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MA in Journalism And Mass Communication at NMKRV College for Women
Bengaluru, Karnataka
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About the Specialization
What is Journalism and Mass Communication at NMKRV College for Women Bengaluru?
This MA Journalism and Mass Communication program at NMKRV College for Women, Bengaluru focuses on equipping students with theoretical knowledge and practical skills for a dynamic media landscape. With a strong emphasis on Indian industry context, the program prepares graduates for roles in print, broadcast, and digital media, addressing the growing demand for skilled communicators in India''''s diverse media ecosystem.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the media and communication field, particularly those interested in journalism, public relations, or advertising. It also caters to early-career professionals looking to upskill in digital media or deepen their understanding of communication theories. Individuals with a keen interest in current affairs, storytelling, and societal impact are well-suited.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India as journalists, content writers, PR executives, advertising professionals, or digital media strategists. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program aligns with industry demands for versatile communicators, offering a strong foundation for professional growth in Indian media houses and corporate communication departments.
Student Success Practices
Foundation Stage
Build Strong Media Fundamentals through Active Reading- (Semester 1-2)
Consistently read newspapers, magazines, and reputable online news sources from diverse perspectives (e.g., The Hindu, Indian Express, Livemint). Analyze news structures, reporting styles, and editorial stances. Discuss current affairs with peers and faculty to enhance critical thinking.
Tools & Resources
Reputable Indian news apps/websites, Academic journals on communication studies, College library resources
Career Connection
Develops strong general knowledge, improves analytical skills crucial for reporting, and hones media literacy essential for any communication professional.
Develop Foundational Reporting and Writing Skills- (Semester 1-2)
Actively participate in practical reporting assignments. Practice writing different news formats (hard news, features, interviews). Seek feedback on every piece of writing and meticulously incorporate revisions. Start a personal blog or contribute to college publications to build a portfolio.
Tools & Resources
College journalism lab, Writing style guides (e.g., AP style), Grammar checker tools, Student media platforms
Career Connection
Essential for entry-level journalism roles, content writing, and public relations, demonstrating practical aptitude to potential employers.
Network with Peers and Faculty for Collaborative Learning- (Semester 1-2)
Form study groups to discuss complex communication theories and ethical dilemmas. Engage regularly with professors during office hours for deeper insights and career guidance. Participate in departmental seminars and workshops to expand academic and professional horizons.
Tools & Resources
Departmental notice boards, College events calendar, LinkedIn for professional networking
Career Connection
Fosters teamwork, facilitates knowledge sharing, and helps build an academic support system, which can lead to future collaborations and recommendations.
Intermediate Stage
Engage in Specialization-Specific Practical Projects- (Semester 3)
Actively choose and commit to projects aligned with your preferred specialization (e.g., producing a short documentary for broadcast, designing a social media campaign for new media, or in-depth feature writing for print). Leverage college resources like studios or software.
Tools & Resources
College TV/radio studio, Video/audio editing software (e.g., Adobe Premiere Pro, Audacity), Graphic design tools (e.g., Canva), Professional cameras
Career Connection
Builds a strong portfolio demonstrating expertise in a chosen area, making you a more attractive candidate for specialized roles in media.
Undertake an Industry Internship for Real-world Exposure- (Semester 3-4)
Secure an internship at a reputable media house, PR agency, or digital marketing firm. Take initiative, ask questions, and contribute actively to projects. Network with professionals and understand industry workflows and expectations. Document your learning and build contacts.
Tools & Resources
Internship search platforms (e.g., Internshala, LinkedIn), College placement cell, Professional networking events
Career Connection
Provides invaluable practical experience, opens doors for potential pre-placement offers, and helps clarify career interests.
Participate in Media Competitions and Workshops- (Semester 3-4)
Actively seek out and participate in inter-collegiate media competitions, journalism festivals, or communication workshops. These platforms offer opportunities to showcase skills, receive constructive criticism, and learn from industry experts.
