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BBA in General at P.K. Roy Memorial College, Dhanbad
Dhanbad, Jharkhand
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About the Specialization
What is General at P.K. Roy Memorial College, Dhanbad Dhanbad?
This BBA program at Prasana Kumar Roy Memorial College focuses on providing a comprehensive foundation in business administration principles. It equips students with essential management skills, analytical capabilities, and an understanding of diverse business functions. The curriculum is designed to meet the evolving demands of the Indian corporate sector, preparing graduates for entry-level managerial roles across various industries.
Who Should Apply?
This program is ideal for recent 10+2 graduates from commerce, science, or arts streams who aspire to build a career in business and management. It suits individuals keen on developing leadership qualities, problem-solving abilities, and an entrepreneurial mindset. Aspiring managers, future business leaders, and those considering higher studies in management will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths in India, including roles in marketing, finance, HR, and operations. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories in Indian companies as they gain experience. The program provides a strong base for professional certifications like NISM or digital marketing courses, enhancing employability.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus intently on understanding core concepts in accounting, economics, and management. Regularly attend lectures, take detailed notes, and review study materials to build a robust theoretical base. Form study groups with peers for collaborative learning and problem-solving.
Tools & Resources
Textbooks, lecture notes, academic journals, online educational platforms like NPTEL for foundational courses, Peer study groups
Career Connection
A strong foundation ensures clarity in advanced subjects and is crucial for entrance exams for higher studies (e.g., CAT, XAT) or competitive job interviews requiring conceptual understanding.
Enhance Communication and Digital Literacy- (Semester 1-2)
Actively participate in communication courses, practice public speaking, and work on written assignments. Simultaneously, master essential software like MS Excel for data analysis and PowerPoint for presentations, as these are indispensable in modern business environments.
Tools & Resources
Toastmasters clubs (if available), online communication courses, LinkedIn Learning, GMetrix for MS Office certification, Newspapers, business magazines to improve vocabulary and context
Career Connection
Effective communication and digital skills are non-negotiable for placements, client interactions, and professional growth in any industry.
Engage in Co-curricular Activities- (Semester 1-2)
Join college clubs, participate in debates, quizzes, and management fests. This helps in developing leadership skills, teamwork, and networking abilities beyond academics. Take on responsibilities in organizing events to gain practical experience.
Tools & Resources
College clubs (e.g., debate club, entrepreneurship cell), inter-college competitions, volunteer opportunities, College event committees
Career Connection
These activities build a well-rounded profile, demonstrate initiative, and provide transferable skills highly valued by Indian recruiters.
Intermediate Stage
Seek Early Industry Exposure through Internships- (Semester 3-5 (during summer breaks))
Actively look for short-term internships, even if unpaid initially, to understand corporate culture and gain practical insights. Focus on roles in areas like marketing, finance, or HR in local Dhanbad businesses or startups to apply classroom knowledge.
Tools & Resources
Internshala, LinkedIn, college placement cell, local business directories for internship searches, Mentors from within the college or industry
Career Connection
Internships provide crucial practical experience, clarify career interests, and often lead to pre-placement offers or strong referrals for future jobs in the Indian market.
Develop Specialization-Specific Skills- (Semester 3-5)
Based on interests emerging from core subjects, start exploring certifications or workshops in areas like digital marketing, financial modeling, or HR analytics. Leverage online courses to deepen knowledge and acquire specialized technical skills.
Tools & Resources
Coursera, Udemy, edX for specialized courses, NISM certifications for finance, HubSpot for marketing, Industry-specific seminars and webinars
Career Connection
Specialized skills make you a more competitive candidate for specific roles and industries, leading to better placement opportunities and higher starting salaries in India.
Network Actively and Build Professional Connections- (Semester 3-5)
Attend industry events, guest lectures, and alumni meets organized by the college. Connect with professionals on platforms like LinkedIn. Building a robust professional network can open doors to mentorship, internships, and job opportunities.
Tools & Resources
LinkedIn, college alumni network, industry association events, career fairs, Guest speakers and faculty contacts
Career Connection
Networking is vital for career advancement in India, providing insights into industry trends and potential job leads that are not always publicly advertised.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Dedicate time to mock interviews, group discussions, and aptitude test practice. Tailor your resume and cover letter to specific job descriptions. Focus on improving soft skills, presentation, and problem-solving abilities crucial for final placements.
