and business sections)
Career Connection
Strong communication and interpersonal skills are highly valued by Indian employers and are critical for networking, interviews, and professional success in any field.
Intermediate Stage
Apply Financial & Business Concepts through Case Studies- (Semester 3-4)
Beyond theoretical learning, actively seek out and participate in case study analyses for subjects like Financial Management, Corporate Accounting, and Business Law. Analyze real-world business scenarios, identify problems, and propose solutions. This builds critical thinking and problem-solving abilities vital for mid-level roles in finance and business strategy.
Tools & Resources
Harvard Business Review Cases (student versions), IIM/ISB Case Studies (accessible versions), Business Newspapers (Economic Times, Business Standard), Financial magazines
Career Connection
Practical application of concepts through case studies significantly boosts analytical skills, making candidates more competitive for internships and practical roles in finance and corporate functions.
Undertake Skill-Specific Certifications & Internships- (Semester 3-5)
Explore short-term certifications relevant to your specialization interests. For finance, consider NISM certifications (Equity Derivatives, Mutual Funds). For marketing, look into digital marketing fundamentals (Google Ads, HubSpot). Simultaneously, aim for a summer internship in a local bank, marketing agency, or a company''''s finance/marketing department to gain practical exposure.
Tools & Resources
NISM Certifications (NSE India), Google Digital Garage, HubSpot Academy, LinkedIn Learning, College Placement Cell for internship leads
Career Connection
Certifications validate specific skills, and internships provide invaluable real-world experience, making you highly employable for entry-to-mid-level roles in financial services or marketing agencies.
Network and Participate in Competitions- (Semester 4-5)
Attend industry seminars, workshops, and guest lectures organized by the college or local industry bodies. Join business clubs and actively participate in inter-collegiate competitions like stock market simulations, business quizzes, or marketing plan competitions. Networking with professionals and peers expands your contacts and provides insights into industry trends.
Tools & Resources
College Business Fests, Industry association events (e.g., FICCI, CII student chapters), LinkedIn for professional networking, Online business simulation games
Career Connection
Networking opens doors to mentorship and job opportunities, while competition participation sharpens problem-solving, teamwork, and presentation skills crucial for career advancement.
Advanced Stage
Build a Specialized Portfolio & Personal Brand- (Semester 5-6)
Start compiling a portfolio of your work, including projects, research papers, certifications, and internship experiences, especially those related to Finance and Marketing. Develop a strong online professional presence on platforms like LinkedIn, showcasing your skills and achievements. Engage in discussions and share industry insights to establish your personal brand in your chosen fields.
Tools & Resources
LinkedIn Profile, Personal Website/Blog (optional), GitHub (for data-driven projects), Online Portfolio platforms
Career Connection
A well-curated portfolio and strong personal brand significantly enhance your visibility to recruiters for specialized roles in financial advisory, investment banking, brand management, or digital marketing.
Engage in Advanced Projects & Capstone Experience- (Semester 6)
Take your final year project work seriously, choosing a topic that integrates both finance and marketing (e.g., ''''Financial implications of a digital marketing campaign'''' or ''''Marketing strategies for new financial products''''). Apply theoretical knowledge to solve complex, real-world problems. This demonstrates your ability to conduct independent research and deliver comprehensive solutions.
Tools & Resources
Research Journals and Databases, Statistical Software (e.g., SPSS, R for analysis), Faculty Mentors, Industry Reports and Market Research data
Career Connection
Successful completion of an advanced project demonstrates research acumen, analytical skills, and the ability to apply interdisciplinary knowledge, making you a strong candidate for analyst or specialist roles.
Intensive Placement Preparation & Mock Interviews- (Semester 5-6)
Engage in rigorous placement preparation, focusing on aptitude tests, group discussions, and multiple rounds of mock interviews. Tailor your resume and cover letter for specific finance and marketing roles. Practice answering behavioral questions, technical questions related to your specialization, and demonstrate your understanding of current economic and market trends, especially those in India.
Tools & Resources
College Placement Cell Workshops, Online Aptitude Test Platforms (e.g., IndiaBix, PrepInsta), Mock Interview Sessions with faculty and alumni, Current Affairs and Business News
Career Connection
Thorough preparation directly translates into higher success rates in securing placements in leading Indian and multinational companies seeking B.Com graduates in finance and marketing.
Program Structure and Curriculum
Eligibility:
- Passed PUC II or its equivalent examination with 40% marks in aggregate as per Karnatak University norms.