Tools & Resources
University/college event announcements, Media industry conferences, Skill-building workshops on specific tools or techniques
Career Connection
Enhances practical skills, adds valuable achievements to your resume, and expands professional networks beyond the academic environment.
Advanced Stage
Develop a Professional Portfolio and Online Presence- (Semester 4)
Compile all your best work (articles, videos, PR campaigns, social media analytics reports) into a professional online portfolio or website. Ensure your LinkedIn profile is updated, showcasing your skills, experiences, and project work.
Tools & Resources
Online portfolio platforms (e.g., WordPress, Behance), LinkedIn, Personal website builders
Career Connection
Crucial for showcasing capabilities to recruiters, serving as a live resume and demonstrating practical skills for employment.
Master Interview Skills and Placement Preparation- (Semester 4)
Actively participate in mock interviews and group discussions organized by the college''''s placement cell. Research target companies and roles. Refine your resume and cover letter to highlight relevant skills and experiences for specific job applications.
Tools & Resources
College placement cell, Career counseling services, Online interview preparation resources
Career Connection
Maximizes chances of securing desired placements and effectively communicates your value to potential employers in the Indian job market.
Cultivate Mentorship and Continuous Learning- (Semester 4 and Post-Graduation)
Seek mentorship from experienced professionals in your chosen field. Stay updated with emerging media trends, technologies, and ethical challenges by regularly reading industry reports and attending webinars. Consider pursuing short-term courses for specialized skills post-graduation.
Tools & Resources
Industry associations (e.g., PRCI, AAAI), Online learning platforms (e.g., Coursera, Udemy for specialized media skills), Professional networks
Career Connection
Facilitates long-term career growth, helps navigate industry changes, and provides guidance for leadership roles in the Indian media landscape.
Program Structure and Curriculum
Eligibility:
- Candidates who have passed any degree examination of this University or any other University recognized as equivalent thereto, with a minimum of 40% of marks in aggregate of all subjects including languages, are eligible for admission to the programme.
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ 1.1 | Introduction to Mass Communication | Core | 4 | Nature and definition of communication, Process and models of communication, Types of communication, Mass media concepts, Historical development of media in India |
| MJ 1.2 | Media and Society | Core | 4 | Social theories of media, Media''''s role in society, Cultural studies, Media and democracy, Globalization and media |
| MJ 1.3 | Reporting and Editing | Core | 4 | News values, News gathering techniques, Types of reporting, News story structure, Principles of editing, Copyediting |
| MJ 1.4 | Communication Theories | Core | 4 | Early communication theories, Mass society theory, Functionalism, Cultivation theory, Agenda-setting theory, Uses and gratifications theory |
| MJ 1.5 | Open Elective | Elective | 4 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ 2.1 | Advanced Reporting | Core | 4 | Investigative reporting, Interpretative reporting, Specialized reporting (political, economic, crime, sports), Feature writing, Interview techniques |
| MJ 2.2 | Advanced Editing | Core | 4 | Editorial leadership, Layout and design, Headline writing, Photo editing, Newspaper/magazine production, Ethics in editing |
| MJ 2.3 | Media Laws and Ethics | Core | 4 | Constitutional provisions for media, Press laws in India, Intellectual property rights, Defamation and privacy, Media ethics |
| MJ 2.4 | Research Methods in Communication | Core | 4 | Nature of research, Research design, Data collection methods (survey, content analysis, observation), Sampling techniques, Data analysis |
| MJ 2.5 | Open Elective | Elective | 4 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ 3.1 | Public Relations and Corporate Communication | Core | 4 | Concepts of Public Relations, PR tools and techniques, Corporate image building, Crisis communication, Media relations |
