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MBA in General at National Institute of Technology Patna
Patna, Bihar
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About the Specialization
What is GENERAL at National Institute of Technology Patna Patna?
This MBA General program at National Institute of Technology Patna focuses on developing well-rounded business leaders equipped with diverse management skills. Rooted in strong theoretical foundations and practical applications, the curriculum is designed to meet the evolving demands of various Indian industries. It offers a comprehensive understanding of core business functions, preparing students for dynamic roles across sectors.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking a robust entry into the management world, as well as early-career professionals looking to accelerate their growth or transition into leadership positions. Aspiring entrepreneurs and those aiming for general management roles across diverse industries in India will find the program highly beneficial. No specific prior work experience is strictly mandated.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles in marketing, finance, human resources, operations, and consulting. Entry-level salaries typically range from INR 4-8 lakhs annually, with significant growth potential up to INR 15-25 lakhs or more for experienced professionals. The curriculum often aligns with foundational knowledge for certifications like NISM for finance or SHRM for HR.
Student Success Practices
Foundation Stage
Master Core Management Fundamentals- (Semester 1-2)
Focus intensely on understanding core subjects like Principles of Management, Business Economics, Accounting, and Quantitative Methods. Actively participate in class discussions and solve case studies to apply theoretical knowledge.
Tools & Resources
Harvard Business Review cases, NPTEL courses on management basics, Financial modeling in Excel, Peer study groups
Career Connection
A strong foundation is crucial for cracking entry-level interviews, understanding business problems, and excelling in subsequent specialized courses.
Develop Strong Communication & Presentation Skills- (Semester 1-2)
Utilize opportunities in Business Communication and other courses to hone verbal and written communication. Practice public speaking, craft professional emails, and prepare compelling presentations. Seek feedback from professors and peers.
Tools & Resources
Toastmasters International (if available), Presentation software like PowerPoint/Canva, Grammarly, Peer review sessions
Career Connection
Essential for effective team collaboration, client interactions, pitching ideas, and performing well in group discussions and personal interviews during placements.
Engage in Early Industry Exploration- (Semester 1-2)
Attend guest lectures, workshops, and industry interaction events organized by the department. Start researching different management functions and industries to identify areas of interest for future internships and career paths.
Tools & Resources
LinkedIn, Industry reports (e.g., from IBEF, PwC), Company websites, Career counseling sessions
Career Connection
Helps in making informed decisions about elective choices, tailoring skill development, and networking with potential mentors or employers.
Intermediate Stage
Strategically Choose Electives & Pursue Summer Internship- (Semester 3)
Carefully select electives in Semester 3 based on identified career interests and industry demand. Actively seek and complete a meaningful summer internship project, leveraging it to gain practical exposure and build industry-specific skills.
Tools & Resources
Career services, Alumni network, Industry contacts, Job portals (Internshala, Naukri), Company presentations
Career Connection
Internships provide real-world experience, build resume credibility, and often convert into pre-placement offers, directly impacting final placements.
Network Actively with Professionals & Alumni- (Semester 3)
Attend industry seminars, workshops, and alumni meet-ups. Proactively connect with professionals in your target industries and functional areas. Leverage platforms like LinkedIn for informational interviews and mentorship.
Tools & Resources
LinkedIn, Institutional alumni portal, Industry association events, Career fairs
Career Connection
Builds valuable contacts for internships, job referrals, career advice, and insights into industry trends and job market expectations.
Participate in Business Competitions & Case Studies- (Semester 3)
Engage in inter-college business competitions, case study challenges, and hackathons. These platforms offer opportunities to apply classroom learning to complex problems, work in teams, and develop problem-solving skills under pressure.
Tools & Resources
Internal college clubs, External competition platforms (Dare2Compete, Unstop), Case study resources (Ivey, HBS)
Career Connection
Enhances analytical thinking, teamwork, and presentation skills, all highly valued by recruiters during the selection process.