Duration: 3 years / 6 semesters
Credits: 130 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC 1.1 | Kannada/Hindi/Marathi/Sanskrit - Language | Core (Language) | 2 | Prose and Poetry, Grammar and Composition, Communication Skills, Cultural Context, Literary Appreciation |
| BC 1.2 | English Language I | Core (Language) | 2 | English Grammar, Reading Comprehension, Writing Skills, Vocabulary Building, Functional English |
| BC 1.3 | Financial Accounting I | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance, Final Accounts of Sole Proprietor, Consignment Accounts, Joint Venture Accounts |
| BC 1.4 | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Policies |
| BC 1.5 | Principles of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation, Marketing Mix (4 Ps), Consumer Decision Process |
| AECC 1.6 | Indian Constitution | Ability Enhancement Compulsory Course | 2 | Preamble and Basic Features, Fundamental Rights and Duties, Directive Principles of State Policy, Structure of Government, Emergency Provisions |
| SEC 1.7 | Fundamentals of Computers | Skill Enhancement Course | 2 | Basics of Computer Systems, Hardware and Software, Operating Systems, MS Office Applications, Internet Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC 2.1 | Kannada/Hindi/Marathi/Sanskrit - Language | Core (Language) | 2 | Applied Grammar, Composition and Essay Writing, Cultural Readings, Translation Practice, Modern Literature |
| BC 2.2 | English Language II | Core (Language) | 2 | Business Communication, Report Writing, Presentation Skills, Official Correspondence, Critical Reading |
| BC 2.3 | Financial Accounting II | Core | 4 | Partnership Accounts, Company Accounts - Share Capital, Debentures, Branch Accounts, Departmental Accounts |
| BC 2.4 | Business Statistics | Core | 4 | Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers, Time Series Analysis |
| BC 2.5 | Principles of Management | Core | 4 | Nature and Evolution of Management, Planning and Decision Making, Organizing, Staffing and Directing, Controlling |
| AECC 2.6 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources, Environmental Management, Sustainable Development |
| SEC 2.7 | E-Commerce | Skill Enhancement Course | 2 | Introduction to E-Commerce, E-Business Models, Online Payment Systems, E-Marketing, Cyber Security in E-Commerce |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC 3.1 | Kannada/Hindi/Marathi/Sanskrit - Language | Core (Language) | 2 | Advanced Grammar, Official Communication, Literary Criticism, Regional Literature, Public Speaking |
| BC 3.2 | English Language III | Core (Language) | 2 | Advanced Communication, Professional Writing, Group Discussion Skills, Interview Techniques, Verbal Aptitude |
| BC 3.3 | Corporate Accounting I | Core | 4 | Issue and Forfeiture of Shares, Issue of Debentures, Final Accounts of Companies, Valuation of Goodwill, Valuation of Shares |
| BC 3.4 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management |
| BC 3.5 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 1986, Partnership Act 1932 |
| BC 3.6 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Financial Markets (Money & Capital), Financial Institutions (Banks, NBFCs), Financial Instruments, Regulatory Bodies (RBI, SEBI) |
| SEC 3.7 | Computerized Accounting / Data Base Management | Skill Enhancement Course | 2 | Tally ERP 9 Fundamentals, Creating Ledgers and Vouchers, Generating Financial Reports, Introduction to Databases, SQL Basics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC 4.1 | Kannada/Hindi/Marathi/Sanskrit - Language | Core (Language) | 2 | Professional Communication, Correspondence Skills, Advanced Literary Studies, Creative Writing, Cultural Heritage |
| BC 4.2 | English Language IV | Core (Language) | 2 | Soft Skills Development, Resume Building, Personal Branding, Analytical Writing, Ethics in Communication |
| BC 4.3 | Corporate Accounting II | Core | 4 | Amalgamation of Companies, Reconstruction of Companies, Consolidation of Accounts, Liquidation of Companies, Accounting Standards |
| BC 4.4 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Sheet Preparation, Material Costing, Labor Costing, Overhead Costing, Marginal Costing |
| BC 4.5 | Income Tax I | Core | 4 | Basic Concepts of Income Tax, Residential Status, Income from Salaries, Income from House Property, Profits and Gains of Business or Profession |
| BC 4.6 | Auditing | Core | 4 | Introduction to Auditing, Types of Audit, Audit Planning, Internal Control, Audit Report |
| SEC 4.7 | Office Management | Skill Enhancement Course | 2 | Office Environment, Office Correspondence, Record Management, Office Automation, Time Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC 5.1 | Goods and Services Tax (GST) | Core | 4 | Introduction to GST, GST Council, Levy and Collection of GST, Input Tax Credit, GST Returns and Refunds |
| BC 5.2 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Formulation, Sources of Finance for Startups, Government Support to Entrepreneurs |
| DSE 5.3 (Finance) | Investment Management | Discipline Specific Elective (Finance) | 4 | Investment Avenues, Risk and Return Analysis, Securities Market Operations, Fundamental Analysis, Technical Analysis |
| DSE 5.4 (Marketing) | Consumer Behaviour | Discipline Specific Elective (Marketing) | 4 | Nature and Scope of Consumer Behaviour, Consumer Decision Making Process, Factors Influencing Consumer Behaviour, Consumer Motivation, Perception and Learning |
| SEC 5.5 | Research Methodology for Business | Skill Enhancement Course | 2 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BC 6.1 | Management Accounting | Core | 4 | Nature and Scope of Management Accounting, Financial Statement Analysis, Fund Flow Statement, Cash Flow Statement, Budgetary Control, Standard Costing |
| BC 6.2 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Markets, International Financial Institutions, Globalisation and India |
| DSE 6.3 (Finance) | Security Analysis & Portfolio Management | Discipline Specific Elective (Finance) | 4 | Investment Process, Risk and Return, Equity and Debt Valuation, Portfolio Theory, Portfolio Performance Evaluation |
| DSE 6.4 (Marketing) | Advertising and Brand Management | Discipline Specific Elective (Marketing) | 4 | Role of Advertising, Advertising Media, Advertising Effectiveness, Brand Equity, Brand Positioning and Re-positioning, Brand Communication |
| SEC 6.5 | Project Work | Skill Enhancement Course / Project | 4 | Identification of Research Problem, Literature Review, Data Analysis and Interpretation, Report Writing, Presentation Skills |