| MJ 3.2 | Advertising and Marketing Communication | Core | 4 | Fundamentals of advertising, Advertising media, Creative strategies, Marketing communication mix, Branding and Integrated Marketing Communication |
| MJ 3.3 | New Media and Digital Journalism | Core | 4 | Evolution of new media, Characteristics of digital media, Online reporting and social media journalism, Multimedia storytelling, Media convergence |
| MJ 3.4 | Project Work / Internship | Project/Internship | 4 | Field work and data collection, Project report writing, Data analysis and interpretation, Presentation of findings |
| MJ 3.5.1 | Magazine and Feature Writing (Optional Elective - Group A: Print Media) | Elective | 4 | Magazine genres, Feature writing techniques, Column writing, Editorial writing, Niche publications |
| MJ 3.5.2 | Photojournalism and Visual Communication (Optional Elective - Group A: Print Media) | Elective | 4 | Principles of photography, Visual composition and storytelling, Photo editing, Ethics in photojournalism, Infographic design |
| MJ 3.5.3 | Radio and Television Journalism (Optional Elective - Group B: Broadcast Media) | Elective | 4 | Radio news production, TV news gathering, Scriptwriting for broadcast, Anchoring and news presentation, Broadcast ethics |
| MJ 3.5.4 | Documentary and Film Production (Optional Elective - Group B: Broadcast Media) | Elective | 4 | Documentary types and genres, Pre-production (research, scripting), Production techniques (shooting, sound), Post-production (editing), Film aesthetics and narrative |
| MJ 3.5.5 | Web Design and Content Management (Optional Elective - Group C: New Media) | Elective | 4 | Principles of web design, Content Management Systems (CMS), HTML basics and web architecture, User Experience (UX) design, Web analytics |
| MJ 3.5.6 | Social Media Strategies and Analytics (Optional Elective - Group C: New Media) | Elective | 4 | Social media platforms and trends, Content strategy for social media, Community management, Social media marketing, Analytics and Return on Investment (ROI) |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJ 4.1 | Media Management and Entrepreneurship | Core | 4 | Media organization structures, Business models in media, Media finance and revenue streams, Media marketing and branding, Media entrepreneurship |
| MJ 4.2 | Global Communication and International Relations | Core | 4 | Globalization theories and media, International media systems, Role of global media, Cultural imperialism and media flows, Public diplomacy and international communication |
| MJ 4.3 | Dissertation / Research Project | Project | 4 | Research proposal development, Literature review, Methodology and data collection, Report writing and analysis, Ethical considerations in research |
| MJ 4.4 | Viva Voce | Core | 4 | Oral examination on dissertation/project, Defense of research findings, General knowledge of Journalism and Mass Communication, Clarity of concepts and theories |
| MJ 4.5.1 | Media History and Contemporary Issues (Optional Elective - Group A: Print Media) | Elective | 4 | Evolution of Indian press, Role of press in freedom movement, Post-independence media growth, Contemporary challenges in media, Media ethics and accountability |
| MJ 4.5.2 | Communication for Development (Optional Elective - Group A: Print Media) | Elective | 4 | Development communication models, Participatory communication, Health communication, Environmental communication, Rural development and media |
| MJ 4.5.3 | Television Production and Direction (Optional Elective - Group B: Broadcast Media) | Elective | 4 | TV studio operations, Camera techniques and lighting, Sound recording and mixing, Non-linear editing, Production planning and direction |
| MJ 4.5.4 | Radio Production and Programming (Optional Elective - Group B: Broadcast Media) | Elective | 4 | Radio program formats, Scriptwriting for radio, Voice modulation and presentation, Sound design and effects, Radio advertising and jingles |
| MJ 4.5.5 | Mobile Journalism and App Development (Optional Elective - Group C: New Media) | Elective | 4 | Mobile content creation, Mobile app concepts for journalism, Citizen journalism via mobile, Mobile storytelling techniques, App marketing and distribution |
| MJ 4.5.6 | Data Journalism and Visualization (Optional Elective - Group C: New Media) | Elective | 4 | Data collection and cleaning, Data analysis tools and techniques, Data storytelling, Infographic and data visualization, Ethical considerations in data journalism |