Advanced Stage
Excel in Research Project & Advanced Electives- (Semester 4)
Dedicate significant effort to the final Research Project (MBA 402), ensuring it addresses a real-world business problem with rigorous methodology. Deepen expertise through advanced electives to specialize and stand out in chosen areas.
Tools & Resources
Statistical software (SPSS, R, Python), Academic databases (JSTOR, EBSCO), Faculty guidance, Research workshops
Career Connection
A strong research project showcases analytical abilities and problem-solving skills, making candidates attractive for roles requiring critical thinking and data interpretation.
Intensive Placement Preparation- (Semester 4)
Actively participate in all placement cell activities including resume building, mock interviews, group discussion practice, and aptitude test preparation. Tailor applications to specific roles and companies.
Tools & Resources
Placement cell resources, Online aptitude platforms (IndiaBix), Interview preparation guides, Peer practice groups, Career counselors
Career Connection
Direct preparation for securing desired full-time employment with leading companies in India.
Cultivate Leadership & Professionalism- (Semester 4)
Take on leadership roles in student clubs, committees, or project teams. Focus on developing soft skills such as negotiation, conflict resolution, and team management. Maintain professional etiquette in all academic and professional interactions.
Tools & Resources
Leadership workshops, Mentorship programs, Self-assessment tools, Feedback from professors/supervisors
Career Connection
These skills are critical for career progression beyond entry-level, enabling effective leadership and fostering a positive professional reputation.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 2 years (4 semesters)
Credits: 100 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 101 | Principles of Management | Core | 3 | Nature & Significance of Management, Management Functions, Decision Making, Organizational Structure, Leadership, Motivation |
| MBA 102 | Organisational Behaviour | Core | 3 | Foundations of OB, Personality & Perception, Attitudes & Values, Group Dynamics, Conflict Management, Organisational Culture |
| MBA 103 | Business Economics | Core | 3 | Economic Systems, Demand & Supply Analysis, Elasticity, Market Structures, Production & Cost Theory, Pricing Strategies |
| MBA 104 | Accounting for Managers | Core | 3 | Financial Accounting Concepts, Journal & Ledger, Final Accounts, Financial Statement Analysis, Cost Accounting Basics, Fund Flow Analysis |
| MBA 105 | Quantitative Methods for Management | Core | 3 | Probability & Distributions, Sampling Techniques, Hypothesis Testing, Correlation & Regression, Decision Theory, Forecasting Methods |
| MBA 106 | Business Communication | Core | 2 | Principles of Communication, Oral Communication, Written Communication, Presentation Skills, Interview Skills, Business Correspondence |
| MBA 107 | Management Information System | Core | 3 | Information Systems Concepts, IT Infrastructure, Database Management, E-Business & E-Commerce, Decision Support Systems, IS Security & Ethics |
| MBA 108 | Computer Applications in Business | Core | 2 | MS Office Applications, Data Analysis with Excel, Internet & Cloud Applications, Business Software Introduction, Data Visualization Basics, Cyber Security Awareness |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 201 | Human Resource Management | Core | 3 | HRM Functions, Job Analysis & Design, Recruitment & Selection, Training & Development, Performance Management, Compensation Management |
| MBA 202 | Marketing Management | Core | 3 | Marketing Environment, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix, Distribution Channels |
| MBA 203 | Financial Management | Core | 3 | Financial Goals, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| MBA 204 | Production & Operations Management | Core | 3 | Operations Strategy, Facility Location & Layout, Production Planning, Inventory Management, Quality Management, Supply Chain Management |
