.png&w=1920&q=75)
MBA-TOURISM-AND-HOSPITALITY-MANAGEMENT in General at Mizoram University
Aizawl, Mizoram
.png&w=1920&q=75)
About the Specialization
What is General at Mizoram University Aizawl?
This Tourism and Hospitality Management program at Mizoram University focuses on developing skilled professionals for India''''s burgeoning tourism sector. It covers diverse aspects from travel operations to hospitality services, reflecting the dynamic growth and global significance of the industry in the Indian market. The curriculum is designed to impart comprehensive managerial knowledge and practical skills.
Who Should Apply?
This program is ideal for fresh graduates from any discipline eager to enter the vibrant tourism and hospitality domain. It also suits working professionals seeking to upskill or career changers transitioning into roles like hotel managers, tour operators, or event planners. Candidates with a passion for travel, customer service, and cultural exchange will thrive.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including roles in hotels, resorts, airlines, travel agencies, event management companies, and government tourism departments. Entry-level salaries typically range from INR 3-6 LPA, with significant growth potential for experienced professionals. The program aligns with industry needs for skilled management.
Student Success Practices
Foundation Stage
Master Core Management Fundamentals- (Semester 1-2)
Diligently study core management subjects like Principles of Management, Economics, and Accounting. Utilize university library resources and online platforms like Swayam NPTEL for supplementary learning. Strong foundational knowledge is crucial for understanding the specialized applications in tourism and hospitality.
Tools & Resources
University Library, Swayam NPTEL courses, Study groups
Career Connection
A solid understanding of business fundamentals is essential for any management role, enhancing problem-solving and decision-making abilities in the long run.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and communication workshops. Practice public speaking and refine written communication through assignments and case studies. Engage in Toastmasters clubs or similar university societies.
Tools & Resources
Toastmasters International (if available), Grammarly, Presentation software
Career Connection
Effective communication is paramount in the service-oriented tourism and hospitality industry, crucial for client interactions and team leadership.
Begin Industry Exploration and Networking- (Semester 1-2)
Attend guest lectures, industry webinars, and local tourism events. Start building a professional network by connecting with faculty, alumni, and industry professionals on platforms like LinkedIn. Understand current trends in the Indian tourism sector.
Tools & Resources
LinkedIn, Industry webinars, Local tourism events
Career Connection
Early networking helps in identifying career interests, securing internships, and understanding industry demands, laying groundwork for future placements.
Intermediate Stage
Undertake Specialization-Focused Internships- (Semester 3)
Actively seek and complete internships in hotels, resorts, travel agencies, or event management companies during summer breaks. Apply theoretical knowledge to practical scenarios and gain hands-on experience in areas like front office, F&B, or tour operations.
Tools & Resources
University Placement Cell, Internshala, Naukri.com
Career Connection
Practical industry exposure is invaluable for gaining skills, building a professional resume, and often leads to pre-placement offers.
Develop Digital Marketing and Technology Skills- (Semester 3-4)
Enroll in online courses for digital marketing, social media management, and reservation systems relevant to tourism and hospitality. Practice using tools like CRM software, property management systems (PMS), and online travel agency (OTA) platforms.
Tools & Resources
Google Digital Garage, Coursera/edX for digital marketing, Demo versions of PMS/CRS systems
Career Connection
Digital proficiency is critical in modern tourism and hospitality, enabling effective marketing, customer engagement, and operational efficiency.
Participate in Industry Case Study Competitions- (Semester 3-4)
Form teams and participate in national or regional case study competitions focused on tourism and hospitality challenges. This hones analytical, problem-solving, and team-working skills. Seek mentorship from faculty for preparation.
Tools & Resources
Case study platforms, Industry publications, Faculty mentors
Career Connection
Winning or participating in such competitions boosts resume value and demonstrates practical application of knowledge to potential employers.
Advanced Stage
Execute a Robust Project Report and Research- (Semester 4)
Choose a relevant research topic in tourism or hospitality, conduct thorough research, and prepare a high-quality project report. This demonstrates independent research capabilities, analytical depth, and subject matter expertise. Focus on actionable insights for the Indian market.
Tools & Resources
Research databases, Statistical software (SPSS/R), Academic journals
Career Connection
A well-executed project report is a significant talking point in interviews, showcasing your ability to contribute to industry knowledge.
Intensive Placement Preparation and Mock Interviews- (Semester 4)
Engage actively with the university placement cell for resume building, aptitude test practice, and mock interview sessions. Focus on refining your responses to behavioral and industry-specific questions. Research target companies and roles thoroughly.
Tools & Resources
Placement Cell workshops, Online aptitude tests, Career counselling
Career Connection
Thorough preparation directly translates into increased chances of securing desired placements in top-tier tourism and hospitality firms.
