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MASTER-OF-BUSINESS-ADMINISTRATION in Rural Management at Mohanlal Sukhadia University
Udaipur, Rajasthan
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About the Specialization
What is Rural Management at Mohanlal Sukhadia University Udaipur?
This Rural Management program at Mohanlal Sukhadia University focuses on developing professionals equipped to address the unique challenges and opportunities in India''''s vast rural sector. It blends management principles with an understanding of rural dynamics, including agriculture, social enterprises, microfinance, and development initiatives, preparing leaders for a crucial segment of the Indian economy.
Who Should Apply?
This program is ideal for fresh graduates from any discipline keen on contributing to rural development, agribusiness, or social entrepreneurship in India. It also suits working professionals from NGOs, government agencies, or corporate social responsibility (CSR) departments seeking to enhance their strategic management skills in a rural context, or career changers passionate about impactful work in rural India.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in agribusiness, rural banking, microfinance, development consulting, and NGO management. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Opportunities abound in government schemes, public-private partnerships, and value chain development, aligning with India''''s focus on inclusive growth.
Student Success Practices
Foundation Stage
Build a Strong Management Core- (Semester 1-2)
Focus diligently on fundamental management subjects like Marketing, Finance, HR, and Operations. Understand how these principles form the bedrock for specialized rural applications. Attend workshops on basic business analytics.
Tools & Resources
Core textbook readings, Harvard Business Review cases, NPTEL courses on management fundamentals
Career Connection
A robust general management understanding is crucial for strategic decision-making, even in niche rural settings.
Engage with Rural Realities Early- (Semester 1-2)
Proactively seek opportunities to visit nearby rural areas. Participate in short-term village studies, local NGO activities, or agricultural fairs to gain firsthand exposure to rural challenges and lifestyles.
Tools & Resources
Local community organizations, university outreach programs, news articles on rural India
Career Connection
Develops empathy and contextual understanding vital for effective rural project design and implementation.
Develop Quantitative and Communication Skills- (Semester 1-2)
Excel in Quantitative Methods and Research Methodology. Practice data analysis using Excel/SPSS and improve presentation and report writing skills, essential for conveying insights to diverse rural stakeholders.
Tools & Resources
Microsoft Excel, basic statistical software tutorials, public speaking clubs, academic writing workshops
Career Connection
Crucial for data-driven decision making, proposal writing, and stakeholder engagement in rural projects.
Intermediate Stage
Deep Dive into Rural Specializations- (Semester 3)
Focus intently on subjects like Rural Marketing, Micro Finance, and Agri-Business. Actively participate in case studies and discussions specific to rural economic models and social structures.
Tools & Resources
Specialized journals on rural studies, industry reports from NABARD or local development agencies, guest lectures by rural practitioners
Career Connection
Builds specialized knowledge required for roles in specific rural sectors like finance, marketing, or agricultural supply chains.
Undertake a Meaningful Summer Internship- (After Semester 2 / During Semester 3)
Secure an internship with a rural-focused organization (NGO, cooperative, microfinance institution, or agribusiness firm). Actively contribute to projects, learn operational challenges, and network with professionals.
Tools & Resources
University placement cell, professional networking platforms, industry contacts
Career Connection
Provides practical experience, bridges theoretical knowledge with real-world application, and often leads to pre-placement offers.
Participate in Rural Case Competitions & Debates- (Semester 3)
Engage in inter-college or intra-college case competitions focusing on rural business problems or development challenges. This enhances critical thinking, problem-solving, and team collaboration skills.
Tools & Resources
Online platforms like Dare2Compete, university clubs, mentor support
Career Connection
Improves analytical skills, boosts confidence, and provides exposure to potential employers seeking innovative minds for rural sectors.
Advanced Stage
Execute an Impactful Research Project- (Semester 4)
Choose a relevant rural management topic for the final research project. Conduct thorough field research, analyze data rigorously, and present actionable recommendations. Aim for a publication or a policy brief.
Tools & Resources
Academic databases, statistical software (SPSS/R), faculty mentorship, research funding opportunities
Career Connection
Develops expertise in a niche area, demonstrates research capability to employers, and can lead to entrepreneurial ventures or further academic pursuits.
Network Strategically for Placements- (Semester 4)
Actively engage with alumni working in rural development, attend industry conferences focused on rural India, and utilize university career services to connect with potential employers in agribusiness, NGOs, and rural banking sectors.
Tools & Resources
LinkedIn, university alumni network, career fairs, informational interviews
Career Connection
Essential for discovering hidden job opportunities, getting referrals, and successfully navigating the placement process for rural-centric roles.