| MBA 205 | Business Research Methods | Core | 3 | Research Process, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis & Interpretation, Report Writing |
| MBA 206 | Entrepreneurship & Project Management | Core | 3 | Entrepreneurial Process, Business Plan Development, Startup Ecosystem, Project Life Cycle, Project Planning & Control, Risk Management |
| MBA 207 | Business Law & Ethics | Core | 3 | Indian Contract Act, Company Law, Consumer Protection Act, Business Ethics, Corporate Governance, Cyber Law Basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 301 | Business Strategy | Core | 3 | Strategic Management Process, Environmental Analysis, SWOT Analysis, Corporate Level Strategies, Business Level Strategies, Strategy Implementation |
| MBA 302 | Summer Internship Project | Core | 4 | Problem Identification, Data Collection & Analysis, Report Writing, Presentation Skills, Industry Application, Project Management |
| E-101 | Consumer Behaviour | Elective | 3 | Consumer Decision Process, Psychological Influences, Sociocultural Influences, Market Segmentation, Branding Strategies, Consumer Research |
| E-102 | Security Analysis & Portfolio Management | Elective | 3 | Investment Environment, Risk & Return, Valuation Models, Portfolio Theory, Asset Allocation, Equity & Bond Analysis |
| E-103 | Advanced Human Resource Management | Elective | 3 | Strategic HRM, HR Analytics, Talent Management, Global HRM, Change Management, HR Policies & Practices |
| E-104 | Supply Chain & Logistics Management | Elective | 3 | Supply Chain Design, Logistics Network, Inventory Management, Transportation & Warehousing, Supply Chain Technology, Global SCM |
| E-105 | Marketing of Services | Elective | 3 | Characteristics of Services, Service Quality, Service Design & Delivery, Service Pricing, Managing Demand & Capacity, Customer Relationship Management |
| E-106 | Management of Financial Institutions & Markets | Elective | 3 | Indian Financial System, Banking & Insurance, Mutual Funds, Capital Market Operations, Money Market Instruments, Regulatory Framework |
| E-201 | Digital Marketing | Elective | 3 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Web Analytics |
| E-202 | Project Appraisal & Finance | Elective | 3 | Project Feasibility Analysis, Financial Projections, Capital Budgeting Techniques, Risk Analysis in Projects, Project Financing, Working Capital Management |
| E-203 | Learning & Development | Elective | 3 | Training Needs Assessment, Instructional Design, Training Methods & Techniques, Evaluation of Training, Career Development, Leadership Development |
| E-204 | Production Planning & Control | Elective | 3 | Aggregate Planning, Master Production Scheduling, Material Requirements Planning (MRP), Just-in-Time (JIT), Lean Manufacturing, Capacity Planning |
| E-205 | Sales & Distribution Management | Elective | 3 | Sales Process, Sales Force Management, Sales Forecasting, Channel Management, Retail Management, Merchandising |
| E-206 | International Financial Management | Elective | 3 | Foreign Exchange Market, Exchange Rate Risk Management, International Investment Decisions, International Working Capital, Foreign Direct Investment, Global Financial Crisis |
| E-301 | Advertising & Brand Management | Elective | 3 | Advertising Strategy, Media Planning, Creative Strategy, Brand Identity & Positioning, Brand Equity, Integrated Marketing Communications |
| E-302 | Financial Derivatives | Elective | 3 | Futures Contracts, Forwards Contracts, Options Contracts, Swaps, Hedging Strategies, Option Pricing Models |
| E-303 | Compensation Management | Elective | 3 | Compensation Strategy, Wage Structures, Incentive Schemes, Employee Benefits, Executive Compensation, Legal Aspects of Compensation |
| E-304 | Total Quality Management | Elective | 3 | Quality Philosophies, Quality Tools & Techniques, Statistical Process Control (SPC), Six Sigma, ISO Standards, Quality Circles |
| E-305 | Rural Marketing | Elective | 3 | Rural Market Environment, Rural Consumer Behaviour, Product Strategy for Rural, Distribution in Rural, Rural Communication Strategy, Social Marketing in Rural |
