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MBA in Marketing at National Institute of Technology Agartala
West Tripura, Tripura
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About the Specialization
What is Marketing at National Institute of Technology Agartala West Tripura?
This Marketing specialization program at National Institute of Technology Agartala focuses on equipping future managers with advanced strategic and analytical skills vital for the dynamic Indian market. It delves into consumer behavior, digital strategies, brand management, and sales & distribution, crucial for navigating competitive landscapes. The curriculum is designed to foster innovation and leadership in marketing, addressing the growing demand for skilled professionals in various sectors across India.
Who Should Apply?
This program is ideal for fresh graduates with a strong analytical bent seeking to launch their careers in marketing, especially those interested in digital, brand, or sales roles. It also suits working professionals aiming to upskill for leadership positions in marketing departments, or career changers transitioning into marketing from technical or general management backgrounds. Candidates with prior exposure to business concepts or a flair for creativity and problem-solving will thrive.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in brand management, digital marketing, market research, sales, and advertising with leading Indian and multinational companies. Entry-level salaries typically range from INR 6-10 LPA, with experienced professionals potentially earning INR 15-30+ LPA. The program prepares students for professional certifications in digital marketing and analytics, ensuring strong growth trajectories in India''''s expanding consumer and industrial markets.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on excelling in core subjects like Managerial Economics, Accounting, and Business Statistics. Participate actively in classroom discussions and seek conceptual clarity, as these form the bedrock for advanced marketing and strategic courses.
Tools & Resources
Textbooks, case studies, online tutorials for economics and statistics platforms like Khan Academy, Coursera for foundational business courses
Career Connection
A solid understanding of business fundamentals is essential for making informed marketing decisions and is highly valued by recruiters seeking analytical managers.
Develop Effective Communication & Presentation Skills- (Semester 1-2)
Actively engage in group projects, public speaking opportunities, and workshops on business communication. Practice presenting ideas clearly and concisely, which is crucial for client interactions and team leadership in marketing roles.
Tools & Resources
Toastmasters International, college''''s communication club, TED Talks for inspiration, PowerPoint/Canva for professional presentations
Career Connection
Strong communication skills are a prerequisite for all marketing roles, enhancing interview performance and future career progression in managerial positions.
Master Computer Applications for Business- (Semester 1-2)
Gain proficiency in MS Office Suite, especially Excel for data analysis and PowerPoint for presentations. Explore basic data visualization tools and understand database concepts, which are increasingly important for data-driven marketing.
Tools & Resources
Microsoft Learn, LinkedIn Learning for Excel, Tableau Public or Power BI for basic data visualization, SQL basics tutorials
Career Connection
Proficiency in business software and data tools is critical for market analysis, reporting, and efficient execution of marketing campaigns, making you job-ready.
Intermediate Stage
Engage in Marketing-Specific Projects & Case Competitions- (Semester 3-4)
Actively seek out live projects, participate in marketing case study competitions, and join student clubs focused on marketing. Apply theoretical knowledge from Consumer Behaviour and Marketing Management to solve real-world problems.
Tools & Resources
Inter-college case competitions, marketing clubs, industry whitepapers, Harvard Business Review cases, marketing simulation games
Career Connection
Practical project experience and competition wins demonstrate problem-solving abilities and a practical understanding of marketing, significantly boosting resume appeal.
Network with Industry Professionals and Alumni- (Semester 3-4)
Attend industry seminars, guest lectures, and alumni meets to build a professional network. Seek mentorship, gather insights into industry trends, and explore potential internship and job opportunities.
Tools & Resources
LinkedIn, industry conferences (e.g., Marketing Conclave), alumni networking events organized by the institute
Career Connection
Networking opens doors to internships, mentorship, and job referrals, which are invaluable for career advancement in India''''s competitive job market.
Deep Dive into Marketing Analytics & Digital Tools- (Semester 3-4)
Supplement coursework in Marketing Research and Digital Marketing with hands-on practice in marketing analytics tools. Understand how to interpret data to formulate effective marketing strategies.
Tools & Resources
Google Analytics Academy, Hubspot Academy, Tableau/Power BI certifications, online courses in marketing analytics platforms
Career Connection
Demonstrating expertise in digital tools and data analytics is highly sought after by modern marketing departments, especially in e-commerce and tech sectors.
