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M-A-MASS-COMMUNICATION in General at Mizoram University
Aizawl, Mizoram
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About the Specialization
What is General at Mizoram University Aizawl?
This M.A. Mass Communication program at Mizoram University focuses on theoretical foundations and practical skills across various media platforms. It addresses the evolving media landscape in India, preparing students for dynamic roles in journalism, advertising, public relations, and digital media. The program emphasizes a holistic understanding of communication processes and their societal impact, tailored to current industry demands.
Who Should Apply?
This program is ideal for fresh graduates from any discipline with a keen interest in media and communication. It also suits working professionals seeking to enhance their media competencies or career changers aiming to enter the vibrant Indian media industry. Candidates with strong analytical, creative, and communication skills will particularly benefit from this comprehensive curriculum.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India as journalists, content creators, PR executives, advertising professionals, and digital media specialists. Entry-level salaries range from INR 3-5 LPA, growing significantly with experience in metropolitan and regional markets. Opportunities exist in both traditional media houses and new age digital companies across the country, with strong growth trajectories.
Student Success Practices
Foundation Stage
Build a Strong Foundational Knowledge in Media Theories- (Semester 1-2)
Focus on thoroughly understanding core communication theories, models, and ethical frameworks introduced in subjects like Introduction to Mass Communication and Media Law & Ethics. Engage in critical discussions and research beyond textbooks to build a robust conceptual base.
Tools & Resources
University library databases, academic journals, online courses on Coursera/edX for theoretical reinforcement, peer study groups
Career Connection
A strong theoretical base is crucial for analytical roles in media research, policy analysis, and ethical journalism, preparing students for informed decision-making in any media career in India.
Develop Practical Reporting and Production Skills- (Semester 1-2)
Actively participate in practical sessions for Reporting & Editing, Radio Production, and Television Production. Seek opportunities to write news, produce short audio/video pieces, and contribute to campus media. Start building a preliminary portfolio of practical work and experiment with storytelling.
Tools & Resources
Department''''s media labs, free editing software (Audacity, DaVinci Resolve), campus newspaper/radio station, local news outlets for introductory internships
Career Connection
Hands-on experience is paramount for roles in journalism, content creation, and media production, making graduates job-ready for Indian news channels, production houses, and digital platforms.
Master Basic Digital Tools for Media Professionals- (Semester 1-2)
Acquire proficiency in essential computer applications relevant to media, including MS Office, internet research, social media management, and basic graphic design tools (e.g., Canva, GIMP). Understand how these tools are integrated into modern media workflows for efficiency.
Tools & Resources
University computer labs, online tutorials (YouTube), basic graphic design software, social media analytics tools
Career Connection
Digital literacy is non-negotiable in today''''s media landscape. This practice ensures readiness for roles in digital journalism, social media marketing, and content management across Indian organizations, enhancing employability.
Intermediate Stage
Engage in Specialized Skill Development through Electives- (Semester 3)
Carefully choose an elective (e.g., Advanced Reporting, Corporate Communication, Graphic Design for Media) based on your evolving career interests. Dive deep into the chosen area, seeking additional online courses, workshops, or certifications to gain specialized expertise and differentiate yourself.
Tools & Resources
NPTEL courses, industry-specific webinars, professional certifications (e.g., Google Ads for marketing, Adobe certifications for design), networking with professionals in chosen field
Career Connection
Specialization helps carve a niche, making students more competitive for specific roles in investigative journalism, corporate PR, or visual communication agencies in India, leading to better career prospects.
Actively Seek Internships and Industry Exposure- (Semester 3)
Apply for internships in media organizations, PR firms, advertising agencies, or digital marketing companies. Actively participate in workshops, seminars, and guest lectures to interact with industry professionals and understand real-world media operations and challenges.
Tools & Resources
University career services cell, LinkedIn, college alumni network, local and national news and media houses for internship opportunities
Career Connection
Internships provide invaluable practical experience, build professional networks, and often lead to pre-placement offers, significantly boosting employability in the competitive Indian media market.
Develop a Strong Digital Presence and Portfolio- (Semester 3)
Create a professional online portfolio (e.g., website, blog, Behance) showcasing your best work from assignments and internships (e.g., articles, radio programs, video clips, design projects). Regularly update your LinkedIn profile and engage with relevant industry content.
Tools & Resources
WordPress.com, Medium, LinkedIn, personal website builders, social media platforms for content sharing
Career Connection
A well-curated digital portfolio is essential for demonstrating skills and attracting recruiters in the highly competitive Indian media and communication industry, serving as a powerful resume supplement.
Advanced Stage
Undertake an Impactful Dissertation/Project- (Semester 4)
Choose a research topic or practical project that aligns with your career aspirations and allows for in-depth exploration or creation. Focus on practical relevance and contribution to the field, aiming for high-quality research and compelling presentation of your findings or creative work.
Tools & Resources
Academic databases (JSTOR, Google Scholar), research methodology books, statistical software (if applicable), faculty mentors for guidance
Career Connection
A robust dissertation showcases advanced research, analytical, and problem-solving skills, which are highly valued in media research, content strategy, and policy roles across Indian organizations.