Tools & Resources
Online aptitude test platforms, mock interview sessions, career counseling services, professional resume builders, Company-specific preparation materials
Career Connection
Thorough preparation directly impacts success in securing desirable placements with leading companies in India, ensuring a smooth transition from academics to corporate life.
Undertake a Comprehensive Final Year Project- (Semester 5-6)
Choose a project that aligns with your career aspirations and allows for in-depth application of learned concepts. Collaborate with faculty or industry professionals. A well-executed project demonstrates research, analytical, and problem-solving skills to potential employers.
Tools & Resources
Academic research databases, industry reports, faculty guidance, statistical software (e.g., SPSS, R), Peer review for project feedback
Career Connection
A strong final project can be a significant talking point in interviews, showcasing your practical skills and ability to deliver tangible outcomes, highly valued in the Indian job market.
Explore Entrepreneurial Avenues or Higher Education- (Semester 6)
For those with an entrepreneurial bent, leverage the ''''Entrepreneurship Development'''' skills to refine a business idea and seek incubation support. Alternatively, prepare diligently for competitive exams like CAT, MAT, or XAT for an MBA/PGDM, if higher education is the goal.
Tools & Resources
Startup incubators, government schemes for MSMEs, coaching centers for MBA entrance exams, university guidance cells, Mentors and successful alumni entrepreneurs
Career Connection
This stage determines the immediate next step: launching a venture, securing a management role, or advancing academic qualifications, all with significant long-term impact on career trajectory in India.
Program Structure and Curriculum
Eligibility:
- 10+2 (Intermediate) examination or equivalent in any stream with minimum aggregate marks as per University/College norms.
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GE-1 | Principles of Micro Economics | Generic Elective | 6 | Introduction to Economics, Demand and Supply Analysis, Theory of Consumer Behaviour, Theory of Production and Cost, Market Structures, Factor Pricing |
| CC-1 | Principles of Management | Core | 6 | Introduction to Management, Evolution of Management Thought, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| CC-2 | Financial Accounting | Core | 6 | Introduction to Accounting, Accounting Concepts and Conventions, Journal, Ledger, Trial Balance, Final Accounts (Sole Proprietorship), Depreciation Accounting, Accounting for Non-Profit Organizations |
| AECC-1 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary Nature of Environmental Studies, Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Human Population and Environment, Environmental Ethics and Laws |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GE-2 | Principles of Macro Economics | Generic Elective | 6 | Introduction to Macro Economics, National Income Accounting, Determination of Output and Employment, Inflation and Unemployment, Monetary and Fiscal Policy, Open Economy Macroeconomics |
| CC-3 | Organisational Behaviour | Core | 6 | Introduction to Organizational Behaviour, Foundations of Individual Behaviour, Perception, Learning, Attitudes, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| CC-4 | Business Mathematics | Core | 6 | Basic Mathematical Concepts, Matrices and Determinants, Calculus (Differentiation and Integration), Financial Mathematics (Interest, Annuities), Linear Programming, Set Theory and Probability |
| AECC-2 | English Communication / Hindi Communication | Ability Enhancement Compulsory Course | 2 | The Communication Process, Types of Communication, Listening and Speaking Skills, Reading Comprehension, Writing Skills, Presentation Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GE-3 | Indian Economy | Generic Elective | 6 | Structure of Indian Economy, Economic Planning in India, Agriculture and Industrial Sectors, Poverty, Unemployment, Inequality, External Sector (Trade and Balance of Payments), Economic Reforms in India |
| CC-5 | Business Statistics | Core | 6 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions, Sampling and Hypothesis Testing |
| CC-6 | Marketing Management | Core | 6 | Introduction to Marketing, Marketing Environment, Consumer and Business Markets, Marketing Mix (Product, Price), Marketing Mix (Place, Promotion), Marketing Ethics and Social Responsibility |
| CC-7 | Computer Application in Business | Core | 6 | Fundamentals of Computers, Operating Systems, MS Office (Word, Excel, PowerPoint), Data Analysis with Excel, Database Management Systems (Introduction), E-commerce Concepts |
