

BBA in Business Administration at National College (Autonomous)


Tiruchirappalli, Tamil Nadu
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About the Specialization
What is Business Administration at National College (Autonomous) Tiruchirappalli?
This Business Administration (BBA) program at National College, Tiruchirappalli focuses on providing a comprehensive understanding of core business functions. It integrates theoretical knowledge with practical skills relevant to the Indian industry context, preparing students for dynamic roles. The program emphasizes strategic thinking, managerial acumen, and a holistic perspective on business operations, aligning with the growing demand for versatile business professionals in India.
Who Should Apply?
This program is ideal for fresh graduates from diverse academic backgrounds, particularly those who have completed their 10+2 examinations and aspire to build a strong foundation in business management. It also caters to individuals seeking entry-level management positions in various sectors or those planning to pursue higher studies like MBA. Students with an aptitude for leadership, problem-solving, and critical thinking will thrive in this curriculum.
Why Choose This Course?
Graduates of this program can expect to embark on diverse career paths within India, including roles in marketing, finance, human resources, operations, and entrepreneurship. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth trajectories for experienced professionals in Indian companies. The program also lays a solid foundation for pursuing professional certifications in areas like financial planning or digital marketing.

Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus intensely on core subjects like Financial Accounting, Principles of Management, and Business Economics. Regularly review concepts, solve practice problems, and clarify doubts with faculty. Join study groups to understand diverse perspectives and reinforce learning.
Tools & Resources
Textbooks, College library, Online accounting tutorials, NCERT Business Studies resources
Career Connection
A solid grasp of basics is crucial for advanced subjects and performing well in competitive exams or entry-level job interviews.
Enhance Communication & Computer Skills- (Semester 1-2)
Actively participate in English language classes, practice public speaking, and engage in written assignments to hone business communication. Master MS Office Suite and basic accounting software (like Tally) through dedicated lab sessions and self-practice.
Tools & Resources
Grammarly, LinkedIn Learning for MS Office, Tally Education resources, College communication labs
Career Connection
Essential for effective workplace interaction, report writing, presentations, and basic data handling in any business role.
Develop Early Industry Awareness- (Semester 1-2)
Read business newspapers (e.g., The Economic Times, Business Standard) and magazines regularly to stay updated on current economic trends and industry news in India. Attend college workshops or guest lectures from local entrepreneurs and business leaders.
Tools & Resources
Business news portals, Industry reports, College career counselling cell, Local business associations
Career Connection
Provides context for theoretical learning, helps in identifying career interests, and prepares for general awareness questions in interviews.
Intermediate Stage
Apply Statistical and Marketing Concepts- (Semester 3-5)
Actively apply statistical tools learned in ''''Statistics for Management'''' to analyze real-world business scenarios. Participate in market research projects, case study competitions, and simulate marketing campaigns to understand market dynamics.
Tools & Resources
Excel for statistical analysis, Marketing case studies (Harvard Business Review, Ivey), Simulated business games
Career Connection
Develops analytical skills critical for data-driven decision-making in marketing, finance, and operations roles.
Gain Practical Business Exposure- (Semester 3-5)
Seek out summer internships or part-time roles in local businesses, NGOs, or startups. Focus on departments like marketing, human resources, or operations to gain first-hand experience and understand organizational functions beyond textbooks.
Tools & Resources
Internshala, LinkedIn, College placement cell, Local business directories
Career Connection
Provides invaluable work experience, helps build professional networks, and often leads to pre-placement offers or better job prospects.
Cultivate Leadership and Teamwork Skills- (Semester 3-5)
Actively participate in student clubs, college events, and organize departmental activities. Take on leadership roles in group projects to develop teamwork, delegation, and conflict resolution abilities, crucial for managerial roles.
Tools & Resources
College student organizations, Departmental events, Leadership workshops
Career Connection
Enhances soft skills highly valued by employers, demonstrating initiative and ability to work effectively in a team environment.
Advanced Stage
Prepare for Placements and Higher Education- (Semester 6)
Initiate intensive placement preparation, including aptitude tests, group discussions, and mock interviews. Simultaneously, research postgraduate programs (e.g., MBA, M.Com) and prepare for entrance exams like CAT, MAT, or TANCET, if applicable.
Tools & Resources
Online aptitude platforms (e.g., IndiaBix), Coaching centers, Career counseling, University websites for PG courses
Career Connection
Maximizes chances for securing desired placements or admission to reputable higher education institutions in India.