Develop Leadership and Policy Advocacy Skills- (Semester 4)
Participate in student bodies, organize events, or take on leadership roles in community projects. Understand policy frameworks for rural development in India and practice articulating policy recommendations.
Tools & Resources
Student leadership programs, national policy documents, workshops on advocacy
Career Connection
Prepares for leadership roles in development organizations, government bodies, or corporate social responsibility, impacting large-scale rural interventions.
Program Structure and Curriculum
Eligibility:
- A candidate must have secured at least 50% marks in aggregate (45% in case of SC/ST/OBC/SBC candidates) in Bachelor''''s Degree / Master''''s Degree in any discipline from a recognized University.
Duration: 2 years / 4 semesters
Credits: 92 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MRM 101 | Management Process and Organizational Behaviour | Core | 4 | Management Process, Decision Making, Organizing, Organizational Behavior, Personality & Perception, Motivation & Leadership |
| MRM 102 | Managerial Economics | Core | 4 | Nature & Scope of Managerial Economics, Demand Analysis, Production Analysis, Cost Analysis, Market Structures, Pricing Policies |
| MRM 103 | Accounting for Management | Core | 4 | Introduction to Accounting, Financial Statements, Cost Accounting, Budgetary Control, Capital Budgeting, Financial Statement Analysis |
| MRM 104 | Business Environment & Laws | Core | 4 | Business Environment, Economic Environment, Social & Political Environment, Competition Act, Consumer Protection Act, Company Law |
| MRM 105 | Quantitative Methods for Management | Core | 4 | Introduction to Statistics, Probability Theory, Regression Analysis, Hypothesis Testing, Correlation Analysis, Time Series Analysis |
| MRM 106 | Computer Applications in Management | Core | 4 | Introduction to Computers, MS Office, Database Management Systems, Data Communication & Networking, Internet & E-commerce, Tally |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MRM 201 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer Behaviour, Market Segmentation, Product Decisions, Pricing Decisions, Promotion Decisions, Marketing Channels |
| MRM 202 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| MRM 203 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Capital Structure, Working Capital Management, Dividend Policy |
| MRM 204 | Research Methodology | Core | 4 | Research Process, Research Design, Data Collection Methods, Sampling, Data Analysis, Report Writing |
| MRM 205 | Operations Management | Core | 4 | Introduction to Operations Management, Facilities Layout, Production Planning & Control, Inventory Management, Quality Management, Project Management |
| MRM 206 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Environment, Business Plan, Small Business Management, Institutional Support, Innovation & Creativity |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MRM 301 | Rural Management: Concepts & Perspective | Core | 4 | Rural India, Rural Development, Rural Poverty, Rural Economy, Rural Society & Culture, Rural Marketing Challenges |
| MRM 302 | Rural Marketing | Core | 4 | Rural Marketing Environment, Rural Consumer Behaviour, Product & Pricing Strategies for Rural Markets, Promotion in Rural India, Rural Distribution, Services Marketing in Rural Areas |
| MRM 303 | Micro Finance & Rural Banking | Core | 4 | Introduction to Micro Finance, SHGs, Micro Credit Models, Rural Banking System, Financial Inclusion, Regulatory Framework |
| MRM 304 | Rural & Agricultural Marketing Co-operatives | Core | 4 | Co-operative Movement, Types of Co-operatives, Agricultural Co-operatives, Marketing Co-operatives, Dairy Co-operatives, Legal Framework |
| MRM 305 | Rural Resource Management & Sustainable Development | Core | 4 | Rural Resources, Natural Resource Management, Sustainable Rural Development, Environmental Issues, Renewable Energy, Rural Infrastructure |
| MRM 306 | Summer Internship Project Report | Project | 4 | Internship Report Writing, Research Methodology Application, Data Analysis, Presentation Skills, Industry Experience, Problem Identification |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MRM 401 | Rural Entrepreneurship & Small Business Management | Core | 4 | Rural Entrepreneurship, Challenges in Rural Enterprises, Government Policies, Business Plan Formulation, Marketing Strategies for Rural Startups, Funding for Rural Ventures |
| MRM 402 | Management of NGOs & Rural Development Programmes | Core | 4 | Role of NGOs in Development, NGO Management, Project Planning & Implementation, Fund Raising, Government Rural Development Schemes, Public-Private Partnerships |
| MRM 403 | Agri-Business Management | Core | 4 | Agri-Business Environment, Agricultural Production Economics, Supply Chain Management in Agriculture, Food Processing, Risk Management in Agriculture, Contract Farming |
| MRM 404 | Research Project | Project | 8 | Research Proposal Development, Literature Review, Data Collection & Analysis, Thesis Writing, Viva Voce, Independent Research |
