

B-B-A in General at Panchasheela Degree College


Bengaluru, Karnataka
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About the Specialization
What is General at Panchasheela Degree College Bengaluru?
This B.B.A. program at Panchasheela Degree College focuses on providing a comprehensive understanding of business administration principles and practices essential for the dynamic Indian corporate landscape. The curriculum is designed to equip students with core management competencies, analytical skills, and an ethical business perspective, preparing them for diverse roles in India''''s rapidly growing economy. The program emphasizes both theoretical knowledge and practical application, aligning with industry needs.
Who Should Apply?
This program is ideal for fresh graduates from diverse academic backgrounds who aspire to build a career in business and management. It is suitable for individuals seeking entry-level management positions, aspiring entrepreneurs looking to start their ventures, and those aiming for further postgraduate studies in management. Students with a keen interest in business operations, marketing, finance, or human resources will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including roles in marketing, finance, human resources, operations, and general management across sectors like banking, ITES, retail, and manufacturing. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth trajectories for experienced professionals. The program also aligns with foundational knowledge required for professional certifications like NISM or NCFM in finance.

Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in financial accounting, business economics, and management principles. Regularly attend classes, make detailed notes, and clarify doubts immediately with faculty to build a strong base for advanced subjects. Forming study groups with peers can enhance comprehension and facilitate discussion.
Tools & Resources
Textbooks, Study Groups, Faculty Consultations, Online academic resources like Khan Academy for basic concepts
Career Connection
A solid foundation in these subjects is crucial for understanding advanced business concepts and performing well in competitive exams or entry-level roles in finance and management.
Enhance Communication and Digital Skills- (Semester 1-2)
Actively participate in English language classes to improve verbal and written communication. Practice public speaking, group discussions, and report writing. Master essential computer applications like MS Excel and PowerPoint, which are vital for business presentations and data analysis. Consider taking online courses for digital fluency.
Tools & Resources
Grammarly, LinkedIn Learning, MS Office Tutorials, Presentation software
Career Connection
Strong communication and digital skills are non-negotiable for almost all business roles, significantly impacting interview performance and workplace effectiveness in India''''s digital-first economy.
Engage in Extracurricular and Skill Development Workshops- (Semester 1-2)
Join college clubs related to management, entrepreneurship, or finance. Participate in inter-college competitions, debates, and cultural events. Attend workshops on soft skills, personality development, or basic coding to develop a well-rounded profile and leadership qualities early on.
Tools & Resources
College Clubs, NPTEL/Coursera for basic skill courses, Local Toastmasters clubs
Career Connection
These activities build confidence, teamwork, and networking skills, which are highly valued by Indian recruiters and contribute to overall professional growth.
Intermediate Stage
Seek Practical Exposure through Internships- (Semester 3-5)
Actively look for short-term internships or summer training programs in areas of interest (marketing, finance, HR, operations) during semester breaks. Focus on understanding real-world business processes and applying classroom knowledge. Even unpaid internships offer invaluable experience.
Tools & Resources
Internshala, LinkedIn Jobs, College Placement Cell, Company websites
Career Connection
Internships provide crucial industry exposure, help in networking, and make your resume stand out to Indian employers, often leading to pre-placement offers or full-time roles.
Develop Analytical and Problem-Solving Abilities- (Semester 3-5)
Pay special attention to subjects like Business Statistics and Research Methodology. Practice problem-solving using real-world case studies. Engage in analytical challenges and data interpretation exercises to hone critical thinking, essential for data-driven decision-making in Indian businesses.
Tools & Resources
Case Study repositories, Analytics Vidhya, Kaggle (for beginner datasets), Statistical software like R or Python basics
Career Connection
Analytical skills are highly sought after by Indian companies for roles in business analysis, market research, and financial modeling, improving employability and career progression.
Build a Professional Network- (Semester 3-5)
Attend industry seminars, webinars, and guest lectures organized by the college or external bodies. Connect with alumni, faculty, and industry professionals on platforms like LinkedIn. Participate in professional body events (e.g., NHRD Network, MMA) to expand your professional circle.
Tools & Resources
LinkedIn, Industry conferences/webinars, Alumni network events
Career Connection
A strong professional network in India can open doors to mentorship, internship opportunities, and future job prospects, especially valuable in a competitive job market.
