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BBA in General at MLA Academy of Higher Learning
Bengaluru, Karnataka
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About the Specialization
What is General at MLA Academy of Higher Learning Bengaluru?
This BBA program at Malleswaram Ladies Association Academy of Higher Learning, affiliated with Bengaluru City University, focuses on building a strong foundation in business administration principles. It is designed to equip students with comprehensive knowledge across various functional areas of management relevant to the dynamic Indian business landscape. The program emphasizes practical skills, critical thinking, and ethical decision-making, preparing graduates for entry-level managerial roles.
Who Should Apply?
This program is ideal for fresh graduates from diverse academic backgrounds (Science, Commerce, Arts) who seek entry into the corporate world, pursue higher studies in management like MBA, or embark on entrepreneurial ventures. It is also suitable for individuals looking to develop foundational business acumen and leadership capabilities crucial for navigating the competitive Indian job market.
Why Choose This Course?
Graduates of this program can expect to secure roles in various sectors such as banking, finance, marketing, human resources, and operations. Entry-level salaries in India typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience accrues. The program also serves as an excellent stepping stone for advanced management degrees and various professional certifications in accounting, finance, or marketing.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core concepts in accounting, economics, and management. Form study groups to discuss complex topics and clarify doubts, focusing on conceptual clarity rather than rote memorization. Actively participate in class discussions and solve practice problems regularly.
Tools & Resources
Textbooks, Online tutorials like Khan Academy for basics, Peer study groups
Career Connection
A strong foundation in these subjects is critical for understanding advanced business concepts and performing well in future internships and job roles in any management function.
Develop Communication & Soft Skills- (Semester 1-2)
Actively engage in college events, presentations, and debates to refine public speaking and interpersonal communication. Join clubs like Toastmasters if available, or participate in college''''s English language enhancement programs to build confidence and fluency. Focus on structured writing for assignments.
Tools & Resources
College Communication Labs, Toastmasters (if available), Online courses on communication skills
Career Connection
Effective communication is a top skill sought by recruiters in India. Strong soft skills will enhance your ability to network, ace interviews, and work effectively in teams.
Build Digital Fluency- (Semester 1-2)
Beyond academic subjects, proactively learn essential digital tools like MS Excel, PowerPoint, and basic data analysis software. Explore online tutorials for Tally or other accounting software. Understand basic cybersecurity practices to protect digital information.
Tools & Resources
Microsoft Office Suite (Excel, PowerPoint), Tally Education, Google Digital Garage
Career Connection
In the digital-first Indian economy, proficiency in office tools and basic data handling is a non-negotiable skill for almost all entry-level management positions.
Intermediate Stage
Seek Practical Exposure through Internships- (Semester 3-5)
Actively search for and undertake short-term internships or live projects during semester breaks, even if unpaid initially. Focus on gaining hands-on experience in areas like marketing research, HR operations, or financial analysis. Document your learning and build a portfolio.
Tools & Resources
Internshala, LinkedIn, College placement cell
Career Connection
Practical exposure is highly valued by Indian employers. Internships provide real-world insights, build professional networks, and significantly improve your resume for future placements.
Participate in Competitions & Certifications- (Semester 3-5)
Engage in inter-collegiate business quizzes, case study competitions, and management fests. Consider pursuing industry-recognized certifications in areas like Digital Marketing, Financial Modeling, or HR Analytics, often available online from platforms like Coursera or NPTEL.
Tools & Resources
College competition clubs, Coursera, NPTEL, Udemy
Career Connection
Winning or even participating in competitions showcases problem-solving skills and initiative. Certifications provide specialized knowledge and a competitive edge in a niche Indian job market.
Network and Mentor Engagement- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures organized by the college. Connect with alumni and faculty for mentorship. Use professional platforms like LinkedIn to build a network of professionals in your areas of interest and learn from their experiences.