Specialize through Electives & Projects- (Semester 6)
Choose electives strategically based on career interests (e.g., finance, marketing, HR) and delve deep into their concepts. Undertake a comprehensive project work that applies theoretical knowledge to a real-world business problem, showcasing research and analytical skills.
Tools & Resources
Industry experts, Academic mentors, Relevant professional journals, Project management tools
Career Connection
Builds expertise in a chosen functional area, making students more competitive for specialized job roles and demonstrating practical problem-solving capabilities.
Develop Entrepreneurial Mindset & Network- (Semester 6)
Explore entrepreneurial opportunities and consider developing a viable business plan as part of the entrepreneurship course. Attend industry seminars, conferences, and connect with alumni and professionals to build a strong professional network.
Tools & Resources
Startup incubators (if available), Business plan competitions, LinkedIn, Industry association events
Career Connection
Fosters innovative thinking, potential for self-employment, and opens doors to new career opportunities through valuable industry connections.
Program Structure and Curriculum
Eligibility:
- A pass in H.Sc. (10+2) or equivalent qualification from any recognized board.
Duration: 3 years / 6 semesters
Credits: 126 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18LTAM11 / 18LHIN11 / 18LFRE11 | Language I (Tamil / Hindi / French) | Language | 3 | Basics of language, Grammar and composition, Prose and poetry appreciation, Communication skills, Cultural aspects of literature |
| 18LENG12 | English I | Language | 3 | Communication skills, Reading comprehension, Vocabulary development, Grammar and usage, Basic writing techniques |
| 18BBA13 | Financial Accounting | Core | 4 | Accounting principles, Double entry system, Journal and Ledger, Trial balance, Final accounts preparation, Rectification of errors |
| 18BBA14 | Principles of Management | Core | 4 | Management concepts and theories, Planning and decision making, Organizing and staffing, Directing and motivation, Controlling and coordination, Management functions |
| 18BBA15 | Business Economics | Core | 4 | Economic principles, Demand and supply analysis, Production theory, Cost analysis, Market structures, Pricing policies |
| 18BBA16P | Computer Applications in Business – I (Lab) | Lab | 4 | MS Word for document creation, MS Excel for data analysis, MS PowerPoint for presentations, Basic computer operations, Internet applications, Data management basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18LTAM21 / 18LHIN21 / 18LFRE21 | Language II (Tamil / Hindi / French) | Language | 3 | Advanced language skills, Literary criticism, Translation practice, Creative writing, Cultural heritage |
| 18LENG22 | English II | Language | 3 | Advanced communication, Report writing, Business correspondence, Public speaking, Presentation techniques |
| 18BBA23 | Corporate Accounting | Core | 4 | Company accounts, Share capital and debentures, Redemption of debentures, Amalgamation and absorption, Internal reconstruction, Valuation of goodwill and shares |
| 18BBA24 | Business Mathematics | Core | 4 | Set theory, Matrices and determinants, Commercial arithmetic, Calculus for business, Financial mathematics, Linear programming |
| 18BBA25 | Managerial Economics | Core | 4 | Demand forecasting, Cost and production analysis, Pricing strategies, Profit management, Capital budgeting, Macroeconomic environment |
| 18EVS26 | Environmental Studies | Core | 3 | Ecosystems and biodiversity, Environmental pollution, Natural resources, Sustainable development, Environmental ethics, Climate change impacts |
| 18BBA27P | Computer Applications in Business – II (Lab) | Lab | 4 | Database Management Systems (DBMS), SQL queries, Tally ERP for accounting, Advanced spreadsheet functions, Business data analysis, E-commerce fundamentals |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18BBA31 | Statistics for Management | Core | 4 | Data collection and organization, Measures of central tendency and dispersion, Probability theory, Hypothesis testing, Correlation and regression, Time series analysis |
| 18BBA32 | Marketing Management | Core | 4 | Marketing concepts, Market segmentation and targeting, Product life cycle, Pricing strategies, Promotion mix, Distribution channels |
| 18BBA33 | Organizational Behaviour | Core | 4 | Foundations of OB, Perception and learning, Motivation theories, Leadership styles, Group dynamics and team building, Conflict management and organizational culture |