Master Interviewing and Networking Skills- (Semester 4)
Practice mock interviews, refine your resume and cover letter, and actively network with alumni and industry leaders. Attend career fairs and industry events, both online and offline, to make connections and learn about job openings and company culture.
Tools & Resources
University career counseling, LinkedIn Learning for interview tips, professional associations, mock interview platforms
Career Connection
Strong interviewing and networking skills are critical for navigating the placement process and securing desirable positions in India''''s media and corporate communication sectors, maximizing job opportunities.
Focus on Media Entrepreneurship and Innovation- (Semester 4)
Explore avenues for media entrepreneurship, digital content creation, or launching independent media projects. Understand emerging trends like podcasting, niche content creation, and digital marketing to identify innovative career paths and foster an entrepreneurial spirit.
Tools & Resources
Startup India resources, entrepreneurial workshops, online courses on business planning and digital marketing, pitching ideas to faculty/mentors
Career Connection
This fosters an entrepreneurial mindset, preparing graduates not only for traditional jobs but also for creating their own ventures or leading innovation within existing media organizations in the dynamic Indian market.
Program Structure and Curriculum
Eligibility:
- Bachelor degree in any discipline from a recognized University (Preferably B.A. with Honours in Mass Communication/Journalism)
Duration: 2 years / 4 semesters
Credits: 80 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-101 | Introduction to Mass Communication | Core | 4 | Concept and Nature of Communication, Mass Communication, Communication Theories, Models of Communication, Ethics and Mass Communication |
| MC-102 | Reporting and Editing | Core | 4 | News Concepts and Values, Reporting Techniques, Interviewing and Feature Writing, Structure of News Stories, Copyediting and Proofreading |
| MC-103 | History of Media | Core | 4 | Indian Press History, Radio and Television History, Film History, New Media Evolution, International Media Milestones |
| MC-104 | Communication Research Methods | Core | 4 | Research Concepts and Types, Research Designs, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| MC-105 | Computer Application for Media | Core | 4 | Operating Systems and MS Office, Internet and Social Media, Basic Graphic Design Tools, Data Management, Presentation Software |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-201 | Media Law and Ethics | Core | 4 | Constitutional Provisions for Media, Press Laws, Broadcasting Laws, Cyber Laws, Ethics in Journalism and Advertising |
| MC-202 | Radio Production | Core | 4 | Radio as a Medium, Scripting for Radio, Voice Modulation and Presentation, Recording and Editing Techniques, Radio Programme Production |
| MC-203 | Television Production | Core | 4 | Television as a Medium, Camera Operations and Shots, Lighting Techniques, Editing Principles and Software, TV Programme Formats and Production |
| MC-204 | Public Relations | Core | 4 | Concept and Scope of PR, PR Tools and Techniques, Corporate Communication, Crisis Management, Media Relations and Lobbying |
| MC-205 | Advertising | Core | 4 | Advertising Principles and Functions, Types of Advertising, Advertising Agencies, Media Planning and Buying, Ethics in Advertising |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-301 | Development Communication | Core | 4 | Concept of Development Communication, Models of Development, Role of Media in Development, Health Communication, Rural and Agricultural Development |
| MC-302 | New Media and Digital Technologies | Core | 4 | Evolution of New Media, Internet and World Wide Web, Social Media Platforms, Digital Content Creation, Online Journalism and Blogging |
| MC-303 | Film Studies | Core | 4 | History of Cinema, Film Language and Aesthetics, Genres of Film, Documentary Film, Indian Cinema and its movements |
| MC-304 | Integrated Marketing Communication | Core | 4 | IMC Concept and Principles, Marketing Mix, Brand Building and Management, Consumer Behavior, IMC Campaign Planning |
| MC-305E | Advanced Reporting | Elective | 4 | Investigative Reporting, Data Journalism, Conflict Reporting, Court and Legislative Reporting, Photojournalism |
| MC-306E | Corporate Communication | Elective | 4 | Corporate Identity and Image, Internal Communication, CSR Communication, Reputation Management, Public Affairs and Lobbying |
| MC-307E | Graphic Design for Media | Elective | 4 | Principles of Design, Typography and Layout, Image Editing Software, Infographics and Visuals, Design for Print and Web |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-401 | Media Management | Core | 4 | Media Organization Structures, Financial Management in Media, Marketing Strategies for Media, Human Resource Management, Media Entrepreneurship |
| MC-402 | Global Communication | Core | 4 | International Communication Theories, Global Media Systems, Cultural Imperialism, Digital Divide and Media, Public Diplomacy and Communication |
| MC-403 | Photojournalism and Visual Communication | Core | 4 | Principles of Photography, Camera Techniques, Photo Editing and Manipulation, Visual Storytelling, Ethics in Photojournalism |
| MC-404 | Event Management | Core | 4 | Event Planning Process, Event Marketing and Promotion, Budgeting and Sponsorship, Risk Management and Logistics, Post-Event Evaluation |
| MC-405 | Dissertation / Project Work | Core | 4 | Research Problem Identification, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
