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MASTER-OF-TOURISM-AND-TRAVEL-MANAGEMENT in General at Mohanlal Sukhadia University
Udaipur, Rajasthan
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About the Specialization
What is General at Mohanlal Sukhadia University Udaipur?
This Master of Tourism and Travel Management program at Mohanlal Sukhadia University focuses on developing skilled professionals for India''''s booming tourism sector. It covers diverse facets from marketing and planning to operations and sustainability, aligning with the country''''s initiatives like ''''Dekho Apna Desh''''. The program aims to bridge the demand for well-trained personnel in a dynamic and rapidly growing industry.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the tourism and hospitality sector, and working professionals looking to upskill in specialized areas like MICE or Eco-tourism. It caters to individuals passionate about travel, culture, and sustainable development, preparing them for leadership roles in a service-oriented industry across India.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India such as tour operators, travel agents, destination managers, event planners, and tourism consultants. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning INR 8-15 LPA. The program aligns with industry needs, fostering skills essential for growth in both public and private tourism organizations.
Student Success Practices
Foundation Stage
Build a Strong Foundational Knowledge- (Semester 1-2)
Focus on thoroughly understanding core tourism principles, geography, and Indian tourism products during semesters 1 and 2. Actively participate in classroom discussions and utilize the university library for additional reading on global tourism trends to deepen your conceptual grasp.
Tools & Resources
University Library Resources, Academic Journals on Tourism, MOOCs on Travel Geography
Career Connection
A solid foundation is crucial for excelling in advanced subjects and provides the baseline knowledge required for entry-level roles in travel agencies or tourism boards.
Develop Practical IT and Communication Skills- (Semester 1-2)
Master basic computer applications, internet usage, and business communication as taught. Practice airport handling, hotel services, and reservation systems diligently. Seek opportunities to lead presentations and write professional reports to hone your soft skills early on.
Tools & Resources
Microsoft Office Suite, Online Communication Courses, University Language Labs
Career Connection
These practical skills are directly applicable in front-office operations, customer service, and digital marketing roles, making you job-ready for various operational positions.
Network with Peers and Faculty- (Semester 1-2)
Engage with classmates on group projects and seek guidance from faculty. Participate in departmental events or tourism club activities if available. Early networking can foster collaborative learning and open doors to mentorship and shared learning experiences.
Tools & Resources
Departmental Events, Student Clubs, Faculty Office Hours
Career Connection
Building a strong professional network from the start can lead to valuable recommendations, job leads, and a supportive community throughout your academic and professional journey.
Intermediate Stage
Seek Industry Internships and Live Projects- (Semester 3)
Actively pursue internships or volunteer for live projects with travel agencies, tour operators, or event management companies in Semester 3. Apply theoretical knowledge of marketing, planning, and HR in a real-world setting to gain practical experience.
Tools & Resources
University Placement Cell, Internship Portals (Internshala, LinkedIn), Local Tourism Companies
Career Connection
Internships provide crucial practical exposure, build your resume, and often lead to pre-placement offers or valuable industry contacts for future employment.
Specialized Skill Enhancement (MICE, Eco-tourism)- (Semester 3)
Delve deeper into specialized areas like MICE tourism, eco-tourism, or legal frameworks. Consider pursuing online certifications or workshops related to these fields. Understand the Indian context of these specializations and their growth potential.
Tools & Resources
Online Courses (Coursera, Udemy), Industry Workshops, Reading Industry Reports
Career Connection
Developing specialized skills in niche segments makes you a more attractive candidate for specific roles in growing sectors within the Indian tourism industry.
Participate in Tourism Competitions/Conferences- (Semester 3)
Actively participate in university-level or national tourism case study competitions, quizzes, or conferences. This enhances your analytical skills, public speaking, and broadens your perspective on current industry challenges and innovations.
Tools & Resources
Tourism Department Notices, National Tourism Organizations (e.g., FICCI, CII) Events
Career Connection
Such participations boost your profile, demonstrate initiative, and provide networking opportunities with industry leaders and potential employers.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 4)
For Semester 4, invest significant effort in your Dissertation/Project Work. Choose a relevant and impactful topic, conduct thorough research using robust methodologies, and aim for actionable insights. This demonstrates your analytical and problem-solving capabilities.
Tools & Resources
Research Databases, Statistical Software (SPSS, R), Faculty Mentorship
Career Connection
A well-executed dissertation showcases your ability to contribute to the field, critical for roles in tourism consulting, policy analysis, or academic pursuits.
Intensive Placement Preparation- (Semester 4)
Dedicate time to resume building, mock interviews, and group discussion practice. Tailor your applications to specific job roles in the tourism sector, highlighting your project work and internship experiences. Leverage the university''''s placement cell extensively.
Tools & Resources
University Placement Cell, Career Counseling Services, Online Interview Platforms
Career Connection
Focused placement preparation maximizes your chances of securing desirable job offers from top tourism and travel companies in India.
Develop Entrepreneurial Mindset and Business Plans- (Semester 4)
Utilize the Entrepreneurship in Tourism course to conceptualize and refine your own business ideas. Develop a detailed business plan, considering funding, marketing, and operational aspects specific to the Indian market. Explore startup incubators if interested.