| 18BBA34 | Banking Theory Law and Practice | Core | 4 | Indian banking system, Reserve Bank of India (RBI), Commercial banks and functions, Negotiable Instruments Act, Banker-customer relationship, E-banking and financial services |
| 18BBAS31 | Skill Based Elective – I | Skill Elective | 4 | Topics vary based on chosen elective, examples include:, Elements of Insurance, Company Law, Investment Management, Entrepreneurial Development |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18BBA41 | Business Law | Core | 4 | Indian Contract Act, Sales of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law essentials, Intellectual Property Rights |
| 18BBA42 | Human Resource Management | Core | 4 | HR planning, Recruitment and selection, Training and development, Performance appraisal, Compensation and benefits, Employee relations |
| 18BBA43 | Financial Management | Core | 4 | Financial objectives, Sources of finance, Capital structure theories, Cost of capital, Working capital management, Dividend policy |
| 18BBA44 | Principles of Auditing | Core | 4 | Auditing concepts and objectives, Types of audit, Internal control systems, Audit planning and procedures, Vouching and verification, Audit report and ethics |
| 18BBAN41 | Non-Major Elective – I | Non-Major Elective | 2 | Topics vary based on chosen elective, examples include:, Consumer Affairs, Principles of Public Administration |
| 18BBAS42 | Skill Based Elective – II | Skill Elective | 4 | Topics vary based on chosen elective, examples include:, Advertising and Sales Promotion, Export Import Procedure, Industrial Relations and Labour Welfare, E-Commerce |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18BBA51 | Cost Accounting | Core | 4 | Cost concepts and classifications, Cost sheet preparation, Material and labour costing, Overhead costing, Activity Based Costing (ABC), Budgetary control and standard costing |
| 18BBA52 | Production and Operations Management | Core | 4 | Production systems and design, Facility location and layout, Production planning and control, Inventory management, Quality control and TQM, Supply chain management |
| 18BBA53 | Business Communication | Core | 4 | Communication process and types, Verbal and non-verbal communication, Business letters and reports, Public speaking and presentations, Interview skills, Digital communication |
| 18BBA54 | Business Ethics and Professional Values | Core | 4 | Ethical theories and dilemmas, Corporate Social Responsibility (CSR), Ethical decision making in business, Professional values, Corporate governance, Sustainability and fair practices |
| 18BBA55 | Management Information System | Core | 4 | MIS concepts and components, Information systems in business, Database management, Decision Support Systems (DSS), Enterprise Resource Planning (ERP), E-business and IT security |
| 18BBAE5A / 18BBAE5B / 18BBAE5C / 18BBAE5D / 18BBAE5E | Elective – I (Marketing/Finance/HR/Retail/Research) | Elective | 5 | Topics vary based on chosen elective, examples include:, Services Marketing, Retail Management, Financial Markets, Brand Management, Research Methodology |
| 18BBAS53 | Skill Based Elective – III | Skill Elective | 4 | Topics vary based on chosen elective, examples include:, Human Resource Development, Rural and Agricultural Marketing, International Marketing, Management of Small Business, Office Management and Secretarial Practice |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18BBA61 | Income Tax Law and Practice | Core | 4 | Income Tax Act fundamentals, Heads of income (salary, house property, business), Deductions under chapter VI-A, Assessment of individual income, Tax Deducted at Source (TDS), Income tax planning |
| 18BBA62 | Total Quality Management | Core | 4 | TQM principles and philosophy, Quality gurus and their contributions, Quality costs, Quality control tools and techniques, ISO standards, Six Sigma and Lean manufacturing |
| 18BBA63 | Entrepreneurial Development | Core | 4 | Entrepreneurship concepts, Entrepreneurial process, Business idea generation, Business plan development, Sources of funding, Small business management |
| 18BBA64 | Project Work and Viva-Voce | Project | 5 | Project identification and formulation, Literature review, Research methodology, Data collection and analysis, Project report writing, Presentation and viva-voce |
| 18BBAE6A / 18BBAE6B / 18BBAE6C / 18BBAE6D | Elective – II (Marketing/Operations/Logistics/Strategy) | Elective | 5 | Topics vary based on chosen elective, examples include:, Marketing of Financial Services, Supply Chain Management, Logistics Management, Strategic Management |
| 18BBAN62 | Non-Major Elective – II | Non-Major Elective | 2 | Topics vary based on chosen elective, examples include:, Principles of Business Decisions, Fundamentals of Retailing |