Advanced Stage
Undertake a Comprehensive Major Project- (Semester 6)
Select a challenging research topic or a real-world business problem for your final year project. Dedicate significant time to thorough research, data collection, analysis, and presenting actionable insights. This project should showcase your specialized knowledge and problem-solving skills.
Tools & Resources
Research Databases, Statistical analysis software (SPSS, R), Mentors from faculty/industry
Career Connection
A well-executed major project serves as a practical demonstration of your capabilities to potential employers, enhancing your chances for specialized roles and often forming a key part of placement interviews.
Focus on Placement Preparation and Mock Interviews- (Semester 6)
Engage intensively in placement training activities offered by the college, focusing on aptitude tests, group discussions, and personal interviews. Regularly practice mock interviews, tailor your resume to specific job descriptions, and prepare for common HR and technical questions relevant to business roles in India.
Tools & Resources
College Placement Cell, Online aptitude platforms (e.g., Indiabix), Mock interview sessions, Resume building workshops
Career Connection
Thorough preparation is paramount for securing desirable placements in top Indian companies, maximizing conversion rates from interviews to job offers.
Explore Entrepreneurial Avenues or Higher Education- (Semester 6)
For those inclined towards entrepreneurship, develop a detailed business plan for a startup idea, seeking guidance from mentors. Alternatively, if pursuing higher education, research MBA programs, prepare for entrance exams like CAT/XAT, and work on application essays and recommendations.
Tools & Resources
Startup incubators/accelerators, Niti Aayog startup resources, GMAT/CAT prep materials, Career counselors
Career Connection
This stage is critical for charting your post-graduation path, whether it''''s launching your venture with a clear strategy or gaining admission to prestigious management programs in India or abroad for advanced career growth.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 / PUC II year / 12th Standard Examination or equivalent from a recognized board.
Duration: 3 years / 6 semesters (with option for 4th year BBA Honours)
Credits: 160 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEP101 | Fundamentals of Business Management | Discipline Specific Core (DSC) | 4 | Nature and Scope of Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Entrepreneurship |
| BUBBANEP102 | Financial Accounting | Discipline Specific Core (DSC) | 4 | Introduction to Accounting, Accounting Concepts and Conventions, Journal and Ledger, Trial Balance and Final Accounts, Accounting for Non-Profit Organizations |
| BUBBANEP103 | Business Economics | Discipline Specific Core (DSC) | 4 | Nature and Scope of Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Practices |
| BUBBANEP104 | Communicative English I | Ability Enhancement Compulsory Course (AECC) | 2 | Grammar and Vocabulary, Reading Comprehension, Writing Skills, Basic Communication Strategies, Listening Skills |
| BUBBANEP105 | Indian Constitution / Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Preamble and Fundamental Rights, Directive Principles of State Policy, Union and State Government, Environmental Concepts, Pollution and Conservation |
| BUBBANEP106 | Digital Fluency | Skill Enhancement Course (SEC) | 2 | Digital Literacy, Internet and Web Technologies, Cyber Security Basics, Productivity Tools, Social Media Ethics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEP201 | Organizational Behavior | Discipline Specific Core (DSC) | 4 | Introduction to Organizational Behavior, Perception and Learning, Personality and Attitudes, Motivation Theories, Group Dynamics and Team Building |
| BUBBANEP202 | Corporate Accounting | Discipline Specific Core (DSC) | 4 | Accounting for Share Capital, Debentures, Company Final Accounts, Amalgamation and Reconstruction, Consolidated Financial Statements |
| BUBBANEP203 | Business Statistics | Discipline Specific Core (DSC) | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| BUBBANEP204 | Communicative English II | Ability Enhancement Compulsory Course (AECC) | 2 | Advanced Grammar and Idioms, Presentation Skills, Report Writing, Email Etiquette, Interview Skills |
| BUBBANEP205 | Modern Indian Language / Sanskrit | Ability Enhancement Compulsory Course (AECC) | 2 | Basic Grammar and Script, Conversational Phrases, Reading Simple Texts, Cultural Aspects, Writing Practice |
