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MBA in General at Patna Women's College
Patna, Bihar
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About the Specialization
What is General at Patna Women's College Patna?
This MBA program at Patna Women''''s College, affiliated with Patna University, focuses on developing comprehensive business acumen essential for the dynamic Indian corporate landscape. It integrates theoretical foundations with practical applications, preparing graduates for managerial roles across diverse sectors. The program''''s design, under the Choice Based Credit System, allows students to tailor their learning with electives, reflecting the varied demands of the Indian industry.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into management careers, particularly those aspiring for leadership positions in Indian firms. It also serves working professionals looking to upskill and enhance their strategic thinking, or career changers transitioning into the business domain. Candidates with a strong analytical aptitude and a desire to contribute to India''''s economic growth are well-suited for this comprehensive management education.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths in India as functional managers, consultants, or entrepreneurs. Entry-level salaries typically range from INR 3.5 to 7 LPA, with significant growth trajectories in sectors like finance, marketing, HR, and operations. The holistic curriculum prepares students for roles in both multinational corporations operating in India and prominent domestic companies, fostering skills aligned with national business priorities.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate significant effort to understanding foundational subjects like Accounting, Economics, and Management Process. Form study groups, actively participate in class discussions, and solve case studies to build a strong theoretical base. Utilize online resources like NPTEL for supplemental learning.
Tools & Resources
Case study analysis, NPTEL videos, Peer study groups, Accounting software tutorials (e.g., Tally for basic understanding)
Career Connection
A solid foundation in these core areas is crucial for understanding advanced topics and performing well in initial job interviews and entrance exams for higher studies.
Develop Essential Communication & Quantitative Skills- (Semester 1-2)
Actively work on improving business communication skills through presentations, group debates, and formal report writing. Simultaneously, strengthen quantitative abilities by practicing problems from Managerial Economics and Quantitative Methods. Seek feedback on both written and oral communication.
Tools & Resources
Toastmasters International (or college debate clubs), Online communication courses (Coursera, edX), Statistical software practice (MS Excel, R basics)
Career Connection
Strong communication and analytical skills are highly valued by recruiters for all managerial roles, enabling effective decision-making and stakeholder interaction.
Explore Industry Sectors through Guest Lectures- (Semester 1-2)
Actively attend all guest lectures and industry interaction sessions organized by the department. Use these opportunities to understand different industry verticals (e.g., FMCG, IT, Banking) and functional roles. Network with speakers to gain insights into career paths and skill requirements in India.
Tools & Resources
College career services, Alumni network platforms (LinkedIn), Industry newsletters
Career Connection
Early exposure helps in identifying areas of interest for specialization and internship applications, providing a clearer career direction within the Indian market context.
Intermediate Stage
Deep Dive into Chosen Electives- (Semester 3)
Once electives are chosen in Semester 3, delve deeply into these specialized areas. Read advanced books, research papers, and industry reports related to your chosen fields (e.g., Marketing, Finance, HR). This focused learning enhances subject matter expertise.
Tools & Resources
Harvard Business Review, Relevant industry journals, Financial news platforms (Economic Times, Livemint), Specialized online courses
Career Connection
Developing expertise in a specific functional area makes you a more attractive candidate for specialized roles and demonstrates a clear career direction to potential employers.
Undertake a Meaningful Summer Internship- (Post Semester 2 (Summer))
After Semester 2, commit to a substantial 6-8 week summer internship. Seek opportunities in reputable Indian companies or relevant startups. Focus on learning practical skills, understanding corporate culture, and building professional networks. Document your experience meticulously for the subsequent project work.
Tools & Resources
College placement cell, Internship portals (Internshala, LinkedIn), Company career pages
Career Connection
Internships are crucial for gaining real-world experience, applying theoretical knowledge, and often lead to pre-placement offers or strong references for future jobs in India.
Participate in Business Competitions & Workshops- (Semester 3)
Actively participate in inter-college business plan competitions, case study challenges, and workshops on emerging trends (e.g., analytics, digital marketing). This develops problem-solving, teamwork, and presentation skills crucial for the competitive Indian job market.
Tools & Resources
College clubs, Online competition platforms (Dare2Compete), Industry-specific webinars
Career Connection
Participation enhances your resume, provides networking opportunities, and helps develop practical skills that are highly valued by recruiters.
Advanced Stage
Focus on Comprehensive Project Work- (Semester 4)
Leverage your summer internship experience and academic knowledge to complete a high-quality final project. Choose a relevant industry problem, conduct thorough research, apply appropriate methodologies, and present your findings effectively. Seek regular mentorship from faculty.
Tools & Resources
Statistical software (SPSS, Python/R for data analysis), Academic databases, Faculty mentors, Research methodology guides
Career Connection
The project demonstrates your ability to conduct independent research, solve business problems, and present solutions, which is vital for securing placements and showcasing analytical capabilities.