Tools & Resources
LinkedIn, College Alumni Association, Industry meetups
Career Connection
Networking is crucial for career opportunities in India. Mentors can provide invaluable guidance, and a strong professional network can open doors to internships and job referrals.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Begin rigorous preparation for aptitude tests, group discussions, and personal interviews. Practice mock interviews with faculty and peers. Refine your resume and cover letter, tailoring them for specific job roles and companies in India. Focus on behavioral and situational questions.
Tools & Resources
Online aptitude platforms (e.g., Indiabix), Mock interview sessions, Career counseling cells
Career Connection
Thorough preparation is paramount for securing desirable placements in top Indian companies. It ensures you perform confidently and effectively during the recruitment process.
Undertake a Capstone Project/Dissertation- (Semester 6)
Choose a relevant research topic or a practical business problem for your final year project. Apply all the theoretical knowledge and analytical skills acquired throughout the program. Aim for a project that demonstrates critical thinking, data analysis, and problem-solving abilities.
Tools & Resources
Academic databases, Statistical software (e.g., SPSS, R, Excel), Faculty advisors
Career Connection
A well-executed project showcases your ability to conduct independent research and apply business principles, which is highly regarded by recruiters and for future academic pursuits.
Explore Entrepreneurship and Higher Education- (Semester 6)
For those inclined towards entrepreneurship, develop a detailed business plan with market analysis and financial projections. For higher education, research top MBA programs in India and abroad, and prepare for entrance exams like CAT, XAT, or GMAT. Seek guidance on application essays.
Tools & Resources
Startup incubators (if available), Business Plan templates, Test prep materials (e.g., Byju''''s, IMS)
Career Connection
These pathways provide clear directions for post-BBA careers, whether launching a startup in India''''s booming ecosystem or gaining advanced management qualifications for leadership roles.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed the two years Pre-University Examination (PUC) or 10+2 equivalent examination with Business Studies/Accountancy as one of the subjects from any recognized board/council.
Duration: 6 semesters / 3 years (Basic BBA)
Credits: 138 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Fundamentals of Business Management | Core | 4 | Nature and Scope of Management, Functions of Management (POSDCORB), Planning and Decision Making, Organizing and Staffing, Motivation and Leadership |
| BBA 102 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Conventions, Journal and Ledger, Trial Balance and Final Accounts, Depreciation Accounting |
| BBA 103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| BCU 101 | Indian Language (Kannada/Sanskrit/Hindi/Urdu etc.) | Ability Enhancement Compulsory Course (AECC) | 2 | Language Grammar, Reading Comprehension, Basic Communication Skills, Cultural Context, Composition |
| BCU 102 | English | Ability Enhancement Compulsory Course (AECC) | 2 | Grammar and Usage, Reading Skills, Writing Skills, Listening and Speaking, Communication Strategies |
| BCU 103 | Constitution of India | Vocational Course (VC) | 2 | Preamble and Fundamental Rights, Directive Principles, Structure of Government, Amendment Procedures, Constitutional Bodies |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Organizational Behavior | Core | 4 | Foundations of OB, Individual Behavior (Perception, Personality), Motivation Theories, Group Dynamics and Teamwork, Leadership and Power |
| BBA 202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Marketing Mix (4 Ps), Marketing Segmentation and Targeting |
| BBA 203 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Probability Distributions, Correlation and Regression |
| BCU 201 | Indian Language (Kannada/Sanskrit/Hindi/Urdu etc.) | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Grammar, Literary Appreciation, Advanced Communication, Translation Skills, Cultural Narratives |
| BCU 202 | English | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Reading, Critical Writing, Professional Communication, Presentation Skills, Report Writing |
