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PGDM in Marketing at PRAXIS BUSINESS SCHOOL
South 24 Parganas, West Bengal
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About the Specialization
What is Marketing at PRAXIS BUSINESS SCHOOL South 24 Parganas?
This Marketing specialization program at Praxis Business School focuses on developing comprehensive marketing expertise relevant to the dynamic Indian business landscape. It equips students with both foundational knowledge and advanced analytical skills crucial for navigating evolving consumer behaviors and digital trends. The curriculum is designed to foster strategic thinking and practical application in brand management, digital marketing, and sales, addressing the specific demands of India''''s diverse markets.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into marketing roles in sectors like FMCG, retail, e-commerce, or advertising. It also caters to early-career professionals looking to upskill in modern marketing techniques or transition into specialized marketing functions. Individuals with a strong analytical bent and a passion for understanding consumer psychology will find this program particularly rewarding, preparing them for leadership in India''''s competitive marketing industry.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Marketing Analyst, or Product Manager. Entry-level salaries typically range from INR 5-8 lakhs per annum, with experienced professionals earning significantly more. The program fosters growth trajectories leading to leadership roles in Indian and multinational companies operating in India, providing a strong foundation for a thriving marketing career.
Student Success Practices
Foundation Stage
Master Core Marketing Fundamentals- (Trimester 1-2)
Dedicate significant effort to understanding core concepts like the marketing mix, consumer behavior basics, and market segmentation during the initial trimesters. Attend all lectures, engage in case studies, and proactively clarify doubts to build a strong theoretical base. Utilize library resources and online tutorials for deeper understanding.
Tools & Resources
Textbooks on Marketing Management, Harvard Business Review cases, Online marketing blogs
Career Connection
A solid grasp of fundamentals is crucial for excelling in advanced marketing subjects and forms the bedrock for any marketing role, from analyst to brand manager.
Develop Strong Communication and Presentation Skills- (Trimester 1-2)
Actively participate in group discussions, presentations, and mock interviews. Seek feedback from faculty and peers to refine verbal and written communication. Join debate clubs or public speaking forums within the institution to gain confidence and articulate ideas effectively. Practice report writing for academic assignments diligently.
Tools & Resources
Toastmasters International (if local chapter available), Grammarly, Presentation software (PowerPoint, Google Slides)
Career Connection
Effective communication is a universal skill, critical for client interactions, team collaboration, and pitching marketing strategies to stakeholders in any Indian business setting.
Cultivate Basic Analytical and Research Aptitude- (Trimester 1-2)
Pay close attention in Quantitative Methods and Marketing Research classes. Practice data interpretation and problem-solving using real-world datasets. Begin exploring basic data analysis tools like Excel for insights. Participate in college-level quizzes or data challenges to test your understanding.
Tools & Resources
Microsoft Excel, Google Sheets, Basic statistics tutorials on Khan Academy
Career Connection
Foundational analytical skills are essential for marketing roles involving market analysis, campaign performance tracking, and data-driven decision-making in the Indian digital economy.
Intermediate Stage
Engage in Marketing-Specific Projects and Competitions- (Trimester 3-4)
Actively seek out live projects offered by companies or faculty, focusing on marketing challenges. Participate in inter-college marketing case study competitions or brand fests to apply theoretical knowledge and gain practical experience. Form study groups focused on specific marketing domains to brainstorm innovative solutions.
Tools & Resources
Praxis Marketing Club activities, Case study platforms (e.g., Mckinsey, BCG cases), Online marketing competitions
Career Connection
Practical projects and competitions build a strong portfolio, demonstrate problem-solving skills, and provide valuable networking opportunities with industry professionals, improving placement chances.
Build a Digital Marketing Skillset- (Trimester 3-4)
Undertake certifications in key digital marketing areas like Google Ads, Google Analytics, or HubSpot Inbound Marketing. Experiment with social media marketing campaigns for local businesses or college events. Learn SEO basics and content creation to understand online visibility.
Tools & Resources
Google Skillshop, HubSpot Academy, Meta Blueprint, Semrush Academy
Career Connection
Digital marketing expertise is highly sought after in India''''s rapidly growing e-commerce and digital sectors, opening doors to roles like Digital Marketing Specialist, SEO Analyst, and Social Media Manager.
Network with Industry Professionals and Alumni- (Trimester 3-5)
Attend industry seminars, webinars, and guest lectures organized by Praxis. Connect with alumni working in marketing roles on LinkedIn, seeking informational interviews or mentorship. Utilize college career services for networking events. Build genuine relationships, not just transactional connections.
Tools & Resources
LinkedIn, Praxis Alumni Network, Industry association events (e.g., IMA)
Career Connection
Networking provides insights into industry trends, potential internship/job leads, and mentorship, significantly aiding career progression and understanding the Indian job market.
Advanced Stage
Leverage Summer Internship for Deep Industry Exposure- (Between Trimester 3 and 4 (Summer))
Choose an internship that aligns with your specific marketing interests (e.g., brand management, digital strategy, sales). Take ownership of projects, seek feedback, and contribute meaningfully. Document your learning and achievements meticulously, preparing a comprehensive report and presentation.
Tools & Resources
Company-specific tools used during internship, Mentorship from industry guide
Career Connection
A successful internship often leads to a pre-placement offer (PPO) or strong recommendations, serving as a critical bridge between academics and a full-time marketing role in India.
Specialize and Build a Portfolio- (Trimester 5-6)
Deep dive into your chosen marketing specialization through elective courses and advanced projects. Create a digital portfolio showcasing your marketing campaign ideas, analytics reports, content samples, and successful project outcomes. Focus on specific industries like FMCG, Fintech, or Retail.
Tools & Resources
Online portfolio builders (e.g., Behance, personal website), Advanced marketing software (e.g., CRM, marketing automation platforms)
Career Connection
A specialized portfolio distinguishes you in the job market, demonstrating expertise and readiness for specific marketing roles, enhancing your employability and potential salary in India.
Intensive Placement Preparation and Mock Interviews- (Trimester 5-6)
Actively participate in campus placement training programs. Practice aptitude tests, group discussions, and multiple rounds of mock interviews with career services and alumni. Tailor your resume and cover letters to specific job descriptions, highlighting relevant marketing skills and project experiences. Research target companies thoroughly.
Tools & Resources
Praxis Career Services, Online aptitude platforms, Interview preparation guides, Company research on Glassdoor/LinkedIn
Career Connection
Thorough preparation for placements is paramount for securing desired marketing positions in India''''s competitive job market, leading to successful career launch and growth.