Tools & Resources
Startup India Resources, Local Chambers of Commerce, Business Plan Templates
Career Connection
This practice cultivates an entrepreneurial spirit, empowering you to create your own ventures or contribute innovatively to existing organizations in the tourism sector, aligning with national initiatives.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 4 semesters / 2 years
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTM-101 | Principles of Tourism | Core | 4 | Evolution of Tourism, Tourism Motivations & Barriers, Types & Forms of Tourism, Tourism Planning & Development, Impacts of Tourism |
| MTM-102 | Geography of Tourism | Core | 4 | Basic Geographic Concepts, World Tourist Destinations, Indian Tourist Destinations, Physical & Cultural Landscapes, Eco-Tourism & Wilderness |
| MTM-103 | Tourism Products of India | Core | 4 | Major Tourism Products, Cultural & Historical Tourism, Wildlife & Nature Tourism, Fairs, Festivals & Events, Adventure & Religious Tourism |
| MTM-104 | Organizational Behaviour | Core | 4 | Nature & Scope of OB, Individual Behaviour & Personality, Group Dynamics & Team Building, Leadership & Motivation, Conflict Management & Stress |
| MTM-105 | Information Technology in Tourism | Core | 4 | Introduction to IT, Computer Fundamentals, Internet & E-commerce, Database Management Systems, Application Software in Tourism |
| MTM-106 | Practical | Lab | 4 | Airport Handling & Ground Services, Hotel Services & Front Office, Computerized Reservation Systems (CRS), Preparation of Destination Guides, Communication & Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTM-201 | International Tourism | Core | 4 | International Tourism Trends, Role of WTO & IATA, Passport & Visa Formalities, Foreign Exchange & Currency, International Aviation & Surface Transport |
| MTM-202 | Tourism Marketing | Core | 4 | Marketing Concepts & Environment, Market Segmentation & Targeting, Tourism Marketing Mix (7Ps), Promotion & Public Relations, Digital Marketing in Tourism |
| MTM-203 | Tourism Planning & Development | Core | 4 | Concepts of Planning & Development, Tourism Policy & Strategy, Sustainable Tourism Development, Impact Assessment & Monitoring, Rural & Community-based Tourism |
| MTM-204 | Human Resource Management | Core | 4 | HRM Concepts & Functions, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation & Employee Relations |
| MTM-205 | Business Communication | Core | 4 | Communication Process & Barriers, Oral Communication & Presentations, Written Communication & Reports, Meetings, Conferences & Group Discussions, Cross-Cultural Communication |
| MTM-206 | Practical | Lab | 4 | Tour Packaging & Itinerary Planning, Costing & Pricing of Tours, Negotiation & Selling Skills, Travel Agency Operations Simulation, Customer Service & Grievance Handling |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTM-301 | Eco-Tourism | Core | 4 | Introduction to Eco-tourism, Principles & Practices of Eco-tourism, Conservation & Sustainable Management, Protected Areas & Wildlife Sanctuaries, Community Involvement & Benefits |
| MTM-302 | Travel Agency & Tour Operations | Core | 4 | Travel Agency Business Models, Tour Operations & Product Development, Documentation & Ticketing, Legal & Regulatory Aspects, Distribution Channels & Technology |
| MTM-303 | MICE Tourism | Core | 4 | Introduction to MICE Industry, Meetings & Incentives Planning, Conferences & Exhibitions Management, Event Budgeting & Marketing, Logistics & Venue Selection |
| MTM-304 | Accounting & Financial Management | Core | 4 | Basic Accounting Concepts, Financial Statements Analysis, Cost Concepts & Break-even Analysis, Budgeting & Variance Analysis, Working Capital Management |
| MTM-305 | Legal Framework in Tourism | Core | 4 | Tourism Laws & Regulations, Consumer Protection Act, Contract & Agency Law, Immigration & Visa Regulations, Environmental Laws & Tourism |
| MTM-306 | Practical | Lab | 4 | Customer Relationship Management (CRM), Global Distribution Systems (GDS) Practice, Tourism Specific Software Applications, Crisis & Risk Management in Tourism, Ticketing & Reservation Skills |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTM-401 | Entrepreneurship in Tourism | Core | 4 | Entrepreneurship Concepts & Theories, Business Plan Development, Funding & Financial Resources, Innovation & Creativity in Tourism, Small Business Management & Growth |
| MTM-402 | Research Methodology & Statistics | Core | 4 | Research Process & Design, Data Collection Methods, Sampling Techniques, Data Analysis & Interpretation, Report Writing & Presentation |
| MTM-403 | Sustainable Tourism Practices | Core | 4 | Concept of Sustainability in Tourism, Responsible Tourism Practices, Eco-labels & Certification Schemes, Waste Management & Resource Efficiency, Climate Change & Tourism |
| MTM-404 | Dissertation / Project Work | Project | 4 | Identifying Research Problem, Literature Review & Conceptual Framework, Methodology & Data Collection, Data Analysis & Findings, Report Writing & Conclusion |
| MTM-405 | Viva-Voce (on Project/Dissertation) | Assessment | 4 | Comprehensive Understanding of Research, Defense of Dissertation/Project Findings, Knowledge of Tourism Industry Trends, Oral Communication & Presentation Skills, Critical Thinking & Problem Solving |