| SEC-1 | Business Communication | Skill Enhancement Course | 2 | Principles of Effective Communication, Written Communication (Letters, Memos, Reports), Oral Communication (Presentations, Group Discussions), Non-Verbal Communication, Intercultural Communication, Digital Communication |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| GE-4 | Principles of Human Resource Management | Generic Elective | 6 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Employee Relations |
| CC-8 | Indian Financial System | Core | 6 | Overview of Indian Financial System, Financial Markets (Money Market, Capital Market), Financial Institutions (Banking, Non-Banking), Financial Instruments, Regulatory Bodies (RBI, SEBI, IRDAI), Financial Sector Reforms |
| CC-9 | Cost Accounting | Core | 6 | Introduction to Cost Accounting, Cost Concepts and Classification, Cost Sheet and Cost Control, Material Costing, Labour Costing, Overhead Costing |
| CC-10 | Business Research Methods | Core | 6 | Introduction to Business Research, Research Design, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis (Basic), Report Writing |
| SEC-2 | Entrepreneurship Development | Skill Enhancement Course | 2 | Concept of Entrepreneurship, Characteristics of an Entrepreneur, Small Business and MSMEs, Business Idea Generation, Business Plan Preparation, Funding and Support for Entrepreneurs |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-11 | Financial Management | Core | 6 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Leverage Analysis, Working Capital Management |
| CC-12 | Production and Operations Management | Core | 6 | Introduction to Production & Operations, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| DSE-1 (Group A) | Discipline Specific Elective 1 (Choice: Consumer Behaviour OR International Marketing) | Discipline Specific Elective | 6 | Consumer Behaviour Introduction, Decision Making Process, Individual Influences, Group Influences, Consumer Research |
| DSE-1 (Group B) | Discipline Specific Elective 1 (Choice: Investment Analysis and Portfolio Management OR International Finance) | Discipline Specific Elective | 6 | Investment Environment, Risk and Return, Equity Valuation, Fixed Income Securities, Portfolio Theory, Mutual Funds and Derivatives |
| DSE-2 (Group A) | Discipline Specific Elective 2 (Choice: Sales & Distribution Management OR Rural Marketing) | Discipline Specific Elective | 6 | Sales Management Principles, Sales Force Organization, Sales Forecasting and Quotas, Recruitment and Training of Salespeople, Sales Territory Management, Distribution Channels |
| DSE-2 (Group B) | Discipline Specific Elective 2 (Choice: Financial Markets & Institutions OR Financial Institutions & Markets) | Discipline Specific Elective | 6 | Introduction to Financial Markets, Money Market Operations, Capital Market Instruments, Banking Institutions, Non-Banking Financial Companies (NBFCs), Role of Regulatory Bodies |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-13 | Fundamentals of Entrepreneurship / Business Ethics & CSR | Core | 6 | Concept of Entrepreneurship, Entrepreneurial Process, New Venture Creation, Business Ethics Frameworks, Corporate Social Responsibility (CSR), Ethical Dilemmas in Business |
| CC-14 | Corporate Accounting | Core | 6 | Accounting for Share Capital, Accounting for Debentures, Redemption of Preference Shares, Redemption of Debentures, Final Accounts of Companies, Amalgamation and Reconstruction |
| DSE-3 (Group A) | Discipline Specific Elective 3 (Choice: Advertising and Brand Management OR Retail Management) | Discipline Specific Elective | 6 | Introduction to Advertising, Advertising Objectives and Budget, Media Planning, Brand Management Fundamentals, Brand Identity and Positioning, Brand Equity Measurement |
| DSE-3 (Group B) | Discipline Specific Elective 3 (Choice: Working Capital Management OR Financial Modeling & Valuation) | Discipline Specific Elective | 6 | Working Capital Concepts, Management of Cash, Management of Receivables, Inventory Management, Financing Working Capital, Working Capital Policies |
| DSE-4 (Group A) | Discipline Specific Elective 4 (Choice: Services Marketing OR Digital Marketing) | Discipline Specific Elective | 6 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Customer Satisfaction, Pricing of Services, Promotion of Services, Service Process and Physical Evidence |
| DSE-4 (Group B) | Discipline Specific Elective 4 (Choice: Derivatives and Risk Management OR Management of Financial Services) | Discipline Specific Elective | 6 | Introduction to Derivatives, Forwards and Futures, Options Trading Strategies, Swaps, Hedging with Derivatives, Market Risk Measurement |