| BUBBANEP206 | Computer Applications in Business | Skill Enhancement Course (SEC) | 2 | MS Office Suite, Data Analysis in Excel, Presentation Tools, Cloud Computing Basics, Business Software Applications |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEP301 | Marketing Management | Discipline Specific Core (DSC) | 4 | Nature and Scope of Marketing, Marketing Environment, Consumer Behavior, Product and Pricing Decisions, Promotion and Distribution |
| BUBBANEP302 | Financial Management | Discipline Specific Core (DSC) | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management |
| BUBBANEP303 | Human Resource Management | Discipline Specific Core (DSC) | 4 | Role and Functions of HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BUBBANEP304 | Business Law | Discipline Specific Core (DSC) | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Companies Act (Basics) |
| BUBBANEP305 | Entrepreneurship Development | Skill Enhancement Course (SEC) | 2 | Concept of Entrepreneurship, Business Idea Generation, Market Survey and Feasibility, Business Plan Preparation, Funding Sources for Startups |
| BUBBANEP306 | Open Elective 1 | Open Elective (OE) | 3 | Interdisciplinary subject chosen by student |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEP401 | Operations Management | Discipline Specific Core (DSC) | 4 | Introduction to Operations Management, Product and Service Design, Capacity Planning, Inventory Management, Quality Management |
| BUBBANEP402 | Cost Accounting | Discipline Specific Core (DSC) | 4 | Nature and Scope of Cost Accounting, Cost Concepts and Classification, Materials and Labor Costing, Overhead Allocation, Budgetary Control |
| BUBBANEP403 | Research Methodology for Business | Discipline Specific Core (DSC) | 4 | Introduction to Business Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| BUBBANEP404 | Business Ethics and Corporate Social Responsibility | Discipline Specific Core (DSC) | 4 | Ethical Theories in Business, Ethical Decision Making, Concept of CSR, Stakeholder Management, Corporate Governance |
| BUBBANEP405 | Data Analytics for Business | Skill Enhancement Course (SEC) | 2 | Introduction to Data Analytics, Data Collection and Preparation, Descriptive Analytics, Predictive Analytics (Basic), Data Visualization Tools |
| BUBBANEP406 | Open Elective 2 | Open Elective (OE) | 3 | Interdisciplinary subject chosen by student |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEP501 | International Business | Discipline Specific Core (DSC) | 4 | Nature and Scope of International Business, Theories of International Trade, Foreign Exchange Markets, Globalization and its Impact, International Business Environment |
| BUBBANEP502 | Strategic Management | Discipline Specific Core (DSC) | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BUBBANEP503 | Discipline Specific Elective (DSE) 1 (Major Stream) | Discipline Specific Elective (DSE) | 3 | Specialized topic based on chosen major (e.g., Marketing, Finance, HR) |
| BUBBANEP504 | Discipline Specific Elective (DSE) 2 (Major Stream) | Discipline Specific Elective (DSE) | 3 | Further specialized topic based on chosen major |
| BUBBANEP505 | Professional Communication | Skill Enhancement Course (SEC) | 2 | Advanced Business Correspondence, Group Discussions, Public Speaking, Negotiation Skills, Cross-Cultural Communication |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEP601 | Business Analytics | Discipline Specific Core (DSC) | 4 | Advanced Data Modeling, Prescriptive Analytics, Business Intelligence Tools, Decision Making with Analytics, Big Data Concepts |
| BUBBANEP602 | Innovation and Entrepreneurship | Discipline Specific Core (DSC) | 4 | Fostering Innovation, Lean Startup Methodology, Venture Capital and Funding, Intellectual Property Rights, Growth Strategies for Startups |
| BUBBANEP603 | Discipline Specific Elective (DSE) 3 (Major Stream) | Discipline Specific Elective (DSE) | 3 | Advanced specialized topic within the chosen major |
| BUBBANEP604 | Discipline Specific Elective (DSE) 4 (Major Stream) | Discipline Specific Elective (DSE) | 3 | Capstone specialized topic within the chosen major |
| BUBBANEP605 | Major Project / Internship | Project / Internship | 4 | Problem Identification and Formulation, Literature Review, Data Collection and Analysis, Report Writing and Presentation, Application of Business Concepts |