Advanced Stage
Strategic Summer Internship & Project Work- (Semester 3-4 (Internship activity after Sem 2, evaluation in Sem 3; Project Work in Sem 3))
Utilize the summer internship (BM 603) and project work (BM 602) to specialize in a specific marketing domain (e.g., brand, digital, sales). Focus on delivering tangible results and building a portfolio of work.
Tools & Resources
Company resources, industry mentors, project management tools, advanced data analysis software relevant to the project
Career Connection
A successful internship and impactful project can lead directly to pre-placement offers or strong recommendations, significantly enhancing placement prospects.
Prepare for Placements with Mock Interviews and GDs- (Semester 4)
Actively participate in placement preparatory sessions, mock interviews, and group discussions. Refine your resume, cover letter, and interview answers, focusing on your marketing specialization and project experiences.
Tools & Resources
Career services cell, professional resume builders, online mock interview platforms, peer practice groups
Career Connection
Thorough preparation is critical for converting interviews into job offers, ensuring a smooth transition from academics to a professional marketing career.
Cultivate Leadership & Cross-Functional Skills- (Semester 4)
Take on leadership roles in academic projects or student organizations. Develop an understanding of how marketing integrates with other business functions, preparing you for senior managerial roles.
Tools & Resources
Leadership workshops, cross-functional team projects, industry leadership talks, relevant management books
Career Connection
Leadership qualities and a holistic business perspective are key differentiators for rapid career growth into strategic marketing and general management positions.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3 or 10+2+4) with 60% aggregate (or 6.5 CGPA) from a recognized university. Valid CAT/MAT/XAT/CMAT/GMAT score. Final year students can also apply. (Source: NIT Agartala Admission to MBA Program website)
Duration: 2 years (4 Semesters)
Credits: 100 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM 501 | Management Principles & Organizational Behaviour | Core | 4 | Management Concepts and Functions, Organizational Structure and Design, Individual Behavior in Organizations, Motivation and Leadership Theories, Group Dynamics and Conflict Management, Organizational Change and Development |
| BM 502 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Theory, Market Structures and Pricing Strategies, Profit Maximization and Decision Making, Macroeconomic Environment of Business, Investment Analysis and Capital Budgeting |
| BM 503 | Accounting for Managers | Core | 3 | Introduction to Financial Accounting, Recording Transactions and Financial Statements, Analysis of Financial Statements, Cost Accounting Principles and Methods, Budgeting and Budgetary Control, Working Capital Management |
| BM 504 | Business Statistics | Core | 3 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| BM 505 | Business Law & Ethics | Core | 3 | Indian Contract Act and Sale of Goods Act, Negotiable Instruments Act, Company Law and Consumer Protection Act, Introduction to Business Ethics, Corporate Governance and Social Responsibility, Intellectual Property Rights |
| BM 506 | Business Communication | Core | 3 | Principles and Process of Communication, Verbal and Non-Verbal Communication, Written Communication: Reports, Emails, Memos, Oral Communication: Presentations, Public Speaking, Group Discussion and Interview Skills, Cross-Cultural Communication |
| BM 507 | Computer Applications in Management | Core | 3 | Introduction to Information Technology, MS Office Suite for Business Applications, Database Management Systems Concepts, Networking and Internet Applications, E-commerce and Digital Transformation, Data Analytics Tools (Introduction) |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM 511 | Human Resource Management | Core | 4 | HRM Functions and Strategic HRM, Human Resource Planning and Recruitment, Selection, Training, and Development, Performance Management and Appraisal, Compensation and Benefits Management, Employee Relations and Industrial Disputes |
| BM 512 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer and Organizational Buyer Behavior, Market Segmentation, Targeting, Positioning, Product Life Cycle and New Product Development, Pricing Strategies and Distribution Channels, Promotion Mix and Integrated Marketing Communications |
| BM 513 | Financial Management | Core | 4 | Goals of Financial Management, Time Value of Money and Capital Budgeting, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy Decisions, Financial Markets and Institutions |
| BM 514 | Operations Management | Core | 3 | Introduction to Operations Management, Product Design and Process Selection, Facility Location and Layout, Inventory Management Techniques, Quality Management and TQM, Supply Chain Management and Logistics |