Intensify Placement Preparation- (Semester 4)
Dedicate significant time to placement preparation including aptitude tests, group discussions, and personal interview simulations. Research target companies, understand their business models, and stay updated on current affairs and industry trends, especially those impacting the Indian economy.
Tools & Resources
Placement cell workshops, Online aptitude platforms (IndiaBix), Mock interview panels, Current affairs magazines
Career Connection
Rigorous preparation directly impacts your success rate in securing desirable placements in top Indian and multinational companies.
Cultivate Professional Network & Mentorship- (Semester 4)
Actively engage with alumni, industry professionals, and faculty to expand your professional network. Seek out mentors who can guide your career path and provide insights into specific industries or roles within India. Attend industry events and seminars.
Tools & Resources
LinkedIn, Alumni meet-ups, Professional associations (e.g., NHRD Network, MMA)
Career Connection
A strong network opens doors to opportunities beyond traditional placements, provides valuable career advice, and fosters long-term professional growth in India.
Program Structure and Curriculum
Eligibility:
- Graduate (with minimum 50% Marks) in any discipline from a recognized University. (For SC/ST candidates 45% marks).
Duration: 4 semesters / 2 years
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA C-101 | Management Process & Organizational Behaviour | Core | 4 | Management Concepts, Organizational Structure, Motivation Theories, Leadership Styles, Group Dynamics, Conflict Management |
| MBA C-102 | Managerial Economics | Core | 4 | Demand Analysis, Production Theory, Cost Concepts, Market Structures, Pricing Strategies, Macroeconomic Indicators |
| MBA C-103 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Cost Accounting, Management Accounting, Financial Statement Analysis, Budgeting and Control, Working Capital Management |
| MBA C-104 | Quantitative Methods for Managers | Core | 4 | Probability Distributions, Statistical Inference, Regression Analysis, Decision Theory, Linear Programming, Time Series Forecasting |
| MBA C-105 | Business Communication | Core | 4 | Communication Process, Oral Communication Skills, Written Communication, Presentation Techniques, Business Correspondence, Report Writing |
| MBA C-106 | Computer Applications in Management | Core | 4 | Information Technology Fundamentals, Database Management Systems, Spreadsheet Applications, Presentation Software, Internet and E-commerce, Data Security Concepts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA C-201 | Marketing Management | Core | 4 | Marketing Environment, Consumer Behaviour, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution |
| MBA C-202 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| MBA C-203 | Financial Management | Core | 4 | Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy, Financial Markets, Risk and Return Analysis |
| MBA C-204 | Operations Management | Core | 4 | Production Planning, Inventory Management, Quality Management, Supply Chain Management, Project Management, Operations Strategy |
| MBA C-205 | Business Research Methods | Core | 4 | Research Design, Data Collection Techniques, Sampling Methods, Hypothesis Testing, Report Writing, Qualitative Research |
| MBA C-206 | Legal Environment of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Intellectual Property Rights, Environmental Laws |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA C-301 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories, Corporate Social Responsibility, Governance Frameworks, Stakeholder Management, Whistle-blowing, Ethical Decision Making |
| MBA C-302 | Strategic Management | Core | 4 | Strategic Analysis, Vision and Mission, Environmental Scanning, Strategy Formulation, Implementation and Evaluation, Global Strategy |
| MBA E-MM-303 | Consumer Behaviour (Marketing Elective) | Elective | 4 | Consumer Decision Process, Psychological Influences, Cultural and Social Influences, Market Segmentation, Brand Loyalty, Consumer Motivation |
| MBA E-MM-304 | Advertising & Brand Management (Marketing Elective) | Elective | 4 | Advertising Planning, Media Strategy, Creative Strategy, Brand Identity, Brand Equity, Brand Communication |
| MBA E-FM-303 | Investment Analysis & Portfolio Management (Finance Elective) | Elective | 4 | Investment Process, Financial Instruments, Equity Valuation, Bond Valuation, Portfolio Theory, Risk and Return |
| MBA E-FM-304 | Financial Derivatives (Finance Elective) | Elective | 4 | Futures Contracts, Forward Contracts, Options Trading, Swaps, Hedging Strategies, Pricing Models |
| MBA E-HR-303 | Industrial Relations & Labour Laws (HR Elective) | Elective | 4 | Industrial Relations System, Trade Unions, Collective Bargaining, Grievance Handling, Labour Welfare, Social Security Legislation |