| E-306 | Behavioral Finance | Elective | 3 | Cognitive Biases, Emotional Biases, Prospect Theory, Market Anomalies, Investor Psychology, Herding Behaviour |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 401 | International Business | Core | 3 | Globalization & Trade Theories, Foreign Exchange Market, Global Marketing Strategies, International Human Resource Management, Cross-Cultural Management, International Business Environment |
| MBA 402 | Research Project | Core | 8 | Research Problem Formulation, Literature Review, Methodology & Data Collection, Data Analysis & Interpretation, Conclusion & Recommendations, Thesis Writing & Viva Voce |
| E-401 | Industrial Marketing | Elective | 3 | Business Markets, Organizational Buying Behaviour, Industrial Market Segmentation, Product & Service Strategy, Pricing in B2B, Marketing Communication |
| E-402 | Equity Research & Valuation | Elective | 3 | Financial Statement Analysis, Ratio Analysis, Equity Valuation Models, Industry & Company Analysis, Investment Decisions, Report Writing |
| E-403 | Cross Cultural Management | Elective | 3 | Culture & Management, Cultural Dimensions, Cross-Cultural Communication, Global Leadership, Expatriate Management, Diversity & Inclusion |
| E-404 | Service Operations Management | Elective | 3 | Service Strategy & Design, Managing Service Quality, Waiting Line Management, Capacity Management, Service Process Improvement, Technology in Services |
| E-405 | Media & Entertainment Management | Elective | 3 | Media Industry Overview, Content Creation & Distribution, Media Planning, Audience Measurement, Regulatory Framework, Digital Media Trends |
| E-406 | Fintech & Blockchain | Elective | 3 | Fintech Landscape, Digital Payments & Lending, Blockchain Technology, Cryptocurrencies, Regulatory Sandboxes, AI in Finance |
| E-501 | Customer Relationship Management | Elective | 3 | CRM Strategy & Implementation, Customer Lifecycle Management, Data Warehousing for CRM, CRM Technology, Customer Loyalty & Retention, Service Recovery |
| E-502 | Fixed Income Securities | Elective | 3 | Bond Market Operations, Bond Valuation, Interest Rate Risk, Credit Risk, Securitization, Money Market Instruments |
| E-503 | Performance Management & HR Analytics | Elective | 3 | Performance Appraisal Systems, Feedback Mechanisms, Goal Setting & MBO, HR Metrics & Dashboards, Predictive Analytics in HR, Workforce Planning |
| E-504 | Data Analytics for Business Decisions | Elective | 3 | Data Mining Techniques, Predictive Modeling, Business Intelligence, Data Visualization Tools, Big Data Concepts, Machine Learning Basics |
| E-505 | Retail Management | Elective | 3 | Retail Formats & Strategy, Store Location & Layout, Merchandising & Category Management, Retail Pricing, Supply Chain in Retail, E-tailing & Omnichannel |
| E-506 | Risk Management & Insurance | Elective | 3 | Types of Risk, Risk Identification & Measurement, Risk Mitigation Strategies, Insurance Products, Actuarial Science Basics, Enterprise Risk Management |
| E-601 | Strategic Brand Management | Elective | 3 | Brand Architecture, Brand Repositioning, Global Branding, Brand Equity Measurement, Brand Extensions, Brand Revitalization |
| E-602 | Corporate Restructuring & Mergers & Acquisitions | Elective | 3 | Types of M&A, Valuation in M&A, Due Diligence, Post-Merger Integration, Leveraged Buyouts, Corporate Governance Issues |
| E-603 | Strategic Human Resource Management | Elective | 3 | HR as Strategic Partner, HR Planning & Talent Management, Employee Engagement, Organizational Development, Strategic HR Challenges, Culture Building |
| E-604 | Decision Science for Managers | Elective | 3 | Optimization Techniques, Linear Programming, Simulation Modeling, Queuing Theory, Forecasting Models, Network Analysis |
| E-605 | Financial Services & Wealth Management | Elective | 3 | Financial Planning Process, Investment Products, Mutual Funds & Insurance, Retirement Planning, Portfolio Management, Estate Planning |
| E-606 | Public System Management | Elective | 3 | Public Policy Analysis, Governance Principles, Public Sector Undertakings, Social Sector Management, NGO Management, Public-Private Partnerships |