| BM 515 | Research Methodology | Core | 3 | Research Process and Problem Formulation, Research Design Types, Sampling Design and Data Collection Methods, Measurement and Scaling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| BM 516 | Management Information System | Core | 3 | Role and Importance of MIS, Information System Architecture, Database Management Systems, Decision Support Systems and Expert Systems, Enterprise Resource Planning (ERP), E-Business and IT Strategy |
| BM 517 | Quantitative Techniques for Management | Core | 3 | Linear Programming and Applications, Transportation and Assignment Problems, Decision Theory under Uncertainty, Network Models: PERT and CPM, Queuing Theory and Simulation, Game Theory (Introduction) |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM 601 | Strategic Management | Core | 4 | Nature and Importance of Strategic Management, Environmental Analysis and Industry Analysis, Internal Analysis and Core Competencies, Strategy Formulation: Corporate, Business, Functional Levels, Strategy Implementation and Control, Strategic Leadership and Change Management |
| BM 602 | Project Work & Comprehensive Viva | Core | 2 | Project Identification and Problem Definition, Literature Review and Research Design, Data Collection and Analysis, Report Writing and Documentation, Presentation Skills and Viva Voce Preparation, Application of Management Concepts |
| BM 603 | Summer Internship Project | Core | 2 | Industry Exposure and Practical Learning, Application of Management Theories, Problem Solving in a Real-World Setting, Data Collection and Analysis in an Organization, Internship Report Writing, Professional Skill Development |
| BM 604 | Consumer Behaviour | Elective | 3 | Introduction to Consumer Behavior, Consumer Decision-Making Process, Individual Determinants: Perception, Learning, Motivation, Group Determinants: Family, Reference Groups, Culture, Consumer Research and Market Segmentation, Ethics in Consumer Marketing |
| BM 605 | Marketing Research | Elective | 3 | Role and Scope of Marketing Research, Marketing Research Process and Design, Data Collection: Primary and Secondary, Measurement and Scaling, Sampling Design and Procedures, Data Analysis and Report Presentation |
| BM 606 | Sales & Distribution Management | Elective | 3 | Sales Management Process, Sales Forecasting and Budgeting, Sales Force Management: Recruitment, Training, Motivation, Designing and Managing Distribution Channels, Logistics and Supply Chain in Distribution, Retail Merchandising and Channel Conflict |
| BM 607 | Advertising & Brand Management | Elective | 3 | Role of Advertising in Marketing, Advertising Campaign Planning and Media Strategy, Creative Strategy and Message Development, Brand Identity and Brand Image, Brand Equity and Brand Valuation, Brand Positioning and Re-positioning |
| BM 608 | Services Marketing | Elective | 3 | Characteristics of Services and Gaps Model, Service Quality and Customer Satisfaction, Service Design and Delivery, Pricing and Promotion of Services, Managing Service Encounters, Internal Marketing and Relationship Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BM 611 | International Business Management | Core | 4 | Globalization and International Trade Theories, Foreign Direct Investment and International Finance, Cultural, Political, and Legal Environment, International Marketing Strategies, Global Human Resource Management, Managing Cross-Border Operations |
| BM 612 | Entrepreneurship & Small Business Management | Core | 3 | Concept of Entrepreneurship and Innovation, Identifying Business Opportunities, Developing a Business Plan, Sources of Finance for New Ventures, Managing Small Business Operations, Government Policies for Entrepreneurship |
| BM 613 | Rural Marketing | Elective | 3 | Understanding Rural Markets in India, Characteristics of Rural Consumers, Product and Brand Strategies for Rural Markets, Pricing and Promotion in Rural Areas, Rural Distribution Channels and Logistics, Digital Initiatives in Rural Marketing |
| BM 614 | Digital Marketing | Elective | 3 | Overview of Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and PPC, Social Media Marketing Strategy, Content Marketing and Email Marketing, Web Analytics and Digital Campaign Measurement |
| BM 615 | Retail Management | Elective | 3 | Evolution and Types of Retailing, Retail Store Location and Design, Merchandise Management and Assortment Planning, Retail Pricing and Promotions, Customer Service and Relationship Management, Retail Technology and E-tailing |
| BM 616 | Product & Brand Strategy | Elective | 3 | Product Portfolio Management, New Product Development Process, Product Life Cycle Strategies, Brand Architecture and Portfolio Strategy, Brand Revitalization and Extensions, Strategic Brand Management |
| BM 617 | Marketing Analytics | Elective | 3 | Introduction to Marketing Data and Metrics, Customer Analytics and Segmentation, Predictive Modeling in Marketing, Marketing Mix Modeling, Campaign Performance Measurement and ROI, Data Visualization and Reporting |