| MBA E-HR-304 | Training & Development (HR Elective) | Elective | 4 | Training Needs Assessment, Training Design, Training Methods, Evaluation of Training, Management Development, Career Planning |
| MBA E-IT-303 | Data Warehousing & Data Mining (IT Elective) | Elective | 4 | Data Warehouse Architecture, ETL Process, Data Mining Techniques, Clustering Algorithms, Classification Models, Association Rules |
| MBA E-IT-304 | e-Business (IT Elective) | Elective | 4 | E-commerce Models, Digital Marketing, Online Payment Systems, Cyber Security, Supply Chain Management in E-business, Mobile Commerce |
| MBA E-OM-303 | Service Operations Management (Operations Elective) | Elective | 4 | Service Design, Service Quality, Capacity Management, Demand Management, Waiting Line Models, Service Recovery Strategies |
| MBA E-OM-304 | Supply Chain Management (Operations Elective) | Elective | 4 | Supply Chain Strategy, Logistics Management, Inventory Control, Transportation, Warehousing Operations, Supply Chain Risk Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA C-401 | International Business | Core | 4 | Globalization Drivers, International Trade Theories, Foreign Exchange Markets, International Finance, Global Marketing Strategies, Cross-cultural Management |
| MBA C-402 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Plan Development, Startup Funding, Innovation Management, Small Business Management, Government Policies for Startups |
| MBA E-MM-403 | Sales & Distribution Management (Marketing Elective) | Elective | 4 | Sales Force Management, Sales Forecasting, Sales Quotas, Distribution Channels, Channel Design, Logistics Management |
| MBA E-MM-404 | Rural Marketing (Marketing Elective) | Elective | 4 | Rural Environment Analysis, Rural Consumer Behaviour, Product Strategy for Rural Markets, Pricing in Rural Areas, Distribution Challenges, Promotion in Rural Markets |
| MBA E-MM-405 | Services Marketing (Marketing Elective) | Elective | 4 | Service Characteristics, Service Quality Models, Service Delivery Process, Customer Satisfaction, Relationship Marketing, Internal Marketing |
| MBA E-FM-403 | Project Appraisal & Management (Finance Elective) | Elective | 4 | Project Identification, Project Feasibility Analysis, Project Financing, Risk Analysis in Projects, Project Implementation, Project Control and Monitoring |
| MBA E-FM-404 | International Financial Management (Finance Elective) | Elective | 4 | International Monetary System, Exchange Rate Risk Management, Foreign Direct Investment, International Capital Budgeting, Multinational Corporations Finance, Global Financial Markets |
| MBA E-FM-405 | Banking & Financial Services (Finance Elective) | Elective | 4 | Commercial Banking Operations, Investment Banking, Mutual Funds, Insurance Sector, Credit Rating Agencies, Regulatory Environment of Finance |
| MBA E-HR-403 | Organizational Change & Development (HR Elective) | Elective | 4 | Change Models, Resistance to Change, OD Interventions, Team Building, Conflict Resolution, Learning Organizations |
| MBA E-HR-404 | Performance Management & Compensation (HR Elective) | Elective | 4 | Performance Appraisal Systems, Feedback Mechanisms, Goal Setting, Compensation Strategy, Wage and Salary Administration, Incentive Schemes |
| MBA E-HR-405 | International Human Resource Management (HR Elective) | Elective | 4 | Global HR Strategies, Expatriate Management, Cross-cultural Training, International Compensation, Repatriation Issues, Global Talent Management |
| MBA E-IT-403 | Enterprise Resource Planning (ERP) (IT Elective) | Elective | 4 | ERP Architecture, ERP Implementation Strategies, ERP Modules, Business Process Re-engineering, ERP Vendors, Supply Chain Integration with ERP |
| MBA E-IT-404 | Database Management System (DBMS) (IT Elective) | Elective | 4 | Data Models, SQL Query Language, Relational Algebra, Database Design Principles, Normalization, Transaction Management |
| MBA E-IT-405 | Management Information System (MIS) (IT Elective) | Elective | 4 | MIS Framework, Information Systems Types, Decision Support Systems, Expert Systems, Information System Security, IT Strategy Alignment |
| MBA E-OM-403 | Total Quality Management (TQM) (Operations Elective) | Elective | 4 | Quality Philosophies, TQM Principles, Quality Tools and Techniques, ISO Standards, Six Sigma Methodology, Lean Manufacturing |
| MBA E-OM-404 | Production Planning & Control (PPC) (Operations Elective) | Elective | 4 | Aggregate Planning, Master Production Schedule, Material Requirements Planning (MRP), Capacity Planning, Scheduling Operations, Shop Floor Control |
| MBA E-OM-405 | Technology & Innovation Management (Operations Elective) | Elective | 4 | Technology Sourcing, R&D Management, Innovation Process, Technology Transfer, Intellectual Property Rights Management, New Product Development |
| MBA PJ-406 | Project Work | Project | 4 | Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Report Writing, Presentation and Viva Voce |