Cultivate Leadership and Professional Etiquette- (Semester 4)
Seek opportunities to lead student committees, organize department events, or mentor junior students. Focus on developing professional etiquette, time management, and conflict resolution skills essential for managerial roles. Read books on leadership and personal branding.
Tools & Resources
Leadership workshops, Industry mentors, Professional grooming guides
Career Connection
Leadership qualities and refined professional conduct are highly valued in the hospitality sector, paving the way for faster career progression and greater responsibilities.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 50% marks (45% for SC/ST) from any recognized University/Institute. Candidates must also have a valid score in MAT/XAT/CMAT/GMAT/ATMA/MZU Entrance Test.
Duration: 4 semesters / 2 years
Credits: 88 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Principles of Management | Core | 3 | Management Principles, Planning, Organizing, Directing, Controlling |
| MBA102 | Managerial Economics | Core | 3 | Micro and Macro Economic Concepts, Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| MBA103 | Accounting for Managers | Core | 3 | Financial Accounting Principles, Financial Statements, Cost Accounting, Budgeting and Control, Financial Analysis |
| MBA104 | Organizational Behavior | Core | 3 | Foundations of Organizational Behavior, Individual Behavior, Group Dynamics, Organizational Culture, Organizational Change and Development |
| MBA105 | Business Communication | Core | 3 | Communication Process, Verbal and Non-verbal Communication, Written Communication, Oral Communication, Presentation Skills |
| MBA106 | Business Environment | Core | 3 | Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, International Business Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Marketing Management | Core | 3 | Marketing Concepts, Market Segmentation, Product Management, Pricing Decisions, Promotion and Distribution |
| MBA202 | Financial Management | Core | 3 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| MBA203 | Human Resource Management | Core | 3 | HRM Functions, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management |
| MBA204 | Operations Management | Core | 3 | Operations Strategy, Product Design and Process Selection, Facility Location and Layout, Inventory Management, Quality Management |
| MBA205 | Business Research Methods | Core | 3 | Research Process, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| MBA206 | Management Information System | Core | 3 | Information Systems Concepts, Database Management Systems, E-commerce, Decision Support Systems, Information Security |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA301 | Business Ethics and Corporate Governance | Core | 3 | Ethical Theories, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance Principles, Role of Board of Directors |
| MBA302 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Funding Sources for Start-ups, Legal Aspects of Entrepreneurship |
| MBATHM301 | Fundamentals of Tourism & Hospitality | Elective | 3 | Concepts of Tourism & Hospitality, History and Evolution, Types of Tourism, Tourism Organizations, Tourism Impacts |
| MBATHM302 | Tourist Behaviour | Elective | 3 | Understanding Tourist Motivation, Decision Making Process, Influencing Factors, Market Segmentation, Post-Travel Behavior |
| MBATHM303 | Travel Agency & Tour Operations Management | Elective | 3 | Travel Agency Business, Tour Package Design, Pricing and Distribution, Legal Aspects, Marketing Strategies |
| MBATHM304 | Hospitality Services Management | Elective | 3 | Hotel Industry Structure, Front Office Operations, Food and Beverage Management, Housekeeping, Guest Services |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA401 | Strategic Management | Core | 3 | Strategic Management Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| MBA402 | Project Management | Core | 3 | Project Life Cycle, Project Planning, Project Scheduling, Project Risk Management, Project Closure |
| MBA403 | Project Report | Core | 8 | Research Methodology, Data Analysis, Report Writing, Presentation Skills, Independent Research |
| MBA404 | Internship | Core | 4 | Practical Industry Experience, Application of Management Theories, Skill Development, Professional Networking, Report Submission |
| MBA405 | Comprehensive Viva-Voce | Core | 4 | Overall Course Comprehension, Subject Matter Knowledge, Communication Skills, Analytical Abilities, Problem Solving Aptitude |
| MBATHM401 | Accommodation and Facilities Management | Elective | 3 | Types of Accommodation, Room Division Management, Facilities Planning, Maintenance Operations, Energy Management |
| MBATHM402 | International Tourism & Hospitality Management | Elective | 3 | Global Tourism Trends, International Hospitality Chains, Cultural Differences, Cross-border Operations, International Regulations |
| MBATHM403 | MICE (Meetings, Incentives, Conferences, Exhibitions) Management | Elective | 3 | MICE Industry Overview, Event Planning Process, Venue Selection, Budgeting and Marketing, Logistics and Operations |
| MBATHM404 | Digital Marketing in Tourism & Hospitality | Elective | 3 | Digital Marketing Fundamentals, SEO and SEM, Social Media Marketing, Content Marketing, Online Travel Agencies (OTAs) |