| BCU 203 | Environmental Studies | Vocational Course (VC) | 2 | Ecosystems and Biodiversity, Environmental Pollution, Global Environmental Issues, Environmental Management, Sustainable Development |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBA 302 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital |
| BBA 303 | Research Methodology for Management | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| BBA 304 | Indian Language (Kannada/Sanskrit/Hindi/Urdu etc.) | Skill Enhancement Course (SEC) | 2 | Business Communication, Technical Writing, Professional Correspondence, Interview Skills, Report Generation |
| BBA 305 | Digital Fluency/Cyber Security/Web Technologies (Choice Based) | Skill Enhancement Course (SEC) | 2 | Fundamentals of Digital Tools, Online Collaboration, Data Privacy, Cyber Threats and Prevention, Basic Web Concepts |
| BBA 306 | Yoga/Physical Education/NSS/NCC | Vocational Course (VC) | 2 | Basic Yoga Asanas, Meditation Techniques, Physical Fitness Exercises, Community Service Principles, Leadership Development |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | Operations Management | Core | 4 | Introduction to Operations Management, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA 402 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Business Idea Generation, Business Plan Preparation, Sources of Finance, Legal Aspects of Business |
| BBA 403 | International Business | Core | 4 | Nature of International Business, Theories of International Trade, Modes of Entry into International Business, Foreign Exchange Market, International Financial Institutions |
| BBA 404 | Indian Language (Kannada/Sanskrit/Hindi/Urdu etc.) | Skill Enhancement Course (SEC) | 2 | Advanced Written Communication, Public Speaking, Cross-Cultural Communication, Negotiation Skills, Digital Content Creation |
| BBA 405 | Tally/Advanced Excel/Digital Marketing (Choice Based) | Skill Enhancement Course (SEC) | 2 | Accounting Software Proficiency, Data Analysis in Excel, Spreadsheet Functions, SEO and SEM Basics, Social Media Marketing |
| BBA 406 | Sports/Cultural/Scout and Guides (Choice Based) | Vocational Course (VC) | 2 | Team Sports Participation, Event Management, Performing Arts, Leadership in Community, Outdoor Activities |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Business Analytics | Discipline Specific Core (DSC) | 4 | Introduction to Business Analytics, Data Visualization, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics |
| BBA 502 | Corporate Law | Discipline Specific Core (DSC) | 4 | Indian Contract Act, Companies Act 2013, Negotiable Instruments Act, Consumer Protection Act, Intellectual Property Rights |
| BBA 503 | Elective-I (Finance/Marketing/HRM/IT) | Discipline Specific Elective (DSE) | 3 | Choice from specialized areas, Advanced concepts in chosen field, Industry-specific applications, Case study analysis, Project work related to elective |
| BBA 504 | Elective-II (Finance/Marketing/HRM/IT) | Discipline Specific Elective (DSE) | 3 | Further specialized knowledge, Strategic aspects of the field, Emerging trends, Data-driven decision making, Problem-solving in specific domains |
| BBA 505 | Open Elective-I (from other streams) | Open Elective (OE) | 3 | Interdisciplinary subject, Exposure to diverse fields, Holistic learning, Skill diversification, Perspective broadening |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Strategic Management | Discipline Specific Core (DSC) | 4 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategy Evaluation and Control |
| BBA 602 | Ethics and Corporate Social Responsibility | Discipline Specific Core (DSC) | 4 | Ethical Theories in Business, Corporate Governance, CSR Initiatives, Stakeholder Management, Sustainability and Business |
| BBA 603 | Elective-III (Finance/Marketing/HRM/IT) | Discipline Specific Elective (DSE) | 3 | Advanced topics in chosen specialization, Industry best practices, Innovation and trends, Decision-making frameworks, Applied research methods |
| BBA 604 | Elective-IV (Finance/Marketing/HRM/IT) | Discipline Specific Elective (DSE) | 3 | Capstone concepts in the field, Integration of learned skills, Critical thinking and analysis, Problem identification and solutions, Professional ethics in practice |
| BBA 605 | Project Work/Internship | Project | 3 | Problem identification, Literature review, Methodology design, Data collection and analysis, Report writing and presentation |
